Author: Victor J. Cook
Publisher: Course Technology
ISBN:
Category : Marketing
Languages : en
Pages : 396
Book Description
This text was assembled to provide students with a comprehensive set of readings useful in understanding and designing successful marketing strategies. It reflects the thinking of its authors, who believe that strategic marketing is taking a new direction in the 1990's. While strategic marketing continues to build on the solid foundations of customer and competitor analysis, it now must also integrate all the functions of a business into a unified market-led perspective. 30 of the 38 readings in this text are new to this edition.
Readings in Marketing Strategy
Author: Victor J. Cook
Publisher: Course Technology
ISBN:
Category : Marketing
Languages : en
Pages : 396
Book Description
This text was assembled to provide students with a comprehensive set of readings useful in understanding and designing successful marketing strategies. It reflects the thinking of its authors, who believe that strategic marketing is taking a new direction in the 1990's. While strategic marketing continues to build on the solid foundations of customer and competitor analysis, it now must also integrate all the functions of a business into a unified market-led perspective. 30 of the 38 readings in this text are new to this edition.
Publisher: Course Technology
ISBN:
Category : Marketing
Languages : en
Pages : 396
Book Description
This text was assembled to provide students with a comprehensive set of readings useful in understanding and designing successful marketing strategies. It reflects the thinking of its authors, who believe that strategic marketing is taking a new direction in the 1990's. While strategic marketing continues to build on the solid foundations of customer and competitor analysis, it now must also integrate all the functions of a business into a unified market-led perspective. 30 of the 38 readings in this text are new to this edition.
Readings in Marketing Management
Author: Philip Kotler
Publisher: Prentice Hall
ISBN:
Category : Business & Economics
Languages : en
Pages : 484
Book Description
Publisher: Prentice Hall
ISBN:
Category : Business & Economics
Languages : en
Pages : 484
Book Description
Global Marketing Management
Author: Robert Dow Buzzell
Publisher: Prentice Hall
ISBN:
Category : Business & Economics
Languages : en
Pages : 772
Book Description
Designing strategies for global competition; Global marketing programs; Organizing and controlling global marketing operations; Special issues in global marketing.
Publisher: Prentice Hall
ISBN:
Category : Business & Economics
Languages : en
Pages : 772
Book Description
Designing strategies for global competition; Global marketing programs; Organizing and controlling global marketing operations; Special issues in global marketing.
Readings in Marketing Management
Author: Joel R. Evans
Publisher: John Wiley & Sons
ISBN:
Category : Marketing
Languages : en
Pages : 492
Book Description
Publisher: John Wiley & Sons
ISBN:
Category : Marketing
Languages : en
Pages : 492
Book Description
Readings in Marketing Management from the European Journal of Marketing
Author: Gordon E. Greenley
Publisher:
ISBN: 9780070841833
Category : Business & Economics
Languages : en
Pages : 326
Book Description
Publisher:
ISBN: 9780070841833
Category : Business & Economics
Languages : en
Pages : 326
Book Description
Readings in Modern Marketing
Author: John A. Quelch
Publisher: Chinese University Press
ISBN: 9789629962791
Category : Business & Economics
Languages : en
Pages : 772
Book Description
Readings in Modern Marketing is a collection of Professor Quelch's highly-praised scholarly articles previously published in leading business journals. Topics covered include marketing and business strategy, managing product lines, pricing, managing the point of sales, global marketing, building global brands, marketing and the new technologies, marketing and society, and so forth. Readings in Modern Marketing offers important theories as well as practical, insightful tactics. It is an indispensable source of reference.
Publisher: Chinese University Press
ISBN: 9789629962791
Category : Business & Economics
Languages : en
Pages : 772
Book Description
Readings in Modern Marketing is a collection of Professor Quelch's highly-praised scholarly articles previously published in leading business journals. Topics covered include marketing and business strategy, managing product lines, pricing, managing the point of sales, global marketing, building global brands, marketing and the new technologies, marketing and society, and so forth. Readings in Modern Marketing offers important theories as well as practical, insightful tactics. It is an indispensable source of reference.
Marketing Management
Author: Marvin A. Jolson
Publisher:
ISBN: 9780029792902
Category : Marketing
Languages : en
Pages : 628
Book Description
Publisher:
ISBN: 9780029792902
Category : Marketing
Languages : en
Pages : 628
Book Description
Marketing Management
Author: Dennis H. Tootelian
Publisher:
ISBN:
Category : Marketing
Languages : en
Pages : 520
Book Description
Publisher:
ISBN:
Category : Marketing
Languages : en
Pages : 520
Book Description
A Preface to Marketing Management
Author: J. Paul Peter
Publisher: Irwin/McGraw-Hill
ISBN:
Category : Business & Economics
Languages : en
Pages : 304
Book Description
Preface to Marketing Management can be used in a wide variety of settings. Integrating E-commerce topics throughout, as well as analyses of proven teamwork techniques and strategies, this flexible and concise book provides the reader with the foundations of marketing management while allowing room for the instructor to use outside readings, Web research, and other resources to build knowledge.
Publisher: Irwin/McGraw-Hill
ISBN:
Category : Business & Economics
Languages : en
Pages : 304
Book Description
Preface to Marketing Management can be used in a wide variety of settings. Integrating E-commerce topics throughout, as well as analyses of proven teamwork techniques and strategies, this flexible and concise book provides the reader with the foundations of marketing management while allowing room for the instructor to use outside readings, Web research, and other resources to build knowledge.
Managing Services Marketing
Author: John E. G. Bateson
Publisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 616
Book Description
Publisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 616
Book Description