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Author: Harold D. Lasswell
Publisher: MIT Press
ISBN: 0262620189
Category : Political Science
Languages : en
Pages : 269
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Book Description
A classic book on propaganda technique proposes a general theory of the strategy and tactics of propaganda. This classic book on propaganda technique focuses on American, British, French, and German experience in World War I. The book sets forth a simple classification of various psychological materials used to produce certain specific results and proposes a general theory of strategy and tactics for the manipulation of these materials. In an introduction (coauthored by Jackson A. Giddens) written for this edition, Harold Lasswell notes that this study was partially an exercise in the discovery of appropriate theory. It raised the crucial questions of how to classify the content of propaganda—for instance, a distinction is made between "value demands" (war aims, war guilt, and casting the enemy as evil personified) and "expectations" (the illusion of victory)—and how to summarize the procedures employed in organizing and carrying out propaganda operations. Propaganda Technique in World War I deals primarily with problems of internal administration and lateral coordination rather than with the relationship between policymakers and propagandists. However, Jackson Giddens enumerates procedures in the book that illustrate an underlying assumption that decision makers were deeply involved in propaganda and influenced by considerations of public opinion. He takes the study of propaganda further by elaborating on the nature and meaning of the category of "war aims" and its relation to the propagandist, for this, more than any other category of content, "is the catalyst of transnational political action." Giddens's exploration of the development of a comprehensive theory of propaganda adds another dimension to Lasswell's study while confirming its value as outstanding groundwork for continuing research.
Author: Harold D. Lasswell
Publisher: MIT Press
ISBN: 0262620189
Category : Political Science
Languages : en
Pages : 269
Get Book Here
Book Description
A classic book on propaganda technique proposes a general theory of the strategy and tactics of propaganda. This classic book on propaganda technique focuses on American, British, French, and German experience in World War I. The book sets forth a simple classification of various psychological materials used to produce certain specific results and proposes a general theory of strategy and tactics for the manipulation of these materials. In an introduction (coauthored by Jackson A. Giddens) written for this edition, Harold Lasswell notes that this study was partially an exercise in the discovery of appropriate theory. It raised the crucial questions of how to classify the content of propaganda—for instance, a distinction is made between "value demands" (war aims, war guilt, and casting the enemy as evil personified) and "expectations" (the illusion of victory)—and how to summarize the procedures employed in organizing and carrying out propaganda operations. Propaganda Technique in World War I deals primarily with problems of internal administration and lateral coordination rather than with the relationship between policymakers and propagandists. However, Jackson Giddens enumerates procedures in the book that illustrate an underlying assumption that decision makers were deeply involved in propaganda and influenced by considerations of public opinion. He takes the study of propaganda further by elaborating on the nature and meaning of the category of "war aims" and its relation to the propagandist, for this, more than any other category of content, "is the catalyst of transnational political action." Giddens's exploration of the development of a comprehensive theory of propaganda adds another dimension to Lasswell's study while confirming its value as outstanding groundwork for continuing research.
Author: Harold D. Lasswell
Publisher: Ravenio Books
ISBN:
Category : History
Languages : en
Pages : 224
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Book Description
This classic is organized as follows: I. The Matter in Hand II. Propaganda Organization III. War Guilt and War Aims IV. Satanism V. The Illusion of Victory VI. Preserving Friendship VII. Demoralizing the Enemy VIII. Conditions and Methods of Propaganda: A Summary IX. The Results of Propaganda
Author: Henry T. Conserva
Publisher: AuthorHouse
ISBN: 1410704963
Category : Communication
Languages : en
Pages : 124
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Book Description
Propaganda Techniques is a book designed to illustrate several of the many ways politicians, advertising writers and countless promoters try to control our thoughts. The readers of this book will become more aware of the countless and subtle ways in which they are being manipulated every day. Although initially this book was intended for use by teachers and students, I soon realized it would be useful for people in many other fields. Journalists, business people, sales people, police, counselors, advertisers, politicians, medical personnel and lawyers are just a few of the groups that would find this book useful. General readers would also find it stimulating and provocative. The eighty-nine selected techniques explained in the book are divided into seven sections; Faulty Logic Diversion and Evasion Appealing to the Emotions Using Falsehoods and Trickery Playing on Human Behavioral Tendencies, Mental Capacities and Processes Speaking or Writing Styles Reason or Common Sense The exercises at the end of the book will help the reader gain practice in using the propaganda techniques. The first exercise is for simplification of a persuasive message. A complex message loses effectiveness because most people lack the stamina to wade through a great deal of information to get to the point. The exercise for simplification calls for writing a summary of the Declaration of Independence so that the document will be reduced to a few paragraphs while maintaining the perceived intent of the author. This work should be very useful to all those trying to develop critical thinking skills.
