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Author: Patti Pace Fisher
Publisher: AuthorHouse
ISBN: 1410733351
Category :
Languages : en
Pages : 133
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Book Description
The book, Mestizaje: Introducción a la cultura mexicoamericana, is basically an intermediate-level cultural reader for university Spanish-language students. It introduces students to the culture and history of Mexican-Americans from their pre-Columbian origin to the present. In addition to Spanish-language students, the book will also be of relevance and interest to students in Mexican-American studies, ethnic studies, and folklore in general. The subject of the book is important because of a nationwide effort to comprehend cultural diversity in the United States, and it is incumbent on our educational system to provide the research and dissemination of information which will help to achieve this national goal. Written in an easy-flowing, narrative style, the reader differs from other books on this subject because it treats each topical chapter in a chronological and evolutionary manner so that the reader is made aware of the foundation and process of cultural development from its Indian-Spanish origin to its present day hybridized forms consisting of Spanish, Native-American, Mexican, African, and Anglo-American elements. Effort at various universities across the nation to come to grips with cultural diversity necessitates the need for works which will aid in this evolving effort. The author's experience as a professor of Mexican-American studies, and as a native member of the population, give him a unique insight into the sociocultural intricacies which comprise this ethnic group. Mestizaje: Introducción a la cultura mexicoamericana reflects this unique insight and addresses the need for works in cultural diversity.
Author: Patti Pace Fisher
Publisher: AuthorHouse
ISBN: 1410733351
Category :
Languages : en
Pages : 133
Get Book Here
Book Description
The book, Mestizaje: Introducción a la cultura mexicoamericana, is basically an intermediate-level cultural reader for university Spanish-language students. It introduces students to the culture and history of Mexican-Americans from their pre-Columbian origin to the present. In addition to Spanish-language students, the book will also be of relevance and interest to students in Mexican-American studies, ethnic studies, and folklore in general. The subject of the book is important because of a nationwide effort to comprehend cultural diversity in the United States, and it is incumbent on our educational system to provide the research and dissemination of information which will help to achieve this national goal. Written in an easy-flowing, narrative style, the reader differs from other books on this subject because it treats each topical chapter in a chronological and evolutionary manner so that the reader is made aware of the foundation and process of cultural development from its Indian-Spanish origin to its present day hybridized forms consisting of Spanish, Native-American, Mexican, African, and Anglo-American elements. Effort at various universities across the nation to come to grips with cultural diversity necessitates the need for works which will aid in this evolving effort. The author's experience as a professor of Mexican-American studies, and as a native member of the population, give him a unique insight into the sociocultural intricacies which comprise this ethnic group. Mestizaje: Introducción a la cultura mexicoamericana reflects this unique insight and addresses the need for works in cultural diversity.
Author: Garr Reynolds
Publisher: Pearson Education
ISBN: 0321601890
Category : Business & Economics
Languages : en
Pages : 316
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Book Description
FOREWORD BY GUY KAWASAKI Presentation designer and internationally acclaimed communications expert Garr Reynolds, creator of the most popular Web site on presentation design and delivery on the Net — presentationzen.com — shares his experience in a provocative mix of illumination, inspiration, education, and guidance that will change the way you think about making presentations with PowerPoint or Keynote. Presentation Zen challenges the conventional wisdom of making "slide presentations" in today’s world and encourages you to think differently and more creatively about the preparation, design, and delivery of your presentations. Garr shares lessons and perspectives that draw upon practical advice from the fields of communication and business. Combining solid principles of design with the tenets of Zen simplicity, this book will help you along the path to simpler, more effective presentations.
Author: Adam B. Cooper
Publisher: McGraw Hill Professional
ISBN: 0071629394
Category : Business & Economics
Languages : en
Pages : 240
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Book Description
Powerful presentations thatclose every deal! It’s time to rethink your approach to PowerPoint® presentations. Rather than oversee data-filled informationsessions, you need to tell a compelling story that holds your audience’s attention while selling yourideas. PowerPoint® Presentations That Sell helps business professionals efficiently structure presentations thataddress audience needs, while providing the necessary tools to create slide elements. With sample slideson every page, this unique guide explains how to: Format and organize slides to emphasize your main points Select and create compelling charts using data Use shortcut techniques to create slides faster Create a memorable, focused conclusion Ending with a case study displaying each presentation tip in action, PowerPoint® Presentations That Sellreplaces the same old features and benefits with actionable recommendations in a dynamic package guaranteedto get results.
