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Author: Bohuslava Mihalčová
Publisher: CRC Press
ISBN: 0429888368
Category : Business & Economics
Languages : en
Pages : 269
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Book Description
Trends in economic development rely on increasing human knowledge, which stimulate the development of new, sophisticated technologies. With their utilization production is raised and the intent is to decrease natural resources consumption and protect and save our life environment as much as we can. At the same time, increasing pressure is observed both from competition and customers. The way to be competitive is by improving manufacturing and services offered to the customer. These are the major challenges of contemporary enterprises. Organizations are improving their activities and management processes. This is necessary to manage the seemingly intensifying competitive markets successfully. Enterprises apply business-optimizing solutions to meet new challenges and conditions. This way ensuring effective development for long-term competitiveness in a global environment. This is necessary for the implementation of qualitative changes in the industrial policy. "Process Control and Production Management" (MTS 2018) is a collection of research papers from an international authorship. The authors present case studies and empirical research, which illustrates the progressive trends in business process management and the drive to increase enterprise sustainability development.
Author: Bohuslava Mihalčová
Publisher: CRC Press
ISBN: 0429888368
Category : Business & Economics
Languages : en
Pages : 269
Get Book Here
Book Description
Trends in economic development rely on increasing human knowledge, which stimulate the development of new, sophisticated technologies. With their utilization production is raised and the intent is to decrease natural resources consumption and protect and save our life environment as much as we can. At the same time, increasing pressure is observed both from competition and customers. The way to be competitive is by improving manufacturing and services offered to the customer. These are the major challenges of contemporary enterprises. Organizations are improving their activities and management processes. This is necessary to manage the seemingly intensifying competitive markets successfully. Enterprises apply business-optimizing solutions to meet new challenges and conditions. This way ensuring effective development for long-term competitiveness in a global environment. This is necessary for the implementation of qualitative changes in the industrial policy. "Process Control and Production Management" (MTS 2018) is a collection of research papers from an international authorship. The authors present case studies and empirical research, which illustrates the progressive trends in business process management and the drive to increase enterprise sustainability development.
Author: Marc Annacchino
Publisher: Elsevier
ISBN: 0080468322
Category : Business & Economics
Languages : en
Pages : 525
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Book Description
The Pursuit of New Product Development: The Business Development Process begins with an understanding of market needs, within a sound business model, a well-defined financial strategy, and well-thought-out strategic goals. This new book by industry-expert Marc Annacchino, will help the professional engineer, manager, marketer, and all others who must come together as a working team, to better understand their respective roles and responsibilities in that process. Today, speeding the right value proposition to the market can make all the difference between success and failure. With case examples, organizational analysis and project planning tools, this new book looks at that longer, organizational view of product development, and how that view can improve product development cycle times and better take advantage of new market opportunities. It will help the product development team better adapt to change and a dynamic market in today's global economy through product platform management, and do so rationally and reliably. And it will help product development professionals to look for hidden value in existing product lines as they plan for that change and growth ahead. - Provides product development professionals with the concepts and tools for a more integrated, successful product development cycle - Promotes a more coherent deployment of managers, engineers, marketers, and sales personnel to achieve results within market opportunity in terms of time, cost and performance - Shows how to better identify and target product value propositions in product line extensions and in securing new markets
Author: Blair Reeves
Publisher: "O'Reilly Media, Inc."
