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Author: John Westwood
Publisher: Profit Editorial
ISBN: 8416583366
Category : Business & Economics
Languages : en
Pages : 176
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Book Description
Cualquier proyecto empresarial necesita un buen plan de marketing La planificación es una de las funciones más importantes de la gestión empresarial. Un plan de negocio es lo que permite gestionar una empresa y un plan de marketing es un elemento clave de la planificación empresarial. Identifica las mejores oportunidades de negocio para la empresa y describe cómo conseguir y mantener posiciones el os mercados. Se trata de una herramienta de comunicación que combina todos los elementos del marketing en un plan de acción coordinado. Indica quién hará qué, cuándo, dónde y cómo para alcanzar los objetivos fijados. A lo largo de este libro, el lector seguirá el desarrollo de un plan de marketing para una empresa ficticia, verá detalladamente los diferentes pasos de una planificación de marketing y los ejercicios que se incluyen le ayudarán a preparar su propio plan de marketing.
Author: John Westwood
Publisher: Profit Editorial
ISBN: 8416583366
Category : Business & Economics
Languages : en
Pages : 176
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Book Description
Cualquier proyecto empresarial necesita un buen plan de marketing La planificación es una de las funciones más importantes de la gestión empresarial. Un plan de negocio es lo que permite gestionar una empresa y un plan de marketing es un elemento clave de la planificación empresarial. Identifica las mejores oportunidades de negocio para la empresa y describe cómo conseguir y mantener posiciones el os mercados. Se trata de una herramienta de comunicación que combina todos los elementos del marketing en un plan de acción coordinado. Indica quién hará qué, cuándo, dónde y cómo para alcanzar los objetivos fijados. A lo largo de este libro, el lector seguirá el desarrollo de un plan de marketing para una empresa ficticia, verá detalladamente los diferentes pasos de una planificación de marketing y los ejercicios que se incluyen le ayudarán a preparar su propio plan de marketing.
Author: Gary Armstrong
Publisher: Pearson Educación
ISBN: 9789702604006
Category : Business & Economics
Languages : en
Pages : 686
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Book Description
Written for courses in Principles of Marketing at four-year and two-year colleges, this shorter overview aims to help students master the basic principles and practices of modern marketing in an enjoyable and practical way. Its coverage balances upon three essential pillars - (1) theory and concepts; (2) practices and applications; and (3) pedagogy - cultivating an efficient, effective teaching and learning environment. This sixth edition provides revised content throughout, and reflects the major trends and forces that are impacting marketing in this new, connected millennium. It includes new thinking and expanded coverage on a wide variety of topics, for example: relationship marketing; connecting technologies; the company value chain; value-delivery networks; and global marketing.
Author: William M. Luther
Publisher: AMACOM Div American Mgmt Assn
ISBN: 9780814426159
Category : Business & Economics
Languages : en
Pages : 340
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Book Description
Packed with recent case-history thumbnails, all-new information on Internet marketing, and a thorough updating throughout, the third edition of "The Marketing Plan" outlines a comprehensive, systematic approach that guarantees results.
Author: Charles T. Horngren
Publisher: Pearson Educación
ISBN: 9789702606406
Category : Business & Economics
Languages : en
Pages : 724
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Book Description
Make the right decisions with Horngren/Sundem/Stratton! Horngren/Sundem/Stratton's best-selling texts emphasize decision-making throughout each chapter. Decision-making is introduced in the early text chapters and also appears in many of the text features: "Making Managerial Decisions" boxes, critical thinking exercises, and more. As always, students develop a solid understanding of costs and cost behavior and the use of cost information for planning and control decisions, not just inventory valuation. Two text versions enable faculty to select a text that only covers management accounting concepts (Chs. 1-14) or one that includes three chapters of financial accounting review (Chs. 1-17). New OneKey provides the convenience of having all text resources in a single location and available in your choice of course management platform: BlackBoard, WebCT, and CourseCompass. OneKey also includes PH Grade Assist on-line homework with automatic grading and infinite practice for students).
