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Author: Peter Hlavnicka
Publisher: Business Expert Press
ISBN: 1637421524
Category : Business & Economics
Languages : en
Pages : 254
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Book Description
Protecting the Brand, Volume I: Counterfeiting and Grey Markets is a handbook for law practitioners as well as business executives. It is a unique perspective of best practices in addressing issues around counterfeiting and grey markets - from a legal as well as a business point of view. The authors explore the threats posed by counterfeiting and grey markets to a variety of industries and illuminate what problems these may cause. Before setting forth the range of legal strategies for remedying incidents of counterfeiting and grey markets, the authors outline preventive measures businesses can take to combat the threats, and showcase some of the emerging technologies that can serve as enablers of Brand Protection’s 3 IPR’s (3 I’s= Intelligence, Investigation, Innovation; 3 P’s= Protection, Perseverance, Perpetuation; 3 R’s= Remedy, Recovery, Rehabilitation).
Author: Peter Hlavnicka
Publisher: Business Expert Press
ISBN: 1637421524
Category : Business & Economics
Languages : en
Pages : 254
Get Book
Book Description
Protecting the Brand, Volume I: Counterfeiting and Grey Markets is a handbook for law practitioners as well as business executives. It is a unique perspective of best practices in addressing issues around counterfeiting and grey markets - from a legal as well as a business point of view. The authors explore the threats posed by counterfeiting and grey markets to a variety of industries and illuminate what problems these may cause. Before setting forth the range of legal strategies for remedying incidents of counterfeiting and grey markets, the authors outline preventive measures businesses can take to combat the threats, and showcase some of the emerging technologies that can serve as enablers of Brand Protection’s 3 IPR’s (3 I’s= Intelligence, Investigation, Innovation; 3 P’s= Protection, Perseverance, Perpetuation; 3 R’s= Remedy, Recovery, Rehabilitation).
Author: Mary Sullivan
Publisher:
ISBN:
Category : Brand name products
Languages : en
Pages : 46
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Book Description
Author: Paul Stobart
Publisher: Springer
ISBN: 1349128406
Category : Business & Economics
Languages : en
Pages : 289
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Book Description
An increasing number of the world's companies have come to recognise that their brands are of enormous value and that failure to maintain and support these important assets can lead to the failure of the company itself. Many in the world of marketing have commented on the power of individual brands and the value that they have in contributing to the financial well-being of a company. Seldom however have the owners of the world's leading brands been invited to give their views. This book gives brand owners the opportunity to put forward their own views on the power and importance of brands. Contributions from senior executives at Coca-Cola, Guinness, Nestle, Grand Metropolitan, Mercedes, BSN, Benetton, Tesco, Maruha and Mars cover subjects such as the importance of brand power and how to create, manage and value brand power and important contributions from academics, management consultants and marketing experts are also included.
Author: Bill Chiaravalle
Publisher: John Wiley & Sons
ISBN: 1118958098
Category : Business & Economics
Languages : en
Pages : 384
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Book Description
Discover how brands are created, managed, differentiated,leveraged, and licensed Whether your business is large or small, global or local, thisnew edition of Branding For Dummies gives you the nuts andbolts to create, improve, and maintain a successful brand. It'llhelp you define your company's mission, the benefits and featuresof your products or services, what your customers and prospectsalready think of your brand, what qualities you want them toassociate with your company, and so much more. Packed with plain-English advice and step-by-step instructions,Branding For Dummies covers assembling a top-notch brandingteam, positioning your brand, handling advertising and promotions,avoiding blunders, and keeping your brand viable, visible, andhealthy. Whether you're looking to develop a logo and tagline,manage and protect your brand, launch a brand marketing plan, fix abroken brand, make customers loyal brand champions—oranything in between—Branding For Dummies makes it fastand easy. Includes tips and cautionary advice on social media and itsimpact on personal and business branding programs Covers balancing personal and business brand development References some of the major brand crises—and how toavoid making the same mistakes Shows brand marketers how to create brands that match theiremployers' objectives while launching their own careers If you're a business leader looking to set your brand up for theultimate success, Branding For Dummies has you covered.