Author: Peter Coughter
Publisher: Springer
ISBN: 1137512334
Category : Business & Economics
Languages : en
Pages : 240
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Book Description
Through an engaging and humorous narrative, Peter Coughter presents the tools he designed to help advertising and marketing professionals develop persuasive presentations that deliver business. Readers will learn how to develop skills to create the perfect presentation.
Author: Julie M. Hansen
Publisher: John Wiley & Sons
ISBN: 1119104025
Category : Business & Economics
Languages : en
Pages : 384
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Book Description
Are your sales presentations stuck in the 20th century? Sales Presentations For Dummies rises to the challenge of guiding you through the process of engaging and persuading busy buyers in a world that's constantly bombarding them with sales pitches. Motivating today's buyers to pull the trigger on a new deal requires a certain set of skills, and this straightforward text guides you through what you need to know to create and deliver compelling presentations. Pulled from examples and experiences of thousands of actual sales presentations, the information in this innovative resource offers the tools and tips you need to keep your leads engaged from hook to call to action. Today's business landscape is competitive. When your sales presentation is being compared to countless others, it's important to stand out for all the right reasons. Instead of using dated sales approaches,, update your understanding of the art of selling—and create compelling, engaging presentations that hook audience members from the beginning. Leverage a proven, blockbuster formula that engages audiences in any industry Use the power of storytelling to connect with prospective clients and soften their resistance to your sales pitch Understand and apply customer insights to ensure that your solution is top-of-mind in purchasing decisions Update your professional skill set to encompass today's most motivating sales tactics Sales Presentations For Dummies brings your sales style into the 21st century and connects you with the skills you need to excel in today's complicated business landscape.
Author: Dan Roam
Publisher: Penguin
ISBN: 069818209X
Category : Business & Economics
Languages : en
Pages : 274
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Book Description
“If I tell you the truth, if I tell it with a story, and if I tell that story with pictures, I can keep you glued to your seat. Let me show you how.” For the vast majority of us, giving a presentation is an extremely difficult and nerve-wracking process, whether we’re in a one-on-one meeting, a conference room with a dozen strangers, or a lecture hall in front of thousands. But according to Dan Roam, the visual communications expert and acclaimed author of The Back of the Napkin, it doesn’t have to be so hard. We struggle when we forget the basic steps we learned in kindergarten: show and tell. In this short but powerful book, Roam introduces a new set of tools for making extraordinary presentations in any setting. He also draws on ideas he’s been honing for more than two decades, as an award-winning presenter who has brought his whiteboard everywhere from Fortune 500 companies to tiny startups to the White House. Even if you’re already a good speaker, you’ll learn more about understanding your audience, organizing your content, building a clear storyline, creating effective visuals, and channeling your fear into fun. And you’ll master three fundamental rules: • When we tell the truth, we connect with our audience, we become passionate, and we find self-confidence. • When we tell a story, we make complex concepts clear, we make ideas unforgettable, and we include everyone. • When we use pictures, people see exactly what we mean, we captivate our audience’s mind, and we banish boredom. From nailing the opening to leaving a lasting impression, you’ll soon be able to give the performance of a lifetime . . . time after time. PLEASE NOTE: This eBook edition of SHOW AND TELL is carefully laid out to match the print book; this means it reads much better as designed pages, but you won't be able to use some features such as highlighting and annotating text.
