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Author: Jack Reigle
Publisher: John Wiley & Sons
ISBN: 0470918713
Category : Architecture
Languages : en
Pages : 225
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Book Description
An essential guide for a firm of any size to effectively position itself in the marketplace For an architecture or design firm to survive and prosper in the new economy, it needs to redefine and reinvigorate its position in the marketplace. With dozens of how-to cases, examples, and guidelines, Positioning for Architecture and Design Firms provides the entire menu of tools, plus the inspiration needed, for making the changes required to stay competitive in the design world. Offering strategies for leveraging a firm's strongest assets into the formulation of a successful long-term plan, this book breaks with tradition to introduce the latest concepts specifically developed for building future business opportunities in an unstable economic landscape marked by shifts in competition, technology, and client expectations. With a wealth of information targeting the subject of positioning, readers will learn: Why the aftershocks of the Great Recession are likely to linger, and what you can do about it in relation to your firm's success How the coming generational shift will change the design business What positioning is, and how it needs to be developed to support and implement your strategic vision How your firm can establish a robust identity and operating model The importance of your firm's essential purpose How to turn your marketing department into a true marketing system, transforming it from production mode into an integrated positioning machine Why it is important to engage in advanced research and open innovation initiatives Addressing issues of firm identity, including an understanding of how to create the market positioning desired, Positioning for Architecture and Design Firms shows how a design firm—large or small, new or well established—can position itself to gain greater control over its destiny, and reach loftier levels of achievement. Learn about firm types, and match the right type to a firm's goals Develop and maintain a firm's identity in the marketplace Discover how organizational design and marketing support a chosen firm type
Author: Jack Reigle
Publisher: John Wiley & Sons
ISBN: 0470918713
Category : Architecture
Languages : en
Pages : 225
Get Book Here
Book Description
An essential guide for a firm of any size to effectively position itself in the marketplace For an architecture or design firm to survive and prosper in the new economy, it needs to redefine and reinvigorate its position in the marketplace. With dozens of how-to cases, examples, and guidelines, Positioning for Architecture and Design Firms provides the entire menu of tools, plus the inspiration needed, for making the changes required to stay competitive in the design world. Offering strategies for leveraging a firm's strongest assets into the formulation of a successful long-term plan, this book breaks with tradition to introduce the latest concepts specifically developed for building future business opportunities in an unstable economic landscape marked by shifts in competition, technology, and client expectations. With a wealth of information targeting the subject of positioning, readers will learn: Why the aftershocks of the Great Recession are likely to linger, and what you can do about it in relation to your firm's success How the coming generational shift will change the design business What positioning is, and how it needs to be developed to support and implement your strategic vision How your firm can establish a robust identity and operating model The importance of your firm's essential purpose How to turn your marketing department into a true marketing system, transforming it from production mode into an integrated positioning machine Why it is important to engage in advanced research and open innovation initiatives Addressing issues of firm identity, including an understanding of how to create the market positioning desired, Positioning for Architecture and Design Firms shows how a design firm—large or small, new or well established—can position itself to gain greater control over its destiny, and reach loftier levels of achievement. Learn about firm types, and match the right type to a firm's goals Develop and maintain a firm's identity in the marketplace Discover how organizational design and marketing support a chosen firm type
Author: Paul Lewis
Publisher: Chronicle Books
ISBN: 1616895551
Category :
Languages : en
Pages : 210
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Book Description
Along with plan and elevation, section is one of the essential representational techniques of architectural design; among architects and educators, debates about a project's section are common and often intense. Until now, however, there has been no framework to describe or evaluate it. Manual of Section fills this void. Paul Lewis, Marc Tsurumaki, and David J. Lewis have developed seven categories of section, revealed in structures ranging from simple one-story buildings to complex structures featuring stacked forms, fantastical shapes, internal holes, inclines, sheared planes, nested forms, or combinations thereof. To illustrate these categories, the authors construct sixty-three intricately detailed cross-section perspective drawings of built projects—many of the most significant structures in international architecture from the last one hundred years—based on extensive archival research. Manual of Section also includes smart and accessible essays on the history and uses of section.
