Prescription TV PDF Download
Are you looking for read ebook online? Search for your book and save it on your Kindle device, PC, phones or tablets. Download Prescription TV PDF full book. Access full book title Prescription TV by Joy V. Fuqua. Download full books in PDF and EPUB format.
Author: Joy V. Fuqua
Publisher: Duke University Press
ISBN: 0822351269
Category : Medical
Languages : en
Pages : 216
Get Book Here
Book Description
Tracing the history of television as a therapeutic device, Joy V. Fuqua describes how TVs came to make hospitals seem more like home and, later, "medicalized" the modern home. She examines the introduction of television into the private hospital room in the late 1940s and 1950s and then moves forward several decades to consider the direct-to-consumer prescription drug commercials legalized in 1997. Fuqua explains how, as hospital administrators and designers sought ways of making the hospital a more inviting, personalized space, TV sets came to figure in the architecture and layout of health care facilities. Television manufacturers seized on the idea of therapeutic TV, specifying in their promotional materials how TVs should be used in the hospital and positioned in relation to the viewer. With the debut of direct-to-consumer prescription drug advertising in the late 1990s, television assumed a much larger role in the medical marketplace. Taking a case-study approach, Fuqua uses her analysis of an ad campaign promoting Pfizer's Viagra to illustrate how television, and later the Internet, turned the modern home into a clearinghouse for medical information, redefined and redistributed medical expertise and authority, and, in the process, created the contemporary consumer-patient.
Author: Joy V. Fuqua
Publisher: Duke University Press
ISBN: 0822351269
Category : Medical
Languages : en
Pages : 216
Get Book Here
Book Description
Tracing the history of television as a therapeutic device, Joy V. Fuqua describes how TVs came to make hospitals seem more like home and, later, "medicalized" the modern home. She examines the introduction of television into the private hospital room in the late 1940s and 1950s and then moves forward several decades to consider the direct-to-consumer prescription drug commercials legalized in 1997. Fuqua explains how, as hospital administrators and designers sought ways of making the hospital a more inviting, personalized space, TV sets came to figure in the architecture and layout of health care facilities. Television manufacturers seized on the idea of therapeutic TV, specifying in their promotional materials how TVs should be used in the hospital and positioned in relation to the viewer. With the debut of direct-to-consumer prescription drug advertising in the late 1990s, television assumed a much larger role in the medical marketplace. Taking a case-study approach, Fuqua uses her analysis of an ad campaign promoting Pfizer's Viagra to illustrate how television, and later the Internet, turned the modern home into a clearinghouse for medical information, redefined and redistributed medical expertise and authority, and, in the process, created the contemporary consumer-patient.
Author: Toby Miller
Publisher: Taylor & Francis
ISBN: 9780415255059
Category : Performing Arts
Languages : en
Pages : 394
Get Book Here
Book Description
Bringing together the most important writings on television in theoretical, historical, empirical and political terms, from the USA and Europe, with significant coverage of other international works, this collection demonstrates television's global significance, as a field of study, to disciplines across both the humanities and social sciences.
Author: Kit Hughes
Publisher:
ISBN: 0190855789
Category : Business & Economics
Languages : en
Pages : 313
Get Book Here
Book Description
Television has never been exclusive to the home. In Television at Work, Kit Hughes explores the forgotten history of how U.S. workplaces used television to secure industrial efficiency, support corporate expansion, and manage the hearts, minds, and bodies of twentieth century workers. Challenging our longest-held understandings of the medium, Hughes positions television at the heart of a post-Fordist reconfiguration of the American workplace revolving around dehumanized technological systems. Among other things, business and industry built private television networks to distribute programming, created complex CCTV data retrieval systems, encouraged the use of videotape for worker self-evaluation, used video cassettes for training distributed workforces, and wired cantinas for employee entertainment. In uncovering industrial television as a prolific sphere of media practice, Television at Work reveals how labor arrangements and information architectures shaped by these uses of television were foundational to the rise of the digitally mediated corporation and to a globalizing economy.
Author:
Publisher:
ISBN:
Category : Television programs
Languages : en
Pages : 870
Get Book Here
Book Description
Author:
Publisher:
ISBN:
Category :
Languages : en
Pages : 68
Get Book Here
Book Description
In its 114th year, Billboard remains the world's premier weekly music publication and a diverse digital, events, brand, content and data licensing platform. Billboard publishes the most trusted charts and offers unrivaled reporting about the latest music, video, gaming, media, digital and mobile entertainment issues and trends.
Author:
Publisher:
ISBN:
Category : Consumer protection
Languages : en
Pages : 420
Get Book Here
Book Description
Author: Euehun Lee
Publisher: Bloomsbury Publishing USA
ISBN: 0313000522
Category : Business & Economics
Languages : en
Pages : 320
Get Book Here
Book Description
The buying habits of baby boomers really do differ from those of their parents. The authors show how marketers can use each group's consumption patterns to reach both markets most effectively. Another insight: buying habits of these groups differ according to the product or service offered. By analyzing each cohort's buying habits in various purchasing situations, the book dramatizes the need for customized marketing strategies. Based on two national surveys conducted by the Center for Mature Studies, Georgia State University, the book will be essential for marketing professionals and their academic colleagues. Moschis and his coauthors concentrate on food products, apparel, footwear, drugs and cosmetics, housing, technology products and telecommunications services, health care, travel and leisure, and financial and insurance services. They cover preferences for selected products and services, patronage habits, methods of purchasing, motives for preferences for specific brands and services and for payment methods, and reasons for buying direct. Each chapter addresses a specific product or service category and includes analyses of survey respondents by demographic and lifestyle characteristics and media use habits. The book concludes with a discussion of the implications of their research and the ways in which it will lead marketers to design more effective strategies, not only today but in the future.
Author: Wikipedia contributors
Publisher: e-artnow sro
ISBN:
Category :
Languages : en
Pages : 1162
Get Book Here
Book Description
Author:
Publisher:
ISBN:
Category : Television in education
Languages : en
Pages : 582
Get Book Here
Book Description
Author: Kirsten Ostherr
Publisher: Oxford University Press
ISBN: 019973724X
Category : Medical
Languages : en
Pages : 322
Get Book Here
Book Description
This book explores 120 years of medical image-making to explain how visual representations came to play a central role in medical education and practice. She demonstrates how medical images acquire cultural meaning and influence, shaping professional and popular understandings of health and disease.
