Propaganda Technique in the 1928 Presidential Campaign PDF Download
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Author: Ralph Droz Casey
Publisher:
ISBN:
Category : Presidents
Languages : en
Pages : 630
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Book Description
Author: Ralph Droz Casey
Publisher:
ISBN:
Category : Presidents
Languages : en
Pages : 630
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Book Description
Author: Gilbert Evans Johnson
Publisher:
ISBN:
Category :
Languages : en
Pages : 292
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Book Description
Author: William Vernon Holloway
Publisher:
ISBN:
Category :
Languages : en
Pages : 312
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Book Description
Author: Tom G. Wharton
Publisher:
ISBN:
Category :
Languages : en
Pages : 49
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Book Description
Author: Edward L. Bernays
Publisher:
ISBN:
Category : Propaganda
Languages : en
Pages : 174
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Book Description
Author: Edward L Bernays
Publisher:
ISBN: 9781684228416
Category :
Languages : en
Pages : 0
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Book Description
2024 Reprint of the 1928 Edition. Propaganda, an influential book written by Bernays in 1928, incorporated the literature from social science and psychological manipulation into an examination of the techniques of public communication. Bernays wrote the book in response to the success of some of his earlier works such as Crystallizing Public Opinion (1923) and A Public Relations Counsel (1927). Propaganda explored the psychology behind manipulating masses and the ability to use symbolic action and propaganda to influence politics, consumer choices and corporate image, which we now call "branding". Walter Lippmann was Bernays' unacknowledged American mentor and his work The Phantom Public greatly influenced the ideas expressed in Propaganda a year later. The work propelled Bernays into media historians' view of him as the "father of public relations." Bernay's manual of mass manipulation provides a detailed examination of how public discourse and opinion are shaped and controlled in politics, business, art, education, and science. In a world dominated by political spin and media manipulation, Propaganda is an essential read for all who wish to understand how power is used by the ruling elite of our society. The nephew of Sigmund Freud, Edward Bernays (1891-1995) pioneered the scientific technique of shaping and manipulating public opinion, which he called "engineering of consent.'" During World War I, he was an integral part--along with Walter Lippmann--of the U.S. Committee on Public Information (CPI), a powerful propaganda machine that advertised and sold the war to the American people as one that would "Make the World Safe for Democracy." The marketing strategies for all future wars would be based on the CPI model. Over the next half century, Bernays, combining the techniques he had learned in the CPI with the ideas of Lippmann and Freud, fashioned a career as an outspoken proponent of the engineering of consent for political and corporate influence of the population, earning the moniker "father of public relations." Among his powerful clients were President Calvin Coolidge, Procter & Gamble, CBS, the American Tobacco Company, and General Electric, and the United Fruit Company.
Author: Rex Eugene Robinson
Publisher:
ISBN:
Category :
Languages : en
Pages : 824
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Book Description
Author: Cyril F. Hager
Publisher:
ISBN:
Category : Communication in politics
Languages : en
Pages : 820
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Author: Laurence E. Norton
Publisher:
ISBN:
Category :
Languages : en
Pages : 236
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Book Description
Author: Richard M. Perloff
Publisher: Routledge
ISBN: 1136688455
Category : Language Arts & Disciplines
Languages : en
Pages : 526
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Book Description
In this political communication text, Richard M. Perloff examines the various ways in which messages are constructed and communicated from public officials and politicians through the mass media to the ultimate receivers-the people. With a focus on the history of political communication, he provides an overview of the most significant issues in the study of politics and the media. In addition to synthesizing facts and theories, and highlighting the scholarly contributions made to the understanding of political communication effects, Political Communication addresses such factors as the rhetorical accomplishments of American presidents, the ongoing tangles between the press and the presidency, and the historical roots of politics as it is practiced and studied today. It also addresses major issues about the press and politics that continually resurface, such as question of press bias and the use and manipulation of media by politicians to accomplish national goals. As a comprehensive and engaging introduction to contemporary political communication, this volume provides all readers with a historical perspective on American politics and press and offers a unique appreciation of the strengths and virtues of political communication in America.
