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Author: Robert G. Cooper
Publisher: Basic Books
ISBN: 0465093337
Category : Business & Economics
Languages : en
Pages : 587
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Book Description
For more than two decades, Winning at New Products has served as the bible for product developers everywhere. Robert G. Cooper demonstrates why consistent product development is vital to corporate growth and how to maximize your chances of success. Citing the author's most recent research, Winning at New Products showcases innovative practices by industry leaders to present a field-tested game plan for achieving product leadership. Cooper outlines specific strategies for making sound business decisions at every step-from idea generation to launch. This fully updated and expanded edition is an essential resource for product developers around the world. "This is a must read. There's so much new in this book, from how to generate the breakthrough ideas, picking the winners, and driving them to market successfully." -- Philip Kotler, Professor of International Marketing, Northwestern University, Kellogg School of Management
Author: Robert G. Cooper
Publisher: Basic Books
ISBN: 0465093337
Category : Business & Economics
Languages : en
Pages : 587
Get Book Here
Book Description
For more than two decades, Winning at New Products has served as the bible for product developers everywhere. Robert G. Cooper demonstrates why consistent product development is vital to corporate growth and how to maximize your chances of success. Citing the author's most recent research, Winning at New Products showcases innovative practices by industry leaders to present a field-tested game plan for achieving product leadership. Cooper outlines specific strategies for making sound business decisions at every step-from idea generation to launch. This fully updated and expanded edition is an essential resource for product developers around the world. "This is a must read. There's so much new in this book, from how to generate the breakthrough ideas, picking the winners, and driving them to market successfully." -- Philip Kotler, Professor of International Marketing, Northwestern University, Kellogg School of Management
Author: Stephen L. Weiss
Publisher: John Wiley & Sons
ISBN: 1118233581
Category : Business & Economics
Languages : en
Pages : 240
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Book Description
A rousing and practical look at the extremely successful investments of top investors In his first book, The Billion Dollar Mistake, author Stephen L. Weiss showcased the biggest blunders of some of the world's legendary investors—which lost them billions of dollars on a single investment. Incredibly, the mistakes they made were the same mistakes made by everyday investors but for the magnitude of the loss. Weiss's second book, The Big Win: Learning from the Legends to Become a More Successful Investor, highlights financial successes, explaining how the world's most successful investors make a fortune and how you can do the same. As with the missteps Weiss profiled in his first book, the strategies used by these legendary investors are available to all, regardless of size or sophistication. Profiles legendary investors and highlights their investment strategies—from finding the right investment to researching to making a move Probes each investor's personality and questions their investment thinking Identifies and describes each investor's "big win" and why it became their most successful investment The Big Win is a primer on successful investing the way it is really done by the people who do it for a living—passionately and with extraordinary success. The Billion Dollar Mistake told readers what not to do to get rich; The Big Win shows readers how to do it right for the payoff of their lives.
Author: Mo Bunnell
Publisher: Bard Press
ISBN: 1959472119
Category : Business & Economics
Languages : en
Pages : 249
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Book Description
Relationships are the foundation of our long-term business success. The problem is a million things get in the way: “I don’t have enough time.” “I don’t want to be a nag.” “They are super busy right now.” And the biggest one—“I’m just not good at this.” There’s a simple solution to breaking through all this noise: Giving. When you focus on giving, you will remove your own mental roadblocks. You’ll be centered on solving the client’s problems and investing in their success. And you can build a system to consistently integrate the right moves into your busy work life. The real magic to this approach: It’s always your move, and there’s always a way to be helpful. In Give to Grow, Mo Bunnell shows how to develop the growth mindset that keeps the focus on the relationship. A great deal might make your year, but a great relationship can make your entire career. No matter where you are in your career, Give to Grow will help you build the relationships you need to make the impact you want.
Author: Ginger Levin
Publisher: CRC Press
ISBN: 1466516879
Category : Business & Economics
Languages : en
Pages : 585
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Book Description
Program management is a rapidly emerging offshoot of project management. So much so that AT&T, IBM, and other organizations, both large and small in all sectors, have initiated a push to certify program managers. And, although universities offer courses in program management, there are few books available to guide program managers through this field that requires a broad level of knowledge and experience. The definitive reference on program management, Program Management: A Life Cycle Approach provides this much needed guidance. Edited by Dr. Ginger Levin, the second person to become a PMI® certified program manager (PgMP®), this handbook presents a cohesive compilation of program management knowledge from more than 20 certified PgMPs. It considers the entire program life cycle and its phases—from initiation to sustainability. Each chapter is written by an experienced PgMP from a wide range of industries and countries. Combining the rigor of an academic reference with easy-to-read language, the book covers the themes in the PMI Standard for Program Management and ties them to program managers' work. The chapters reference PMI’s standards, complement the concepts in the standards, and expand on the concepts and issues that the standard mentions in passing. The book also addresses a few issues that the standard does not touch on at all. The book can be read in its entirety, or specific chapters of interest can be read separately. Overall, the book provides practitioners with a reliable source of information on the key themes and issues in program management. It is useful for individuals desiring to attain the PgMP credential and suitable for colleges and universities offering courses in program management.