ISBN: 1492024732
Category : Computers
Languages : en
Pages : 136
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Book Description
If you’re new to software product management or just want to learn more about it, there’s plenty of advice available—but most of it is geared toward consumer products. Creating high-quality software for the enterprise involves a much different set of challenges. In this practical book, two expert product managers provide straightforward guidance for people looking to join the thriving enterprise market. Authors Blair Reeves and Benjamin Gaines explain critical differences between enterprise and consumer products, and deliver strategies for overcoming challenges when building for the enterprise. You’ll learn how to cultivate knowledge of your organization, the products you build, and the industry you serve. Explore why: Identifying customer vs user problems is an enterprise project manager’s main challenge Effective collaboration requires in-depth knowledge of the organization Analyzing data is key to understanding why users buy and retain your product Having experience in the industry you’re building products for is valuable Product longevity depends on knowing where the industry is headed
Author: Matthias Thürer
Publisher: Springer Nature
ISBN: 3031716221
Category :
Languages : en
Pages : 495
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Book Description
Author: Hedley Smyth
Publisher: Routledge
ISBN: 1134506406
Category : Business & Economics
Languages : en
Pages : 354
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Book Description
Market Management and Project Business Development is a guide to the theory of marketing and selling projects in business, demonstrating how to secure and deliver value, and improve performance in profitable ways. By providing a set of key principles and guidelines to business-to-business (B2B) marketing, construction project management expert Hedley Smyth demonstrates how to use marketing and business development principles to maximise the value of a project. The book takes a step-by-step approach by dealing with each stage in a project’s lifecycle in turn, covering a range of approaches including the marketing mix, relationship marketing and its project marketing variant, entrepreneurial marketing and the service-dominant logic. This book is valuable reading for all students and specialists in project management, as well as project managers in business, management, the built environment, or indeed any industry.
Author: Thomas Fischer
Publisher: Cambridge University Press
ISBN: 1107022452
Category : Business & Economics
Languages : en
Pages : 319
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Book Description
Over the last decade, capital goods manufacturers have added services to products as a way of responding to eroding margins and the loss of strategic differentiation. Based on over twelve years of research, this book provides a thorough overview of the strategies available for value creation through service business development.
Author: Lee, In
Publisher: IGI Global
ISBN: 1615206124
Category : Technology & Engineering
Languages : en
Pages : 1349
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Book Description
"This research book is a repository for academicians, researchers, and industry practitioners to share and exchange their research ideas, theories, and practical experiences, discuss challenges and opportunities, and present tools and techniques in all aspects of e-business development and management in the digital economy"--Provided by publisher.
Author: Akira Ishikawa
Publisher: World Scientific
ISBN: 9812772197
Category : Business & Economics
Languages : en
Pages : 337
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Book Description
New products and new business development require innovative, creative marketing solutions in order to successfully differentiate them from competing products in the marketplace. This important book explores and elucidates the essence of creativity, with an emphasis on how to proceed with R&D activities strategically and how to connect them with successful products, services and commercialization. Using interesting, real case studies such as OC Healthy TeaOaoOCO developed by Japan Coca-Cola, Inc., the recommendation engine OC Teach Me Electronic AppliancesOCO, and the development of various robots, the book uncovers the secret of successful marketing and shows how to develop and deploy new products and services on a sustainable basis. It will therefore appeal to both business practitioners as well as researchers and students interested in innovation and marketing issues.
Author: Russ, Meir
Publisher: IGI Global
ISBN: 1605663492
Category : Computers
Languages : en
Pages : 445
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Book Description
"This book addresses the relevance of knowledge management strategies for the advancement of organizations worldwide"--Provided by publisher.
Author: Paul Trott
Publisher: Financial Times/Prentice Hall
ISBN:
Category : Business & Economics
Languages : en
Pages : 446
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Book Description
INNOVATION AND NEW PRODUCT DEVELOPMENT, 2ND EDITIONInnovation Management is often treated as a series of separate specialisms, rather than an integrated task. The second edition of Paul Trott's INNOVATION MANAGEMENT AND PRODUCT DEVELOPMENT, brings together innovation management and new product development, the role of intellectual property and the management of research and development. Particular emphasis is placed on the need to view innovation as a management process and a conceptual framework is introduced emphasizing the importance of internal processes and external linkages. Not only does the text examine how the heritage and knowledge base of an organisation drive the development of business opportunities, but it also deals with the wide subject of technology management and how companies manage research and development.New to this edition: *four new chapters - E-commerce; Managing Intellectual Property; The Role of Market Research in New Product Development; Innovation and Operations Management and Innovation Policies *new case studies at the end of each chapteras well as increased coverage of: *electronic commerce *intellectual property *brand management and market research
