Racial Integration in Corporate America, 1940–1990

Racial Integration in Corporate America, 1940–1990 PDF Author: Jennifer Delton
Publisher: Cambridge University Press
ISBN: 1139479717
Category : History
Languages : en
Pages : 321

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Book Description
In the space of about thirty years – from 1964 to 1994 – American corporations abandoned racially exclusionary employment policies and embraced some form of affirmative action to diversify their workforces. It was an extraordinary transformation, which most historians attribute to civil rights activists, federal legislation, and labor unions. This is the first book to examine the role of corporations in that transformation. Whereas others emphasize corporate obstruction, this book argues that there were corporate executives and managers who promoted fair employment and equal employment opportunity long before the federal government required it, and who thereby helped prepare the corporate world for racial integration. The book examines the pioneering corporations that experimented with integration in the 1940s and 1950s, as well as corporate responses to the civil rights movement and urban crisis in the 1960s and 1970s and the widespread adoption of affirmative action in the 1980s and 1990s.

Racial Integration in Corporate America, 1940–1990

Racial Integration in Corporate America, 1940–1990 PDF Author: Jennifer Delton
Publisher: Cambridge University Press
ISBN: 1139479717
Category : History
Languages : en
Pages : 321

Get Book Here

Book Description
In the space of about thirty years – from 1964 to 1994 – American corporations abandoned racially exclusionary employment policies and embraced some form of affirmative action to diversify their workforces. It was an extraordinary transformation, which most historians attribute to civil rights activists, federal legislation, and labor unions. This is the first book to examine the role of corporations in that transformation. Whereas others emphasize corporate obstruction, this book argues that there were corporate executives and managers who promoted fair employment and equal employment opportunity long before the federal government required it, and who thereby helped prepare the corporate world for racial integration. The book examines the pioneering corporations that experimented with integration in the 1940s and 1950s, as well as corporate responses to the civil rights movement and urban crisis in the 1960s and 1970s and the widespread adoption of affirmative action in the 1980s and 1990s.

Racial Integration in Corporate America, 1940-1990

Racial Integration in Corporate America, 1940-1990 PDF Author: Jennifer Alice Delton
Publisher: Cambridge University Press
ISBN: 0521515092
Category : Business & Economics
Languages : en
Pages : 321

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Book Description
This is the first book to examine how corporations contributed to integrating racial minorities into the American workplace in the latter half of the twentieth century.

The Queering of Corporate America

The Queering of Corporate America PDF Author: Carlos A. Ball
Publisher: Beacon Press
ISBN: 0807026352
Category : Business & Economics
Languages : en
Pages : 258

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Book Description
An accurate picture of the LGBTQ rights movement’s achievements is incomplete without this surprising history of how corporate America joined the cause. Legal scholar Carlos Ball tells the overlooked story of how LGBTQ activism aimed at corporations since the Stonewall riots helped turn them from enterprises either indifferent to or openly hostile toward sexual minorities and transgender individuals into reliable and powerful allies of the movement for queer equality. As a result of street protests and boycotts during the 1970s, AIDS activism directed at pharmaceutical companies in the 1980s, and the push for corporate nondiscrimination policies and domestic partnership benefits in the 1990s, LGBTQ activism changed big business’s understanding and treatment of the queer community. By the 2000s, corporations were frequently and vigorously promoting LGBTQ equality, both within their walls and in the public sphere. Large companies such as American Airlines, Apple, Google, Marriott, and Walmart have been crucial allies in promoting marriage equality and opposing anti-LGBTQ regulations such as transgender bathroom laws. At a time when the LGBTQ movement is facing considerable political backlash, The Queering of Corporate America complicates the narrative of corporate conservatism and provides insights into the future legal, political, and cultural implications of this unexpected relationship.

Advertising Revolutionary

Advertising Revolutionary PDF Author: Jason P. Chambers
Publisher: University of Illinois Press
ISBN: 0252055195
Category : History
Languages : en
Pages : 365

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Book Description
The ad exec who revolutionized the image of Black Americans in advertising Over a forty-year career, Chicagoan Tom Burrell changed the face of advertising and revolutionized the industry’s approach to African Americans as human beings and consumers. Jason P. Chambers offers a biography of the groundbreaking creator and entrepreneur that explores Burrell’s role in building brands like McDonald’s and Coca-Cola within a deeply felt vision of folding positive images of Black people into mainstream American life. While detailing Burrell’s successes, Chambers tells a parallel story of what Burrell tried to do that sheds light on the motivations of advertising creators who viewed their work as being about more than just selling. Chambers also highlights how Burrell used his entrepreneurial gifts to build an agency that opened the door for Black artists, copywriters, directors, and other professionals to earn livings, build careers, and become leaders within the industry. Compelling and multidimensional, Advertising Revolutionary combines archival research and interviews with Burrell and his colleagues to provide a long overdue portrait of an advertising industry legend and his times.