Author: A. Eugene Kohn
Publisher: RosettaBooks
ISBN: 0795352654
Category : Architecture
Languages : en
Pages : 398
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Book Description
Sharing stories and inspiring lessons on leadership and design, one architect explains how he helped build one of the world’s most successful firms Founded on July 4, 1976, Kohn Pedersen Fox quickly became a darling of the press with groundbreaking buildings such as the headquarters for the American Broadcasting Company (ABC) in New York, 333 Wacker Drive in Chicago, the Procter & Gamble headquarters in Cincinnati, and the World Bank Headquarters in Washington, DC. By the early 1990s, when most firms in the U.S. were struggling to survive a major recession, KPF was busy with significant buildings in London, Germany, Canada, Japan, Korea, and Indonesia—pioneering a model of global practice that has influenced architecture, design, and creative-services firms ever since. Like any other business, though, KPF has stumbled along the way and wrestled with crises. But through it all, it has remained innovative in an ever-changing field that often favors the newest star on the horizon. Now in its fifth decade, the firm has shaped skylines and cities around the world with iconic buildings such as the World Financial Center in Shanghai, the International Commerce Centre in Hong Kong, the DZ Bank Tower in Frankfurt, the Heron Tower in London, and Hudson Yards in New York. Forthright and engaging, Kohn examines both award-winning achievements and missteps in his 50-year career in architecture. In the process, he shows how his firm, KPF, has helped change the buildings and cities where we live, work, learn, and play. “A must-read for all of those who love cities and the buildings and skylines that define them.” —Stephen M. Ross, chairman and founder of The Related Companies
Author: Stephen Cassell
Publisher: Princeton Architectural Press
ISBN: 9781568983677
Category : Architecture
Languages : en
Pages : 206
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Book Description
"The process of investigation, analysis, and testing makes Architecture Research Office (ARO) as much a laboratory as a design firm. For Stephen Cassell, Adam Yarinsky, and their team, the starting point of each commission is not the development of an abstract "idea" for the project, but an intensive, hands-on occupation with a project's conditions, with its physical, economic, and social contexts. This practical approach to making architecture, to shrinking the distance between thinking and building, is much evident in their work, which manages to be simultaneously thoughtful and sensual." "The seven projects featured in this, the first monograph on the work of this firm, range from self-directed research (ARO's paper wall project), to private living spaces (the SoHo Loft), to commercial interiors (the Qiora Store and Spa), to the popular U.S. Armed Services Recruiting Station in Times Square, to the stunning Colorado House in Telluride. All of these projects challenge design conventions, while delighting the senses with their unusual materials, careful detailing, and unexpected spatial discoveries." "With essays by Stan Allen, Philip Nobel, Guy Nordenson, and Sarah Whiting."--BOOK JACKET.Title Summary field provided by Blackwell North America, Inc. All Rights Reserved
Author: Kathy Denise Dixon
Publisher: Routledge
ISBN: 1317279069
Category : Architecture
Languages : en
Pages : 155
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Book Description
The Business of Architecture is the essential guide to understanding the critical fundamentals to succeed as an architect. Written by successful architects for architects everywhere, this book shows the architecture industry from a corporate business perspective, refining the approach to architecture as a personal statement to one that must design and build within the confines of business and clients. The Business of Architecture will educate new and experienced architects alike with valuable insights about profit centers, the architect as developer, how to respond to requests for proposals, intellectual property, and much more.
Author: Paul Lewis
Publisher: Princeton Architectural Press
ISBN: 9781568987101
Category : Architecture
Languages : en
Pages : 206
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Book Description
What if the constraints and limitations of architecture became the catalyst for design invention? The award-winning young architecture firm Lewis.Tsurumaki.Lewis calls their answers to this question 'opportunistic architecture.' It is a design philosophy that transforms the typically restrictive conditions of architectural practice—small budgets, awkward spaces, strict zoning—into generators of architectural innovation. Lewis.Tsurumaki.Lewis presents a diverse selection of built and speculative projects ranging from small installations to larger institutional buildings. Built projects are accompanied by thought-provoking texts, beautiful drawings and photographs. An appendix distills their design philosophy into five tactics, a readymade code for students and practitioners looking for design ideas for the real world. Lewis.Tsurumaki.Lewis is an architecture partnership established in New York City in 1997 by Marc Tsurumaki, Paul Lewis, and David J. Lewis. Paul Lewis is Assistant Professor at Princeton University. Marc Tsurumaki is Adjunct Professor at Columbia University. David J. Lewis is Associate Professor at Parsons The New School for Design.
