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Author: Society of Competitive Intelligence Professionals
Publisher: John Wiley & Sons
ISBN: 0471039810
Category : Business & Economics
Languages : en
Pages : 351
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Book Description
Tested-in-the-trenches competitive intelligence techniques used at today's top companies This book brings together the best thinking and practices in competitive intelligence (CI) currently being used at many of today's most successful companies. Featuring contributions from leading industry executives, it covers CI strategies across a wide range of business functions, including marketing and sales, market research and forecasting, product development, and teams. The only book on the subject offering a comprehensive view of CI, from the CEO down to the tactical CI team Numerous case studies vividly illustrating cutting-edge CI techniques in action
Author: Society of Competitive Intelligence Professionals
Publisher: John Wiley & Sons
ISBN: 0471039810
Category : Business & Economics
Languages : en
Pages : 351
Get Book Here
Book Description
Tested-in-the-trenches competitive intelligence techniques used at today's top companies This book brings together the best thinking and practices in competitive intelligence (CI) currently being used at many of today's most successful companies. Featuring contributions from leading industry executives, it covers CI strategies across a wide range of business functions, including marketing and sales, market research and forecasting, product development, and teams. The only book on the subject offering a comprehensive view of CI, from the CEO down to the tactical CI team Numerous case studies vividly illustrating cutting-edge CI techniques in action
Author: T. J. Waters
Publisher: Jossey-Bass
ISBN: 0470606290
Category : Business & Economics
Languages : en
Pages : 260
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Book Description
Effective strategies for outsmarting the competition and driving better bottom-line results In this groundbreaking book, T.J. Waters has turned his experience collecting and analyzing competitive intelligence for the CIA into effective strategies for businesses wanting to stay on the leading edge of their industries. The book describes a practical process from planning (identifying competitive threats and determining the resources needed to counter them) through implementation (creating an organizational strategy) to execution (collecting key information and turning it into bottom-line results). The book is filled with illustrative examples of companies from start-ups to multi-nationals that have used similar strategies successfully. Offers a key resource for gaining competitive advantage in tough times Outlines a proven strategy for planning, implementing, and executing a strategic plan for bottom-line results Written by T.J. Waters who has combined his intelligence expertise with his years of business experience This book clearly shows that it's no longer a question of becoming the next Google, IBM, or Coca-Cola-it's all about knowing what your competitors are doing.
Author: Andrew Pollard
Publisher: Financial Times/Prentice Hall
ISBN: 9780273637097
Category : Business enterprises
Languages : en
Pages : 0
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Book Description
This text for business executives is both a strategic treatment of the need for competitor intelligence and a tactical guide to how to go about obtaining the same. It provides the tricks of the trade and includes case illustrations, key success and failure factors, skills and techniques.
Author: Seena Sharp
Publisher: John Wiley & Sons
ISBN: 0470293179
Category : Business & Economics
Languages : en
Pages : 304
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Book Description
A practical introduction to the necessity of competitive intelligence for smarter business decisions-from a leading CI expert and speaker In Competitive Intelligence Advantage, Seena Sharp, founder of one of the first Competitive Intelligence firms in the US, provides her expert analysis on the issues and benefits of CI for today's businesses. CI is critical for making smarter business decisions and reducing risks when formulating strategies, leading to more profits and fewer mistakes. This is a practical guide that explains what CI is, why data is not intelligence, why competitor intelligence is a weak sibling to competitive intelligence, when to use it, how to find the most useful information and turn it into actual intelligence, and how to present findings in the most convincing manner. Importantly, Sharp argues that businesses would benefit from shifting their perspective on CI from viewing it as a cost to viewing it as an investment that saves money and provides immediate value. Author Seena Sharp is a noted CI expert who established Sharp Market Intelligence in 1979 Addresses all the most common myths and misconceptions about CI Includes more than sixty examples of when to use CI Completely explains the ins and outs of CI, and why your company will act faster and more aggressively with CI Competitive intelligence is a management tool that is misunderstood and underestimated, yet results in numerous benefits. If you are a senior level executive or operate a business-and you aren't tapping the power of CI to improve your decision making-you are missing a potent advantage.
Author: Larry Kahaner
Publisher: Simon and Schuster
ISBN: 0684844044
Category : Business & Economics
Languages : en
Pages : 308
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Book Description
In the first book designed for businesses of all sizes and managers at every level, Larry Kahaner explains the increasingly vital practice of competitive intelligence and how American companies can use it for success. With a wealth of case studies, Kahaner shows How to profile your competitors' executives to unmask their decision-making processes The line between legal and illegal or unethical activities How to protect your own company against your competitors' intelligence operations COMPETITIVE INTELLIGENCE is a practical guide to turning raw information into priceless knowledge and winning business strategy.
Author: Margareta Nelke
Publisher: Chandos Publishing
ISBN: 9780081002063
Category : Business & Economics
Languages : en
Pages : 152
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Book Description
Information professionals should be able to take a proactive role as a strategic partner in their organization's competitive intelligence. Their role needs to focus on the "outside-in" approach, based on their organization's strategic needs and objectives. Competitive Intelligence for Information Professionals explores the role of strategic information and intelligence in organizations, and assesses the values and needs of intelligence in organizations. The book provides guidance on how to work strategically with competitive intelligence, methods for monitoring and analysis and a process-oriented approach. Chapters include discussions on how news monitoring and competitive intelligence interact and how this offers opportunities for cooperation between different departments. Cases from the authors' own experiences when working with competitive intelligence in international corporations are also included. Competitive intelligence (CI) is a new area for Information professionals Offers perspectives on a new trend within the library and information sector Provides a comprehensive approach to CI
Author: Jerry Miller
Publisher: Information Today, Inc.
ISBN: 9780910965286
Category : Business & Economics
Languages : en
Pages : 300
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Book Description
A corporate consultant shows how to employ business intelligence to maximize profits.
Author: Margaret Metcalf Carr
Publisher: Information Today, Inc.
ISBN: 9780910965644
Category : Business & Economics
Languages : en
Pages : 356
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Book Description
Revealing their secrets for monitoring competitive forces and keeping on top of the trends, opportunities, and threats within their industries, this book presents 15 leading CI researchers and their hard-earned secrets.
Author: Craig S. Fleisher
Publisher: Prentice Hall
ISBN: 9780131918726
Category : Business intelligence
Languages : en
Pages : 457
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Book Description
For Strategic Management courses. This book examines the techniques involved in analyzing business and competitive data and information including environmental analysis, industry analysis, competitor analysis, and temporal analysis models.
Author: Miriam Drake
Publisher: CRC Press
ISBN: 9780824720773
Category : Language Arts & Disciplines
Languages : en
Pages : 922
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Book Description
A revitalized version of the popular classic, the Encyclopedia of Library and Information Science, Second Edition targets new and dynamic movements in the distribution, acquisition, and development of print and online media-compiling articles from more than 450 information specialists on topics including program planning in the digital era, recruitment, information management, advances in digital technology and encoding, intellectual property, and hardware, software, database selection and design, competitive intelligence, electronic records preservation, decision support systems, ethical issues in information, online library instruction, telecommuting, and digital library projects.
