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Author: Karol J. Hardin
Publisher: Sil International, Global Publishing
ISBN:
Category : Business & Economics
Languages : en
Pages : 252
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Book Description
This investigation analyzes pragmatic ways in which Spanish is used to achieve persuasion in television advertising. The author applies pragmatic models to commercials for products and services from three countries--Chile, Spain, and the United States. She addresses the questions: (1) Which pragmatic devices occur most frequently? (2) How are these devices linguistically coded? (3) Are any differences evident between regional varieties of Spanish? and (4) How are pragmalinguistic features of television advertising used to effect persuasion? The most representative variables include speech acts, indexicals, politeness, implicatures, violations of Grice's Maxims, and speaker considerations. The study contributes to the cross-linguistic understanding of pragmatics and of persuasion in Spanish by (1) offering a procedure that may be replicated; (2) addressing multiple pragmatic categories; and (3) examining the relationship between pragmatic strategies and persuasion among Spanish speakers. Given the vital role of the media in society, Spanish television advertising reflects the pragmatic communication of persuasion by and to Spanish speakers. Pragmática de discurso persuasivo de publicidad de television en español. Esta investigación analiza las maneras pragmáticas en las cuales se usa el español para persuadir en la publicidad de televisión y contribuye al entendimiento lingüístico de pragmática y persuasión en español. El libro está escrito en inglés.
Author: Karol J. Hardin
Publisher: Sil International, Global Publishing
ISBN:
Category : Business & Economics
Languages : en
Pages : 252
Get Book Here
Book Description
This investigation analyzes pragmatic ways in which Spanish is used to achieve persuasion in television advertising. The author applies pragmatic models to commercials for products and services from three countries--Chile, Spain, and the United States. She addresses the questions: (1) Which pragmatic devices occur most frequently? (2) How are these devices linguistically coded? (3) Are any differences evident between regional varieties of Spanish? and (4) How are pragmalinguistic features of television advertising used to effect persuasion? The most representative variables include speech acts, indexicals, politeness, implicatures, violations of Grice's Maxims, and speaker considerations. The study contributes to the cross-linguistic understanding of pragmatics and of persuasion in Spanish by (1) offering a procedure that may be replicated; (2) addressing multiple pragmatic categories; and (3) examining the relationship between pragmatic strategies and persuasion among Spanish speakers. Given the vital role of the media in society, Spanish television advertising reflects the pragmatic communication of persuasion by and to Spanish speakers. Pragmática de discurso persuasivo de publicidad de television en español. Esta investigación analiza las maneras pragmáticas en las cuales se usa el español para persuadir en la publicidad de televisión y contribuye al entendimiento lingüístico de pragmática y persuasión en español. El libro está escrito en inglés.
Author: Karol J. Hardin
Publisher: Sil International, Global Publishing
ISBN:
Category : Business & Economics
Languages : en
Pages : 260
Get Book Here
Book Description
This investigation analyzes pragmatic ways in which Spanish is used to achieve persuasion in television advertising. The author applies pragmatic models to commercials for products and services from three countries--Chile, Spain, and the United States. She addresses the questions: (1) Which pragmatic devices occur most frequently? (2) How are these devices linguistically coded? (3) Are any differences evident between regional varieties of Spanish? and (4) How are pragmalinguistic features of television advertising used to effect persuasion? The most representative variables include speech acts, indexicals, politeness, implicatures, violations of Grice's Maxims, and speaker considerations. The study contributes to the cross-linguistic understanding of pragmatics and of persuasion in Spanish by (1) offering a procedure that may be replicated; (2) addressing multiple pragmatic categories; and (3) examining the relationship between pragmatic strategies and persuasion among Spanish speakers. Given the vital role of the media in society, Spanish television advertising reflects the pragmatic communication of persuasion by and to Spanish speakers. Pragmática de discurso persuasivo de publicidad de television en español. Esta investigación analiza las maneras pragmáticas en las cuales se usa el español para persuadir en la publicidad de televisión y contribuye al entendimiento lingüístico de pragmática y persuasión en español. El libro está escrito en inglés.
Author: Rosina Márquez-Reiter
Publisher: John Benjamins Publishing
ISBN: 9781588115201
Category : Language Arts & Disciplines
Languages : en
Pages : 408
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Book Description
"Current Trends in the Pragmatics of Spanish" provides the reader with a representative spectrum of current research in the most dynamic areas of the pragmatics of Spanish. It brings together a collection of academic essays written by well-established as well as emerging voices in Hispanic pragmatics. The essays include applications of pragmatic concepts to sub-fields of (Spanish) linguistics (i.e., pragmatics and grammar; pragmatics and applied linguistics; pragmatics and cross- and inter-cultural communication), studies of traditional topics in pragmatics (i.e., discourse markers, politeness, metaphor, humour) as well as a proposal to amalgamate the dominant pragmatic approaches, namely socio-pragmatics and cognitive pragmatics, into one comprehensive model. The essays in this collection represent both new theoretical and empirical research and as such they constitute a valuable contribution to the field of pragmatics in general and an essential reference to those researching the pragmatics of Spanish.
