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Author: Robert G. Cooper
Publisher: Basic Books
ISBN: 0465093337
Category : Business & Economics
Languages : en
Pages : 587
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Book Description
For more than two decades, Winning at New Products has served as the bible for product developers everywhere. Robert G. Cooper demonstrates why consistent product development is vital to corporate growth and how to maximize your chances of success. Citing the author's most recent research, Winning at New Products showcases innovative practices by industry leaders to present a field-tested game plan for achieving product leadership. Cooper outlines specific strategies for making sound business decisions at every step-from idea generation to launch. This fully updated and expanded edition is an essential resource for product developers around the world. "This is a must read. There's so much new in this book, from how to generate the breakthrough ideas, picking the winners, and driving them to market successfully." -- Philip Kotler, Professor of International Marketing, Northwestern University, Kellogg School of Management
Author: Robert G. Cooper
Publisher: Basic Books
ISBN: 0465093337
Category : Business & Economics
Languages : en
Pages : 587
Get Book Here
Book Description
For more than two decades, Winning at New Products has served as the bible for product developers everywhere. Robert G. Cooper demonstrates why consistent product development is vital to corporate growth and how to maximize your chances of success. Citing the author's most recent research, Winning at New Products showcases innovative practices by industry leaders to present a field-tested game plan for achieving product leadership. Cooper outlines specific strategies for making sound business decisions at every step-from idea generation to launch. This fully updated and expanded edition is an essential resource for product developers around the world. "This is a must read. There's so much new in this book, from how to generate the breakthrough ideas, picking the winners, and driving them to market successfully." -- Philip Kotler, Professor of International Marketing, Northwestern University, Kellogg School of Management
Author: Roy Woodhead
Publisher: Thomas Telford
ISBN: 9780727731845
Category : Business & Economics
Languages : en
Pages : 178
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Book Description
Chapter 1 Towards value leadership: Presents the case for value leadership by examining the advantage of rational thinking in decision-making. It discusses how systems develop in paradigms and perspectives. It also discusses how a global economic system is emerging, and how 'Old World' economies are being forced to change as customers and fund managers gain more power over the aims of organizations. Chapter 2 The context for value leadership: Provides an overview of how to develop a competitive advantage model in the context of the organization. It also provides an insight into the way decision-making processes can be articulated in terms of the people involved and the stages they work through. Chapter 3 Towards objective value in organizational decision-making: Looks at some of the practical issues a value leader must face. It discusses the need to have an organizational framework for value creation, and builds the case for a rethink of organizational design, so that it is more focused on results rather than on the supply-demand-production logic that lingers from the industrial age. Chapter 4 Structuring a value creation programme in an organization: Explores the relationship between value creation and a value creation template or blueprint. It provides a value-creation template that is based on a model commonly used by multinational companies to benchmark their projects' performances. Chapter 5 Towards technological advantage with value engineering: Considers value engineering alone as a key methodology for achieving technological value leadership from projects and organizations. If companies exist to do something that people value, then they should be capable of doing it. If they can perform the same functions better than their rivals, or offer more functions than their customers are paying for, they will have a competitive advantage. Therefore, any methodology that helps an organization to improve the way it provides value will be at the core of its strategic competitive advantage. This chapter explains how you can develop a methodology for your organization.
Author: Sonal Srivastava
Publisher: CRC Press
ISBN: 1003822053
Category : Computers
Languages : en
Pages : 137
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Book Description
UX research, the key to comprehending users' behaviors, motivations, and preferences for developing delightful experiences, thrives on effective teamwork and collaboration. This comprehensive guide brings together the expertise and insights from seasoned researchers, cross-functional partners, and product leaders in order to transform how you collaborate and unlock the true potential of UX research. Key Features Includes a comprehensive selection of ready-to-use templates Incorporates insights and advice from cross-functional stakeholders Offers a wide range of strategies tailored to various expertise levels, catering to both novice and advanced practitioners Presents universally applicable methodologies and insights, equipping a diverse range of researchers, including consultants, vendors, and in-house professionals From experienced professionals to those just starting out, and freelancers to in-house researchers, this comprehensive guide offers practical strategies to navigate the pitfalls of UX research, enhancing collaboration and, ultimately, driving success.
Author: Chris Hendrickson
Publisher: Chris Hendrickson
ISBN: 0137312660
Category : Construction industry
Languages : en
Pages : 425
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Book Description
Author: David Holston
Publisher: HOW Books
ISBN: 1600617999
Category : Design
Languages : en
Pages : 304
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Book Description
Providing insight on how to be a successful and strategic designer, David Holston answers many of the questions plaguing the profession today, including how to boost efficiency and enhance creativity. The design profession has been asking itself some important questions lately: How do designers deal with the increasing complexity of design problems? What skills do designers need to be competitive in the future? How do designers become co-creators with clients and audiences? How do designers prove their value to business? Designers are looking for ways to stay competitive in the conceptual economy and address the increasing complexity of design problems. By adopting a process that considers collaboration, context and accountability, designers move from 'makers of things' to 'design strategists.' The Strategic Designer shows designers how to build strong client relationships, elevate their standing with clients, increase project success rates, boost efficiency, and enhance their creativity.
