Author: Sarah Louise Parry
Publisher: My Foot In The Door
ISBN: 0956122434
Category : Psychology
Languages : en
Pages : 210
Book Description
Psychology: My Foot In The Door
Author: Sarah Louise Parry
Publisher: My Foot In The Door
ISBN: 0956122434
Category : Psychology
Languages : en
Pages : 210
Book Description
Publisher: My Foot In The Door
ISBN: 0956122434
Category : Psychology
Languages : en
Pages : 210
Book Description
Use Your Head to Get Your Foot in the Door
Author: Harvey Mackay
Publisher: Penguin Group
ISBN: 159184343X
Category : Business & Economics
Languages : en
Pages : 369
Book Description
"Harvey Mackay hits the bull's-eye. An important book for important times in our lives. The Shark Man at his very best." -Larry King Harvey Mackay returns with the ultimate book on how to get, and keep, a job you truly love whether you're twenty-one, fifty-one, or seventy- one. In this era of downsizing and outsourcing, you can never be sure your job will still exist in five years-or five weeks. So you'd better think of your career as a perpetual job search. That demands a passion for lifetime learning and the skills for relentless and effective networking. Uplifting, amusing, and jam-packed with proven tips, Use Your Head to Get Your Foot in the Door will guide you through the toughest job market in decades. It's also the definitive A-to-Z career resource for the rest of your life.
Publisher: Penguin Group
ISBN: 159184343X
Category : Business & Economics
Languages : en
Pages : 369
Book Description
"Harvey Mackay hits the bull's-eye. An important book for important times in our lives. The Shark Man at his very best." -Larry King Harvey Mackay returns with the ultimate book on how to get, and keep, a job you truly love whether you're twenty-one, fifty-one, or seventy- one. In this era of downsizing and outsourcing, you can never be sure your job will still exist in five years-or five weeks. So you'd better think of your career as a perpetual job search. That demands a passion for lifetime learning and the skills for relentless and effective networking. Uplifting, amusing, and jam-packed with proven tips, Use Your Head to Get Your Foot in the Door will guide you through the toughest job market in decades. It's also the definitive A-to-Z career resource for the rest of your life.
Techniques of Social Influence
Author: Dariusz Dolinski
Publisher: Routledge
ISBN: 1317599640
Category : Psychology
Languages : en
Pages : 197
Book Description
Every day we are asked to fulfil others’ requests, and we make regular requests of others too, seeking compliance with our desires, commands and suggestions. This accessible text provides a uniquely in-depth overview of the different social influence techniques people use in order to improve the chances of their requests being fulfilled. It both describes each of the techniques in question and explores the research behind them, considering questions such as: How do we know that they work? Under what conditions are they more or less likely to be effective? How might individuals successfully resist attempts by others to influence them? The book groups social influence techniques according to a common characteristic: for instance, early chapters describe "sequential" techniques, and techniques involving egotistic mechanisms, such as using the name of one’s interlocutor. Later chapters present techniques based on gestures and facial movements, and others based on the use of specific words, re-examining on the way whether "please" really is a magic word. In every case, author Dariusz Dolinski discusses the existing experimental studies exploring their effectiveness, and how that effectiveness is enhanced or reduced under certain conditions. The book draws on historical material as well as the most up-to-date research, and unpicks the methodological and theoretical controversies involved. The ideal introduction for psychology graduates and undergraduates studying social influence and persuasion, Techniques of Social Influence will also appeal to scholars and students in neighbouring disciplines, as well as interested marketing professionals and practitioners in related fields.
