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Author: Jorie Lagerwey
Publisher: Taylor & Francis
ISBN: 1317265718
Category : Social Science
Languages : en
Pages : 144
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Book Description
This book analyzes the intersections of celebrity, self-branding, and "mommy" culture. It examines how images of celebrity moms playing versions of themselves on reality television, social media, gossip sites, and self-branded retail outlets negotiate the complex demands of postfeminism and the current fashion for heroic, labor intensive parenting. The cultural regime of "new momism" insists that women be expert in both affective and economic labor, producing loving families, self-brands based on emotional connections with consumers, and lucrative saleable commodities. Successfully creating all three: a self-brand, a style of motherhood, and lucrative product sales, is represented as the only path to fulfilled adult womanhood and citizenship. The book interrogates the classed and racialized privilege inherent in those success stories and looks for ways that the versions of branded motherhood represented as failures might open a space for a more inclusive emergent feminism.
Author: Jorie Lagerwey
Publisher: Taylor & Francis
ISBN: 1317265718
Category : Social Science
Languages : en
Pages : 144
Get Book Here
Book Description
This book analyzes the intersections of celebrity, self-branding, and "mommy" culture. It examines how images of celebrity moms playing versions of themselves on reality television, social media, gossip sites, and self-branded retail outlets negotiate the complex demands of postfeminism and the current fashion for heroic, labor intensive parenting. The cultural regime of "new momism" insists that women be expert in both affective and economic labor, producing loving families, self-brands based on emotional connections with consumers, and lucrative saleable commodities. Successfully creating all three: a self-brand, a style of motherhood, and lucrative product sales, is represented as the only path to fulfilled adult womanhood and citizenship. The book interrogates the classed and racialized privilege inherent in those success stories and looks for ways that the versions of branded motherhood represented as failures might open a space for a more inclusive emergent feminism.
Author: Jorie Lagerwey
Publisher: Routledge
ISBN: 9780367877385
Category :
Languages : en
Pages : 136
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Book Description
This book analyzes the intersections of celebrity, self-branding, and "mommy" culture. It examines how images of celebrity moms playing versions of themselves on reality television, social media, gossip sites, and self-branded retail outlets negotiate the complex demands of postfeminism and the current fashion for heroic, labor intensive parenting. The cultural regime of "new momism" insists that women be expert in both affective and economic labor, producing loving families, self-brands based on emotional connections with consumers, and lucrative saleable commodities. Successfully creating all three: a self-brand, a style of motherhood, and lucrative product sales, is represented as the only path to fulfilled adult womanhood and citizenship. The book interrogates the classed and racialized privilege inherent in those success stories and looks for ways that the versions of branded motherhood represented as failures might open a space for a more inclusive emergent feminism.
Author: Susan Douglas
Publisher: Simon and Schuster
ISBN: 9780743260466
Category : Family & Relationships
Languages : en
Pages : 420
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Book Description
Now in paperback, the provocative book that has ignited fiery debate and created a dialogue among women about the state of motherhood today. In THE MOMMY MYTH, Susan Douglas and Meredith Michaels turn their 'sharp, funny, and fed-up prose' (San Diego Union Tribune) toward the cult of the new momism, a trend in Western culture that suggests that women can only achieve contentment through the perfection of mothering. Even so, the standards of this ideal remain out of reach, no matter how hard women try to 'have it all'. THE MOMMY MYTH skilfully maps the distance travelled from the days when THE FEMININE MYSTIQUE demanded more for women than keeping house and raising children, to today's not-so-subtle pressure to reverse this trend. A must-read for every woman.
Author: Lynn O'Brien Hallstein
Publisher: Routledge
ISBN: 1351684191
Category : Social Science
Languages : en
Pages : 671
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Book Description
Interdisciplinary and intersectional in emphasis, the Routledge Companion to Motherhood brings together essays on current intellectual themes, issues, and debates, while also creating a foundation for future scholarship and study as the field of Motherhood Studies continues to develop globally. This Routledge Companion is the first extensive collection on the wide-ranging topics, themes, issues, and debates that ground the intellectual work being done on motherhood. Global in scope and including a range of disciplinary perspectives, including anthropology, literature, communication studies, sociology, women’s and gender studies, history, and economics, this volume introduces the foundational topics and ideas in motherhood, delineates the diversity and complexity of mothering, and also stimulates dialogue among scholars and students approaching from divergent backgrounds and intellectual perspectives. This will become a foundational text for academics in Women's and Gender Studies and interdisciplinary researchers interested in this important, complex and rapidly growing topic. Scholars of psychology, sociology or public policy, and activists in both university and workplace settings interested in motherhood and mothering will find it an invaluable guide.
Author: Laura Snelgrove
Publisher: Bloomsbury Publishing
ISBN: 1350276707
Category : History
Languages : en
Pages : 265
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Book Description
Motherhood, whether achieved through biological or other means, is not a rare experience; dressing oneself, even less so. The two phenomena are intimately linked, as both occur on and to the private body, and are also fully subject to social pressures and the changing tides of public opinion. They also, for anyone who experiences motherhood, define one another and work together to shape an individual's identity and place in their culture. This rich collection explores the essential question of how motherhood and fashion interact, interrogating their relationships to power, misogyny, temporality, longing and embodiment, among other themes. The 13 essays examine representations on film, in popular print and literature; they use images, narrative and material evidence from the past to excavate the historical cleavages in how mothers have been expected to hide, display, share and sacrifice their bodies. An international range of scholars explores the 19th to the 21st centuries, tracing how fashion and motherhood have operated as powerfully interdependent experiences and continue to determine how women are judged and corralled, yet also find meaning, connection and strength.
