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Author: Edward G. Thomas
Publisher:
ISBN: 9783319173184
Category :
Languages : en
Pages :
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Book Description
This volume includes the full proceedings from the 1988 International Conference on Services Marketing presented by the Academy of Marketing Science (AMS) and the Marketing Department of Cleveland State University in Cleveland, Ohio. It provides a variety of quality research in the field of Services Marketing and includes papers on various topics including travel and tourism, international services, industrial services and health care services. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy's flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.
Author: Edward G. Thomas
Publisher:
ISBN: 9783319173184
Category :
Languages : en
Pages :
Get Book Here
Book Description
This volume includes the full proceedings from the 1988 International Conference on Services Marketing presented by the Academy of Marketing Science (AMS) and the Marketing Department of Cleveland State University in Cleveland, Ohio. It provides a variety of quality research in the field of Services Marketing and includes papers on various topics including travel and tourism, international services, industrial services and health care services. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy's flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.
Author: Peter Mudie
Publisher: Taylor & Francis
ISBN: 1136386459
Category : Business & Economics
Languages : en
Pages : 315
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Book Description
This second edition of The Management and Marketing of Services builds on the success of the first edition and now includes increased coverage of many key areas, extensive examples and case studies. This second edition looks closely at relationship marketing and public sector issues as well as providing expanded sections on: the definition of services, expectations, competitive advantage, pricing of services, segmentation/positioning of services, the service encounter and service employees. The Management and Marketing of Services is a highly accessible text ideal for practitioners and students looking for a comprehensive treatment of this subject area.
Author: Peter Mudie
Publisher: Routledge
ISBN: 1136366784
Category : Business & Economics
Languages : en
Pages : 274
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Book Description
Services Marketing Management builds on the success of the previous editions, formally entitled 'The Management and Marketing of Services', to provide an easily digestible approach to the service industry with a specific focus on the management and marketing elements. This new edition has been thoroughly revamped to include pedagogical features such as exercises and mini cases throughout the text to consolidate learning and make it more student friendly. New content has been incorporated to bring the subject matter thoroughly up to date, for example featuring more on the Internet, the inclusion of material on call centres in respect of service delivery and service encounter; additional material on customer relationship management (CRM); consideration of frontline employees and internal marketing; and a discussion of revenue management issues in managing demand and capacity. Particularly suitable for students on marketing, business and hospitality courses who require a good grounding in the principles of services marketing, the practical implications are shown clearly and effectively demonstrate how the principles are applied in the real world. A web based lecturer resource accompanies the text.
Author: M. S. Kassem
Publisher: Walter de Gruyter
ISBN: 3110854015
Category : Business & Economics
Languages : en
Pages : 505
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Book Description
Author: British Library. Document Supply Centre
Publisher:
ISBN:
Category : Conference proceedings
Languages : en
Pages : 938
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Book Description
Author: Academic Conferences and Publishing Limited
Publisher: Academic Conferences Limited
ISBN: 1909507938
Category : Business & Economics
Languages : en
Pages : 373
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Book Description
Author: Aino Halinen
Publisher: Routledge
ISBN: 1134758146
Category : Business & Economics
Languages : en
Pages : 388
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Book Description
Relationship marketing is one of the most challenging marketing concepts of the decade. In a five-year 'fly on the wall' case study, Halinen explores the relationship between a Helsinki advertising agency and its international client.
Author: Fiona Mclean
Publisher: Routledge
ISBN: 1134743157
Category : Business & Economics
Languages : en
Pages : 268
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Book Description
Marketing the Museum is the ideal guide to the ways in which museums can overcome the numerous hurdles on the route to truly achieving a marketing orientation. The history of the museum is one of shifting purposes and changing ideals and this volume asks if it is possible to define the 'product' which the modern museum can offer. This book explores the crucial question: Are the theories of marketing developed for manufactured goods in any way relevant to the experience of visiting a museum? In covering one of the most highly disputed issues in the field, this book is essential reading for museum professionals, students and anyone who has dealing in the many branches of the heritage industry around the world.
Author:
Publisher: Academic Conferences and publishing limited
ISBN: 1914587332
Category : Business & Economics
Languages : en
Pages :
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Book Description
Author: Dehuri, Satchidananda
Publisher: IGI Global
ISBN: 1466625430
Category : Computers
Languages : en
Pages : 351
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Book Description
Although recommendation systems have become a vital research area in the fields of cognitive science, approximation theory, information retrieval and management sciences, they still require improvements to make recommendation methods more effective and intelligent. Intelligent Techniques in Recommendation Systems: Contextual Advancements and New Methods is a comprehensive collection of research on the latest advancements of intelligence techniques and their application to recommendation systems and how this could improve this field of study.
