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Author: Donald B. Bibeault
Publisher: Beard Books
ISBN: 9781893122024
Category : Business & Economics
Languages : en
Pages : 432
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Book Description
Author: Kristian Döscher
Publisher: Springer Science & Business Media
ISBN: 3658056371
Category : Business & Economics
Languages : en
Pages : 302
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Book Description
The book is related to the handling of product and service failures in business-to-business markets. The concept of “recovery management” embraces all activities of seller firms to effectively handle failure situations in order to restore customer satisfaction and attain customer retention. Since prior research on recovery management has been mostly related to business-to-consumer (B2C) markets and business-to-business markets (B2B) reflect significantly different characteristics, a context-specific approach to handle product or service failures in B2B markets is required by researchers and practitioners alike. Based on a profound qualitative and quantitative investigation, Kristian Döscher derives the fundamental conceptual dimensions and discloses the relational consequences as well as the financial contributions of recovery management in B2B markets.
Author: Paul Baines
Publisher: Oxford University Press, USA
ISBN: 019957961X
Category : Business & Economics
Languages : en
Pages : 792
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Book Description
What is it that excites and interests your students? Reading first hand what skills top marketers really look for in graduates? Debating the benefits of using shock and fear appeals in advertising? Determining how to use social networking sites to successfully market a product? Marketing, Second Edition, presents marketing examples and issues from exciting real-life situations. Packed full of case studies from international organizations including Innocent, Orange, HMV, and Oxfam, it enables students to see first hand what top marketers actually do and how they tackle the decisions they have to make. The text also discusses the theory that supports those skills vital to marketing success across all areas of society, from dealing with skeptical consumers, selling products to the government, and deciding which pricing approach to adopt to the ethical implications of marketing to children and the best ways to use social networking sites in marketing efforts. Employing a lively writing style, the authors encourage students to explore beyond classical marketing perspectives and provoke them into thinking critically about how they would approach marketing issues. Links to seminal papers throughout each chapter also present the opportunity to take this learning further.
Author: Prabhu TL
Publisher: NestFame Creations Pvt Ltd.
ISBN:
Category : Juvenile Nonfiction
Languages : en
Pages : 44
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Book Description
Imagine a Category 4 storm making landfall, dumping 40 inches of rain on the region and destroying hundreds of houses and businesses. The office of a small business could be entirely inundated. Employees may be unable to work for days, if not weeks, on-site. Utility lines may be down for an extended period of time, and power spikes or equipment failure may result in the loss of critical digital data files. While such events may appear implausible, they are not unheard of, and the consequences can be devastating. Businesses must be prepared for any eventuality. They must have plans and procedures in place to mitigate these risks and respond to any negative outcomes. That is what the catastrophe recovery field is all about. It's critical to be aware of the resources and solutions accessible in order to comprehend catastrophe recovery and the efforts firms may take to assure their preparation. What is the definition of disaster recovery? The formal planning process through which a corporation builds its blueprint for responding to disruptive incidents, which can range from natural disasters to cyberattacks to power outages, is known as disaster recovery. A disaster recovery plan, a formal document that describes responsibilities, policies, processes, and resource allocation to assist firm executives in navigating the aftermath of a cataclysmic event, is often the product of the disaster recovery process. A disaster recovery plan's ultimate purpose is to help businesses minimise the consequences of a disaster and resume normal operations as fast as feasible. It's crucial to realise that disasters can have far-reaching consequences for a company, including lost productivity, income, brand reputation damage, and consumer unhappiness. Businesses use a disaster recovery plan to get back up and running as quickly as possible, ideally reducing or limiting the negative consequences. All possible contingencies must be addressed in disaster recovery strategies. Companies must account for more than just data loss; they must also account for structural damage or utilities that are down for days at a time. Furthermore, effective disaster recovery plans handle all aspects of business operations, including phone and internet outages as well as the inability to use certain areas of the structure. Disaster Recovery's Evolution In recent decades, the field of catastrophe recovery has advanced tremendously. Prior to the 1970s, the primary priority in disaster recovery was making and carefully storing paper copies of all vital papers. In other words, businesses primarily aimed to ensure that essential documents were backed up in the event of a fire or flood. Disaster recovery has evolved to prioritise digital data backups, cybersecurity, and associated factors as more and more company processes have switched to computers. Companies are increasingly aiming to keep their critical files accessible in the cloud even if their main operations centre is unavailable. The introduction of cloud computing is viewed as a watershed moment in disaster recovery, offering businesses with a variety of options for reducing the risk of their digital assets.
Author: Paul Baines
Publisher: Oxford University Press, USA
ISBN: 0199646503
Category : Business & Economics
Languages : en
Pages : 438
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Book Description
Building on the outstanding success of Baines, Fill and Page's bestselling textbook, 'Essentials of Marketing' has arrived. This is the must have textbook for students looking to excel in their studies and careers.
