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Author: Talal M Almutairi
Publisher: Routledge
ISBN: 1351064967
Category : Business & Economics
Languages : en
Pages : 152
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Book Description
The Arab world has engaged in public relations for thousands of years, and the public relations literature provides multiple examples extending from ancient times. However, modern public relations is much more vaguely defined. This is partly because the research surrounding public relations practice in the Middle East remains sparse, especially in the Gulf Cooperation Council (GCC) countries. This book presents a clear picture of contemporary PR practice in this region, providing a background on the evolution of public relations in each GCC country. It shows how environmental factors (historical, cultural, socio-political, and economic) influence practice in the region. It also contributes to public relations scholarship, education, and practice worldwide by providing new perspectives to those unfamiliar with its practice in this region. This book will benefit scholars and practitioners alike through its informed analysis of the strengths and weaknesses of practice in the GCC countries, as well as being of great benefit to the development of professional practice in the region.
Author: Talal M Almutairi
Publisher: Routledge
ISBN: 1351064967
Category : Business & Economics
Languages : en
Pages : 152
Get Book Here
Book Description
The Arab world has engaged in public relations for thousands of years, and the public relations literature provides multiple examples extending from ancient times. However, modern public relations is much more vaguely defined. This is partly because the research surrounding public relations practice in the Middle East remains sparse, especially in the Gulf Cooperation Council (GCC) countries. This book presents a clear picture of contemporary PR practice in this region, providing a background on the evolution of public relations in each GCC country. It shows how environmental factors (historical, cultural, socio-political, and economic) influence practice in the region. It also contributes to public relations scholarship, education, and practice worldwide by providing new perspectives to those unfamiliar with its practice in this region. This book will benefit scholars and practitioners alike through its informed analysis of the strengths and weaknesses of practice in the GCC countries, as well as being of great benefit to the development of professional practice in the region.
Author: Matteo Legrenzi
Publisher: Bloomsbury Publishing
ISBN: 0857720244
Category : History
Languages : en
Pages : 218
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Book Description
The Gulf Cooperation Council (GCC), made up of Saudi Arabia, Bahrain, Kuwait, Oman, Qatar and the United Arab Emirates (UAE), is one of the most resilient sub-regional organizations in the world, and the most successful in the Arab world. it has been the forum through which much security cooperation in this volatile sub-region has taken place, as well as the main representative for the UAE's territorial dispute with Iran over the Abu Musa and tunbs islands. the organization aims to enhance defence cooperation between its member states. it also has significant potential to foster economic integration and to present an alternative form of leverage over the international oil markets. Very little is known however about how the organization really works: how decisions are actually taken, as opposed to how this process is formally articulated in its charter, and what the GCC's real impact on member states, the gulf and international relations is.Drawing on cutting-edge ir theoretical perspectives as well as unique firsthand access to GCC decision-makers, Matteo Legrenzi explains the mechanisms of Gulf cooperation - and its limitations - in the context of economic globalization, diplomatic regionalization and the rise of Iran. Combining historical context, primary source investigations and theoretical analysis, this is a comprehensive guide to the GCC and an indispensable resource for anyone concerned with the Gulf and the Middle East.
Author: T. Watson
Publisher: Springer
ISBN: 1137404299
Category : Business & Economics
Languages : en
Pages : 225
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Book Description
The National Perspectives on the Development of Public Relations: Other Voices series is the first to offer an authentic world-wide view of the history of public relations. It will feature six books, five of which will cover continental and regional groups. This third book in the series focuses on the Middle East and Africa.
Author: Yahya R. Kamalipour
Publisher: Rowman & Littlefield
ISBN: 1538186713
Category : Language Arts & Disciplines
Languages : en
Pages : 479
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Book Description
The fourth edition of Global Communication is the most comprehensive, multidisciplinary, multicultural, authoritative, and cutting-edge book published in the fields of media, culture, journalism, and communications. Twenty-four highly accomplished and prominent media scholars representing ten countries provide a survey of international communication, public relations and advertising, implications of globalization, international law and regulation, global culture, propaganda, transnational media, the shifting politics of media, trends in communication and information technology, and much more. The fourth edition includes six new contributors (Lee B. Artz, Daniela V. Dimitrova, Berna Ackali Gur, Petros Iosifidis, Perry Keller, and Nicholas Nicoli) who cover such issues as politics of global culture, global theories, global law, implications of internet and politics. Other chapters are fully updated to foreground contemporary examples and major events that have impacted our global communication environment. Collectively, new contributions and updated chapters reflect the rapid technological and communications changes that are taking place nationally and globally. This eclectic book helps students to understand the emergence of globalization and its effects on a worldwide scale. Contributors: Lee B. Artz, George A. Barnett, Vibert C. Cambridge, Jane Campbell, Theresa Carilli, Benjamin A. Davis, Daniela V. Dimitrova, John D. H. Downing, Richard A. Gershon, Berna Ackali Gur, Cees Hamelink, Petros Iosifidis, Yahya Kamalipour, Yeşim Kaptan, Perry Keller, Dean Kruckeberg, Lars Lundgren, Vincent Mosco, Nicholas Nicoli, Allen Palmer, Kuldip R. Rampal, Devan Rosen, Harmeet Sawhney, Richard Vincent, and Marina Vujnovic.
