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Author: Rasheed Ogunlaru
Publisher: Kogan Page Publishers
ISBN: 0749466383
Category : Business & Economics
Languages : en
Pages : 272
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Book Description
If your heart's not in your business, why are you? In the flurry of everyday deadlines, fire fighting and all the pressing demands on our time, it's easy to forget the real reasons we started our own business in the first place. Soul Trader helps you connect with your personal mission, values and passion to create a 'stand out from the crowd' business that enriches you both financially and emotionally. Discover the seven essential principles that will help you build a business sensitive to today's economic and social realities, one that is profitable, customer-focused and in tune with your own beliefs, needs and goals. Rasheed Ogunlaru tears off the jargon and delves into the beating heart of what makes businesses really work. Throw your heart into your business, it will pay dividends.
Author: Rasheed Ogunlaru
Publisher: Kogan Page Publishers
ISBN: 0749466383
Category : Business & Economics
Languages : en
Pages : 272
Get Book Here
Book Description
If your heart's not in your business, why are you? In the flurry of everyday deadlines, fire fighting and all the pressing demands on our time, it's easy to forget the real reasons we started our own business in the first place. Soul Trader helps you connect with your personal mission, values and passion to create a 'stand out from the crowd' business that enriches you both financially and emotionally. Discover the seven essential principles that will help you build a business sensitive to today's economic and social realities, one that is profitable, customer-focused and in tune with your own beliefs, needs and goals. Rasheed Ogunlaru tears off the jargon and delves into the beating heart of what makes businesses really work. Throw your heart into your business, it will pay dividends.
Author: Andrew Thonton
Publisher: SRA Books
ISBN: 1912300540
Category : Biography & Autobiography
Languages : en
Pages : 219
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Book Description
Do you feel there should be more to running a business than the focus on profit alone? Do you ever wonder why you work so hard yet still feel that something is missing? In this uniquely honest and ground-breaking book, entrepreneur Andrew Thornton and coach Eudora Pascall propose a better way of being in business – one that enables everyone to truly be themselves, harnesses people’s strengths and individuality, and puts people and planet first – whilst trusting that profit will still follow. With the inspiring story of the transformation that took place in a multicultural North London supermarket as a backdrop, Andrew and Eudora demonstrate the huge impact and positive difference that running a heart-centred business can make on the lives of the people you work with and the world you live in too. Through a wealth of illuminating real-life stories, insightful case studies and a host of practical tips and expert guidance, you’ll be empowered to start a journey of self-discovery that will help you: > Understand your purpose in life and business > Become a more authentic, caring leader > Address prejudice, inequality and division > Untie the knots the prevent progress > Approach life and business from an exciting new perspective By discovering how to put the heart into your business you can turn problems into opportunity, build enduring strength and resilience, and take positive action against the huge challenges faced by both businesses and the world alike.
Author: Hubert Joly
Publisher: Harvard Business Press
ISBN: 1647820391
Category : Business & Economics
Languages : en
Pages : 154
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Book Description
A Wall Street Journal Bestseller Named a Financial Times top title How to unleash "human magic" and achieve improbable results. Hubert Joly, former CEO of Best Buy and orchestrator of the retailer's spectacular turnaround, unveils his personal playbook for achieving extraordinary outcomes by putting people and purpose at the heart of business. Back in 2012, "Everyone thought we were going to die," says Joly. Eight years later, Best Buy was transformed as Joly and his team rebuilt the company into one of the nation's favorite employers, vastly increased customer satisfaction, and dramatically grew Best Buy's stock price. Joly and his team also succeeded in making Best Buy a leader in sustainability and innovation. In The Heart of Business, Joly shares the philosophy behind the resurgence of Best Buy: pursue a noble purpose, put people at the center of the business, create an environment where every employee can blossom, and treat profit as an outcome, not the goal. This approach is easy to understand, but putting it into practice is not so easy. It requires radically rethinking how we view work, how we define companies, how we motivate, and how we lead. In this book Joly shares memorable stories, lessons, and practical advice, all drawn from his own personal transformation from a hard-charging McKinsey consultant to a leader who believes in human magic. The Heart of Business is a timely guide for leaders ready to abandon old paradigms and lead with purpose and humanity. It shows how we can reinvent capitalism so that it contributes to a sustainable future.
Author: Lynda Gratton
Publisher: FT Press
ISBN: 0273650157
Category : Business & Economics
Languages : en
Pages : 272
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Book Description
-- Building strategies that don't just get "buy-in", but enthusiastic support, enterprise-wide.-- Powerful techniques for bridging the gap between strategy and human resources.-- Includes detailed case studies: Motorola, Glaxo, HP, Citibank, BT, and many more.
