Author: Nat Chiaffarano MBA
Publisher:
ISBN: 9781520919775
Category :
Languages : en
Pages : 294
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Book Description
This updated book contains the detailed content and out-of-the-box ideas to launch a successful Medical Spa Company. This book provides the relevant content needed to become much smarter about starting a profitable Medical Spa. The fill-in-the-blank format makes it very easy to write the business plan, but it is the out-of-the box strategic growth ideas that will put you on the road to success. It features in-depth descriptions of a wide range of potential products and services, and a comprehensive marketing plan. It also contains an extensive list of Keys to Success, Creative Differentiation Strategies, Competitive Advantages to seize upon, Industry Trends and Best Practices to exploit, Actual Business Examples, Targeted Article References, Helpful Resources, Financial Statement Forms and Financing Options. If your goal is to obtain the knowledge, education and original ideas that will improve your chances for success in a Medical Spa business... then this book was specifically written for you
Author: Nat Chiaffarano Mba
Publisher:
ISBN:
Category :
Languages : en
Pages : 250
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Book Description
'Get Much Smarter' About Your Start-up Medical Spa Business Venture with this New 2021 Second Edition!This Business Plan workbook contains the detailed content and out-of-the-box ideas to launch a successful Medical Spa Company. This Business Plan book provides the updated, relevant content needed to become much more knowledgeable about starting a profitable medical spa. The fill-in-the-blank template format makes it very easy to write the business plan, but it is the out-of-the box strategic growth ideas and detailed marketing plan, presented for this specific type of business, that will put you on the wonderful road to success. This book features in-depth descriptions of a wide range of innovative medical spa products and services, and a comprehensive marketing plan that has been customized for this specific type of business. It also contains an extensive list of Keys to Success, Creative Differentiation Strategies, Competitive Advantages to seize upon, Current Industry Trends and Best Practices of Industry Leaders to consider, Helpful Resources, Actual Business Examples, Sourcing Leads, Financial Statement Forms and Several Alternative Financing Options. If your goal is to obtain the business knowledge, industry education and original ideas that will improve your chances for success in a medical spa business... then this book was specifically written for you.
Author: Candace Holyfield
Publisher:
ISBN: 9781077120181
Category :
Languages : en
Pages : 96
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Book Description
Affectionately known as the Six Figure Spa Chick, Candace Holyfield is no stranger to running a business like a BOSS! She is a Medical assistant, holistic practitioner, retired massage therapist, CEO of Spa Boss Tribe, best-selling author, and motivational speaker. Traveling all over the world, connecting with thousands of spa owners, teaching countless classes and workshops, Candace realized that one thing spa owners were truly missing was a plan... a strategy to building from the ground up. And using her own experience and success, Candace wrote The Spa Bible as a printed guide for spa professionals everywhere. It is literally an all-in-one manual, from start to finish, from Genesis to Revelations, that will provide a detailed road map on starting and running your own spa business. Candace's latest book, A to Z Marketing Guide for Spapreneurs, was a best-selling book written as a companion to The Spa Bible. She is also the author of Bitter+Broken=BOSS, Business Credit 101 and over 30 other ebooks sold all over the world! Featured in The American Spa, Voyage, Glambitious, Your Voice, SwagHER, and Beautifully Yours Metro Magazines, Candace's personality commands every room she steps foot in. Owning and operating an international business, Candace uses her gifts and expansive knowledge to teach other spa owners how to make real money, real fast, and consistently! She didn't get the title "Six Figure Spa Chick" by happenstance, she makes it happen every day!
Author: Harry Beckwith
Publisher: Business Plus
ISBN: 0759521522
Category : Business & Economics
Languages : en
Pages : 138
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Book Description
SELLING THE INVISIBLE is a succinct and often entertaining look at the unique characteristics of services and their prospects, and how any service, from a home-based consultancy to a multinational brokerage, can turn more prospects into clients and keep them. SELLING THE INVISIBLE covers service marketing from start to finish. Filled with wonderful insights and written in a roll-up-your-sleeves, jargon-free, accessible style, such as: Greatness May Get You Nowhere Focus Groups Don'ts The More You Say, the Less People Hear & Seeing the Forest Around the Falling Trees.
