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Author: Frank Jefkins
Publisher: Springer
ISBN: 1349069256
Category : Business & Economics
Languages : en
Pages : 193
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Book Description
Author: Frank Jefkins
Publisher: Springer
ISBN: 1349069256
Category : Business & Economics
Languages : en
Pages : 193
Get Book Here
Book Description
Author: Gaetan T. Giannini
Publisher: Pearson Education India
ISBN: 9788131763315
Category : Marketing
Languages : en
Pages : 316
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Book Description
Author: Martial Pasquier
Publisher: Routledge
ISBN: 1136504591
Category : Business & Economics
Languages : en
Pages : 273
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Book Description
The fields of marketing and communication have become increasingly important for modern public administrations in recent years but the focus on these subjects has been geared mainly towards the generation of outputs, leaving somewhat behind the analysis and deeper reflections on the impact they make and their limitations. This book provides a thorough overview of the major concepts in marketing and communication which is done by utilizing an exclusive and decisive public-sector approach, with an unambiguous international outlook. The possibilities and limits of the application of marketing and communication, from strategic aspects to the more concrete questions of instruments and implementation, are discussed and if the realities of the public sector are the key to any understanding of marketing and communication, the international scene is the only possible ground to do this in. Aided by a multitude of pedagogical features, Marketing Management and Communications in the Public Sector is a key read for all students, practitioners and scholars working or studying in this field.
Author: Clarke Caywood
Publisher: McGraw Hill Professional
ISBN: 9780786311316
Category : Business & Economics
Languages : en
Pages : 612
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Book Description
As the media grows more ruthless, the role of public relations has become increasingly complex and critical. Savvy businesspeople know that how a company conveys and maintains its image has never been more importantor more challenging. The Handbook of Strategic Public Relations & Integrated Communications is the definitive guide for communications professionals. Featuring the expertise of the world's foremost public relations and marketing authorities, it is the first book of its kind to combine the art and science of marketing, public relations and communications in one single resource. An indispensable reference guide to the best practices in every industry, this handbook features more than 40 information-packed chapters authored by the best minds in the business and covers cutting-edge tips, topics and techniques such as: Crisis management Marketing public relations Client-agency relationships Environmental public relations High-tech PR And more!
Author: Erdemir, Ayse
Publisher: IGI Global
ISBN: 1522536205
Category : Business & Economics
Languages : en
Pages : 451
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Book Description
Reputation is becoming an imperative business function that influences strategic decisions including the direction of a business plan and how an organization should be communicating with its stakeholders and publics. It is crucial for an organization to measure public relations outputs and outcomes as well as measuring established and developing relationships. Reputation Management Techniques in Public Relations is a critical scholarly resource that examines public relations strategies, such as employing media plans, determining communication channels, setting objectives, choosing the right promotional programs and message strategies, budgeting and assessing the overall effectiveness of a company’s public relations strategy. Featuring coverage on a broad range of topics, such as brand and customer communications, corporate social responsibility, and leadership, this book is geared towards practitioners, professionals, and scholars seeking current research on reputation management.
Author: Norman Stone
Publisher:
ISBN: 9780333609750
Category : Public relations
Languages : en
Pages : 304
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Book Description
Public Relations is one business function an organisation cannot decide it does not want. The only option is whether to manage PR as a conscious and deliberate activity, or to leave it to chance and hope for the best - a sure route to bad public relations.
Author: Frank Jefkins
Publisher: Elsevier
ISBN: 1483183173
Category : Social Science
Languages : en
Pages : 287
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Book Description
Public Relations discuss the historical background, organization, definition, and promotion of the subject as a management function. The factors that influence public expectations of public relations are presented in detail. A section of the book enumerates the characteristics of an effective PR practitioner. Such factors as ability to communicate, organize, interact with people, having personal integrity, and imagination are explained thoroughly. The book provides a comprehensive discussion of the common and statute law affecting public relations. It also reviews the types of defamation like slander and libel. The topic copyright is explained. A section of the book covers the product’s life cycle. This subject includes the packaging, distribution, sales force, market education, promotion, and merchandising of the product. It is important that management- employee relations should be stimulated by PR techniques. These techniques can be in the form of house journals, notice-boards, audio-visual, speak up schemes, shop-floor talks, staff conferences, and other get-togethers. The book will provide useful information to reporters, advertisers, commercial developers, students and researchers in the field of marketing.
Author: Christine Daymon
Publisher: Routledge
ISBN: 1134596081
Category : Business & Economics
Languages : en
Pages : 306
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Book Description
A practical, highly accessible guide for novice researchers conducting qualitative research in public relations and marketing communications, this book guides the reader through all aspects of the research process.
Author: David Phillips
Publisher: Kogan Page Publishers
ISBN: 9780749435103
Category : Business & Economics
Languages : en
Pages : 244
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Book Description
This title aims to bridge the gap between action and analysis for public relations and the Internet. It covers up-to-date research and gives practical advice on every aspect of successful on-line public relations.
Author: Eric Yaverbaum
Publisher: John Wiley & Sons
ISBN: 111805279X
Category : Business & Economics
Languages : en
Pages : 391
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Book Description
Proven techniques that maximize media exposure for your business A seasoned PR pro shows you how to get people talking When it comes to public relations, nothing beats good word of mouth. Want to get customers talking? This friendly guide combines the best practical tools with insight and flair to provide guidance on every aspect of PR, so you can launch a full-throttle campaign that'll generate buzz -- and build your bottom line. Discover how to * Map a winning PR strategy * Grab attention with press releases, interviews, and events * Cultivate good media relations * Get print, TV, radio, and Internet coverage * Manage a PR crisis
