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Author: George Comstock
Publisher: Elsevier
ISBN: 1483214214
Category : Psychology
Languages : en
Pages : 328
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Book Description
Public Communication and Behavior, Volume I is devoted to the study of communicatory behavior that has a public or social character. The book discusses an evaluation of the models used to evaluate television series; a synthesis of 1043 effects of television on social behavior; and TV news, priming, and public evaluations of the president. The text also describes the myth of massive media impact: savagings and salvaging, and a technique for assessing the impact of mass media violence on real-world aggressive behavior. Psychologists, sociologists, educators, journalists, and people involved in the study of child development will find the book invaluable.
Author: George Comstock
Publisher: Elsevier
ISBN: 1483214214
Category : Psychology
Languages : en
Pages : 328
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Book Description
Public Communication and Behavior, Volume I is devoted to the study of communicatory behavior that has a public or social character. The book discusses an evaluation of the models used to evaluate television series; a synthesis of 1043 effects of television on social behavior; and TV news, priming, and public evaluations of the president. The text also describes the myth of massive media impact: savagings and salvaging, and a technique for assessing the impact of mass media violence on real-world aggressive behavior. Psychologists, sociologists, educators, journalists, and people involved in the study of child development will find the book invaluable.
Author: Claudia Parvanta
Publisher: Jones & Bartlett Learning
ISBN: 128414674X
Category : Education
Languages : en
Pages : 530
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Book Description
Designed for master’s level study, Public Health Communication: Critical Tools and Strategies will prepare new graduates for any entry level position in public health policy/advocacy, health communication, health promotion, social marketing, or community health education. Filled with practical examples, the book is also a valuable resource for those preparing for the CPH or CHES exams. Students will learn core concepts for planning a communication framework as well key strategies for educating the public about health issues including understanding and reporting science, communicating for policy and advocacy, and health literacy and numeracy. The book thoroughly explores classic theories of persuasion in communication such as Extended Parallel Process Model, Inoculation, Sensation Value, and Cognitive Value. The most current forms of digital/multimedia/interactive channels of communication are examined.
Author: George A. Comstock
Publisher:
ISBN:
Category : Behavior
Languages : en
Pages : 392
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Book Description
Author: Ronald E. Rice
Publisher: SAGE Publications, Incorporated
ISBN:
Category : Language Arts & Disciplines
Languages : en
Pages : 424
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Book Description
In this new, fully revised and expanded Third Edition, Rice and Katz provide readers with a comprehensive, up-to-date look into the field of public communication campaigns. Largely rewritten to reflect the latest theories and research, this text continues in the tradition of ongoing improvement and expansion into new areas. This Third Edition contains several new features. First, an expanded "sampler" section including more recent, intriguing and controversial campaigns has been added. Second, more attention is given to specific practical implications and evaluation of campaigns, using examples from both AIDS and anti-drug campaigns. Third, the book's final section introduces a variety of recent campaign dimensions including community-oriented campaigns, entertainment-education campaigns, and Internet/Web-based campaigns.This volume will be a valuable resource for both students and researchers in the fields of communication, journalism, public relations, mass media, advertising, and public health programs. Copyright © Libri GmbH. All rights reserved.
Author: William John. Smith
Publisher: Harvard University Press
ISBN: 0674043790
Category : Science
Languages : en
Pages : 559
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Book Description
In this book, W. John Smith enlarges ethology's perspective on communication and takes it in new directions. Traditionally, ethological analysis has focused on the motivational states of displaying animals: What makes the bird sing, the cat lash its tail, the bee dance? The Behavior of Communicating emphasizes messages. It seeks to answer questions about the information shared by animals through their displays: What information is made available to a bird by its neighbor's song, to a cat by its opponent's gesture, to a bee by its hivemate's dancing? What information is extracted from sources contextual to these displays? How are the responses to displays adaptive for recipients and senders? What evolutionary processes and constraints underlie observed patterns of animal communication? Smith's approach is deeply rooted in the ethological tradition of naturalistic observations. Detailed analysis of observed displays and display repertoires illuminates the theoretical discussion that forms the core of the book. A taxonomy and interpretative analysis of messages made available through formalized display behavior are also developed. Smith shows that virtually all subhuman animal displays may be interpreted as transmitting messages about the communicator--not the environment--and, more specifically, that messages indicate the kinds of behavior the displaying animal may choose to perform. The most widespread behavioral messages are surprisingly general, even banal, in character; yet they make public information that is not readily available from other sources and that would otherwise be essentially private to the communicator. Taken along with information from sources contextual to the displays, the messages made available may permit responses that are markedly specific. By taking advantage of contextual specificity, a species expands the capacity of its display behavior to be functional in numerous and diverse circumstances. After developing the concept of messages and discussing their forms, the responses made to them, and the functions engendered, Smith turns to the evolution of display behavior--the ways in which acts become specialized for communication and the nature of the evolutionary constraints affecting the ultimate forms of displays. He revises the traditional ethological concept of displays, and in a final chapter develops the further concept of formalized interactions. Here he extends the discussion to formal patterns of behavior that, unlike displays, are beyond the capabilities of individual performers. Human nonverbal communication, which is considered from time to time throughout the book, provides the richest examples of communication flexibly structured at this level of complexity.
