Problems in Canadian Marketing PDF Download
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Author: Donald N. Thompson
Publisher: Marketing Classics Press
ISBN: 1613112327
Category : Business & Economics
Languages : en
Pages : 303
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Book Description
Author: Donald N. Thompson
Publisher: Marketing Classics Press
ISBN: 1613112327
Category : Business & Economics
Languages : en
Pages : 303
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Book Description
Author: Brenda L. Pritchard
Publisher:
ISBN: 9780433472131
Category : Advertising laws
Languages : en
Pages : 540
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Book Description
Author: Royal Bank of Canada
Publisher:
ISBN:
Category : Canada
Languages : en
Pages : 64
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Book Description
Author: American Academy of Political and Social Science
Publisher:
ISBN:
Category : Canada
Languages : en
Pages : 314
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Book Description
Author: United States. Congress. Senate. Committee on Finance
Publisher:
ISBN:
Category : Canada
Languages : en
Pages : 176
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Book Description
Author: United States. Congress. Senate. Committee on Banking, Housing, and Urban Affairs. Subcommittee on International Finance
Publisher:
ISBN:
Category : Export controls
Languages : en
Pages : 2160
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Book Description
Author: United States. Congress. House. Committee on Agriculture. Subcommittee on Livestock, Dairy, and Poultry
Publisher:
ISBN:
Category : Import quotas
Languages : en
Pages : 184
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Book Description
Author: Gerald Engelman
Publisher:
ISBN:
Category : Swine
Languages : en
Pages : 56
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Book Description
Author: Elizabeth Phelps
Publisher:
ISBN:
Category : America
Languages : en
Pages : 886
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Book Description
Author: Daniel J. Robinson
Publisher: University of Toronto Press
ISBN: 1442638710
Category : History
Languages : en
Pages : 276
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Book Description
Politicians, government officials, and public relations officers lean heavily on polling when fashioning public policy. Proponents say this is for the best, arguing that surveys bring the views of citizens closer to civic officials. Critics decry polling's promotion of sycophantic politicians who pander to the whims of public sentiment, or, conversely, the use of surveys by special interest groups to thwart the majority will. Similar claims and criticisms were made during the early days of polling. When George Gallup began polling Americans in 1935, he heralded it as a bold step in popular democracy. The views of ordinary citizens could now be heard alongside those of organized interest groups. When brought to Canada in 1941, the Gallup Poll promised similar democratic rejuvenation. In actual practice, traditionally disadvantaged constituencies such as women, the poor, French Canadians, and African Americans were often heavily underrepresented in Gallup surveys. Preoccupied with election forecasting, Gallup pollsters undercounted social groups thought less likely or unable to vote, leading to a considerable gap between the polling results of the sampled polity and the opinions of the general public. Examining the origins and early years of public opinion polling in Canada, Robinson situates polling within the larger context of its forerunners – market research surveys and American opinion polling – and charts its growth until its first uses by political parties.