Sharing the Prize

Sharing the Prize PDF Author: Gavin Wright
Publisher: Harvard University Press
ISBN: 0674076443
Category : Business & Economics
Languages : en
Pages : 368

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Book Description
Southern bus boycotts and lunch counter sit-ins were famous acts of civil disobedience but were also demands for jobs in the very services being denied blacks. Gavin Wright shows that the civil rights struggle was of economic benefit to all parties: the wages of southern blacks increased dramatically but not at the expense of southern whites.

The Pandemic Divide

The Pandemic Divide PDF Author: Gwendolyn L. Wright
Publisher: Duke University Press
ISBN: 1478023139
Category : Medical
Languages : en
Pages : 205

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Book Description
As COVID-19 made inroads in the United States in spring 2020, a common refrain rose above the din: “We’re all in this together.” However, the full picture was far more complicated—and far less equitable. Black and Latinx populations suffered illnesses, outbreaks, and deaths at much higher rates than the general populace. Those working in low-paid jobs and those living in confined housing or communities already disproportionately beset by health problems were particularly vulnerable. The contributors to The Pandemic Divide explain how these and other racial disparities came to the forefront in 2020. They explore COVID-19’s impact on multiple arenas of daily life—including wealth, health, housing, employment, and education—while highlighting what steps could have been taken to mitigate the full force of the pandemic. Most crucially, the contributors offer concrete public policy solutions that would allow the nation to respond effectively to future crises and improve the long-term well-being of all Americans. Contributors. Fenaba Addo, Steve Amendum, Leslie Babinski, Sandra Barnes, Mary T. Bassett, Keisha Bentley-Edwards, Kisha Daniels, William A. Darity Jr., Melania DiPietro, Jane Dokko, Fiona Greig, Adam Hollowell, Lucas Hubbard, Damon Jones, Steve Knotek, Arvind Krishnamurthy, Henry Clay McKoy Jr., N. Joyce Payne, Erica Phillips, Eugene Richardson, Paul Robbins, Jung Sakong, Marta Sánchez, Melissa Scott, Kristen Stephens, Joe Trotter, Chris Wheat, Gwendolyn L. Wright

We Could Not Fail

We Could Not Fail PDF Author: Richard Paul
Publisher: Univ of TX + ORM
ISBN: 0292772505
Category : Biography & Autobiography
Languages : en
Pages : 399

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Book Description
This “surprising and insightful” history profiles ten African American engineers, mathematicians, and others who worked for NASA’s space program (Lauren Helmuth, New York Times Book Review). The Space Age began just as the struggle for civil rights forced Americans to confront the bitter legacy of slavery, discrimination, and violence against African Americans. NASA itself became an agent of social change, with President Kennedy opening its workplaces to African Americans. In We Could Not Fail, Richard Paul and Steven Moss profile ten pioneer African American space workers whose stories illustrate the role NASA and the space program played in promoting civil rights. Paul and Moss recount how these technicians, mathematicians, engineers, and an astronaut candidate surmounted barriers and navigated being the sole African American in a NASA work group. These brave and determined men went on to help transform Southern society by integrating colleges, patenting new inventions, holding elective office, and reviving and governing defunct towns. Adding new names to the roster of civil rights heroes and a new chapter to the story of space exploration, We Could Not Fail demonstrates how African Americans broke the color barrier by competing successfully at the highest level of American intellectual and technological achievement.

