Principles of Marketing B.COM I semester [NEP-2020] NEW SYLLABUS Affiliated to Rani Channamma University, Belagavi. PDF Download
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Author:
Publisher: Sankalp Publication
ISBN: 939490185X
Category : Education
Languages : en
Pages : 144
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Book Description
this book is very informative and easy to understand by students.
![Principles of Marketing B.COM I semester [NEP-2020] NEW SYLLABUS Affiliated to Rani Channamma University, Belagavi. PDF](https://books.google.com/books/content/images/frontcover/TefrEAAAQBAJ?fife=w80-h100)
Author:
Publisher: Sankalp Publication
ISBN: 939490185X
Category : Education
Languages : en
Pages : 144
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Book Description
this book is very informative and easy to understand by students.
Author: R.C. Agarwal
Publisher: SBPD Publishing House
ISBN: 939220888X
Category : Business & Economics
Languages : en
Pages : 264
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Book Description
Table of Content:- 1. Marketing : Meaning (Micro and Macro Meaning), Nature, Scope and Importance 2. Marketing Concept 3. The Concept of Marketing Mix 4. Marketing Environment 5. Consumer Behaviour 6. Market Segmentation and Positioning 7. Product 8. Product Identification–Brand, Trademark, Packaging and Labelling 9. Product Life-Cycle 10. New Product Development 11. Pricing Decisions 12. Promotion Decisions 13. Personal Selling 14. Advertisement Management 15. Sales Promotion 16. Channels of Distribution 17. Wholesaler or Wholesale Distribution Management 18. Retail Distribution Management 19. Physical Distribution Management 20. Recent Development in Marketing. More Information:- The authors of this book are R.C. Agarwal & Dr. N. S. Kothari.
Author: Gary M. Armstrong
Publisher:
ISBN: 9781488620102
Category : Customer relations
Languages : en
Pages :
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Book Description
An introduction to marketing concepts, strategies and practices with a balance of depth of coverage and ease of learning. Principles of Marketing keeps pace with a rapidly changing field, focussing on the ways brands create and capture consumer value. Practical content and linkage are at the heart of this edition. Real local and international examples bring ideas to life and new feature 'linking the concepts' helps students test and consolidate understanding as they go. The latest edition enhances understanding with a unique learning design including revised, integrative concept maps at the start of each chapter, end-of-chapter features summarising ideas and themes, a mix of mini and major case studies to illuminate concepts, and critical thinking exercises for applying skills.
Author: S N Maheshwari
Publisher:
ISBN: 9788125916086
Category :
Languages : en
Pages :
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Book Description
Author: Gordon Gerard Birch
Publisher:
ISBN:
Category : Sugar
Languages : en
Pages : 496
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Book Description
Author: Ashok Kamthane
Publisher: Pearson Education India
ISBN: 9788131704370
Category : Computers
Languages : en
Pages : 616
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Book Description
Author: Paolo Ferragina
Publisher: Springer
ISBN: 331997940X
Category : Computers
Languages : en
Pages : 174
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Book Description
This book offers a gentle motivation and introduction to computational thinking, in particular to algorithms and how they can be coded to solve significant, topical problems from domains such as finance, cryptography, Web search, and data compression. The book is suitable for undergraduate students in computer science, engineering, and applied mathematics, university students in other fields, high-school students with an interest in STEM subjects, and professionals who want an insight into algorithmic solutions and the related mindset. While the authors assume only basic mathematical knowledge, they uphold the scientific rigor that is indispensable for transforming general ideas into executable algorithms. A supporting website contains examples and Python code for implementing the algorithms in the book.
Author: David Riley
Publisher: CRC Press
ISBN: 1466587792
Category : Computers
Languages : en
Pages : 398
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Book Description
Through examples and analogies, Computational Thinking for the Modern Problem Solver introduces computational thinking as part of an introductory computing course and shows how computer science concepts are applicable to other fields. It keeps the material accessible and relevant to noncomputer science majors.With numerous color figures, this class
Author: Asheesh Pandey
Publisher:
ISBN: 9788177083651
Category : Business & Economics
Languages : en
Pages : 234
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Book Description
The financial system of a country promotes savings by providing a wide variety of financial assets to the general public. Savings collected from the household sector are pooled together and allocated to various sectors of the economy for raising production levels. If the allocation of credit is judicious and socially equitable, it can help achieve the twin objectives of growth and social justice. An understanding of financial markets -- as part of the financial system -- is important as they are at the core of the transmission mechanism of monetary policy. In India, financial markets have been developed with a specific emphasis on increasing allocative efficiency of resources and promoting financial stability. Financial markets in India comprise, in the main, money market, Government securities market, capital market, corporate debt market, credit market, and foreign exchange market. Capital market plays a very important role in the development of financial system of any economy. It is a market where financial assets such as equities/debts are traded over a long period of time. Although the capital market in India has a long history, it remained on the periphery of the financial system for a long time. Various reforms undertaken since the early 1990s by the Securities and Exchange Board of India (SEBI) and the Government have brought about a significant structural transformation in the Indian capital market. As a result, the Indian equity market has become modern and transparent. The equity market has witnessed widespread development in infrastructure and its functioning is comparable to international standards. It has seen significant increase in growth and diversity in composition since early 1990s.
Author: AHMED, FAISAL
Publisher: PHI Learning Pvt. Ltd.
ISBN: 9354438849
Category : Business & Economics
Languages : en
Pages : 540
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Book Description
This fully revised and updated third edition carries a holistic approach to the new and emerging realities of Indian as well as the global business environment. It incorporates the new challenges emanating from Covid-19 outbreak and also other enablers shaping up the business environment. This new edition brings forth a contemporary and pragmatic appeal to the learners. The text provides an incisive insight into the subject via simple, elegant and explicit presentation that amalgamates theory logically and rigorously with the practical aspects. Organised in 24 chapters, the book aims to develop a broader understanding of the concepts and their applications and dexterously assimilates the latest statistics depicting the national and global perspectives. This text is suitable for both PG and UG students of Management, Commerce, Economics, and Business Studies. Besides, it is of immense value to the aspirants of civil services and the professionals, including policy makers, working in the government departments. NEW TO THE THIRD EDITION • Presents latest developments viz. Economic slowdown due to lockdowns, Impact of the outbreak of Covid-19, Atmanirbharta (self-reliance), Union Budget 2021–22, Policy changes amid slowdown, FDI policy changes, and also about Indian economic scenarios, NITI Aayog, Manufacturing in defence sector, Climate Change, Make in India, Geo-economic aspects, GST, BREXIT, SDGs, Latest developments in global environment, WTO issues, and others. • Updates sections, sub-sections, opening and closing cases to keep abreast of new developments. • Introduces revised tables and figures to represent the latest scenarios, in most cases with data up to 2019–20. • Includes latest domestic and global policy frameworks influencing business environment. HIGHLIGHTS OF THE BOOK • Each chapter commences with an opening case to emphasise the topic of importance, and ends with a closing case to help in satisfying a learner from the point of view of understanding the chapter. • Relevant box items call readers' attention to practical examples and experiences for in-depth learning. • Case-based questions and review questions help in assessing learner's ability to grasp basic concepts. • Companion website http://phindia.com/ahmed containing useful resources for the teachers and study aids for the students. TARGET AUDIENCE • B.Com • M.Com • BBA • MBA • PGDM