Author: Howard Schultz
Publisher: Hachette Books
ISBN: 1401304923
Category : Business & Economics
Languages : en
Pages : 256
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Book Description
In Pour Your Heart Into It, former CEO and now chairman emeritus Howard Schultz illustrates the principles that have shaped the Starbucks phenomenon, sharing the wisdom he has gained from his quest to make great coffee part of the American experience. The success of Starbucks Coffee Company is one of the most amazing business stories in decades. What started as a single store on Seattle's waterfront has grown into the largest coffee chain on the planet. Just as remarkable as this incredible growth is the fact that Starbucks has managed to maintain its renowned commitment to product excellence and employee satisfaction. Marketers, managers, and aspiring entrepreneurs will discover how to turn passion into profit in this definitive chronicle of the company that "has changed everything... from our tastes to our language to the face of Main Street" (Fortune).
Author: Miri Rodriguez
Publisher: Kogan Page Publishers
ISBN: 1398610097
Category : Business & Economics
Languages : en
Pages : 257
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Book Description
Written by the award-winning storyteller Miri Rodriguez at Microsoft, this bestselling book gets back to the heart of brand loyalty, consumer behavior and engagement as a business strategy by using storytelling to trigger the emotions that humans are driven by. Despite understanding essential storytelling techniques, brands continue to explain how their product or service can help the customer, rather than showcasing how the customer's life has changed as a result of them. This second edition of Brand Storytelling contains new trends in storytelling, as well as expanding on story experience and employee experience. This book explores the future of brand storytelling in a post pandemic era. New to this edition is also a 'How to Guide' taking readers through each step of the design thinking process in order to prototype their stories. Brand Storytelling provides a step-by-step guide to assess, dismantle and rebuild a brand story, shifting the brand from a 'hero' to 'sidekick' mentality and positioning the customer as a key influencer to motivate the audience. Clarifying why machine-learning, AI and automation only tell one side of the story, this book will inspire you with cutting edge interviews and case studies from leading brands like Expedia, Coca Cola, McDonalds, Adobe and Google to tap into authentic brand loyalty and human connection.
Author: Veronica Boutelle
Publisher: Dogwise Publishing
ISBN: 1617811491
Category : Pets
Languages : en
Pages : 175
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Book Description
Veronica Boutelle, the industry’s top consultant, writes for the non-business savvy dog pro, sharing the detailed information you need to start, operate, and prosper in the dog world in clear, easy-to-read language. This second edition, incorporating Veronica’s ten years of experience helping dog pros succeed, included additional advice on packaging services, setting policies, and avoiding burnout, an expanded marketing chapter and resources section, and two entirely new chapters covering online marketing and developing the perfect staff.
Author: Dallas Willard
Publisher: Tyndale House
ISBN: 1615214550
Category : Religion
Languages : en
Pages : 381
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Book Description
As Christians, we know that we are new creations in Jesus. So we try to act differently, hoping this will make us more like Him. But changing our outward behavior doesn’t change our hearts. Only by God’s grace can we be transformed internally. Renovation of the Heart lays a biblical foundation for understanding what best-selling author Dallas Willard calls the “transformation of the spirit”—a divine process that “brings every element in our being, working from inside out, into harmony with the will of God.” This fresh approach to spiritual growth explains the biblical reasons why Christians need to undergo change in six aspects of life: thought, feeling, will, body, social context, and soul. Willard also outlines a general pattern of transformation in each area, not as a sterile formula but as a practical process that you can follow without the guilt or perfectionism so many Christians wrestle with. Don’t settle for complacency. Accept the challenge Renovation of the Heart offers to become an intentional apprentice of Jesus Christ, changing daily as you walk with Him.
Author: John Warrillow
Publisher: Penguin
ISBN: 1591845823
Category : Business & Economics
Languages : en
Pages : 177
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Book Description
Run your company. Don’t let it run you. Most business owners started their company because they wanted more freedom—to work on their own schedules, make the kind of money they deserve, and eventually retire on the fruits of their labor. Unfortunately, according to John Warrillow, most owners find that stepping out of the picture is extremely difficult because their business relies too heavily on their personal involvement. Without them, their company—no matter how big or profitable—is essentially worthless. But the good news is that entrepreneurs can take specific steps—no matter what stage a business is in—to create a valuable, sellable company. Warrillow shows exactly what it takes to create a solid business that can thrive long into the future.
Author: Ian Shepherd
Publisher: Harriman House Limited
ISBN: 0857198130
Category : Business & Economics
Languages : en
Pages : 189
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Book Description
Everywhere you look people are talking about data. Buzzwords abound – ‘data science’, ‘machine learning’, ‘artificial intelligence’. But what does any of it really mean, and most importantly what does it mean for your business? Long-established businesses in many industries find themselves competing with new entrants built entirely on data and analytics. This ground-breaking new book levels the playing field in dramatic fashion. The Average is Always Wrong is a completely pragmatic and hands-on guide to harnessing data to transform your business for the better. Experienced CEO and CMO Ian Shepherd takes you behind the jargon and puts together a powerful change programme anyone can enact in their business right now, to reap the rewards of simple but sophisticated uses of data. Filled with practical examples and case studies, readers will come away with a powerful understanding of the real value of data and the analytical techniques that can drive profit growth.
