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Author: Linda S. Coleman
Publisher: Prentice Hall
ISBN: 9780131838857
Category : Business & Economics
Languages : en
Pages : 340
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Book Description
This book introduces readers and writers to the techniques of discourse analysis, genre theory, and primary (including ethnographic) and secondary research. It also engages learners in extensive practice and a sequence of increasingly complex and comprehensive "Writer's Profiles," ending with a researched literature review and argument. Two casebooks offer illustrative and thematically-linked readings from a wide variety of public and professional sources. The bonk contains a broad-based sampling of academic writing, and professional and public genres--journal essays, fact sheets, newsletters, Web sites, and proposals. For individuals taking stock of their acquired personal skills and those required of professionals in the writing careers to which they aspire.
Author: Linda S. Coleman
Publisher: Prentice Hall
ISBN: 9780131838857
Category : Business & Economics
Languages : en
Pages : 340
Get Book Here
Book Description
This book introduces readers and writers to the techniques of discourse analysis, genre theory, and primary (including ethnographic) and secondary research. It also engages learners in extensive practice and a sequence of increasingly complex and comprehensive "Writer's Profiles," ending with a researched literature review and argument. Two casebooks offer illustrative and thematically-linked readings from a wide variety of public and professional sources. The bonk contains a broad-based sampling of academic writing, and professional and public genres--journal essays, fact sheets, newsletters, Web sites, and proposals. For individuals taking stock of their acquired personal skills and those required of professionals in the writing careers to which they aspire.
Author: David Chrisinger
Publisher: JHU Press
ISBN: 1421442337
Category : Medical
Languages : en
Pages : 233
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Book Description
A thoroughly updated and expanded guide to honing your public policy writing skills—and making a significant impact on the world. Winner of the George Orwell Award by the National Council of Teachers of English Professionals across a variety of disciplines need to write about public policy in a manner that inspires action and genuine change. You may have amazing ideas about how to improve the world, but if you aren't able to communicate these ideas well, they simply won't become a reality. In Public Policy Writing That Matters, communications expert David Chrisinger, who directs the Harris Writing Program at the University of Chicago and worked in the US Government Accountability Office for a decade, argues that public policy writing is most persuasive when it tells clear, concrete stories about people doing things. Combining helpful hints and cautionary tales with writing exercises and excerpts from sample policy analysis, Chrisinger teaches readers to craft concise, story-driven pieces that exceed the stylistic requirements and limitations of traditional policy writing. Aimed at helping students and professionals overcome their default impulses to merely "explain," this book reveals proven tips—tested in the real world and in the classroom—for writing sophisticated policy analysis that is also easy to understand. For anyone interested in planning, organizing, developing, writing, and revising accessible public policy, Chrisinger offers a step-by-step guide that covers everything from the most effective use of data visualization to the best ways to write a sentence, from the ideal moment for adding a compelling anecdote to advice on using facts to strengthen an argument. This second edition addresses the current political climate and touches on policy changes that have occurred since the book was originally published. A vital tool for any policy writer or analyst, Public Policy Writing That Matters is a book for everyone passionate about using writing to effect real and lasting change.
Author: A. Surma
Publisher: Springer
ISBN: 0230513891
Category : Language Arts & Disciplines
Languages : en
Pages : 193
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Book Description
This book offers something quite new - an advanced textbook that considers professional writing as a negotiated process between writer and reader. Arguing that ethics, imagination and rhetoric are integral to professional writing praxis, the book encourages students to look critically at various writing practices in a range of contexts. A textbook for advanced undergraduates and postgraduates in Linguistics, Communication, Journalism and Media Studies.
Author: Alan M. Perlman
Publisher: Allyn & Bacon
ISBN: 9780205273003
Category : Business & Economics
Languages : en
Pages : 220
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Book Description
A guide to writing an outstanding speech offers tips on communicating effectively, including how to build credibility, organize a speech, use rhythm and style, and create a powerful ending.
Author: Katerina Petchko
Publisher: Academic Press
ISBN: 0128130113
Category : Business & Economics
Languages : en
Pages : 474
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Book Description
How to Write about Economics and Public Policy is designed to guide graduate students through conducting, and writing about, research on a wide range of topics in public policy and economics. This guidance is based upon the actual writing practices of professional researchers in these fields and it will appeal to practitioners and students in disciplinary areas such as international economics, macroeconomics, development economics, public finance, policy studies, policy analysis, and public administration. Supported by real examples from professional and student writers, the book helps students understand what is expected of writers in their field and guides them through choosing a topic for research to writing each section of the paper. This book would be equally effective as a classroom text or a self-study resource. - Teaches students how to write about qualitative and quantitative research in public policy and economics in a way that is suitable for academic consumption and that can drive public policy debates - Uses the genre-based approach to writing to teach discipline-appropriate ways of framing problems, designing studies, and writing and structuring content - Includes authentic examples written by students and international researchers from various sub-disciplines of economics and public policy - Contains strategies and suggestions for textual analysis of research samples to give students an opportunity to practice key points explained in the book - Is based on a comprehensive analysis of a research corpus containing 400+ research articles in various areas of public policy and economics
Author: Zachary Michael Jack
Publisher: Parlor Press LLC
ISBN: 1643172182
Category : Language Arts & Disciplines
Languages : en
Pages : 295
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Book Description
Today’s professionals recognize the need to elevate written communication beyond argument-driven pedantry, political polemic, and obtuse pontification. Whether the goal is to write the next serious work of best-selling nonfiction, to develop a platform as a public scholar, or simply to craft clear and concise workplace communication, The Art of Public Writing demystifies the process, showing why it’s not just nice, but necessary, to connect with those inside and outside one’s area of expertise. Drawing on a diverse set of examples ranging from Charles Darwin’s On the Origin of Species to Steven Levitt’s Freakonomics, Zachary Michael Jack offers invaluable advice for researchers, scholars, and working professionals determined to help interpret field-specific debates for wider audiences, address complex issues in the public sphere, and successfully engage audiences beyond the Corner Office and the Ivory Tower.