Publisher: Routledge
ISBN: 1317599640
Category : Psychology
Languages : en
Pages : 197
Book Description
Every day we are asked to fulfil others’ requests, and we make regular requests of others too, seeking compliance with our desires, commands and suggestions. This accessible text provides a uniquely in-depth overview of the different social influence techniques people use in order to improve the chances of their requests being fulfilled. It both describes each of the techniques in question and explores the research behind them, considering questions such as: How do we know that they work? Under what conditions are they more or less likely to be effective? How might individuals successfully resist attempts by others to influence them? The book groups social influence techniques according to a common characteristic: for instance, early chapters describe "sequential" techniques, and techniques involving egotistic mechanisms, such as using the name of one’s interlocutor. Later chapters present techniques based on gestures and facial movements, and others based on the use of specific words, re-examining on the way whether "please" really is a magic word. In every case, author Dariusz Dolinski discusses the existing experimental studies exploring their effectiveness, and how that effectiveness is enhanced or reduced under certain conditions. The book draws on historical material as well as the most up-to-date research, and unpicks the methodological and theoretical controversies involved. The ideal introduction for psychology graduates and undergraduates studying social influence and persuasion, Techniques of Social Influence will also appeal to scholars and students in neighbouring disciplines, as well as interested marketing professionals and practitioners in related fields.
A Handbook for Women Mentors
Author: Carole A. Rayburn Ph.D.
Publisher: Bloomsbury Publishing USA
ISBN: 0313366268
Category : Social Science
Languages : en
Pages : 316
Book Description
This perceptive and practical guide explores the growing phenomenon of successful women serving as mentors to other women in academia or in professional careers. In this unprecedented handbook, the team of coeditors and contributors show the immeasurable impact of women helping women via a method that has become a "hot-button" topic nationwide—mentoring. In A Handbook for Women Mentors: Transcending Barriers of Stereotype, Race, and Ethnicity, an expert author team—all experienced mentors—provide specific strategies for women mentoring women, showing how mentoring relationships benefit individuals, women as a group, and the nation as a whole. Discussions include ongoing challenges—and potential pitfalls—for women confronting obstacles in their education and professional careers, with special attention to minority women—whether it is a mother of four leading a university department, an African American woman working in engineering, or a Latina female advancing in the field of math.
Publisher: Bloomsbury Publishing USA
ISBN: 0313366268
Category : Social Science
Languages : en
Pages : 316
Book Description
This perceptive and practical guide explores the growing phenomenon of successful women serving as mentors to other women in academia or in professional careers. In this unprecedented handbook, the team of coeditors and contributors show the immeasurable impact of women helping women via a method that has become a "hot-button" topic nationwide—mentoring. In A Handbook for Women Mentors: Transcending Barriers of Stereotype, Race, and Ethnicity, an expert author team—all experienced mentors—provide specific strategies for women mentoring women, showing how mentoring relationships benefit individuals, women as a group, and the nation as a whole. Discussions include ongoing challenges—and potential pitfalls—for women confronting obstacles in their education and professional careers, with special attention to minority women—whether it is a mother of four leading a university department, an African American woman working in engineering, or a Latina female advancing in the field of math.
Convert Every Click
Author: Benji Rabhan
Publisher: John Wiley & Sons
ISBN: 1118759702
Category : Business & Economics
Languages : en
Pages : 242
Book Description
A holistic approach to conversion rate optimization that encompasses an entire business—online and offline—to drive more sales and referrals, and increase bottom-line profits In order for your business to survive, you must convert anonymous traffic into sales. The better you do that, the more money you make. The science of tweaking and testing webpages to convert the maximum number of people is known as conversion rate optimization (CRO). Convert Every Click introduces an expanded vision of CRO that the author, Benji Rabhan, calls "holistic conversion rate optimization." Internet technology and innovation have changed the way you should be optimizing your business, your marketing, and your websites. The book looks at the psychology behind this new way of optimizing an entire business for more profits. It examines how your website plays a role in your overall business strategy, and details how to use CRO psychology and strategies to increase profits. Teaches proven strategies for increasing conversions across your entire business Details various split testing and data gathering methods and when to use each one Unveils a holistic approach to conversion rate optimization, using technology to create a more customer-centric experience that not only increases conversions, but also improves customer engagement and satisfaction With guidance from Convert Every Click, you'll learn how to boost conversions and consumption across your entire business by maximizing every bit of your hard-earned traffic before, during, and after a sale.