Author: Melanie Kennedy
Publisher: Bloomsbury Publishing
ISBN: 1788316630
Category : Family & Relationships
Languages : en
Pages : 222
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Book Description
A powerful female, pre-adolescent, consumer demographic has emerged in tandem with girls becoming more visible in popular culture since the 1990s. Yet the cultural anxiety that this has caused has received scant academic attention. In Tweenhood, Melanie Kennedy rectifies this and examines mainstream, pre-adolescent girls' films, television programmes and celebrities from 2004 onwards, including A Cinderella Story (2004), Hannah Montana (2006) and Camp Rock (2008). Her book forges a dialogue between post-feminism, film and television, celebrity and most importantly; the figure of the tween. Kennedy examines how these media texts, which are so key to tween culture, address and construct their target audience by helping them to 'choose' an appropriately feminine identity. Tweenhood then, she argues, is transient and a discursive construct whose unpacking highlights the deification of celebrity and femininity within its culture.
Author: Elana Levine
Publisher: University of Illinois Press
ISBN: 0252097661
Category : Social Science
Languages : en
Pages : 297
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Book Description
Media expansion into the digital realm and the continuing segregation of users into niches has led to a proliferation of cultural products targeted to and consumed by women. Though often dismissed as frivolous or excessively emotional, feminized culture in reality offers compelling insights into the American experience of the early twenty-first century. Elana Levine brings together writings from feminist critics that chart the current terrain of feminized pop cultural production. Analyzing everything from Fifty Shades of Grey to Pinterest to pregnancy apps, contributors examine the economic, technological, representational, and experiential dimensions of products and phenomena that speak to, and about, the feminine. As these essays show, the imperative of productivity currently permeating feminized pop culture has created a generation of texts that speak as much to women's roles as public and private workers as to an impulse for fantasy or escape. Incisive and compelling, Cupcakes, Pinterest, and Ladyporn sheds new light on contemporary women's engagement with an array of media forms in the context of postfeminist culture and neoliberalism.
Author: Anne Helen Petersen
Publisher: Penguin
ISBN: 0399576851
Category : Biography & Autobiography
Languages : en
Pages : 290
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Book Description
You know the type: the woman who won't shut up, who's too brazen, too opinionated - too much. She's the unruly woman, and she embodies one of the most provocative and powerful forms of womanhood today. In Too Fat, Too Slutty, Too Loud, popular BuzzFeed columnist Anne Helen Petersen examines this phenomenon, using the lens of 'unruliness' to discuss the ascension of pop culture powerhouses like Amy Schumer, Nicki Minaj, and Caitlyn Jenner, and why the public loves to love (and hate) these controversial figures.
Author: James F. Hamilton
Publisher: Taylor & Francis
ISBN: 1317232984
Category : Business & Economics
Languages : en
Pages : 294
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Book Description
This volume provides a thoughtful and wide-ranging exploration of approaches to the critical study of advertising. Current and impending practices of advertising have in many ways exceeded the grasp of traditional modes of critique, due at least in part to their being formulated in very different historical conditions. To begin to address this lag, this edited collection explores through critical discussion and application a variety of critical approaches to advertising. Authors address a variety of concrete examples in their chapters, drawing on existing research while presenting new findings where relevant. In order to maintain the relevance of this collection past this particular historical moment, however, chapters do not simply report on empirical work, but develop a theoretical argument.
Author: Suzanne Leonard
Publisher: NYU Press
ISBN: 1479802514
Category : Social Science
Languages : en
Pages : 263
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Book Description
A fascinating look at the changing role of wives in modern America After a half century of battling for gender equality, women have been freed from the necessity of securing a husband for economic stability, sexual fulfillment, or procreation. Marriage is a choice, and increasingly women (and men) are opting out. Yet despite these changes, the cultural power of marriage has burgeoned. What was once an obligation has become an exclusive club into which heterosexual women with the right amount of self-discipline may win entry. The newly exalted professionalized wife is no longer reliant on her husband’s status or money; instead she can wield her own power provided she can successfully manage the business of being a wife. Wife, Inc. tells a fiercely contemporary story revealing that today’s wives do not labor in kitchens or even homes. Instead, the work of wifedom occurs in online dating sites, on reality television, in social media, and on the campaign trail. Dating, marital commitment, and married life have been reconfigured. No longer the stuff of marriage vows, these realms are now controlled by brand management and marketability. To prosper, women must appear confident, empowered, and sexually savvy. Guiding readers through the stages of the “wife-cycle,” Suzanne Leonard follows women as they date, prepare to wed, and toil as wives, using examples from popular television, film, and literature, as well as mass market news, women’s magazines, new media, and advice culture. The first major study to focus on this new definition of “working wives,” Wife, Inc. reveals how marriage occupies a newly professionalized role in the lives of American women. Being a wife is a business that takes a lot more than a vow to maintain—this book tells that story.
