Never Leave Well Enough Alone

Never Leave Well Enough Alone PDF Author: Raymond Loewy
Publisher: JHU Press
ISBN: 9780801872112
Category : Art
Languages : en
Pages : 460

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Book Description
"Written and designed by Loewy, this profusely illustrated book is part autobiography and part design manifesto."--BOOK JACKET.

Never Leave Well Enough Alone

Never Leave Well Enough Alone PDF Author: Raymond Loewy
Publisher: JHU Press
ISBN: 9780801872112
Category : Art
Languages : en
Pages : 460

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Book Description
"Written and designed by Loewy, this profusely illustrated book is part autobiography and part design manifesto."--BOOK JACKET.

Industrial Design

Industrial Design PDF Author: Raymond Loewy
Publisher: Harry N. Abrams
ISBN: 9780879510985
Category : Fiction
Languages : en
Pages : 0

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Book Description
If there is a designer whose name is synonymous with industrial design it is Raymond Loewy (1893-1986). What Charles and Ray Eames are to furniture design, Raymond Loewy is to industrial design -- the modern master. Among the literally thousands of his well-known forms, shapes, and designs are the Coca-Cola bottle, the Studebaker, the U.S. Post Office logo, streamlined trains and ocean liners, the Shell and Exxon logos, and the Lucky Strike package. In Industrial Design the pioneering half-century of Loewy's career is offered in a stunning visual presentation of his most famous design achievements together with his personal account of a life in design. With mid-century modern design experiencing an incredible resurgence, this book is a key reference for that look.

The Locomotive

The Locomotive PDF Author:
Publisher:
ISBN:
Category : Locomotives
Languages : en
Pages : 814

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Book Description


Streamliner

Streamliner PDF Author: John Wall
Publisher: JHU Press
ISBN: 1421425742
Category : Biography & Autobiography
Languages : en
Pages : 343

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Book Description
The true story of Raymond Loewy, whose designs are still celebrated for their unerring ability to advance American consumer taste. Born in Paris in 1893 and trained as an engineer, Raymond Loewy revolutionized twentieth-century American industrial design. Combining salesmanship and media savvy, he created bright, smooth, and colorful logos for major corporations that included Greyhound, Exxon, and Nabisco. His designs for Studebaker automobiles, Sears Coldspot refrigerators, Lucky Strike cigarette packs, and Pennsylvania Railroad locomotives are iconic. Beyond his timeless designs, Loewy carefully built an international reputation through the assiduous courting of journalists and tastemakers to become the face of both a new profession and a consumer-driven vision of the American dream. In Streamliner, John Wall traces the evolution of an industry through the lens of Loewy's eclectic life, distinctive work, and invented persona. How, he asks, did Loewy build a business while transforming himself into a national brand a half century before "branding" became relevant? Placing Loewy in context with the emerging consumer culture of the latter half of the twentieth century, Wall explores how his approach to business complemented—or differed from—that of his well-known contemporaries, including industrial designers Henry Dreyfuss, Walter Teague, and Norman Bel Geddes. Wall also reveals how Loewy tailored his lifestyle to cement the image of "designer" in the public imagination and why the self-promotion that drove Loewy to the top of his profession began to work against him at the end of his career. Streamliner is an important and engaging work on one of the longest-lived careers in industrial design.

Raymond Loewy and Streamlined Design

Raymond Loewy and Streamlined Design PDF Author: Philippe Tretiack
Publisher: Universe Publishing(NY)
ISBN:
Category : Architecture
Languages : en
Pages : 88

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Book Description
From car and train design to product packaging, Raymond Loewy has left an indelible stamp on American culture. Over the 70 years of his career, Loewy, known for streamlined design, created mythical objects which came to be associated with the very Image of America itself: the Coca-Cola bottle and truck, the Greyhound bus, the package of Lucky Strike cigarettes. the Studebaker automobile, and much more. This remarkable book recounts the hidden captivating story of a key figure in the history of American design and includes period and current photos of his most notable designs.