Author: Helen Bass
Publisher: PRUFROCK PRESS INC.
ISBN: 1593632363
Category : Education
Languages : en
Pages : 210
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Book Description
Provides information on creating a history fair projects, covering such topics as conducting historical research, writing historically accurate papers, and constructing projects.
Author: Denise Hamú
Publisher: IUCN
ISBN: 2831708222
Category : Communication in conservation of natural resources
Languages : en
Pages : 332
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Book Description
Protected areas operate within complex ecological and social systems, presenting challenges that cannot be resolved by technical solution alone. Achieving the management objectives of protected areas requires a social approach in which strategic communication is a key instrument. This publication explores the often underestimated potential of communication, sharing valuable experiences from protected areas across the world, drawing on papers presented at the Vth IUCN World Parks Congress, 2003 and others.
Author: Basil Sawczuk
Publisher: Routledge
ISBN: 1000705110
Category : Architecture
Languages : en
Pages : 122
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Book Description
'Creating Winning Bids' sets out the key stages in the production of a winning bid. Based on tried and tested methods, and using a simple step-by-step process, it will improve your chances of success in what can otherwise seem a daunting and complex process. Distilling the author’s experience of over 25 years of bidding in the public and private sectors, it is packed with practical tips about what your client really wants to see. Beginning with a concise look at how to find new opportunities for work, it examines the various types of bid that can be made and includes invaluable explanations of the jargon used in the bidding process – from OJEU to PQQs. Illustrated throughout with useful diagrams and checklists, and covering a range of procurement routes, this guide will help anyone from the sole practitioner to the large firm with a dedicated bidding team to create practical and perfectly-tailored winning bids.
Author: Raphael H. Cohen
Publisher: Dog Ear Publishing
ISBN: 1457504502
Category :
Languages : en
Pages : 260
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Book Description
This book finally gives innovators an alternative to the painful writing of business plans. Not only an alternative but also a more effective, faster and easier way to convince investors and decision-makers: the Opportunity Case is a more user-friendly way of analyzing and presenting a project, which has been quickly adopted by many multinational corporations, public sector organizations as well as start-ups. It also addresses a central problem in existing businesses: many people have good ideas but very few of these innovations are actually implemented. The content of this book proposes the first practical process that has been demonstrated to boost innovation by up to 56%. "Winning Opportunities" presents the IpOp Model that outlines in a very concrete and down-to-earth way, the core process of innovation that successful entrepreneurs and intrapreneurs use, even unconsciously. The model acts as a simple hands-on guide for innovators who want to increase their chances of success. This structured and user-friendly roadmap helps innovators turn an idea into a tangible opportunity, outline measurable deliverables, learn how to address all the key issues critical to the success of their project, and identify early in the process whether an opportunity is worth pursuing. To illustrate its concepts, a large number of real-life examples are included as inspiration to the reader. Nespresso's strategy is used throughout the book to demonstrate each key step of the IpOp Model. It is the first time in print one can read about the strategy that shaped the fascinating success story of Nespresso, a $3 billion business with double-digit annual growth. Both Nespresso and the IpOp Model were developed in Switzerland, which was recently ranked No. 1 in innovation worldwide. Besides helping start-up initiators, the IpOp Model, as best practice for innovation, improves and complements the existing selection of innovation processes used by large organizations (staged gate, six sigma, etc.). Since learning is easier when emotions are included in the process, each chapter is preceded by a joke illustrating its serious content. The author, Prof. Raphael H Cohen took advantage of his 30+ years experience as serial entrepreneur, active CEO and business angel to write this book to encapsulate some of the key messages he has been teaching in top business schools and corporate environments since 2001. He is a keynote speaker and an expert in both professional agility and "weapons of mass innovation." Besides his responsibility as academic director of MBA programs, he provides executive education, mentoring, consulting and management services for senior executives, bankers, directors and entrepreneurs. He serves on the board of directors of several companies, including a Swiss bank, and is a regular contributor to several business publications. He obtained his Ph.D. in Economics in 1982"
Author: Mario Ferrari
Publisher: Gulf Professional Publishing
ISBN: 9781597490894
Category : Computers
Languages : en
Pages : 580
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Book Description
A Book/DVD kit that contains 40 projects, which are aimed at the Lego audience that are committed to the RIS 1.x and 2.x standards. The DVD contains instruction for over 40 projects in Adobe PDF form, a full suite of Lego software tools, and RCX/NQC code files. The projects range from the simple to the sophisticated.
