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Author: Joy V. Fuqua
Publisher: Duke University Press
ISBN: 0822351269
Category : Medical
Languages : en
Pages : 216
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Book Description
Tracing the history of television as a therapeutic device, Joy V. Fuqua describes how TVs came to make hospitals seem more like home and, later, "medicalized" the modern home. She examines the introduction of television into the private hospital room in the late 1940s and 1950s and then moves forward several decades to consider the direct-to-consumer prescription drug commercials legalized in 1997. Fuqua explains how, as hospital administrators and designers sought ways of making the hospital a more inviting, personalized space, TV sets came to figure in the architecture and layout of health care facilities. Television manufacturers seized on the idea of therapeutic TV, specifying in their promotional materials how TVs should be used in the hospital and positioned in relation to the viewer. With the debut of direct-to-consumer prescription drug advertising in the late 1990s, television assumed a much larger role in the medical marketplace. Taking a case-study approach, Fuqua uses her analysis of an ad campaign promoting Pfizer's Viagra to illustrate how television, and later the Internet, turned the modern home into a clearinghouse for medical information, redefined and redistributed medical expertise and authority, and, in the process, created the contemporary consumer-patient.
Author: Joy V. Fuqua
Publisher: Duke University Press
ISBN: 0822351269
Category : Medical
Languages : en
Pages : 216
Get Book Here
Book Description
Tracing the history of television as a therapeutic device, Joy V. Fuqua describes how TVs came to make hospitals seem more like home and, later, "medicalized" the modern home. She examines the introduction of television into the private hospital room in the late 1940s and 1950s and then moves forward several decades to consider the direct-to-consumer prescription drug commercials legalized in 1997. Fuqua explains how, as hospital administrators and designers sought ways of making the hospital a more inviting, personalized space, TV sets came to figure in the architecture and layout of health care facilities. Television manufacturers seized on the idea of therapeutic TV, specifying in their promotional materials how TVs should be used in the hospital and positioned in relation to the viewer. With the debut of direct-to-consumer prescription drug advertising in the late 1990s, television assumed a much larger role in the medical marketplace. Taking a case-study approach, Fuqua uses her analysis of an ad campaign promoting Pfizer's Viagra to illustrate how television, and later the Internet, turned the modern home into a clearinghouse for medical information, redefined and redistributed medical expertise and authority, and, in the process, created the contemporary consumer-patient.
Author:
Publisher:
ISBN:
Category : Consumer protection
Languages : en
Pages : 44
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Book Description
Author:
Publisher:
ISBN:
Category :
Languages : en
Pages : 68
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Book Description
In its 114th year, Billboard remains the world's premier weekly music publication and a diverse digital, events, brand, content and data licensing platform. Billboard publishes the most trusted charts and offers unrivaled reporting about the latest music, video, gaming, media, digital and mobile entertainment issues and trends.
Author: Kit Hughes
Publisher:
ISBN: 0190855789
Category : Business & Economics
Languages : en
Pages : 313
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Book Description
Television has never been exclusive to the home. In Television at Work, Kit Hughes explores the forgotten history of how U.S. workplaces used television to secure industrial efficiency, support corporate expansion, and manage the hearts, minds, and bodies of twentieth century workers. Challenging our longest-held understandings of the medium, Hughes positions television at the heart of a post-Fordist reconfiguration of the American workplace revolving around dehumanized technological systems. Among other things, business and industry built private television networks to distribute programming, created complex CCTV data retrieval systems, encouraged the use of videotape for worker self-evaluation, used video cassettes for training distributed workforces, and wired cantinas for employee entertainment. In uncovering industrial television as a prolific sphere of media practice, Television at Work reveals how labor arrangements and information architectures shaped by these uses of television were foundational to the rise of the digitally mediated corporation and to a globalizing economy.
Author:
Publisher: DIANE Publishing
ISBN: 9781422326343
Category :
Languages : en
Pages : 14
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Book Description
Author: Toby Miller
Publisher: Taylor & Francis
ISBN: 9780415255059
Category : Performing Arts
Languages : en
Pages : 394
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Book Description
Bringing together the most important writings on television in theoretical, historical, empirical and political terms, from the USA and Europe, with significant coverage of other international works, this collection demonstrates television's global significance, as a field of study, to disciplines across both the humanities and social sciences.
