Readings in Marketing Management from the European Journal of Marketing PDF Download
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Author: Gordon E. Greenley
Publisher:
ISBN: 9780070841833
Category : Business & Economics
Languages : en
Pages : 326
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Book Description
Author: Gordon E. Greenley
Publisher:
ISBN: 9780070841833
Category : Business & Economics
Languages : en
Pages : 326
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Book Description
Author: Philip Kotler
Publisher: Pearson UK
ISBN: 1292248467
Category : Business & Economics
Languages : en
Pages : 1199
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Book Description
The classic Marketing Management is an undisputed global best-seller – an encyclopedia of marketing considered by many as the authoritative book on the subject.
Author: Philip Kotler
Publisher: Prentice Hall
ISBN:
Category : Business & Economics
Languages : en
Pages : 484
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Book Description
Author: Nick Ellis
Publisher: SAGE Publications
ISBN: 1848608780
Category : Business & Economics
Languages : en
Pages : 257
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Book Description
Electronic Inspection Copy available for instructors here Written by a team of renowned experts in the field, Marketing: A Critical Textbook provides a unique introduction and overview of critical approaches to marketing. Ideally suited to advanced students of marketing, the book uses examples and 'real world' case studies to illustrate and discuss major alternative and critical perspectives on the subject, enabling students to constructively question the conventional assumptions, concepts and models with which they are already familiar. - Explains and debates key concepts in a clear, readable and concise manner. - Provides practical and innovative demonstrations of abstract and difficult concepts through classroom exercises and individual and group activities. - Includes a glossary of critical marketing terms. - Additional material on the companion website, including a full Instructor's Manual and free access to full-text journal articles for students. Visit the companion website at www.sagepub.co.uk/ellis
Author: Joel R. Evans
Publisher: John Wiley & Sons
ISBN:
Category : Marketing
Languages : en
Pages : 492
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Book Description
Author: Maria G. Piacentini
Publisher: Routledge
ISBN: 1135744157
Category : Business & Economics
Languages : en
Pages : 239
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Book Description
With globalisation taking centre stage in the business world and multiculturalism affecting markets and societies, there is a need to understand the ways that customers respond to the changing marketplace from international and multicultural perspectives. This book is timely in addressing important themes raised in the most recent marketing literature, such as: global consumer culture, and the impact of Western culture on consumer behaviour in other countries; consumer acculturation processes, and the impact on identity conflicts and the strategies people use to manage them; globalisation vs. localised strategies, and the interaction of local and global influences on customer behaviour; climate change and global warming, the impact on consumer behaviour, and the implications for social responsibility; and cross-cultural customer research, including important methodological questions around the application of sociological, group-level measures to psychological, individual-level phenomenon in marketing contexts. The papers in this edition address those themes, reporting on studies from a range of countries, including Germany, Greece, China, and Austria, and a number of cultural groups in the UK. These papers draw on quantitative and qualitative methodologies, reflecting the full range of methods employed in contemporary consumer research. This book was originally published as a special issue of the Journal of Marketing Management.
Author: Teresa Swartz
Publisher: SAGE
ISBN: 9780761916123
Category : Business & Economics
Languages : en
Pages : 538
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Book Description
This is a comprehensive, practical and theoretical guide to the latest thinking in the foundations of services. The authors present contributions from the world''s leading experts on services marketing and management.'
Author: Marvin A. Jolson
Publisher: MacMillan Publishing Company
ISBN:
Category : Business & Economics
Languages : en
Pages : 648
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Book Description
Author: Ross Brennan
Publisher: SAGE Publications
ISBN: 1849201560
Category : Business & Economics
Languages : en
Pages : 409
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Book Description
This volume examines views that argue business to business marketing is simply a variant of consumer marketing or is only concerned with inter-organizational relationship management.
Author: Richard Fletcher
Publisher: Pearson Higher Education AU
ISBN: 1442561254
Category : Business & Economics
Languages : en
Pages : 747
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Book Description
International Marketing, 6e is written from a wholly Australasian perspective and covers issues unique to local marketers and managers looking towards the Asia–Pacific region, the European Union, and beyond. It presents a wide range of contemporary issues faced by subsidiaries of multinational enterprises (MNEs) as well as small and medium scale enterprises (SMEs), mainly exporters, which make up the vast bulk of firms involved in international business in the Australasian region. International Marketing, 6e clearly demonstrates the links between the different stages of international marketing, connecting analysis with planning, planning with strategy and strategy with implementation. Key concepts are brought to life with comprehensively updated statistics, recent illustrations, and a variety of real-world examples and case studies.
