Author: David P. Bianco
Publisher: Gale Cengage
ISBN:
Category : Business & Economics
Languages : en
Pages : 1838
Book Description
From the pages of PR News - the world's most widely-read public relations weekly - comes this collection of 1000 case studies covering major PR campaigns and events from the publication's nearly 50-year history. Based on personal interviews conducted by PR News founder and former publisher Denny Griswold, each case study analyzes how the most important buinesses, government agencies and other organizations from around the world have handled such diverse issues as anniversaries, boycotts, downsizing, industrial achievements, minority relations, new product introductions, plant closings, product tampering, stockholder relations, and many others.
PR News Casebook
Author: David P. Bianco
Publisher: Gale Cengage
ISBN:
Category : Business & Economics
Languages : en
Pages : 1838
Book Description
From the pages of PR News - the world's most widely-read public relations weekly - comes this collection of 1000 case studies covering major PR campaigns and events from the publication's nearly 50-year history. Based on personal interviews conducted by PR News founder and former publisher Denny Griswold, each case study analyzes how the most important buinesses, government agencies and other organizations from around the world have handled such diverse issues as anniversaries, boycotts, downsizing, industrial achievements, minority relations, new product introductions, plant closings, product tampering, stockholder relations, and many others.
Publisher: Gale Cengage
ISBN:
Category : Business & Economics
Languages : en
Pages : 1838
Book Description
From the pages of PR News - the world's most widely-read public relations weekly - comes this collection of 1000 case studies covering major PR campaigns and events from the publication's nearly 50-year history. Based on personal interviews conducted by PR News founder and former publisher Denny Griswold, each case study analyzes how the most important buinesses, government agencies and other organizations from around the world have handled such diverse issues as anniversaries, boycotts, downsizing, industrial achievements, minority relations, new product introductions, plant closings, product tampering, stockholder relations, and many others.
Journalism Ethics
Author: Fred Brown
Publisher:
ISBN: 9781936863648
Category :
Languages : en
Pages : 0
Book Description
Closely organized around the Society of Professional Journalists' code of ethics--the news industry's widely accepted "gold standard" of journalism principles--this updated edition features a wide selection of case studies penned by professional journalists--including several new additions--that offer examples of thoughtful, powerful, and principled reporting. Cases where regrettable decisions have taught important lessons are also included, providing a new template for analyzing moral predicaments. This revised edition includes chapters such as "Ethics and the Law," "Conflicts of Interest," "Privacy," and "Source/Reporter Relationships." Describing the basic connection between ethical journalism and excellent journalism, this is a lively, succinct, and accessible discussion of how this type of reporting can be morally upheld in the present day, regardless of medium or platform.
Publisher:
ISBN: 9781936863648
Category :
Languages : en
Pages : 0
Book Description
Closely organized around the Society of Professional Journalists' code of ethics--the news industry's widely accepted "gold standard" of journalism principles--this updated edition features a wide selection of case studies penned by professional journalists--including several new additions--that offer examples of thoughtful, powerful, and principled reporting. Cases where regrettable decisions have taught important lessons are also included, providing a new template for analyzing moral predicaments. This revised edition includes chapters such as "Ethics and the Law," "Conflicts of Interest," "Privacy," and "Source/Reporter Relationships." Describing the basic connection between ethical journalism and excellent journalism, this is a lively, succinct, and accessible discussion of how this type of reporting can be morally upheld in the present day, regardless of medium or platform.
Crisis Communications
Author: Kathleen Fearn-Banks
Publisher: Routledge
ISBN: 1136955968
Category : Business & Economics
Languages : en
Pages : 396
Book Description
Crisis Communications" presents case studies of organizational and individual problems that may become crises, and the communication responses to these situations. Helping professionals prepare for crises and develop communications plans, the third edition of this essential reference explores critical issues concerning how organizations, companies, and individuals communicate with the news media, employees, and consumers in times of crisis. Author Kathleen Fearn-Banks addresses how to choose the best possible words to convey a message, the best method for delivering the message, and
Publisher: Routledge
ISBN: 1136955968
Category : Business & Economics
Languages : en
Pages : 396
Book Description
Crisis Communications" presents case studies of organizational and individual problems that may become crises, and the communication responses to these situations. Helping professionals prepare for crises and develop communications plans, the third edition of this essential reference explores critical issues concerning how organizations, companies, and individuals communicate with the news media, employees, and consumers in times of crisis. Author Kathleen Fearn-Banks addresses how to choose the best possible words to convey a message, the best method for delivering the message, and
Public Relations and the Press
Author: Karla Gower
Publisher: Northwestern University Press
ISBN: 0810124343
Category : Business & Economics
Languages : en
Pages : 322
Book Description
Governments and corporations, nonprofits and special interest groups, all have spin doctors trying to turn the news to their advantage. This book examines how this shift came to be and explores the questions it raises about the role of media in a democratic society and the future of journalism.