Author: Hasan Murshed
Publisher: Academic Press
ISBN: 0128141298
Category : Medical
Languages : en
Pages : 744
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Book Description
Fundamentals of Radiation Oncology: Physical, Biological, and Clinical Aspects, Third Edition continues to provide current, concise, and a readily available source of clinical information for busy practicing radiation oncologists. The book consists of 26 chapters, divided into four parts: Part I describes the basic science of radiation oncology, with discussions of radiation physics, radiation protection, and radiation biology, as well as molecular biology. Part II describes techniques and modalities of radiation oncology including brachytherapy, intensity-modulated radiation therapy (IMRT), stereotactic radiotherapy (SRS), stereotactic body radiation therapy (SBRT), and proton therapy. Significant recent advances made in the areas of immunotherapy and combined modality therapy; as such, these chapters have also been added to this new edition. Part III describes the clinical science of radiation oncology including risk factors, symptoms/signs, and investigations needed for the cancer diagnosis and up-to-date treatment recommendations in accordance with the new AJCC staging system. In addition, radiation treatment techniques, with an emphasis on IMRT, have been expanded to all the chapters. Also included in this version of the book is a chapter on benign diseases. Updated annotated bibliographies of latest landmark studies providing evidence-based rationale for the recommended treatments are presented at the end of each chapter. Part IV describes palliative radiation treatments to improve the quality of life for cancer patients and the management of side effects from radiation treatment. This book is a must-have for all radiation oncology residents, radiation oncologists and all professionals engaged in the care of cancer patients. - New chapters on brachytherapy, IMRT/IGRT, SRS, SBRT, proton therapy, immunotherapy, combined modality therapy, and benign diseases - Eighth edition of the AJCC staging system - IMRT techniques for all common cancer sites, along with up-to-date treatment recommendations - Relevant, landmark studies that provide evidence-based rationale for recommended treatments
Author: M.W. McDermott
Publisher: Karger Medical and Scientific Publishers
ISBN: 3805593651
Category : Medical
Languages : en
Pages : 436
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Book Description
The aim of the International Stereotactic Radiosurgery Society (ISRS) is to promote technical developments in stereotactic radiosurgery on the highest level of clinical experience based on clinical investigations. In this volume, high-quality peer-reviewed papers from the 8th International Stereotactic Radiosurgery Society meeting held in San Francisco 2007 are presented. The reports include new studies on physics, imaging and radiobiology in radiosurgery as well as the latest research in the field of cranial radiosurgery on benign tumors, malignant tumors and vascular malformations. Further articles cover new investigations in the practice on spinal and body radiosurgery.This publication is of special interest to neurosurgeons, radiation oncologists and medical physicists who require precise information to keep up to date with the important developments on the use of stereotactic radiosurgery.
Author:
Publisher:
ISBN:
Category : Television programs
Languages : en
Pages : 870
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Book Description
Author: Kirsten Ostherr
Publisher: Oxford University Press
ISBN: 019973724X
Category : Medical
Languages : en
Pages : 322
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Book Description
How do visual images shape the practice of medicine? What role does visual representation play in the cultivation of medical ways of seeing? And how has medicine's visual culture changed in the digital age? Kirsten Ostherr's ambitious study explores 120 years of medical image-making to explain how visual representations shape medical education and practice. Marshaling powerful, vivid examples she demonstrates how medical images created by the healthcare industry, documentary filmmakers, experimental artists, and the mass media acquire cultural meaning and influence doctors' and patients' understandings of health and disease. Her analysis proceeds chronologically, turning from the earliest experiments with medical filmmaking by the American College of Surgeons, to the place of health films in the "golden age" of instructional film in the 1960s. Ostherr considers the shift to television as the dominant medium of health education, highlighting the evolving status of realism, the techniques employed to bridge the entertainment-education divide, the role of expert consultants and sponsors, and the tradeoffs made by professionals to reach a broad audience. The rise of physician advice segments on newsmagazines forms a transition between medical dramas like Marcus Welby, MD and more recent reality shows like Boston Med and Doctor 90210. Concluding with a section on advertising and social media in the health care setting, the book ends with ten key lessons for the future of medical media.