Author: William Thompson
Publisher:
ISBN: 9781793511881
Category :
Languages : en
Pages : 444
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Book Description
Writing for Public Relations and Strategic Communication equips students with the knowledge, skills, and tools they need to write persuasively. The book underscores the importance of strategic analysis at the beginning of the writing process. Utilizing an audience-centered perspective, it shows how persuasive writing emerges organically after critically assessing the goals of an organization's message in light of its intended audience. Students learn essential strategic thinking and planning skills to create effective and intentional writing. The book presents the theoretical underpinnings of behavior, which students can then employ to generate prose that prioritizes the audience's reasons for attending to the message. The book is unique in presenting a primer on communication, persuasion, and moral theories that provides students a roadmap for constructing effective, ethical arguments. Throughout, anecdotes, examples, quizzes, and assignments help connect theory to practical, real-world applications. Writing for Public Relations and Strategic Communication helps readers build their persuasive writing skills for professional and effective public relations, employing unique strategies and tactics, such as: --A generative writing system that helps students identify and organize important information to produce quality prose, then adapt it to various media, on deadline --Interactive walkthroughs of writing examples that deconstruct prose, offering students insights not just into what to write, but how and why practitioners make strategic choices--down to the word level --Long-form scenario prompts that allow students to hone their persuasive writing, editing, and communication management skills across an array of platforms --Three two-chapter modules where the first chapter demonstrates how to write effective prose for a particular channel and the second offers practical help in delivering those products through message-delivery channels --Detailed case studies demonstrating how to translate research and planning into storytelling that addresses organizational problems --Unique chapters building important analytical literacies, such as search engine optimization tactics, marketing statistics analysis and data-driven audience targeting methods
Author: Joseph M. Zappala
Publisher: Routledge
ISBN: 1135231583
Category : Business & Economics
Languages : en
Pages : 312
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Book Description
Public Relations Worktext is a writing and planning resource for public relations students and practitioners.
Author: Troy Hicks
Publisher: Teachers College Press
ISBN: 0807774200
Category : Education
Languages : en
Pages : 193
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Book Description
When teachers write, good things can happen; writing helps educators to better understand themselves, as well as students, parents, and colleagues. This practical book illustrates how to encourage, lead, and sustain teacher-writers, especially in group contexts. In contrast to guides on writing and teacher research, this book is designed for those who support teacher-writers, such as teacher educators and literacy coaches. The authors offer descriptions of key practices they have developed over years of coaching, teaching, and collaborating with K–12 teachers who write about classroom instruction, teacher research, or advocacy for better policy and pedagogy. Knowing firsthand just how hard writing can be for teachers, they provide a repertoire of strategies to elicit writing, to support teachers as they write, to find audiences for the teachers’ work, and much more. This book offers clear guidance to coach teacher-writers to: Choose topics and shape ideas.Conquer insecurities and draw from their strengths.Establish authority with their audience.Navigate publishing, including choosing venues and working with editors.Find time and space to write and create the habits of writing daily.Respond to audience reaction to their writing.Reflect on their teaching and writing. Develop a voice and vision as a professional. “Understanding writing is a lifelong journey. This book is an indispensable guide to beginning that journey yourself and together with colleagues.” —Elyse Eidman-Aadahl, executive director, National Writing Project “Gives advice on how I can become a better collaborator, facilitator, and cocreator who helps teachers celebrate the power (and joy) that writing can give them.” —Cathy Fleischer, professor, Eastern Michigan University “The authors know how to support teachers in gathering the courage to write. I am grateful for the ideas that have ignited my own writing.” —Penny Kittle, Teacher and Author
Author: John W. Swain
Publisher: Routledge
ISBN: 1317472284
Category : Political Science
Languages : en
Pages : 222
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Book Description
Intended for both students and practitioners in public administration who want to communicate more effectively with a variety of audiences, this book offers clear, easy-to-understand guidelines on how to write more clearly, concisely, and coherently, as well as correctly. It covers the basics of good English and applies those basics to general forms (such as memos, letters, and e-mails) and more specific forms (such as newsletters, proposals, budget justifications, and rules) used in the public sector.