Author: Linda Eve Diamond
Publisher: McGraw Hill Professional
ISBN: 0071635254
Category : Business & Economics
Languages : en
Pages : 209
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Book Description
THE RIGHT PHRASE FOR THE RIGHT SITUATION—EVERY TIME When it comes to sales presentations, every word counts—but who has the time to craft perfect presentations all the time? You do—when you have Perfect Phrases for Sales Presentations. This go-to guide is exactly what you need to streamline this critical process. With hundreds of ready-to-use, time-saving phrases for delivering a winning sales presentation, this concise guide provides the ideal language for: Making a great fi rst impression Finding and cultivating prospective clients Grabbing and holding your customer’s attention Establishing your product’s value Getting commitment—and closing the deal
Author: Seth Godin
Publisher: Penguin
ISBN: 9781591841661
Category : Business & Economics
Languages : en
Pages : 106
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Book Description
A New York Times, USA Today, and Wall Street Journal bestseller In this iconic bestseller, popular business blogger and bestselling author Seth Godin proves that winners are really just the best quitters. Godin shows that winners quit fast, quit often, and quit without guilt—until they commit to beating the right Dip. Every new project (or job, or hobby, or company) starts out fun…then gets really hard, and not much fun at all. You might be in a Dip—a temporary setback that will get better if you keep pushing. But maybe it’s really a Cul-de-Sac—a total dead end. What really sets superstars apart is the ability to tell the two apart. Winners seek out the Dip. They realize that the bigger the barrier, the bigger the reward for getting past it. If you can beat the Dip to be the best, you’ll earn profits, glory, and long-term security. Whether you’re an intern or a CEO, this fun little book will help you figure out if you’re in a Dip that’s worthy of your time, effort, and talents. The old saying is wrong—winners do quit, and quitters do win.
Author: Jerry Weissman
Publisher: FT Press
ISBN: 0133739759
Category : Business & Economics
Languages : en
Pages : 453
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Book Description
In Presentation in Action , Weissman does just that: he teaches how to make spectacularly successful presentations by showing exactly how great presenters have done it. Weissman dives into his library of outstanding presentations, sharing examples from current events, politics, science, art, music, literature, cinema, media, sports, and even the military. His compelling examples don’t just demonstrate what’s universal about effective human communication: they also reveal powerful ways to solve the specific challenges presenters encounter most often. This book’s five sections focus on each element of the outstanding contemporary presentation: Content: Mastering the art of telling your story; Graphics: Designing PowerPoint slides that work brilliantly; Delivery skills: How to make actions speak louder than words; Q+A: How to handle tough questions; Integration: How to put it all together. In this fully updated Second Edition of Presenting to Win , the world's #1 presentation consultant shows how to connect with even the toughest, most high-level audiences...and move them to action! Jerry Weissman shows presenters of all kinds how to dump those PowerPoint templates once and for all -- and tell compelling stories that focus on what's in it for the audience. Drawing on dozens of real case studies, Weissman shows how to identify your primary goals and messages before you even open PowerPoint; stay focused on what your listeners really care about; and capture your audience in the first crucial 90 seconds. Weissman covers all the practical mechanics of effective presentation: finding your flow...communicating visually...writing better slide text...making your numbers... using graphics...practicing aloud...customizing for different audiences...presenting online...and much more.
Author: Jerry Weissman
Publisher: Pearson Education
ISBN: 0132694883
Category : Business & Economics
Languages : en
Pages : 246
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Book Description
World-renowned presentation coach Jerry Weissman has spent 20 years helping top executives succeed in the most important business presentations of their lives, and he’s learned the best way to get his message across is to show his techniques in action. Weissman does just that in Presentations in Action: 80 Memorable Presentation Lessons from the Masters. He teaches how to make spectacularly successful presentations by showing exactly how great presenters have done it. Weissman dives into his library of outstanding presentations, sharing examples from current events, politics, science, art, music, literature, cinema, media, sports, and even the military. His compelling examples don’t just demonstrate what’s universal about effective human communication: they also reveal powerful ways to solve the specific challenges presenters encounter most often. This book’s five sections focus on each element of the outstanding contemporary presentation: Content: Mastering the art of telling your story; Graphics: Designing PowerPoint slides that work brilliantly; Delivery skills: How to make actions speak louder than words; Q&A: How to handle tough questions; Integration: How to put it all together. From clarifying “What’s in it for you?” to crafting better elevator pitches, improving flow to using anecdotes, Presentation in Action is packed with solutions–and packed with inspiration, too!