Publisher: John Wiley & Sons
ISBN: 1118759702
Category : Business & Economics
Languages : en
Pages : 242
Book Description
A holistic approach to conversion rate optimization that encompasses an entire business—online and offline—to drive more sales and referrals, and increase bottom-line profits In order for your business to survive, you must convert anonymous traffic into sales. The better you do that, the more money you make. The science of tweaking and testing webpages to convert the maximum number of people is known as conversion rate optimization (CRO). Convert Every Click introduces an expanded vision of CRO that the author, Benji Rabhan, calls "holistic conversion rate optimization." Internet technology and innovation have changed the way you should be optimizing your business, your marketing, and your websites. The book looks at the psychology behind this new way of optimizing an entire business for more profits. It examines how your website plays a role in your overall business strategy, and details how to use CRO psychology and strategies to increase profits. Teaches proven strategies for increasing conversions across your entire business Details various split testing and data gathering methods and when to use each one Unveils a holistic approach to conversion rate optimization, using technology to create a more customer-centric experience that not only increases conversions, but also improves customer engagement and satisfaction With guidance from Convert Every Click, you'll learn how to boost conversions and consumption across your entire business by maximizing every bit of your hard-earned traffic before, during, and after a sale.
The Science of Social Influence
Author: Anthony R. Pratkanis
Publisher: Psychology Press
ISBN: 1136737030
Category : Psychology
Languages : en
Pages : 496
Book Description
The contributions to this volume capture the thrill of current work on social influence, as well as providing a tutorial on the scientific and technical aspects of this research. The volume teaches the student to: Learn how to conduct lab, field and case research on social influence through example by leading researchers Find out about the latest discoveries including the status of research on social influence tactics, dissonance theory, conformity, and resistance to influence Discover how seemingly complex issues such as power, rumors, group and minority influence and norms can be investigated using the scientific method Apply knowledge to current influence campaigns to find out what works and what does not. The Science of Social Influence is the perfect core or complementary text for advanced undergraduate or graduate students in courses such as Attitudes and Attitude Change, Communications, Research Methods and, of course, Social Influence.
Publisher: Psychology Press
ISBN: 1136737030
Category : Psychology
Languages : en
Pages : 496
Book Description
The contributions to this volume capture the thrill of current work on social influence, as well as providing a tutorial on the scientific and technical aspects of this research. The volume teaches the student to: Learn how to conduct lab, field and case research on social influence through example by leading researchers Find out about the latest discoveries including the status of research on social influence tactics, dissonance theory, conformity, and resistance to influence Discover how seemingly complex issues such as power, rumors, group and minority influence and norms can be investigated using the scientific method Apply knowledge to current influence campaigns to find out what works and what does not. The Science of Social Influence is the perfect core or complementary text for advanced undergraduate or graduate students in courses such as Attitudes and Attitude Change, Communications, Research Methods and, of course, Social Influence.
Attitudes And Persuasion
Author: Richard E Petty
Publisher: Routledge
ISBN: 0429970706
Category : Social Science
Languages : en
Pages : 333
Book Description
This book provides a needed survey of a truly remarkable number of different theoretical approaches to the related phenomena of attitude and belief change. It focuses on variable perspective theory which is far more deserving of attention than the present level of research activity.
Publisher: Routledge
ISBN: 0429970706
Category : Social Science
Languages : en
Pages : 333
Book Description
This book provides a needed survey of a truly remarkable number of different theoretical approaches to the related phenomena of attitude and belief change. It focuses on variable perspective theory which is far more deserving of attention than the present level of research activity.
