Profitable Hotel/motel Management PDF Download
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Author: William Scholz
Publisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 216
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Book Description
Author: William Scholz
Publisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 216
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Book Description
Author: Robert G. Cross
Publisher: Crown Currency
ISBN: 0307788989
Category : Business & Economics
Languages : en
Pages : 289
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Book Description
From the man the Wall Street Journal hailed as "the guru of Revenue Management" comes revolutionary ways to recover from the after effects of downsizing and refocus your business on growth. Whatever happened to growth? In Revenue Management, Robert G. Cross answers this question with his ground-breaking approach to revitalizing businesses: focusing on the revenue side of the ledger instead of the cost side. The antithesis of slash-and-burn methods that left companies with empty profits and dissatisfied stockholders, Revenue Management overturns conventional thinking on marketing strategies and offers the key to initiating and sustaining growth. Using case studies from a variety of industries, small businesses, and nonprofit organizations, Cross describes no-tech, low-tech, and high-tech methods that managers can use to increase revenue without increasing products or promotions; predict consumer behavior; tap into new markets; and deliver products and services to customers effectively and efficiently. His proven tactics will help any business dramatically improve its bottom line by meeting the challenge of matching supply with demand.
Author: Harvey Burstein
Publisher: Pearson
ISBN: 9780130109095
Category : Hotels
Languages : en
Pages : 0
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Book Description
This relevant introduction fills a void in the hospitality industry regarding security and loss prevention. The text provides meaningful guidance to hotel and motel management personnel with regard to management's role in security amid the growing concern of loss prevention and security issues. Topics covered include hotel management and loss prevention, physical security, loss prevention and hotel operations, risk management, legal considerations and international operations. For those in the hospitality industry or interested in pursuing the hospitality industry.
Author: Stanislav Ivanov
Publisher: Zangador
ISBN: 9549278638
Category : Travel
Languages : en
Pages : 205
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Book Description
This research monograph aims at developing an integrative framework of hotel revenue management. It elaborates the fundamental theoretical concepts in the field of hotel revenue management like the revenue management system, process, metrics, analysis, forecasting, segmentation and profiling, and ethical issues. Special attention is paid on the pricing and non-pricing revenue management tools used by hoteliers to maximise their revenues and gross operating profit. The monograph investigates the revenue management practices of accommodation establishments in Bulgaria and provides recommendations for their improvement. The book is suitable for undergraduate and graduate students in tourism, hospitality, hotel management, services studies programmes, and researchers interested in revenue/yield management. The book may also be used by hotel general managers, marketing managers, revenue managers and other practitioners looking for ways to improve their knowledge in the field.
Author: Gemma Hereter
Publisher: Createspace Independent Publishing Platform
ISBN: 9781542609050
Category :
Languages : en
Pages : 90
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Book Description
Revenue Management is a sales technique based on the analysis of the different variables that affect the purchasing decision of a consumer. With effective management of revenue using Yield and Revenue Management you can maximize the sales of a hotel's rooms and its different services and you can make them as profitable as possible using the most adequate sales channel. This book is about the basis of Revenue Management, the best tools that need to be applied, it covers the importance of good online marketing and about how to manage your online reputation. It includes some practical cases and examples. If you want to understand Revenue Management in a concise way through real examples, this is the book for you!
Author: Malte Kempen
Publisher: Bachelor + Master Publication
ISBN: 384283389X
Category : Travel
Languages : en
Pages : 126
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Book Description
Inhaltsangabe:Introduction: Most literature on marketing contains an exhaustive discussion on the topic of relationship marketing and this concept is now well understood by every marketer. However, valuing customer relationships is usually viewed more vaguely as being a general, desirable and virtuous factor. Like many fields in marketing, there has been a failure to justify adopting such an approach based also on its inherent financial control measures. In this increasingly globalised marketplace (the hospitality sector), it can strike as odd that scholars and researchers have overlooked the differences in CRM handling that exist among different cultures. The aim of this dissertation is to make a contribution to closing the gap between marketing and management perspectives in terms of customer profitability, especially in the luxury hotel sector with regard to their international customer/guest base. The gap is to identify by the management and accounting which customers are profitable and to translate these insights into marketing activities. Companies can control their customer relationships and make sophisticated decisions about which customer relationships should be finished and which are worth retaining, a practice known as Customer Equity. The objectives of this work include: - Identify how investment in customer retention create a Return on Investment. - Allocating marketing spending ratios for long-term profitability. - Identify the methods that managers can use to create customer loyalty. - Explain the links between customer loyalty, customer equity and relationship marketing. - Estimate the role of quality factors within service delivery and after-sales service as above and how they affect customer retention. - Identify the effect of after-sales service as above quality on customers expectations and its impact on customer satisfaction. CRM outline is seen by some as an extended database containing useful information about customers that could be used to help extend sales, while others see it as a tool specifically designed for use on a (one-to-one) basis with each of their customers (Peppers and Rogers, 1999). To implement CRM successfully the TQM, HRM and IT management need to ensure organisational alignment (Reinartz et al., 2004). Building on this statement, Buttle (2004) spells out that: CRM needs to be established in three layers: companywide, factional and customer facing . Inhaltsverzeichnis:Table of Contents: i.able [...]
Author:
Publisher:
ISBN:
Category : Electronic journals
Languages : en
Pages : 516
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Book Description
Includes an annual buyers guide issue in April, 1980-
Author: H. Burstein
Publisher: CRC Press
ISBN: 9780824710026
Category : Technology & Engineering
Languages : en
Pages : 220
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Book Description
This book presents ideas to hotel/motel security directors and managers to help them understand some of the problems with which they will be confronted, the various approaches to solutions, and the ways of relating to other members of the management team to achieve optimum results.
Author: William S. Gray
Publisher: Prentice Hall
ISBN:
Category : Business & Economics
Languages : en
Pages : 440
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Book Description
This book provides information on every facet and department of the hotel. Operation of a property management system is discussed with sample reports for readers are provided. The operation of restaurant point of sale systems is also discussed, with related sample reports included. This comprehensive, easy-to-follow guidebook covers all aspects of hotel and motel development, hotel management, hotel operation, hotel accounting and controls, and the future of the industry. For hotel management and training professionals.
Author: Gabor Forgacs
Publisher: Pearson Higher Ed
ISBN: 0133474720
Category : Business & Economics
Languages : en
Pages : 125
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Book Description
This is the eBook of the printed book and may not include any media, website access codes, or print supplements that may come packaged with the bound book. This short course provides students with an overview of this important discipline and is an ideal supplement to a marketing, front office, or general operations class. A solid understanding of revenue management’s key concepts and the selective application of its most effective strategies and tactics have become mission critical for most hospitality operations. This NEW book explores the applicability of revenue maximization strategies and their operational aspects. Readers will learn the difference between strategic and tactical revenue management and why that distinction is critical, the tools that are available to revenue managers and when to use them, the broad range of information needed to effectively maximize revenue, vital issues to consider before implementing revenue management tactics, how revenue management is often misunderstood and applied inappropriately, the significant potential consequences of using revenue management poorly, as well as the benefits it can provide when done well.
