Possible Anticompetitive Effects of Sale of Network TV Advertising: December 12-14, 1966 PDF Download
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Author: United States. Congress. Senate. Committee on the Judiciary. Subcommittee on Antitrust and Monopoly
Publisher:
ISBN:
Category : Television advertising
Languages : en
Pages : 896
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Book Description
Author: United States. Congress. Senate. Committee on the Judiciary. Subcommittee on Antitrust and Monopoly
Publisher:
ISBN:
Category : Television advertising
Languages : en
Pages : 896
Get Book Here
Book Description
Author: United States. Congress. Senate. Committee on the Judiciary. Subcommittee on Antitrust and Monopoly
Publisher:
ISBN:
Category : Competition
Languages : en
Pages : 0
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Book Description
Author: United States. Congress. Senate. Committee on the Judiciary. Subcommittee on Antitrust and Monopoly
Publisher:
ISBN:
Category : Competition
Languages : en
Pages : 1416
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Book Description
Author: United States. Congress. Senate. Committee on the Judiciary. Subcommittee on Antitrust and Monopoly
Publisher:
ISBN:
Category : Television advertising
Languages : en
Pages : 1794
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Book Description
Author: William S. Comanor
Publisher: Harvard University Press
ISBN: 9780674005808
Category : Business & Economics
Languages : en
Pages : 284
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Book Description
The current debate over the economics of advertising has long focused on two questions. The first concerns the impact of advertising on the relative positions of large and small firms in an industry and thereby on the state of competition. The second examines the role of advertising on consumer purchasing decisions over broad consumption categories. Comanor and Wilson use the modern tools of economic theory and statistics to build and test their hypotheses, and contribute important analytical and empirical evidence on the key issues. The authors find that consumer decisions are affected substantially by the volume of advertising. Indeed, advertising is a weightier factor than relative prices. Their conclusions surely contribute to the nervousness long felt by economists over the use of consumer preferences to evaluate the welfare implications of resource allocation.
Author: United States. Congress. House. Committee on the Judiciary
Publisher:
ISBN:
Category :
Languages : en
Pages : 906
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Book Description
Author: William S. Comanor
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 294
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Book Description
Author: United States. Congress Senate
Publisher:
ISBN:
Category :
Languages : en
Pages : 2116
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Author: George D. Brightbill
Publisher:
ISBN:
Category : Communication and traffic
Languages : en
Pages : 188
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Book Description
Author: Kent Michael Lancaster
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 376
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Book Description