Raymond Loewy

Raymond Loewy PDF Author: Philippe Tretiak
Publisher: Editions Assouline
ISBN: 9782843237744
Category : Art
Languages : en
Pages : 0

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Book Description
Raymond Loewy was regarded as the father of modern industrial design. His drawings of the Coca-Cola truck, the Greyhound bus and the package of Lucky Strike cigarettes moulded our vision of 20th century America.

The Lucky Strike Packet by Raymond Loewy

The Lucky Strike Packet by Raymond Loewy PDF Author: Stephen Bayley
Publisher: Verlag Form
ISBN: 9783764367756
Category : Advertising
Languages : en
Pages : 44

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Book Description
Many objects are beautiful; and many creations are functional. But only few achieve enduring status. The "Design Classics" series presents such select products that have set standards in form, function and brand communication. Each monograph is a richly illustrated essay and product portrait, from conception to production, from prototype to collectors' item.

American Streamlined Design

American Streamlined Design PDF Author: David A. Hanks
Publisher: Flammarion
ISBN:
Category : Design
Languages : en
Pages : 288

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Book Description
"The twentieth century loved machines and the speed they made possible. Speeding cars, trains, and planes promised to conquer space and time; their aerodynamic styling and metal skins embodied a new and modern beauty, one that especially enchanted American designers from the late 1920s through the 1950s. Streamlining became the popular American style for all sorts of objects: from toy scooters to typewriters, from power tools to teakettles." "This book celebrates this beauty as epitomized by the work of Raymond Loewy, Kem Weber, Henry Dreyfuss, Norman Bel Geddes, as well as in works by many lesser-known industrial designers whose products are presented here for the first time. The book also demonstrates the resurgence of interest in streamlining among international vanguard designers from the 1980s to the present." "This volume is illustrated with patent drawings and period photographs showing how these dynamically styled objects were used. The one hundred eighty objects presented here, drawn from the Eric Brill Collection (recently donated to the American Friends of Canada) and supplemented by pieces from the Stewart Collection at the Montreal Museum of Fine Arts, were photographed for this book. A full bibliography, biographies of the designers, and index complete the study."--BOOK JACKET.

Lancia Loraymo

Lancia Loraymo PDF Author: Brandes Elitch
Publisher:
ISBN: 9780990921417
Category :
Languages : en
Pages : 128

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Book Description
A limited-edtion book about cars designed by Raymond Loewy. Book focuses on his design of a "one-off" Lancia called the Loramyo that he had built for himself. It then follows an intriguing trail of how it changed hands, then disappeared for a time only to be reappear in a junkyard twenty years later. The wrecked car was later gifted to Lancia in Italy by the US Lancia Club for their collection in Turin Italy. Today it is fully restored. A fascinating tale about American car design since 1930!

Air Force One

Air Force One PDF Author: Von Hardesty
Publisher: Creative Publishing International
ISBN: 158923233X
Category : Air Force One (Presidential aircraft)
Languages : en
Pages : 196

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Book Description
New in Paperback! In the 1940s, FDR was the first airborne president, flying several times in a C-54 nicknamed the "Sacred Cow." In the 1950s, it was aircraft known as "Independence", "Columbine II" and "Columbine III" that transported Harry Truman and Dwight Eisenhower on occasion. But it was not until after the Korean War, with the United States becoming the leader of the free world, that presidential air travel entered the modern age. The jet-age mobility of the American presidency beginning in the 1960s corresponds directly to the nation's emergence as a super power. Air Force One: The Aircraft that Shaped the Modern Presidency is the story of the planes, the Presidents, their staff and, their many trips across the nation and around the globe. But it's also more than that, it is a vehicle for better understanding the activities and dealings of each presidential administration in the second half of the twentieth century. Through vibrant photography, this book communicates the story of a unique set of planes and the presidents who made them a vital national asset. Now all of these planes and their famous passengers have been captured. Written by Smithsonian National Air and Space Museum curator Von Hardesty and featuring over 200 illustrations, including new photos of the airplane's interiors, this book takes you on a memorable flight through history. Through insider accounts and from a unique vantage point on well-known political events, Hardesty shows how the presidency was transformed by the remarkable advances in aviation technology.