Public Services Goals and Objectives in ARL Libraries

Public Services Goals and Objectives in ARL Libraries PDF Author:
Publisher: Association of Research Libr
ISBN:
Category : Academic libraries
Languages : en
Pages : 134

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Public Services Goals and Objectives in ARL Libraries

Public Services Goals and Objectives in ARL Libraries PDF Author:
Publisher: Association of Research Libr
ISBN:
Category : Academic libraries
Languages : en
Pages : 134

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Book Description


Resources in Education

Resources in Education PDF Author:
Publisher:
ISBN:
Category : Education
Languages : en
Pages : 764

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Collection Development Organization and Staffing in ARL Libraries

Collection Development Organization and Staffing in ARL Libraries PDF Author:
Publisher: Association of Research Libr
ISBN:
Category : Academic librarians
Languages : en
Pages : 152

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Marketing and Public Relations for Libraries

Marketing and Public Relations for Libraries PDF Author: Cosette N. Kies
Publisher: Scarecrow Press
ISBN: 9780810846562
Category : Business & Economics
Languages : en
Pages : 220

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Book Description
Now available in paperback The first book on marketing for librarians written by a single author, this is a theoretical approach to the marketing/PR process within the management structure. Contents include the definition of marketing and public relations; their historical development, principles, and concepts; process, program planning, and practice; library marketing and PR promotion techniques; analysis and evaluation; marketing/PR plans for specific libraries; national library marketing and PR; trends in library marketing/PR; and a brief discussion of the relative merits of marketing as opposed to public relations for libraries. All types of libraries are covered; academic, public, school, and special. Emphasis is on current marketing practice and how it is being used in libraries, as well as on its potential for use in libraries.

Goals and Objectives

Goals and Objectives PDF Author: Association of Research Libraries. Systems and Procedures Exchange Center
Publisher: Association of Research Libr
ISBN:
Category : Academic libraries
Languages : en
Pages : 116

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OMS Annual Report

OMS Annual Report PDF Author: Association of Research Libraries. Office of Management Studies
Publisher: Association of Research Libr
ISBN:
Category : Academic libraries
Languages : en
Pages : 44

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Flyer

Flyer PDF Author: Association of Research Libraries. Systems and Procedures Exchange Center
Publisher:
ISBN:
Category :
Languages : en
Pages : 12

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Subject Index to SPEC Kits in Print

Subject Index to SPEC Kits in Print PDF Author:
Publisher: Association of Research Libr
ISBN:
Category : Library administration
Languages : en
Pages : 58

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Subject Index to SPEC Kits

Subject Index to SPEC Kits PDF Author:
Publisher: Association of Research Libr
ISBN:
Category : Academic libraries
Languages : en
Pages : 24

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Book Description


Austerity Management in Academic Libraries

Austerity Management in Academic Libraries PDF Author: John Frederick Harvey
Publisher: Scarecrow Press
ISBN: 9780810816480
Category : Language Arts & Disciplines
Languages : en
Pages : 308

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Book Description
To find more information about Rowman and Littlefield titles, please visit www.rowmanlittlefield.com.