Author: Dale A. Koike
Publisher: Routledge
ISBN: 0429849346
Category : Foreign Language Study
Languages : en
Pages : 708
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Book Description
The Routledge Handbook of Spanish Pragmatics is the first volume to offer a comprehensive overview of advances in Spanish Pragmatics, addressing different types of interaction and the variables, both social and linguistic, that can affect them. Written by a diverse set of experts in the field, the handbook unifies two major approaches to the study of pragmatics, the Anglo-American and European Continental traditions. Thirty-three chapters cover in detail both pragmatic foundations (e.g. speech act theory, implicature and relevance, deixis) and interfaces with other concepts, including: • Discourse • Variation; Culture and interculture • (Im)politeness; humor • Learning contexts and teaching • Technology This is an ideal reference for advanced undergraduate and postgraduate students, and researchers of Spanish language and linguistics.
Author: Barry Pennock Speck
Publisher: Universitat de València
ISBN: 8437092116
Category : Language Arts & Disciplines
Languages : en
Pages : 217
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Book Description
Esta colección incluye una rica variedad de enfoques a los complejos entendimientos de los sureños con el cambio y los avances reflejados en la literatura, la historia y la cultura de esta región tan característica. Los colaboradores de ambas partes del Atlántico abordan viajes introspectivos de peregrinación literaria, arrojan nueva luz sobre la historia del movimiento de los derechos civiles, así como su reflejo en la literatura, analizan las transacciones desde la literatura hacia el cine, trazan las peregrinaciones religiosas tanto en la historia como en el cine, y siguen a un gran número de autores y personajes literarios en sus viajes a través del Sur o en su huida forzosa o voluntaria de él, en busca de otros lugares donde puedan hallar refugio o donde puedan sembrar las simientes de un nuevo comienzo.
Author: RODI HARTONO
Publisher: Penerbit Qiara Media
ISBN: 6234360114
Category : Foreign Language Study
Languages : en
Pages : 176
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Book Description
Language is an essential part in human being’s life. Through language, people can communicate with others. Crystal (1992) defined language as the systemic, conventional use of sounds, signs or written symbol in a human society for communication and selfexpression. Language has a great impact to human’s life and their behavior.
Author: RODI HARTONO
Publisher: Penerbit Qiara Media
ISBN: 6234360106
Category : Foreign Language Study
Languages : en
Pages : 86
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Book Description
The discourse of political commercial advertising is primarily to shape the image, both organizations and individuals and invite the public to vote and support political organizations and politicians who create advertisements. In political commercial advertising, the political parties had shown their visions and their aims so people could elect the parties and the representative candidates.
Author: Nobel-Augusto Perdu Honeyman
Publisher: Universidad Almería
ISBN:
Category : Foreign Language Study
Languages : en
Pages : 228
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Book Description
Anuario dirigido y gestionado por miembros del Área de Filología Inglesa del Departamento de Filología de la Universidad de Almería con el propósito de ofrecer un foro de intercambio de producción científica en campos del conocimiento tan diversos como la lengua inglesa, literatura en lengua inglesa, didáctica del inglés, traducción, inglés para fines específicos y otros igualmente vinculados a los estudios ingleses.
Author: Gisle Andersen
Publisher: Walter de Gruyter
ISBN: 3110214423
Category : Language Arts & Disciplines
Languages : en
Pages : 720
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Book Description
Pragmatics of society takes a socio-cultural perspective on pragmatics and gives a broad view of how social and cultural factors influence language use. The volume covers a wide range of topics within the field of sociopragmatics. This subfield of pragmatics encompasses sociolinguistic studies that focus on how pragmatic and discourse features vary according to macro-sociological variables such as age, gender, class and region (variational pragmatics), and discourse/conversation analytical studies investigating variation according to the activity engaged in by the participants and the identities displayed as relevant in interaction. The volume also covers studies in linguistic pragmatics with a more general socio-cultural focus, including global and intercultural communication, politeness, critical discourse analysis and linguistic anthropology. Each article presents the state-of-the-art of the topic at hand, as well as new research.
Author: Maria Elena Placencia
Publisher: Routledge
ISBN: 1351551256
Category : Education
Languages : en
Pages : 477
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Book Description
One of the main contributions of this important book is that it offers a thorough survey of the theoretical and empirical developments that have occurred in the area of (im)politeness in the different regions of the Spanish-speaking world, gathering together overviews by distinguished scholars. Additionally, the book advances the field with new empirical research on linguistic (im)politeness, and silence and (im)politeness, in a range of (non)institutional contexts, as well as new perspectives for the study of (im)politeness. A closing chapter by the editors provides an assessment of salient trends in the area and directions for future research. Research on Politeness in the Spanish-Speaking World is essential reading for students in Spanish pragmatics and Spanish linguistics, sociolinguistics, and discourse analysis. The volume is also very useful to English-speaking scholars in the general field of pragmatics who are not proficient in Spanish but require access to these empirical studies.
