Price Match Guarantees in the Age of Showrooming PDF Download
Are you looking for read ebook online? Search for your book and save it on your Kindle device, PC, phones or tablets. Download Price Match Guarantees in the Age of Showrooming PDF full book. Access full book title Price Match Guarantees in the Age of Showrooming by Chunhua Wu. Download full books in PDF and EPUB format.
Author: Chunhua Wu
Publisher:
ISBN:
Category :
Languages : en
Pages : 47
Get Book Here
Book Description
Consumer showrooming - the behavior of examining a product in a brick-andmortar store and later buying it from an online retailer - is seen as a major threat to brick-and-mortar retailers. To combat showrooming, Best Buy announced a price-matching policy in 2012 to compete with major online retailers. In this paper, we examine the impact of Best Buy's price-matching policy on the price competition between Best Buy and Amazon across a wide variety of product categories. We empirically explore Best Buy's and Amazon's pricing patterns using unique datasets collected from different sources, and find robust results that the competitive effect of the price-matching policy depends on the showrooming value of a product. For those products that offer consumers large value from physical store experiences - i.e., the “showrooming products” - the policy led to more intense price competition. Moreover, Amazon cut prices more aggressively than Best Buy. For those products that offer relatively small showrooming value - i.e., the “non-showrooming products” - it alleviated price competition. We also provide theoretical explanations for the findings and illustrate why the price matching policy did not reduce the price gaps between Amazon and BestBuy.
Author: Chunhua Wu
Publisher:
ISBN:
Category :
Languages : en
Pages : 47
Get Book Here
Book Description
Consumer showrooming - the behavior of examining a product in a brick-andmortar store and later buying it from an online retailer - is seen as a major threat to brick-and-mortar retailers. To combat showrooming, Best Buy announced a price-matching policy in 2012 to compete with major online retailers. In this paper, we examine the impact of Best Buy's price-matching policy on the price competition between Best Buy and Amazon across a wide variety of product categories. We empirically explore Best Buy's and Amazon's pricing patterns using unique datasets collected from different sources, and find robust results that the competitive effect of the price-matching policy depends on the showrooming value of a product. For those products that offer consumers large value from physical store experiences - i.e., the “showrooming products” - the policy led to more intense price competition. Moreover, Amazon cut prices more aggressively than Best Buy. For those products that offer relatively small showrooming value - i.e., the “non-showrooming products” - it alleviated price competition. We also provide theoretical explanations for the findings and illustrate why the price matching policy did not reduce the price gaps between Amazon and BestBuy.
Author: Utpal Dholakia
Publisher: Utpal Dholakia
ISBN: 0999186736
Category : Business & Economics
Languages : en
Pages : 229
Get Book Here
Book Description
Pricing holds the key to business success. The greatest challenge in pricing is the human factor. To price effectively, customer psychology usually trumps rational microeconomic thinking. * How did Subway turn one accidentally discovered price promotion into a multi-billion dollar success story? * How much knowledge of prices do customers really have? * Why do most people spend two months’ salary to buy an engagement ring? * Does Pay What You Want pricing really work? * How can you get your customers to trade up? * Why do Supreme t-shirts sell for $1,500 or more? * Why do so many consumers hate Uber’s surge pricing even though economists love it? In Priced to Influence, Sell & Satisfy, you will find answers to these and many more questions. The book introduces the latest thinking about Psychological Pricing, the science of designing effective pricing strategies using behavioral economics principles. You will learn how customers search for, evaluate, share, and use prices in their buying decisions, how they participate in setting prices, and what managers can do to understand and influence these processes. Psychological pricing actions are levered. Many of them require relatively small investments and produce disproportionately large returns to the business.
Author: Joydeep Srivastava
Publisher:
ISBN:
Category :
Languages : en
Pages : 0
Get Book Here
Book Description
Many retailers offer a price-matching guarantee that promises to pay consumers the difference if they find a lower price elsewhere. This article proposes that the effectiveness of a price-matching guarantee as a signal of low store prices depends on individuals' beliefs about the degree to which other consumers in the market engage in price search, enforce price-matching guarantees, or both. Consistent with signaling theory, results of a survey and two experimental studies demonstrate that market level factors affect consumer beliefs about the extent to which others engage in price search and thereby the effectiveness of price-matching guarantees in lowering perceptions of store prices. The implications of the findings for retail strategy are discussed along with directions for future research.
Author: Allen C. Amason
Publisher: Routledge
ISBN: 1000166465
Category : Business & Economics
Languages : en
Pages : 320
Get Book Here
Book Description
A focus on creating and sustaining a flow of profitable transactions, in other words, the creation of sustainable competitive advantage is the seemingly simple, yet complex goal of strategic leaders and managers. Allen Amason and Andrew Ward approach the topic of strategic management with this focus in mind. Rather than simply teaching theory and research, Amason and Ward seek to convey the fundamental keys to how strategy works. This book is designed to help students think critically and understand fully how to strategically manage their future firms. In so doing, it will enable them to adapt and learn, even as their circumstances change; to apply sound logic and reasoning, even in new and unfamiliar settings. By conveying enduring and fundamental principles of economic and human behavior rather than simply reporting on the latest innovations, this book succeeds in preparing students to excel in the business environment over time, regardless of how it evolves.