Obedience to Authority
Author: Stanley Milgram
Publisher: HarperCollins
ISBN: 0062803409
Category : Social Science
Languages : en
Pages : 201
Book Description
A special edition reissue of the landmark study of humanity’s susceptibility to authoritarianism. In the 1960s Yale University psychologist Stanley Milgram famously carried out a series of experiments that forever changed our perceptions of morality and free will. The subjects—or “teachers”—were instructed to administer electroshocks to a human “learner,” with the shocks becoming progressively more powerful and painful. Controversial but now strongly vindicated by the scientific community, these experiments attempted to determine to what extent people will obey orders from authority figures regardless of consequences. “Milgram’s experiments on obedience have made us more aware of the dangers of uncritically accepting authority,” wrote Peter Singer in the New York Times Book Review. Featuring a new introduction from Dr. Philip Zimbardo, who conducted the famous Stanford Prison Experiment, Obedience to Authority is Milgram’s fascinating and troubling chronicle of his classic study and a vivid and persuasive explanation of his conclusions . . . A part of Harper Perennial’s special “Resistance Library” highlighting classic works that illuminate our times The inspiration for the major motion picture Experimenter
Publisher: HarperCollins
ISBN: 0062803409
Category : Social Science
Languages : en
Pages : 201
Book Description
A special edition reissue of the landmark study of humanity’s susceptibility to authoritarianism. In the 1960s Yale University psychologist Stanley Milgram famously carried out a series of experiments that forever changed our perceptions of morality and free will. The subjects—or “teachers”—were instructed to administer electroshocks to a human “learner,” with the shocks becoming progressively more powerful and painful. Controversial but now strongly vindicated by the scientific community, these experiments attempted to determine to what extent people will obey orders from authority figures regardless of consequences. “Milgram’s experiments on obedience have made us more aware of the dangers of uncritically accepting authority,” wrote Peter Singer in the New York Times Book Review. Featuring a new introduction from Dr. Philip Zimbardo, who conducted the famous Stanford Prison Experiment, Obedience to Authority is Milgram’s fascinating and troubling chronicle of his classic study and a vivid and persuasive explanation of his conclusions . . . A part of Harper Perennial’s special “Resistance Library” highlighting classic works that illuminate our times The inspiration for the major motion picture Experimenter
Your Career in Psychology
Author: Stephen F. Davis
Publisher: John Wiley & Sons
ISBN: 1405179422
Category : Psychology
Languages : en
Pages : 321
Book Description
Your Career in Psychology directly addresses the major issues confronting doctoral students and aspiring professionals in psychology. Addresses early graduate school career planning as well as issues confronting recent doctoral graduates in psychology Chapters written by established professionals in their fields provide essential insights for launching a successful career in psychology Includes separate chapters with advice for graduates considering careers in academia, clinical or counseling fields, and in various applied settings Sections on “Concerns and Advice for Undergraduates” help readers pave their way during the early stages of career planning and development Each chapter features a listing of relevant resources such as suggested reading and Internet links User-friendly tone makes this book accessible to students
Publisher: John Wiley & Sons
ISBN: 1405179422
Category : Psychology
Languages : en
Pages : 321
Book Description
Your Career in Psychology directly addresses the major issues confronting doctoral students and aspiring professionals in psychology. Addresses early graduate school career planning as well as issues confronting recent doctoral graduates in psychology Chapters written by established professionals in their fields provide essential insights for launching a successful career in psychology Includes separate chapters with advice for graduates considering careers in academia, clinical or counseling fields, and in various applied settings Sections on “Concerns and Advice for Undergraduates” help readers pave their way during the early stages of career planning and development Each chapter features a listing of relevant resources such as suggested reading and Internet links User-friendly tone makes this book accessible to students
The Art of Woo
Author: G. Richard Shell
Publisher: Penguin
ISBN: 9781591841760
Category : Business & Economics
Languages : en
Pages : 332
Book Description
Explains that the selling of ideas is a matter of encouraging others to share one's beliefs in a guide for salespeople that invites readers to self-assess their persuasion personality and build on natural strengths.
Publisher: Penguin
ISBN: 9781591841760
Category : Business & Economics
Languages : en
Pages : 332
Book Description
Explains that the selling of ideas is a matter of encouraging others to share one's beliefs in a guide for salespeople that invites readers to self-assess their persuasion personality and build on natural strengths.