Author: John Oddo
Publisher: Penn State Press
ISBN: 0271082755
Category : Language Arts & Disciplines
Languages : en
Pages : 298
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Book Description
In the early 1990s, false reports of Iraqi soldiers in Kuwait allowing premature infants to die by removing them from their incubators helped to justify the Persian Gulf War, just as spurious reports of weapons of mass destruction later undergirded support for the Iraq War in 2003. In The Discourse of Propaganda, John Oddo examines these and other such cases to show how successful wartime propaganda functions as a discursive process. Oddo argues that propaganda is more than just misleading rhetoric generated by one person or group; it is an elaborate process that relies on recontextualization, ideally on a massive scale, to keep it alive and effective. In a series of case studies, he analyzes both textual and visual rhetoric as well as the social and material conditions that allow them to circulate, tracing how instances of propaganda are constructed, performed, and repeated in diverse contexts, such as speeches, news reports, and popular, everyday discourse. By revealing the agents, (inter)texts, and cultural practices involved in propaganda campaigns, The Discourse of Propaganda shines much-needed light on the topic and challenges its readers to consider the complicated processes that allow propaganda to flourish. This book will appeal not only to scholars of rhetoric and propaganda but also to those interested in unfolding the machinations motivating America’s recent military interventions.
Author: Renee Hobbs
Publisher: Corwin Press
ISBN: 1412981581
Category : Education
Languages : en
Pages : 233
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Book Description
Leading authority on media literacy education shows secondary teachers how to incorporate media literacy into the curriculum, teach 21st-century skills, and select meaningful texts.
Author: Jacques Ellul
Publisher: Vintage
ISBN: 0593315677
Category : Political Science
Languages : en
Pages : 352
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Book Description
This seminal study and critique of propaganda from one of the greatest French philosophers of the 20th century is as relevant today as when it was first published in 1962. Taking not only a psychological approach, but a sociological approach as well, Ellul’s book outlines the taxonomy for propaganda, and ultimately, it’s destructive nature towards democracy. Drawing from his own experiences fighting for the French resistance against the Vichy regime, Ellul offers a unique insight into the propaganda machine.
Author: Magedah Shabo
Publisher: Prestwick House Inc
ISBN: 1580498744
Category : Advertising
Languages : en
Pages : 162
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Book Description
Author: Marja Vuorinen
Publisher: Cambridge Scholars Publishing
ISBN: 1443837024
Category : Political Science
Languages : en
Pages : 170
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Book Description
In the post 9/11 world, the emotionally charged concepts of identity and ideology, enmity and political violence have once again become household words. Contrary to the serene assumptions of the early 1990s, history did not end. Civilisations are busy clashing against one another, and the self-proclaimed pacified humanity is once again showing its barbaric roots. Religion mixes with politics to produce governments that abuse even their own citizens, and victorious insurgents too often fail to carry out the promised reforms. Terrorists blow up unsuspecting pedestrians, and allegedly democratic nations threaten to bomb allegedly less democratic ones back to the Stone Age. Mass demonstrations materialise like flash mobs out of nowhere, prepared to hold their ground until the bitter end. Where does all this passionate intensity come from? To better understand how the ideological enmity of today is moulded, spread and managed, this book investigates the propaganda operations of the past. Its topics range from the ruthless portrayal of female enemy soldiers in an early-20th-century civil war setting to the multiple enemy images cherished by Adolf Hitler, and onwards, to the WWII Soviet Russians as a subtype of a more ancient notion of the Eastern Hordes. Of more recent events, the book covers the Rwandan genocide of 1994 and the still ongoing Israel-Palestine conflict. The closing chapter on cyber warfare introduces the reader to the invisible enemies of the future.
Author: David Welch
Publisher:
ISBN:
Category : History
Languages : en
Pages : 232
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Book Description
During World War II, the UK government created the Central Office of Information to act as the country s marketing and communications agency. In these desperate times, the Office produced steady streams of propaganda for the home front, for the colonies and for dissemination through occupied countries. In addition to patriotic material encouraging Britons to maintain a stiff upper lip, thousands of postcards, leaflets, posters, booklets and other promotional materials were dropped from aircraft over occupied countries in World War II. In 2000, the master set of copies was deposited with the British Library, making an enormous collection of great social and historical significance available to the public for the first time."
Author:
Publisher: BRILL
ISBN: 9004264574
Category : History
Languages : en
Pages : 374
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Book Description
World War I and Propaganda offers a new look at a familiar subject. The contributions to this volume demonstrate that the traditional view of propaganda as top-down manipulation is no longer plausible. Drawing from a variety of sources, scholars examine the complex negotiations involved in propaganda within the British Empire, in occupied territories, in neutral nations, and how war should be conducted. Propaganda was tailored to meet local circumstances and integrated into a larger narrative in which the war was not always the most important issue. Issues centering on local politics, national identity, preservation of tradition, or hopes of a brighter future all played a role in different forms of propaganda. Contributors are Christopher Barthel, Donata Blobaum, Robert Blobaum, Mourad Djebabla, Christopher Fischer, Andrew T. Jarboe, Elli Lemonidou, David Monger, Javier Pounce,Catriona Pennell, Anne Samson, Richard Smith, Kenneth Andrew Steuer, María Inés Tato, and Lisa Todd.