Author: Jack R. Meredith
Publisher: Wiley Global Education
ISBN: 1119714028
Category : Business & Economics
Languages : en
Pages : 336
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Book Description
Project Management in Practice, 7th Edition presents an applied approach to the essential tools, strategies, and techniques students must understand to achieve success in their future careers. Emphasizing the technical aspects of the project management life cycle, this popular textbook offers streamlined, student-friendly coverage of project activity, risk planning, budgeting and scheduling, resource allocation, project monitoring, evaluating and closing the project, and more. Providing new and updated content throughout, the seventh edition’s concise pedagogy and hands-on focus is ideally suited for use in one-semester courses or modules on project management. Clear and precise chapters describe fundamental project management concepts while addressing the skills real-world project managers must possess to meet the strategic goals of their organizations. Integrated throughout the text are comprehensive cases that build upon the material from previous chapters—complemented by wealth of illustrative examples, tables and figures, review questions, and discussion topics designed to reinforce key information.
Author: Deborah S. Kezsbom
Publisher: Wiley-Interscience
ISBN:
Category : Business & Economics
Languages : en
Pages : 608
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Book Description
Gain the competitive advantage with innovative management strategies for the new millennium! Business survival in today's global competitive economy requires companies to adapt quickly to rapidly changing markets, tighter schedules, diverse teams, and frequent technological advances. Change today is so pervasive that it has, paradoxically, become a constant. Based on their extensive and diverse project management experience within Fortune 500 companies and U.S. government agencies, the authors provide a practical and highly informative guide that can be applied easily to a variety of technical projects, regardless of industry! Revised and updated to reflect today's revolutionary changes and extraordinary business challenges, The New Dynamic Project Management: Winning Through the Competitive Advantage provides proven, practical management strategies to give your projects and your teams the competitive advantage.
Author: Chris Hendrickson
Publisher: Chris Hendrickson
ISBN: 0137312660
Category : Construction industry
Languages : en
Pages : 425
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Book Description
Author: Kevin Wooldridge
Publisher: CRC Press
ISBN: 1040096069
Category : Business & Economics
Languages : en
Pages : 391
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Book Description
Technology – love it or hate it – is a critical component for nearly every modern business. To the business leader or aspiring business leader, the world of technology may sometimes appear to be confusing and obscure. The language and nuance of software, systems, and IT projects is often a barrier to effective communication between different parts of an enterprise at just the time when it’s most needed – during a technology-enabled project that is seeking to deliver business benefit. This book sets out, in clear non-technical language and with practical real-world examples, the essential background to different aspects of information technology (hardware, software, data, and interfaces); their latest manifestations, such as artificial intelligence and blockchain; and how they all combine into a technology project. Most importantly, this book helps you, the business leader, understand the people behind the technology, appreciate their perspective and their motivations, and to enable you to ask the crucial questions that could transform your engagement to apply technology effectively.
Author: Matt Rosenberg
Publisher: Bombardier Books
ISBN: 1642939099
Category : Social Science
Languages : en
Pages : 235
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Book Description
Our nation’s big cities are broken. Urban progressive government badly undermines those it claims to lift up. Matt Rosenberg lived in Chicago for thirty years, and came back to live there again amidst the turmoil of 2020. What Next, Chicago? Notes of a Pissed-Off Native Son exposes the roots of Chicago’s violent crime, failing courts and schools, rotten finances, and ongoing Black exodus, and proposes a rescue plan for this emblematic American city. “What has happened to Chicago? That’s Matt Rosenberg’s question, and mine as well. His loving tribute to our hometown is a moving, sensitive, humane, and trenchant critical assessment. Read it and weep.” —Glenn C. Loury, Professor of the Social Sciences at Brown University, and author of One By One from the Inside Out: Essays and Reviews on Race and Responsibility in America “Matt Rosenberg writes about the Chicago Way in the Chicago Style of a Mike Royko…. It’s a coherent, honest, and balanced tour of the city’s perpetual corruption, unsafe streets, gawd-awful schools, ghost neighborhoods, financial legerdemain, and the false Unified Theory of Systemic Racism that cloaks it all. Yet, What Next, Chicago? is no helpless, hopeless wail, but a powerful and useful roadmap for a rebirth of a once-great city, based on the voices of Black families and others who don’t need academia to know what to do. Must reading for Chicago lovers.” —Dennis Byrne, former Chicago Sun-Times editorial board member
Author: Naomi Stanford
Publisher: Routledge
ISBN: 1136206353
Category : Business & Economics
Languages : en
Pages : 214
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Book Description
As the purse strings tighten company costs need to be cut without this affecting performance or sales. A common solution to this problem is to restructure the organization of the company i.e. adjust the lines and boxes on the organization chart with the aim of setting it up for high performance. This inevitably fails because an organization is a system; change one aspect and other facets will also change. Organization Design: Engaging with change looks at how to (re) design the organizational system in order to increase productivity, performance and value; providing the knowledge and methodology to design an agile organization capable of handling the kind of continuous organizational change that all businesses face. The book clarifies why and how organizations need to be in a state of readiness to design or redesign and emphasizes that people as well as business processes must be part of design considerations. Responding to developments across the world since the first edition, this book covers, among other topics: Technology changes that have impacted upon organizations Increased demands for ‘sustainability’ and corporate social responsibility The pressure on organizations to be smarter, more efficient and more effective Whilst the material on this subject targets a wide management audience, this book is specifically written for consultants, OD/HR practitioners and line managers working together to achieve the goal of organizational redesign for changing circumstances. Aided by a range of pedagogical features, this book is a must-read for students or practitioners involved in the field of organizational design, development and change.