Author: Marlene S. Neill
Publisher: Taylor & Francis
ISBN: 1040009883
Category : Language Arts & Disciplines
Languages : en
Pages : 142
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Book Description
Through interviews with members of the Public Relations Society of America College of Fellows, this book provides lessons on public relations leadership for the next generation. Often, our focus on high profile leaders is centered on success stories, but so much can be learned from the trials, or “crucibles,” they have faced and how leaders overcame and were shaped by these challenges. The Fellows interviewed represent a diverse group of accomplished professionals with specializations ranging from military public affairs and government, corporate, education, agency, and nonprofit organizations. A focus on ethical values, virtues, and ethical leadership will inspire readers to themselves confidently lead. This book will be of interest to advanced students in public relations programs or young professionals looking to forge their careers in public relations leadership.
Author: Tarik M. Yousef
Publisher: Brookings Institution Press
ISBN: 0815739540
Category : Political Science
Languages : en
Pages : 312
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Book Description
All of the GCC countries—Bahrain, Kuwait, Oman, Qatar, Saudi Arabia, and the United Arab Emirates—are undergoing historic socio-economic transitions. They are facing enormous strains on public finances and challenging economic outlooks, due to fluctuating oil prices, demographic pressures, high unemployment rates, and a lack of economic diversification. These countries also are likely to feel the rising impact of climate change, and global policies to deal with it, over the coming decades. In addition, seemingly unstoppable shifts in the long-standing international order, notably the rise of China and uncertainties about U.S. leadership, have potentially serious implications for the Middle East and beyond. This by noted scholars and experts considers the key trends shaping Gulf Cooperation Council (GCC) countries--Bahrain, Kuwait, Oman, Qatar, Saudi Arabia, and the United Arab Emirate-- ranging from the COVID-19 pandemic, to climate change, economic disruptions, demographics and other domestic concerns, and shifts in the global order. The book’s chapters address such questions as: How will global megatrends impact the GCC? How can GCC states adjust and diversify their economies to meet the dual challenges of fluctuating oil prices and climate change? How can these states adjust their labor markets to absorb and support women and youth? How will inter GCC disagreements impact the region moving forward? And how will GCC relations with international actors shift in the coming years? This timely book, with its comprehensive analyses and policy recommendations, will be of interest to a wide range of readers interested in the GCC region, including policymakers, academics, and researchers at think tanks and nongovernmental organizations.
Author: Gareth Thompson
Publisher: Routledge
ISBN: 0429769032
Category : Business & Economics
Languages : en
Pages : 261
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Book Description
This book explores the purpose, practice and effects of public relations (PR) at a time that has been variously described as an era of populism, post-truth and fake news. It considers how PR processes have contributed to the current social condition of post-truth and what constitutes PR work in this environment. Post-Truth Public Relations: Communication in an Era of Digital Disinformation proposes that while we can now look back upon the last 80–100 years as a period of classical PR, that style is being supplemented by the emergence of a post-classical form of PR that has emerged in response to the post-truth era. This new style of PR consists of a mixed repertoire of communicative work that matches the new geometry of digital media and delivers a mix of online engagement and persuasion in order to meet the needs of increasingly partisan audiences. Using contemporary case studies and original interviews with PR practitioners in several countries, including China and the Philippines, the book investigates how PR workers have reconciled their role as communicative intermediaries with the post-truth era of digital disinformation. This thought-provoking book will be of great interest to researchers and advanced students interested in the changing nature of PR and its practice.
Author: Magdalena Karolak
Publisher: Springer Nature
ISBN: 9811515298
Category : Political Science
Languages : en
Pages : 256
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Book Description
The book analyzes recent changes to the identities and cultures of the GCC countries. These important transformations have gone largely unnoticed due to the fast-paced changes in the region that affect all aspects of society. The volume unpacks these transformations by looking from a holistic perspective at the intersections of language, arts, education, political culture, city, regional alliances and transnational identities. It offers selected case studies based on original research carried out in the region. Chapter 7, ‘Identity Lost & Found: Architecture and Identity Formation in Kuwait and the Gulf’, of this book is available open access under a CC BY 4.0 license at link.springer.com
Author:
Publisher: International Transaction Journal of Engineering, Management, & Applied Sciences & Technologies
ISBN:
Category : Technology & Engineering
Languages : en
Pages : 271
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Book Description
Published articles in ITJEMAST 13(9) 2022
Author: Yahya R. Kamalipour
Publisher: Rowman & Littlefield
ISBN: 153818186X
Category : Language Arts & Disciplines
Languages : en
Pages : 303
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Book Description
A diverse group of international scholars provides unique perspectives on contemporary global crises and their intersection with the media of public communication. Contributors draw upon a range of compelling theoretical frameworks and methodologies, situating each chapter in the wider literature within a nuanced and complex historical context.