Author: Carter Wiseman
Publisher: ABRAMS
ISBN:
Category : Architecture
Languages : en
Pages : 350
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Book Description
"In 1990, I. M. Pei: A Profile in American Architecture was published as the first full-length study of the life and work of this extraordinary artist. The revised edition includes a chapter on Pei's work since 1990, when he established a new relationship with his firm that enabled him to pursue more small scale, personal commissions. Illustrated from the rich archives of Pei Cobb Freed & Partners, the book charts Pei's progress from his birth in China in 1917 through every milestone in his career to his preeminent position today. The author, noted architecture critic Carter Wiseman, has supplemented extensive and meticulous research with many hours of conversation with Pei, his family, his associates, and his clients. Wiseman focuses his text on the buildings of special relevance to Pei's career, and, whether discussing the Kennedy Library, the Meyerson Symphony Center, or the Louvre, he carefully considers the project's architectural, sociological, and personal dimensions. One sees how Pei's artistic vision has emerged, how he has deftly met the demands of each new situation and client, and how his charismatic personality has affected events." "Scores of color photographs present Pei's buildings in all their splendid variety - from the urban grandeur of the Dallas City Hall to the daring innovation of the Bank of China skyscraper. Dozens of revealing drawings, plans, and models as well as personal and documentary photographs make this volume the only comprehensive visual record of Pei's work."--BOOK JACKET.Title Summary field provided by Blackwell North America, Inc. All Rights Reserved
Author: Rena M. Klein
Publisher: John Wiley & Sons
ISBN: 0470916850
Category : Architecture
Languages : en
Pages : 30
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Book Description
The definitive guide to management success for sole practitioners and leaders of small design firms Owning and operating a small architectural design firm can be challenging, with tight project deadlines, on-the-fly meetings, rush proposals, and fluctuating workloads as part of the firm’s day-to-day activities. To help small firm owners cope with the chaos and prepare for the unexpected, here is The Architect’s Guide to Small Firm Management, a no-nonsense guide to repurposing daily demands into workable, goal-directed solutions. Crucial topics such as self-aware leadership, people management, technology, financial health, scenario planning, sustainable practice, and future trends are examined using real-life case studies and business model paradigms. This definitive text explores the whole system experience of a small firm practice to deliver organizational strategies proven to keep a firm’s creative mission on a steady, productive path. The Architect’s Guide to Small Firm Management addresses how small firm owners can: Deal effectively with unexpected circumstances and shifting work requirements Meet the demands of the marketplace while creating a satisfying workplace Set and achieve goals in an environment of constant change This book is a must-have for those facing the often harsh reality of managing small design firms in a difficult and changing economy. Entrepreneurial architects and designers will discover how to define their own personal and professional meanings of success, as well as how to refocus their business approach to replace long, unrewarding hours with manageable, satisfying ones.
Author: Architizer
Publisher: The Monacelli Press, LLC
ISBN: 1580935915
Category : Architecture
Languages : en
Pages : 281
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Book Description
The latest spectacular celebration from Architizer of the most inspiring contemporary architecture from around the globe. The Architizer A+Awards represent 2021's best architecture and products, celebrated by a diverse group of influencers within and outside the architectural community. Entries are judged by more than 400 luminaries from fields as diverse as fashion, publishing, product design, real-estate development, and technology, and voted on by the public, culminating in a collection of the world's finest buildings. Each year, winners are honored in this fully illustrated compendium, and on Architizer.com, the largest online architecture community on the planet. Featuring select A+Award winners, this is the definitive guide to the year's best buildings and spaces.
Author: Paul Lewis
Publisher: Princeton Architectural Press
ISBN: 9781568981543
Category : Architecture
Languages : en
Pages : 84
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Book Description
In this volume, the latest addition to the award-winning Pamphlet Architecture series, the authors examine common architectural forms (chairs, doors, and walls) and programs (a cinema, a health club, a skyscraper) in order to dissect and reconfigure them. In the process they create ten new projects that draw their power from an oscillation between the recognizable and the surreal. Cleverly undermining the conventions and norms of contemporary architectural design, the authors pose a direct challenge to the seemingly endless search for new styles, arguing instead that the greatest potential for architecture in the twenty-first century rests on an imaginative examination of what we take for granted. Designed by authors, Situation Normal... weaves together text, photographs, and drawings. An introductory essay establishes the theoretical and historical position of the book.