Author: Ronald E. Rice
Publisher: SAGE
ISBN: 9780761922063
Category : Business & Economics
Languages : en
Pages : 444
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Book Description
This edition provides readers with a comprehensive, up-to-date look into the field of public communication campaigns. It includes a variety of recent campaign dimensions, such as community-orientated and entertainment-education campaigns.
Author: Joe Reichle
Publisher: Guilford Publications
ISBN: 1462530214
Category : Education
Languages : en
Pages : 297
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Book Description
Children and adolescents with moderate and severe disabilities often have communication challenges that lead them to use problem behavior to convey their desires. This is the most comprehensive contemporary volume on functional communication training (FCT)--the individualized instructional approach that teaches a child socially acceptable communicative alternatives to aggression, tantrums, self-injury, and other unconventional behaviors. The expert authors provide accessible, empirically based guidelines for implementing FCT, and tips for overcoming obstacles. Grounded in the principles of applied behavior analysis, the book includes detailed strategies for developing a support plan, together with illustrative case examples. ÿ
Author: Jonathan Matusitz
Publisher: John Wiley & Sons
ISBN: 1119878071
Category : Language Arts & Disciplines
Languages : en
Pages : 580
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Book Description
The most comprehensive and up-to-date textbook on public communication campaigns currently available Fundamentals of Public Communication Campaigns provides students and practitioners with the theoretical and practical knowledge needed to create and implement effective messaging campaigns for an array of real-world scenarios. Assuming no prior expertise in the subject, this easily accessible textbook clearly describes more than 700 essential concepts of public communication campaigns. Numerous case studies illustrate real-world media campaigns, such as those promoting COVID–19 vaccinations and social distancing, campaigns raising awareness of LGBTQ+ issues, entertainment and Hollywood celebrity campaigns, and social activist initiatives including the #MeToo movement and Black Lives Matter (BLM). Opening with a thorough introduction to the fundamentals of public communication campaigns, the text examines a wide array of different health communication campaigns, social justice and social change campaigns, and counter-radicalization campaigns. Readers learn about the theoretical foundations of public communication campaigns, the roles of persuasion and provocation, how people’s attitudes can be changed through fear appeals, the use of ethnographic research in designing campaigns, the ethical principles of public communication campaigns, the potential negative effects of public messaging, and much more. Describes each of the 10 steps of public communication campaigns, from defining the topic and setting objectives to developing optimal message content and updating the campaign with timely and relevant information Covers public communication campaigns from the United States as well as 25 other countries, including Australia, Brazil, Canada, China, Egypt, India, Israel, Singapore, South Korea, and the United Kingdom Offers a template for creating or adapting messages for advertising, public relations, health, safety, entertainment, social justice, animal rights, and many other scenarios Incorporates key theories such as the Diffusion of Innovations (DoI) theory, social judgment theory (SJT), the Health Belief Model (HBM), social cognitive theory (SCT), and self–determination theory (SDT) Includes in-depth case studies of communication campaigns of Islamophobia, antisemitism, white supremacism, and violent extremism. Fundamentals of Public Communication Campaigns is the perfect textbook for undergraduate students across the social sciences and the humanities, and a valuable resource for general readers with interest in the subject.
Author: Brent D. Ruben
Publisher: Allyn & Bacon
ISBN: 9780205267699
Category : Communication
Languages : en
Pages : 0
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Book Description
A comprehensive look at human communication as a fundamental life process from the level of individual to organizations and society. Fourteen chapters cover: definitions and theories, the development of communication study, basic function, message reception and interpretation, verbal and nonverbal c
Author: Erving Goffman
Publisher: Simon and Schuster
ISBN: 1439108692
Category : Social Science
Languages : en
Pages : 262
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Book Description
Erving Goffman effectively extends his argument in favor of a diagnosis of deviant behavior which takes account of the whole social situation.
