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Author: Trinidad Cortés Puya
Publisher:
ISBN: 9788466919753
Category :
Languages : es
Pages :
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Author: Trinidad Cortés Puya
Publisher:
ISBN: 9788466919753
Category :
Languages : es
Pages :
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Book Description
Author: Nedelea, Alexandru-Mircea
Publisher: IGI Global
ISBN: 1466697628
Category : Business & Economics
Languages : en
Pages : 345
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Book Description
Tourism marketing is a vital tool in promoting the overall health of the global economy by not only bringing necessary revenue to a particular region, but also providing an opportunity for tourists to explore another culture, building tolerance and overall exposure to different ways of life. Strategic Tools and Methods for Promoting Hospitality and Tourism Services provides interdisciplinary perspectives in the areas of global tourism and hospitality. Highlighting cultural boundaries of strategic knowledge management through the use of case studies and theoretical research, as well as the opportunities and challenges of tourism marketing, this publication is an essential reference source for academicians, research scholars, marketing professionals, graduate-level students, and industry professionals interested in international travel and the vacation industry.
Author: Korstanje, Maximiliano Emanuel
Publisher: IGI Global
ISBN: 1799843319
Category : Business & Economics
Languages : en
Pages : 243
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Book Description
Tourism marketing is a vital tool in promoting the overall health of the global economy. This brings necessary revenue to particular regions of the world that have limited revenue producing resources and provides an opportunity for tourists to explore another culture, therefore building tolerance and overall exposure to different ways of life. Strategies for Promoting Sustainable Hospitality and Tourism Services is a crucial scholarly source that discusses interdisciplinary perspectives in the areas of global tourism and highlights cultural boundaries of strategic knowledge management through case studies. Featuring research on topics such as consumer behavior, cultural appreciation, and global economics, this book is ideally designed for academicians, research scholars, marketing professionals, graduate-level students, and industry professionals.
Author: Miguel Ángel Troitiño Vinuesa
Publisher: UNIVERSIDAD INTERNACIONAL DE ANDALUCÍA
ISBN: 9788479930714
Category : Architecture
Languages : es
Pages : 276
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Book Description
Las Ciudades Patrimonio de la Humanidad son “símbolos culturales” y “referentes turísticos”, pero también realidades sociales vivas con problemáticas de naturaleza diversa según los contextos socioculturales, y que se enfrentan al reto de aprovechar bien las oportunidades que, en estos turbulentos comienzos del siglo XXI, ofrecen el patrimonio, la cultura y el turismo para impulsar procesos sostenibles de “recuperación urbana”, entendida ésta en un sentido integral del término
Author: Salvador Díaz-Berrio Fernández
Publisher: Instituto Nacional de Antropologia E Historia
ISBN:
Category : Law
Languages : es
Pages : 276
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Book Description
Author: Alfonso Moure Romanillo
Publisher: Ed. Universidad de Cantabria
ISBN: 9788481023589
Category : Art
Languages : es
Pages : 156
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Book Description
Muestra una amplia panorámica multidisciplinar de algunos de los más sustanciales problemas que afectan a ambos patrimonios, cuyos componentes son especialmente vulnerables al cambio social.
Author:
Publisher:
ISBN: 9788418254086
Category :
Languages : en
Pages : 364
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Book Description
Author: Ana María Campón-Cerro
Publisher: Springer
ISBN: 3319916920
Category : Social Science
Languages : en
Pages : 369
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Book Description
This volume analyses the positive effects that tourism generates on resident’s quality of life, and how this influences tourists’ quality of life as they enjoy an enriching experience in the destination they visit. It provides significant theoretical and empirical contributions, as well as, case studies related to quality of life in hospitality and tourism marketing and management. This volume is the result of the effort that many researchers from all over the world have done to spread some new light on this outstanding research line and add knowledge on the relationship between tourism and quality of life of both residents and tourists. This last is highlighted as a fundamental factor to take into account for the development of new tourism practices. This volume is a true reference for researchers, students and professionals working in tourism marketing and management.
Author: Roberto Cervelló-Royo
Publisher: Ewe Editorial Acad MIA Espa Ola
ISBN: 9783848470266
Category :
Languages : es
Pages : 96
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Book Description
Numerosos gobiernos han puesto un especial enfasis en la puesta en valor de aquellas ciudades y areas con un cierto trasfondo historico, con el objeto de crear un mayor atractivo turistico y residencial. Son varios los casos en los que se han valido de catalizadores tales como patrimonio historico y cultural, eventos culturales y/o deportivos, celebraciones locales y/o musicales e incluso determinados clusters sectoriales con el objeto de incentivar la actividad turistica por parte de la iniciativa privada y aumentar el atractivo residencial de dichas areas, reafirmando la necesaria cooperacion entre los sectores publico y privado en este ambito. De ahi que numerosos academicos se refieran a la "planificacion cultural" como concepto necesario en el contexto de la regeneracion urbana; entendiendo cultura no solo como patrimonio historico-arquitectonico, oferta cultural o industria del arte, sino como los estilos de vida y habitos propios de la poblacion (restauracion, ocio y vida nocturna, etc.) El presente trabajo se centra en seis casos de ciudades europeas, tres inglesas y cuatro espanolas, y las intervenciones llevadas a cabo en algunas de sus areas urbanas mas caracteristicas."
Author: Carlos Alberto Hiriart Pardo
Publisher:
ISBN: 9786074241006
Category : Cultural property
Languages : es
Pages : 344
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Book Description