The Loneliness of the Black Republican

The Loneliness of the Black Republican PDF Author: Leah Wright Rigueur
Publisher: Princeton University Press
ISBN: 0691173648
Category : Biography & Autobiography
Languages : en
Pages : 429

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Book Description
The story of black conservatives in the Republican Party from the New Deal to Ronald Reagan Covering more than four decades of American social and political history, The Loneliness of the Black Republican examines the ideas and actions of black Republican activists, officials, and politicians, from the era of the New Deal to Ronald Reagan's presidential ascent in 1980. Their unique stories reveal African Americans fighting for an alternative economic and civil rights movement—even as the Republican Party appeared increasingly hostile to that very idea. Black party members attempted to influence the direction of conservatism—not to destroy it, but rather to expand the ideology to include black needs and interests. As racial minorities in their political party and as political minorities within their community, black Republicans occupied an irreconcilable position—they were shunned by African American communities and subordinated by the GOP. In response, black Republicans vocally, and at times viciously, critiqued members of their race and party, in an effort to shape the attitudes and public images of black citizens and the GOP. And yet, there was also a measure of irony to black Republicans' "loneliness": at various points, factions of the Republican Party, such as the Nixon administration, instituted some of the policies and programs offered by black party members. What's more, black Republican initiatives, such as the fair housing legislation of senator Edward Brooke, sometimes garnered support from outside the Republican Party, especially among the black press, Democratic officials, and constituents of all races. Moving beyond traditional liberalism and conservatism, black Republicans sought to address African American racial experiences in a distinctly Republican way. The Loneliness of the Black Republican provides a new understanding of the interaction between African Americans and the Republican Party, and the seemingly incongruous intersection of civil rights and American conservatism.

The End of Loyalty

The End of Loyalty PDF Author: Rick Wartzman
Publisher: PublicAffairs
ISBN: 1586489151
Category : Business & Economics
Languages : en
Pages : 483

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Book Description
Having a good, stable job used to be the bedrock of the American Dream. Not anymore. In this richly detailed and eye-opening book, Rick Wartzman chronicles the erosion of the relationship between American companies and their workers. Through the stories of four major employers -- General Motors, General Electric, Kodak, and Coca-Cola -- he shows how big businesses once took responsibility for providing their workers and retirees with an array of social benefits. At the height of the post-World War II economy, these companies also believed that worker pay needed to be kept high in order to preserve morale and keep the economy humming. Productivity boomed. But the corporate social contract didn't last. By tracing the ups and downs of these four corporate icons over seventy years, Wartzman illustrates just how much has been lost: job security and steadily rising pay, guaranteed pensions, robust health benefits, and much more. Charting the Golden Age of the '50s and '60s; the turbulent years of the '70s and '80s; and the growth of downsizing, outsourcing, and instability in the modern era, Wartzman's narrative is a biography of the American Dream gone sideways. Deeply researched and compelling, The End of Loyalty will make you rethink how Americans can begin to resurrect the middle class. Finalist for the Los Angeles Times book prize in current interestA best business book of the year in economics, Strategy+Business

Republicans and Race

Republicans and Race PDF Author: Timothy N. Thurber
Publisher: University Press of Kansas
ISBN: 070063522X
Category : Political Science
Languages : en
Pages : 512

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Book Description
Skeptics might rationalize that Mitt Romney received a scant 6 percent of the black vote in 2012 only because African Americans would naturally favor one of their own. But since 1964, no Republican presidential candidate has attracted more than 15 percent of the black electorate, and few GOP candidates for other offices have fared much better. No segment of the American electorate is more reliably Democratic than African Americans. The GOP, meanwhile, remains nearly an all-white party. In this path-breaking book, historian Timothy Thurber illuminates the deep roots of this gulf by exploring the contentious, and sometimes surprising, relationship between African Americans and the Republican Party from the end of World War II through Richard Nixon’s presidency. The GOP, he shows, shaped the modern civil rights movement, but the struggle for racial equality also transformed the GOP. Thurber challenges conventional wisdom that the “party of Lincoln” disappeared in the mid-1960s. Prior to 1964, the GOP was indifferent or hostile to many of the demands from civil rights activists. During the height of the civil rights revolution, Republicans were essential to enacting federal policies that made American society more egalitarian. The GOP helped defend, and sometimes expanded, those reforms in the early 1970s. Conservatives were not as dominant after 1964 as scholars and pundits often portray. Yet throughout these three decades the rift between African Americans and the GOP remained substantial. They disagreed, often sharply, over the role of the federal government, particularly regarding economic matters and the integration of schools and neighborhoods. They had different views about race and American society. They also clashed in the political arena, where Republicans wrote off the black vote as unwinnable, irrelevant, or counterproductive to their drive to supplant the Democrats as the nation’s majority party. The GOP preferred to court whites nationwide, sometimes by appealing to their racial animosities. That strategy often yielded electoral success, but the legacy of the past looms large in the early twenty-first century. With its depth of research and insight, Republicans and Race will stand as a definitive study as the GOP ponders the composition of its base in future elections.