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Author:
Publisher: JAI Press Incorporated
ISBN: 9780762313969
Category : Business & Economics
Languages : en
Pages : 360
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Book Description
Provides understanding of global phenomenon marketplaces where individuals living in poverty buy/sell products and services. This volume presents a collection of articles that describe the particular group of consumers and entrepreneurs, and inform us on better ways to understand, reach, and empower them.
Author:
Publisher: JAI Press Incorporated
ISBN: 9780762313969
Category : Business & Economics
Languages : en
Pages : 360
Get Book Here
Book Description
Provides understanding of global phenomenon marketplaces where individuals living in poverty buy/sell products and services. This volume presents a collection of articles that describe the particular group of consumers and entrepreneurs, and inform us on better ways to understand, reach, and empower them.
Author: C. Wankel
Publisher: Springer
ISBN: 0230612067
Category : Political Science
Languages : en
Pages : 252
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Book Description
There is a growing realization that business development is the most effective weapon in fighting world poverty. How the for-profit model can be harnessed to provide the poor with a share in the world's prosperity is discussed through actual cases, and nested in innovative theories of business, social sciences, and philosophy.
Author: Vanessa Ratten
Publisher: Springer
ISBN: 3030115429
Category : Business & Economics
Languages : en
Pages : 241
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Book Description
This book focuses on the role of subsistence entrepreneurs in creating social and sustainable business opportunities on the global marketplace. Subsistence entrepreneurs use scarce resources to create new business opportunities, often in developing or emerging economies. In addition, subsistence entrepreneurship is increasingly being used as a way to facilitate market entry for small and medium-sized business enterprises that focus on collaborative innovation. The interdisciplinary contributions gathered here will expand readers’ understanding of the nature and characteristics of subsistence entrepreneurs, as well as the challenges they face. The central connection between subsistence, sustainability and social entrepreneurship is also explored.
Author: Tony Waters
Publisher: Lexington Books
ISBN: 9780739107683
Category : Business & Economics
Languages : en
Pages : 280
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Book Description
The story told by The Persistence of Subsistence Agriculture begins 8,000 years ago as humans began using the land and weather to provide themselves with food, housing, and clothing. Productive farmers took care of most daily needs within the small conservative world in which they lived. This world organized around small-scale subsistence farming is ending as the ancient world of farmers has given away to that dominated by the modern marketplace. This book is about how the modern market world transformed these remote agricultural farmers. Waters uses diverse examples to illustrate how the modern market economy captured persistent subsistence farmers and forever altered life in 18th century Scotland, 19th century United States, 20th century Tanzania, and indeed, the entire modern world.
Author: Ramendra Singh
Publisher: Emerald Group Publishing
ISBN: 1787145565
Category : Business & Economics
Languages : en
Pages : 234
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Book Description
BOP marketing practices are new and still evolving, despite the ground-level challenges, and several failures. This edited book extends the knowledge on bottom of pyramid (BOP) through contributions by leading scholars in this domain, and embodies the knowledge that would be useful for marketing practice coming from top BOP marketing scholars.
Author: Shaun Ferris
Publisher: Catholic Relief Services
ISBN: 1614920028
Category : Business & Economics
Languages : en
Pages : 144
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Book Description
This publication is a product of the experiences and lessons learned while implementing agroenterprise projects in eastern and southern Africa. A Market Facilitator's Guide is based on a resource-to-consumption framework, which is the central theme of the "enabling rural innovation" approach for rural development. This approach seeks to empower farmer groups with the necessary skills to make informed decisions for their economic development, based on an analysis of their surroundings, assets and skills. The methodology also aims for outcomes that are equitable, gender focused and participatory.
Author: Madhu Viswanathan
Publisher: eBook Partnership
ISBN: 1783019247
Category : Business & Economics
Languages : en
Pages : 421
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Book Description
This book is designed for two primary audiences - those interested in working in subsistence marketplaces, as well as those interested in applying the lessons learned (in such extreme contexts) to their own contexts, such as in advanced economies or in higher-income segments of developing economies. We aim to reach a diverse audience including practitioners in business, government, and social sectors; and researchers, educators, and students. We develop the notion of bottom-up enterprises learned through practice in extreme, i.e., resource-constrained, settings. Sometimes, the most insightful lessons for all settings come from such discovery. The book begins with a journey of immersion and reflection in the first part, followed by explicit discussions of lessons learned in the second section. In the third and last part, we broaden the dialogue to include bottom-up applications to a variety of settings and operations. Even for those not working in subsistence marketplaces, there is significant value in understanding the implications of these bottom-up approaches to their own efforts. We illustrate a number of situations where our approaches have had impact in other domains.Finally, our sequencing here is bottom-up as well, beginning with a deep understanding of subsistence marketplaces, followed by the design of solutions and enterprise plans for them. After this, the discussion turns to lessons in running a bottom-up enterprise before moving on to the application of these lessons in a variety of contexts.There is an irony is writing a book about being bottom-up. The very act of writing about it is, in a sense, top-down. And so goes the dance between the bottom-up and the top-down that is detailed in this journey.
Author: Madhubalan Viswanathan
Publisher: Springer Science & Business Media
ISBN: 1402057695
Category : Education
Languages : en
Pages : 241
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Book Description
In a groundbreaking text that will inspire literacy educators, the authors here describe research on low-literate, poor buyers and sellers in subsistence marketplaces. They examine the consequent development of an innovative marketplace literacy educational program that enables consumer and entrepreneurial literacy. Then, they look at the implications of the research and the educational program for business, education, and a variety of disciplines and functions.
Author: Babu John Mariadoss
Publisher:
ISBN: 9781536161663
Category : Marketing
Languages : en
Pages : 0
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Book Description
The business world is changing rapidly, requiring organizations to be more competitive and customer-centric. Applied technologies have provided opportunities for nascent startups to disrupt established business models that hadn't fundamentally changed for decades. Technologies now enable work to be separated from time and space. Technologies have also made certain occupations obsolete while creating new ones. In this changing landscape marked by hyper-competition, firms are looking for new ways to operate and manage their strategies in order to remain extremely agile, nimble, and customer-centric. Inherently, strategic marketing fuses theoretical rigor with relevance to the real world. Marketing strategies informed through insights based on quality academic research help firms develop relevant organization-wide initiatives for both enhanced value creation and subsequent value capture thereby providing bottom-line impact. The goal of 'Future-Focused Strategic Marketing' is to bring together academic and practitioner audiences in order to highlight key strategic choices for firms operating in the changed landscape. So the focus is not only on the specific marketing activities performed by the firm utilizing their capabilities, but also relevant organizational adjustments and shifts that need to be performed in order to ensure success of firm strategies in a wide variety of contexts.'Future-Focused Strategic Marketing' is positioned as an introductory use-inspired primer in Strategic Marketing for a variety of audiences. We intend this book to stimulate novel ideas in marketing strategy scholars including doctoral students to help create cutting-edge research agendas that help shape both firm strategies and public policies. Marketing practitioners will find the relevance of the book appealing as it helps firms to both execute and sustain value in the longer-term. This focus on rigorous and relevant research has inspired the themes for the various book chapters including (i) transforming the organization, (ii) examining structure, culture, and identity issues, and (iii) specifying the relationship between capabilities and performance.
Author: Arild Angelsen
Publisher: CIFOR
ISBN: 9791412766
Category : Climatic changes
Languages : en
Pages : 172
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Book Description