Publisher: Northwestern University Press
ISBN: 0810124343
Category : Business & Economics
Languages : en
Pages : 322
Book Description
Governments and corporations, nonprofits and special interest groups, all have spin doctors trying to turn the news to their advantage. This book examines how this shift came to be and explores the questions it raises about the role of media in a democratic society and the future of journalism.
A Country Doctor's Casebook
Author: Roger A. MacDonald
Publisher: Minnesota Historical Society Press
ISBN: 087351663X
Category : Biography & Autobiography
Languages : en
Pages : 173
Book Description
A humane and humorous collection of stories chronicling the work of a country doctor practicing in the remote north woods.
Publisher: Minnesota Historical Society Press
ISBN: 087351663X
Category : Biography & Autobiography
Languages : en
Pages : 173
Book Description
A humane and humorous collection of stories chronicling the work of a country doctor practicing in the remote north woods.
THINK Public Relations
Author: Dennis L. Wilcox
Publisher: Pearson Higher Ed
ISBN: 0205912745
Category : Business & Economics
Languages : en
Pages : 417
Book Description
-- THINK Currency. THINK Relevancy. THINK Public Relations. The engaging visual design of THINK Public Relations provides an introduction to the field of public relations that successfully blends theory and practice in an easy-to-read format. Students are introduced to exciting and innovative public relations campaign examples in the contract of relevant theory and core concepts that they will need to succeed in the world of public relations. The authors offer a practical approach to the study of public relations and emphasize competition and conflict management, while providing a concise, comprehensive overview of the profession. A better teaching and learning experience This program will provide a better teaching and learning experience—for you and your students. Here’s how: Improve Critical Thinking—Questions and cases throughout the text encourage students to think critically about public relations topics. Engage Students—An appealing visual design and real-world applications engage students in the material. Apply Ethics— Feature boxes introduce readers to the important ethical and legal issues facing public relations practitioners today.
Publisher: Pearson Higher Ed
ISBN: 0205912745
Category : Business & Economics
Languages : en
Pages : 417
Book Description
-- THINK Currency. THINK Relevancy. THINK Public Relations. The engaging visual design of THINK Public Relations provides an introduction to the field of public relations that successfully blends theory and practice in an easy-to-read format. Students are introduced to exciting and innovative public relations campaign examples in the contract of relevant theory and core concepts that they will need to succeed in the world of public relations. The authors offer a practical approach to the study of public relations and emphasize competition and conflict management, while providing a concise, comprehensive overview of the profession. A better teaching and learning experience This program will provide a better teaching and learning experience—for you and your students. Here’s how: Improve Critical Thinking—Questions and cases throughout the text encourage students to think critically about public relations topics. Engage Students—An appealing visual design and real-world applications engage students in the material. Apply Ethics— Feature boxes introduce readers to the important ethical and legal issues facing public relations practitioners today.
The Cockfight
Author: Alan Dundes
Publisher: Univ of Wisconsin Press
ISBN: 0299140547
Category : Social Science
Languages : en
Pages : 303
Book Description
Originating more than 2500 years ago, cockfighting is one of the oldest documented sports in the world. It has continued to flourish despite bans against it in many countries. In The Cockfight: A Casebook, folklorist Alan Dundes brings together a diverse array of writing on this male-dominated ritual. Vivid descriptions of cockfights from Puerto Rico, Tahiti, Ireland, Spain, Brazil, and the Philippines complement critical commentaries, from the fourth-century reflections of St. Augustine to contemporary anthropological and psychoanalytic interpretations. The various essays discuss the intricate rules of the cockfight, the ethical question of pitting two equally matched roosters in a fight to the death, the emotional involvement of cockfighters and fans, and the sexual implications of the sport. The result is an enlightening collection for anthropologists, folklorists, sociologists, and psychologists, as well as followers of this ancient blood sport.