Author: Donald B. Bibeault
Publisher: Beard Books
ISBN: 9781893122024
Category : Business & Economics
Languages : en
Pages : 432
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Book Description
Author: Alan Zimmerman
Publisher: Routledge
ISBN: 100048730X
Category : Business & Economics
Languages : en
Pages : 486
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Book Description
Business to Business (B2B) markets are considerably more challenging than consumer markets and demand a more specific skillset from marketers. B2B buyers, often dealing with highly complex products, have specialist product knowledge and are far more knowledgeable and demanding than the average consumer. This textbook takes a uniquely international approach to this complex environment, the result of an international team of authors and real-life cases from across the globe. This new edition has been fully revised with new and updated case studies from a variety of regions. Every chapter has been brought in line with current business to business research, alongside new coverage of non-profit and government marketing, digital marketing, ethics, and corporate social responsibility. Other unique features include: • The placement of B2B in a strategic marketing context. • A full discussion of strategy in a global setting including hypercompetition. • A detailed review of global B2B services marketing, trade shows, and market research. More selective, shorter, and easier to read than other B2B textbooks, this is ideal for introductory B2B and intensive courses. It is also comprehensive enough to cover all the aspects of B2B marketing management that any marketer needs, whether they are students or practitioners seeking to improve their knowledge. The textbook is also accompanied by an extensive collection of resources to aid tutors, including a full set of PowerPoint slides, test bank of questions, and practical exercises to aid student learning.
Author:
Publisher: International University College
ISBN:
Category :
Languages : en
Pages : 169
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Book Description
The European Journal of Tourism Research is an academic journal in the field of tourism, published by Varna University of Management, Bulgaria. Its aim is to provide a platform for discussion of theoretical and empirical problems in tourism. Publications from all fields, connected with tourism such as tourism management, tourism marketing, sociology, psychology, tourism geography, political sciences, mathematics, tourism statistics, tourism anthropology, culture, information technologies in tourism and others are invited. The journal is open to all researchers. Young researchers and authors from Central and Eastern Europe are encouraged to submit their contributions. Regular Articles in the European Journal of Tourism Research should normally be between 4 000 and 20 000 words. Major research articles of between 10 000 and 20 000 are highly welcome. Longer or shorter papers will also be considered. The journal publishes also Research Notes of 1 500 – 2 000 words. Submitted papers must combine theoretical concepts with practical applications or empirical testing. The European Journal of Tourism Research includes also the following sections: Book Reviews, announcements for Conferences and Seminars, abstracts of successfully defended Doctoral Dissertations in Tourism, case studies of Tourism Best Practices. The European Journal of Tourism Research is published in three Volumes per year. The full text of the European Journal of Tourism Research is available in the following databases: EBSCO Hospitality and Tourism CompleteCABI Leisure, Recreation and TourismProQuest Research Library Individual articles can be rented via journal's page at DeepDyve. The journal is indexed in Scopus and Thomson Reuters' Emerging Sources Citation Index. The editorial team welcomes your submissions to the European Journal of Tourism Research.
Author: Susan Snedaker
Publisher: Butterworth-Heinemann
ISBN: 0080553729
Category : Computers
Languages : en
Pages : 481
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Book Description
Powerful Earthquake Triggers Tsunami in Pacific. Hurricane Katrina Makes Landfall in the Gulf Coast. Avalanche Buries Highway in Denver. Tornado Touches Down in Georgia. These headlines not only have caught the attention of people around the world, they have had a significant effect on IT professionals as well. As technology continues to become more integral to corporate operations at every level of the organization, the job of IT has expanded to become almost all-encompassing. These days, it's difficult to find corners of a company that technology does not touch. As a result, the need to plan for potential disruptions to technology services has increased exponentially. That is what Business Continuity Planning (BCP) is: a methodology used to create a plan for how an organization will recover after a disaster of various types. It takes into account both security and corporate risk management tatics.There is a lot of movement around this initiative in the industry: the British Standards Institute is releasing a new standard for BCP this year. Trade shows are popping up covering the topic.* Complete coverage of the 3 categories of disaster: natural hazards, human-caused hazards, and accidental and technical hazards.* Only published source of information on the new BCI standards and government requirements.* Up dated information on recovery from cyber attacks, rioting, protests, product tampering, bombs, explosions, and terrorism.
Author: Kristian Döscher
Publisher: Springer Gabler
ISBN: 9783658056384
Category : Business & Economics
Languages : en
Pages : 290
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Book Description
The book is related to the handling of product and service failures in business-to-business markets. The concept of “recovery management” embraces all activities of seller firms to effectively handle failure situations in order to restore customer satisfaction and attain customer retention. Since prior research on recovery management has been mostly related to business-to-consumer (B2C) markets and business-to-business markets (B2B) reflect significantly different characteristics, a context-specific approach to handle product or service failures in B2B markets is required by researchers and practitioners alike. Based on a profound qualitative and quantitative investigation, Kristian Döscher derives the fundamental conceptual dimensions and discloses the relational consequences as well as the financial contributions of recovery management in B2B markets.
Author: City of London College of Economics
Publisher: City of London College of Economics
ISBN:
Category : Education
Languages : en
Pages : 356
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Book Description
Overview You not only will learn the theory but the international applications as well. Content - Quality and Service Management Perspectives - Understanding and Managing Customer Satisfaction with Wildlife-based Tourism Experiences - Management of Tourism - Development and Growth - Co-branding in the Restaurant Industry - Service System - Marketing Tourism Online - Quality Management for Events - Effective Management of Hotel Revenue - And much more Duration 3 months Assessment The assessment will take place on the basis of one assignment at the end of the course. Tell us when you feel ready to take the exam and we’ll send you the assign- ment questions. Study material The study material will be provided in separate files by email / download link.