Author: Wojciech Piotrowicz
Publisher: Springer
ISBN: 3319982737
Category : Business & Economics
Languages : en
Pages : 292
Get Book Here
Book Description
This book compiles the current state of knowledge on omnichannel retailing, a new concept in which all sales and interaction channels are considered together, and which aims to deliver a seamless customer experience regardless of the channel. It highlights case studies and examples related to each of the many barriers to an omnichannel approach, demonstrating not just success stories, but also failures. While omnichannel has already been recognized as an emerging retail trend, the articles in this book fill an important gap in research on the topic. Providing readers with essential insights on the omnichannel strategy and its implementation, the book will also stimulate academic discussion on this emerging trend.
Author: Russell W. Belk
Publisher: Emerald Group Publishing
ISBN: 1787149463
Category : Business & Economics
Languages : en
Pages : 290
Get Book Here
Book Description
Using some of the latest qualitative research tools, this volume highlights insights about consumption ranging from how consumers process advertising messages, to how small retailers can combat the practice of “showrooming” by consumers comparing online prices with mobile devices.
Author: Joseph Turow
Publisher: Yale University Press
ISBN: 0300225075
Category : Business & Economics
Languages : en
Pages : 265
Get Book Here
Book Description
The author of Media Today offers “a trenchant, timely, and troubling account of [retailers’] data-mining, in-store tracking, and predictive analytics” (The Philadelphia Inquirer). By one expert’s prediction, within twenty years half of Americans will have body implants that tell retailers how they feel about specific products as they browse their local stores. The notion may be outlandish, but it reflects executives’ drive to understand shoppers in the aisles with the same obsessive detail that they track us online. In fact, a hidden surveillance revolution is already taking place inside brick-and-mortar stores, where Americans still do most of their buying. Drawing on his interviews with retail executives, analysis of trade publications, and experiences at insider industry meetings, advertising and digital studies expert Joseph Turow pulls back the curtain on these trends, showing how a new hyper-competitive generation of merchants—including Macy’s, Target, and Walmart—is already using data mining, in-store tracking, and predictive analytics to change the way we buy, undermine our privacy, and define our reputations. Eye-opening and timely, Turow’s book is essential reading to understand the future of shopping. “Turow shows shopping today to be an exercise in unwitting self-revelation—and not only online.”—The Wall Street Journal “Thoroughly researched and clearly presented with detailed evidence and fascinating peeks inside the retail industry. Much of this information is startling and even chilling, particularly when Turow shows how retail data-tracking can enable discrimination and societal stratification.”—Publishers Weekly “Revealing . . . Valuable reading for shoppers and retailers alike.”—Kirkus Reviews
Author: Venkatesh Shankar
Publisher:
ISBN: 9780982387733
Category : Consumer behavior
Languages : en
Pages : 50
Get Book Here
Book Description
Shopper Marketing will help managers think systematically about shopper marketing challenges and opportunities. By defining shopper marketing to encompass all marketing activities that influence a shopper along, and beyond, the path-to-purchase, Shankar provides a unified framework for manufacturer and retailer collaboration. He encourages a win-win perspective in which manufacturers and retailers align their marketing activities to meet shopper needs and build better relationships with customers.
Author: Santiago Gallino
Publisher: Springer Nature
ISBN: 3030201198
Category : Business & Economics
Languages : en
Pages : 353
Get Book Here
Book Description
The world of retailing has changed dramatically in the past decade. Sales originating at online channels have been steadily increasing, and even for sales transacted at brick-and-mortar channels, a much larger fraction of sales is affected by online channels in different touch points during the customer journey. Shopper behavior and expectations have been evolving along with the growth of digital channels, challenging retailers to redesign their fulfillment and execution processes, to better serve their customers. This edited book examines the challenges and opportunities arising from the shift towards omni- channel retail. We examine these issues through the lenses of operations management, emphasizing the supply chain transformations associated with fulfilling an omni-channel demand. The book is divided into three parts. In the first part, “Omni-channel business models”, we present four studies that explore how retailers are adjusting their fundamental business models to the new omni-channel landscape. The second part, “Data-driven decisions in an omni-channel world”, includes five chapters that study the evolving data opportunities enabled by omni-channel retail and present specific examples of data-driven analyses. Finally, in the third part, “Case studies in Omni-channel retailing”, we include four studies that provide a deep dive into how specific industries, companies and markets are navigating the omni-channel world. Ultimately, this book introduces the reader to the fundamentals of operations in an omni-channel context and highlights the different innovative research ideas on the topic using a variety of methodologies.
Author: Nyak Mutia Ismail
Publisher: Syiah Kuala University Press
ISBN: 6232645189
Category : Law
Languages : en
Pages : 231
Get Book Here
Book Description
Cross-sectional studies on communication have been widely conducted by researchers from various fields. Besides the pros, contras also downplay our propositions. Hence, the essence of communication in various fields should meet in-depth understanding. This later encourages researchers in social science to study and even to test the beliefs that have been assumed to become evidence. It is vital to configure our perspectives in examining the links between various fields of communication as communication plays roles on professional and personal successes of people, as numerous studies have shown. This book sheds lights on how communication research are conducted in different research areas such as digital communication and digital marketing, language and identity, communication on journalism, communication in news and mass media, pedagogical communication, political communication, ethics and communication, tourism and communication, and women and communication. It is expected that this book can provide insightful perspectives for its readers.
