Author:
Publisher:
ISBN:
Category : Wallpaper
Languages : nl
Pages : 252

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Author: Martinus Nijhoff Publishers
Publisher:
ISBN:
Category : Booksellers' catalogs
Languages : en
Pages : 460

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Author:
Publisher:
ISBN:
Category : Canada
Languages : en
Pages : 392

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Author:
Publisher:
ISBN:
Category : Art
Languages : en
Pages : 542

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Author: Nikolas Glover
Publisher: Taylor & Francis
ISBN: 1000850374
Category : Business & Economics
Languages : en
Pages : 259

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Between Brexit, efforts to ‘Make America great again’, and ongoing appeals for patriotic consumption to boost economies, the intersection between national identity, marketing campaigns, and consumer choices has been brought to the fore. This book maps out this terrain and provides a framework for how research on ‘Made in’ campaigns and programmes in individual countries can be placed into a broader historical context. The book argues that the history of ‘Made in’ can be used to shed light on society at large: the actors that have promoted it, the institutions that have regulated it, and the cultural environments that have attributed it meaning. At times ‘Made in’ has been a basic, descriptive trade mark, while, in other periods, it has been a key component of carefully developed commercial brands, and in yet other instances it has been used in attempts to forge and redefine national identities. The book opens with an introduction to the three key factors which have featured prominently in ‘Made in’ campaigns – commercial logic, national economic policy, and its use as an instrument in political discourse, and it provides an overview of the evolution of ‘Made in’ from a marketing perspective. This is followed by country-specific discussions of ‘Made in’ with case studies including countries in Western Europe, the US, Japan, and the antipodes. This book will be of significant interest to students and scholars of economic history, business history, and marketing. Chapter 7 of this book is available for free in PDF format as Open Access from the individual product page at www.routledge.com. It has been made available under a Creative Commons Attribution-Non Commercial-No Derivatives 4.0 license.

Author: Robert J. Berg
Publisher: Yale University Press
ISBN: 0300158971
Category :
Languages : en
Pages : 336

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À la rencontre du cinéma français: analyse, genre, histoire is intended to serve as the core textbook in a wide variety of upper-level undergraduate and graduate French cinema courses. In contrast to content-, theme-, or issue-based approaches to film, Professor Berg stresses “the cinema­tic­ally specific, the warp and fabric of the film itself, the stuff of which it is made.” Sufficient proficiency in French is the sole prerequisite: “No previous back­ground in film studies is assumed, nor is any prior acquain­tance with French cinema. It will help, of course, to like movies, and to have seen quite a few…” (from the preface).

Author: Joseph Fr. Michaud
Publisher:
ISBN:
Category : France
Languages : fr
Pages : 1060

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Author: Albert Babeau
Publisher:
ISBN:
Category : France
Languages : en
Pages : 438

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Author: David A. Powell
Publisher:
ISBN:
Category : Literary Criticism
Languages : en
Pages : 320

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George Sand Today is a collection of essays selected among papers delivered at the Eighth International Conference on George Sand (Tours, July 1989). These papers reflect the current critical trends in Sandian Studies. In addition, this volume represents an international effort to bring Sand's works to the attention of a world-wide community. The authors come from twelve countries and four continents, uniting three organizations devoted to George Sand: les Amis de George Sand, la Societe pour la diffusion de l'oeuvre de George Sand, and The Friends of George Sand.

Author:
Publisher:
ISBN:
Category : Biography
Languages : en
Pages : 1424

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