Author:
Publisher:
ISBN:
Category : Education
Languages : en
Pages : 820
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Book Description
Author: United States. Health Services and Mental Health Administration
Publisher:
ISBN:
Category :
Languages : en
Pages : 68
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Book Description
Author: Centro Internacional de Agricultura Tropical
Publisher:
ISBN:
Category : Agriculture
Languages : en
Pages : 764
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Book Description
Author: Andrea Morris
Publisher: Cambridge Scholars Publishing
ISBN: 1443809209
Category : Literary Criticism
Languages : en
Pages : 260
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Book Description
The volume Celebrations and Connections in Hispanic Literature is itself a celebration of a tradition of scholarly dialogue in a relaxed, festive atmosphere. The articles included here began as papers presented at the 25th Anniversary Edition of the Biennial Louisiana Conference on Hispanic Languages and Literatures, held in Baton Rouge Louisiana, February 23-24, 2006. Each of the authors responds in innovative ways to the idea of connecting texts, contexts, and genres, as well as to the disconnect that is often present between what we perceive as “Hispanic” identity and the experience of those left on the margin. Topics include “Celebrating and Rewriting Difference: (De)colonized Identities,” “Word and Image in the Spanish Golden Age,” and “Latin American Literature and Politics,” among others. The collection is demonstrative of current trends in Hispanic literary and cultural criticism, which are increasingly less bound by traditional regional and temporal constructs. While each author’s research is rooted in a specific socio-historic context, their combined contributions to the present volume provide a far-reaching perspective that expands the notion of “text” to go beyond the literary and engage a multitude of disciplines. “…it emphasizes the often illuminating connections among literary and cultural texts which can be drawn when one conceives of Hispanism and its literary and cultural fields as shaped by trends and issues, rather than divided by periods and regions (...) What strikes me most is the newness of each piece. While each is very well informed, none rehearses old historical or theoretical ground more than is absolutely necessary, but rather presents either a new or overlooked text or offers a new approach.” Leslie Bary, University of Louisiana, Lafayette “An impressive array of well-established and younger scholars has produced a volume whose scope is the entire Hispanic world extending from the Golden Age to the contemporary era. (...) This volume will be of interest to all scholars and critics of Hispanic literature as well as to historians and political scientists. Many of the essays challenge traditional assumptions about the colonization of the Hispanic world as well as the motivations for the revolutions for independence whose influence is still strongly alive in contemporary treatments of fundamental questions of national identity, race, class, and gender.” C. Chris Soufas, Jr., Tulane University
Author: Allan Dib
Publisher: Page Two
ISBN: 1989603688
Category : Business & Economics
Languages : en
Pages : 0
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Book Description
WARNING: Do Not Read This Book If You Hate Money To build a successful business, you need to stop doing random acts of marketing and start following a reliable plan for rapid business growth. Traditionally, creating a marketing plan has been a difficult and time-consuming process, which is why it often doesn't get done. In The 1-Page Marketing Plan, serial entrepreneur and rebellious marketer Allan Dib reveals a marketing implementation breakthrough that makes creating a marketing plan simple and fast. It's literally a single page, divided up into nine squares. With it, you'll be able to map out your own sophisticated marketing plan and go from zero to marketing hero. Whether you're just starting out or are an experienced entrepreneur, The 1-Page Marketing Plan is the easiest and fastest way to create a marketing plan that will propel your business growth. In this groundbreaking new book you'll discover: - How to get new customers, clients or patients and how to make more profit from existing ones. - Why "big business" style marketing could kill your business and strategies that actually work for small and medium-sized businesses. - How to close sales without being pushy, needy, or obnoxious while turning the tables and having prospects begging you to take their money. - A simple step-by-step process for creating your own personalized marketing plan that is literally one page. Simply follow along and fill in each of the nine squares that make up your own 1-Page Marketing Plan. - How to annihilate competitors and make yourself the only logical choice. - How to get amazing results on a small budget using the secrets of direct response marketing. - How to charge high prices for your products and services and have customers actually thank you for it.
Author: Joseph Jaffe
Publisher: John Wiley & Sons
ISBN: 1118801156
Category : Business & Economics
Languages : en
Pages : 288
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Book Description
The world has changed. Everyone keeps reminding marketers and advertisers about the never ending and accelerating forces of technology disruption, consumer changes, and innovation evolution in the marketing world today. Sounds exciting except for the fact that we’re doing absolutely nothing about it. Zero. Simply put, under current operating conditions, the advertising industry will not be able to sustain itself and without taking action, is likely to result in severe to catastrophic outcomes- from financial underperformance to job loss to even a collapse of the current media ecosystem. The solution? The Marketing Model can be fixed by slashing your ad budget, and investing in the Z.E.R.O. framework: Zealots Entrepreneurship Retention Owned Assets