Publisher: Univ of Wisconsin Press
ISBN: 0299140547
Category : Social Science
Languages : en
Pages : 303
Book Description
Originating more than 2500 years ago, cockfighting is one of the oldest documented sports in the world. It has continued to flourish despite bans against it in many countries. In The Cockfight: A Casebook, folklorist Alan Dundes brings together a diverse array of writing on this male-dominated ritual. Vivid descriptions of cockfights from Puerto Rico, Tahiti, Ireland, Spain, Brazil, and the Philippines complement critical commentaries, from the fourth-century reflections of St. Augustine to contemporary anthropological and psychoanalytic interpretations. The various essays discuss the intricate rules of the cockfight, the ethical question of pitting two equally matched roosters in a fight to the death, the emotional involvement of cockfighters and fans, and the sexual implications of the sport. The result is an enlightening collection for anthropologists, folklorists, sociologists, and psychologists, as well as followers of this ancient blood sport.
Crisis Communications
Author: Kathleen Fearn-Banks
Publisher: Psychology Press
ISBN: 9780805836035
Category : Business & Economics
Languages : en
Pages : 354
Book Description
A casebook approach to studying crisis communications means learning from the actions of those who have experienced crises. What did they expect? What actually happened? Were they prepared? What were their strategies? What were their challenges, pressures, and problems? Were the news media adversarial or supportive? If they had to do it again, what would they do differently? These and other questions are answered in the case studies of this second edition. Presenting organizational and individual problems that may become crises and the communication responses to these situations, this revision of Fearn-Banks' very successful text: * presents crisis communication theory, including a critique of the communications of White Star Lines after its Titanic sank on its maiden voyage; * describes ways of determining the most likely and most damaging crises that may strike an organization; * centers on causes of crisis--rumor, "gotcha" television news and the non-expert expert, and crises caused by the news media; * gets into the 21st century and cyberspace-caused crises, including mini-cases of rogue Web sites and e-mail rumors; * explains how to communicate with the news media, lawyers, internal publics or audiences, and external publics; and * includes narrated case studies illustrating how spokespersons and managers used communication in several kinds of crises. The text is supplemented by a workbook, enabling students to test their knowledge and develop their skills. Written as a primer for crisis communications, public relations, and communications management, Crisis Communications serves as an essential resource in the practice of public relations and corporate communications.
Publisher: Psychology Press
ISBN: 9780805836035
Category : Business & Economics
Languages : en
Pages : 354
Book Description
A casebook approach to studying crisis communications means learning from the actions of those who have experienced crises. What did they expect? What actually happened? Were they prepared? What were their strategies? What were their challenges, pressures, and problems? Were the news media adversarial or supportive? If they had to do it again, what would they do differently? These and other questions are answered in the case studies of this second edition. Presenting organizational and individual problems that may become crises and the communication responses to these situations, this revision of Fearn-Banks' very successful text: * presents crisis communication theory, including a critique of the communications of White Star Lines after its Titanic sank on its maiden voyage; * describes ways of determining the most likely and most damaging crises that may strike an organization; * centers on causes of crisis--rumor, "gotcha" television news and the non-expert expert, and crises caused by the news media; * gets into the 21st century and cyberspace-caused crises, including mini-cases of rogue Web sites and e-mail rumors; * explains how to communicate with the news media, lawyers, internal publics or audiences, and external publics; and * includes narrated case studies illustrating how spokespersons and managers used communication in several kinds of crises. The text is supplemented by a workbook, enabling students to test their knowledge and develop their skills. Written as a primer for crisis communications, public relations, and communications management, Crisis Communications serves as an essential resource in the practice of public relations and corporate communications.
Management Case Book
Author:
Publisher: Excel Books India
ISBN: 9350620510
Category :
Languages : en
Pages : 109
Book Description
Publisher: Excel Books India
ISBN: 9350620510
Category :
Languages : en
Pages : 109
Book Description
The Law of the Police
Author: Rachel Harmon
Publisher: Aspen Publishing
ISBN:
Category : Law
Languages : en
Pages : 916
Book Description
"This is a casebook covering primary laws and doctrines that govern local police, and evaluating the ways we regulate and reform police conduct"--
Publisher: Aspen Publishing
ISBN:
Category : Law
Languages : en
Pages : 916
Book Description
"This is a casebook covering primary laws and doctrines that govern local police, and evaluating the ways we regulate and reform police conduct"--