Author: Robert R. Rullo
Publisher:
ISBN: 9781948287074
Category :
Languages : en
Pages :
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Book Description
The aesthetic market is in trouble. Despite a significant increase of consumers seeking cosmetic improvements and the availability of breakthrough technologies arriving almost daily, the market is rapidly becoming commoditized - characterized by thin margins and products sold on the basis of price and not brand or brand quality. The antedote is differentiation.This book you will open your eyes to the 'blindspots' that are thwarting your progress and impeding the successful growth of your practice. It will provide you with the 5 key disciplines to overcome these challenges and skyrocket your practice and your life to a level of unimaginable achievement and fulfillment. Founder of the wildly popular The Aesthetic Blueprint Immersion Seminars, entepreneur, business coach and renown speaker, Bob Rullo openly and smartly introduces you to a new world of growth opportunity using case studies from megabrands like Apple, Starbucks and Costco, real world practice illustrations and personal anecdotes. Within these pages, you'll discover the business strategies to prosper in any economy - good or bad . . .¿ How to attract and keep ideal clients and have them refer their friends¿ How to create a truly memorable experience using Phi measures and photography¿The skill of Human Needs psychology to positively influence any interaction¿The keys to building a winning team filled with A-players thriving in an impenetrable culture¿That your success and your team's success rests completely on your mindset as a leader¿The daily routines to setting a new standard of personal and professional performance for yourself - after all it begins with you!Don't waste another day dreaming of the next level. Start living it now!This is indeed your aesthetic blueprint to living your dreams!
Author: Gerard Bodeker
Publisher: Routledge
ISBN: 1136351256
Category : Business & Economics
Languages : en
Pages : 493
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Book Description
• Spa services and the development of the spa business from its historical beginnings to the size of the market today. • Business development and planning, spa operations and business models. • Spa products and technologies, retailing and the application of branding and marketing strategies. • Infrastructure, design and environmental issues including sustainability and social and environmental benchmarking. • Human resources issues from education and training to professional and regulatory issues and professional and corporate ethics and values.
Author: David A. Aaker
Publisher: John Wiley & Sons
ISBN: 0470613580
Category : Business & Economics
Languages : en
Pages : 400
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Book Description
Branding guru Aaker shows how to eliminate the competition and become the lead brand in your market This ground-breaking book defines the concept of brand relevance using dozens of case studies-Prius, Whole Foods, Westin, iPad and more-and explains how brand relevance drives market dynamics, which generates opportunities for your brand and threats for the competition. Aaker reveals how these companies have made other brands in their categories irrelevant. Key points: When managing a new category of product, treat it as if it were a brand; By failing to produce what customers want or losing momentum and visibility, your brand becomes irrelevant; and create barriers to competitors by supporting innovation at every level of the organization. Using dozens of case studies, shows how to create or dominate new categories or subcategories, making competitors irrelevant Shows how to manage the new category or subcategory as if it were a brand and how to create barriers to competitors Describes the threat of becoming irrelevant by failing to make what customer are buying or losing energy David Aaker, the author of four brand books, has been called the father of branding This book offers insight for creating and/or owning a new business arena. Instead of being the best, the goal is to be the only brand around-making competitors irrelevant.
Author:
Publisher:
ISBN:
Category : American newspapers
Languages : en
Pages : 1480
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Book Description
Author: Sarah R. Brown
Publisher: John Wiley & Sons
ISBN: 1118570901
Category : Medical
Languages : en
Pages : 260
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Book Description
How to identify optimal phase II trial designs Providing a practical guide containing the information needed to make crucial decisions regarding phase II trial designs, A Practical Guide to Designing Phase II Trials in Oncology sets forth specific points for consideration between the statistician and clinician when designing a phase II trial, including issues such as how the treatment works, choice of outcome measure and randomization, and considering both academic and industry perspectives. A comprehensive and systematic library of available phase II trial designs is included, saving time otherwise spent considering multiple manuscripts, and real-life practical examples of using this approach to design phase II trials in cancer are given. A Practical Guide to Designing Phase II Trials in Oncology: Offers a structured and practical approach to phase II trial design Considers trial design from both an academic and industry perspective Includes a structured library of available phase II trial designs Is relevant to both clinical and statistical researchers at all levels Includes real life examples of applying this approach For those new to trial design, A Practical Guide to Designing Phase II Trials in Oncology will be a unique and practical learning tool, providing an introduction to the concepts behind informed decision making in phase II trials. For more experienced practitioners, the book will offer an overview of new, less familiar approaches to phase II trial design, providing alternative options to those which they may have previously used.
Author: Debra Koerner
Publisher: F.A. Davis
ISBN: 0803639015
Category : Medical
Languages : en
Pages : 429
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Book Description
Rely on Success from the Start for the inspiration and practical business guidance you need to enjoy a long and rewarding career in massage therapy. Business naiveté is one of the primary reasons massage therapists leave the profession. The author has written this text to provide you with the business skills you need to envision and then launch a successful career. Set yourself on your path to success—right from the start.