Author: Richard Torrenzano
Publisher: St. Martin's Press
ISBN: 1429989386
Category : Business & Economics
Languages : en
Pages : 303
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Book Description
Two leading reputation experts reveal how the internet is being used to destroy brands, reputations and even lives, and how to fight back. From false Wikipedia entries, to fake YouTube videos, to Facebook lynch mobs, everyone from CEOs to fashion models, journalists to politicians, restaurateurs to doctors, is open to character assassination in the burgeoning realm of digital media. Two top media experts recount vivid tales of character attacks, provide specific advice on how to counter them, and how to turn the tables on the attackers. Having spent decades preparing for and coping with these issues, Richard Torrenzano and Mark Davis share their secrets on dealing with problems at the top of today's news. Torrenzano and Davis also take a step back to look at how the past might inform our future thinking about character assassination, from the slander wars between Thomas Jefferson and Alexander Hamilton, to predictions on what the end of privacy will mean for civilization.
Author: Liam Birkett
Publisher: Lulu.com
ISBN: 1365053717
Category : Design
Languages : en
Pages : 113
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Book Description
You will learn how to devise your trade mark How to register and protect it How to exploit multiple types of trade marks The misconceptions regarding company names Errors relating to domain names How to use your branding to get free publicity How to add value to your brand A strategy to follow for expansion Practical examples of trade marks
Author: Jean-Marc Lehu
Publisher: Kogan Page Publishers
ISBN: 9780749451462
Category : Advertising
Languages : en
Pages : 0
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Book Description
According to the American Marketing Association, 80% of all new brands fail. In such a competitive environment, it is essential for brand managers to have all the information they need at their fingertips to keep their brand at the leading edge of the market, and Brand Rejuvenation gives them just that.This book highlights the ageing problem that every brand can potentially face and investigates how companies can take steps to counter the ageing process. For brands today, the battle for survival is never-ending - there are millions of brands around the world and not enough space on the shelves and/or in the consumer's mind to hold them.With dozens of case studies and examples of brands across different industries, Brand Rejuvenation provides brand managers with lots of ideas and practical advice on how to implement brand rejuvenation and ageing prevention strategies.
Author: United States. Congress. House. Committee on Energy and Commerce. Subcommittee on Commerce, Trade, and Consumer Protection
Publisher:
ISBN:
Category : Law
Languages : en
Pages : 328
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Book Description
Author: Martin Zwilling
Publisher: Packt Publishing Ltd
ISBN: 1783001437
Category : Business & Economics
Languages : en
Pages : 302
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Book Description
If your find yourself daydreaming about your own business and not just your next promotion, this book will help you shape your ideas as you begin your enrepreneurial journey.
Author: Marquita R. Walker
Publisher: Rowman & Littlefield
ISBN: 1498586171
Category : Political Science
Languages : en
Pages : 199
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Book Description
This book showcases the inequalities experienced between the Global North and the Global South by exploring the production and distribution model of goods and services worldwide through an analysis of why the structure, framework, and interconnectedness of global supply chains increases the persistence of worker rights’ violations. The narrative explains the power relationships between multinational corporations, their subcontractors, governments, non-governmental organizations, labor unions, and workers. The text focuses primarily on competition between workers in the Global South and the Global North who are compelled to work in global supply chains for their survival and takes a macro-look at how global supply chains operate, how they are governed, who invests and why, and who wins and who loses. From the workers’ perspective, the text highlights the millions of low-wage workers who suffer exploitation and abuse at the hands of greedy multi-national corporations who are able to distance themselves from any liability for workers’ welfare through an institutional system created by national/state governments, trade agreements, and tax and investment strategies which protect property rights over workers’ rights. The fragile plight of workers crescendos through examples of exploitation and abuse in the fishing, mining, apparel, electronic and manufacturing industries, focusing events of workplace disasters, and slave-like working conditions, then climaxes by providing strategies to help strengthen workers through legislative and policy initiatives, collective action, and social and public pressure.
