Author: Robert Biswas-Diener
Publisher: Springer Science & Business Media
ISBN: 9048199387
Category : Psychology
Languages : en
Pages : 359
Book Description
In recent times there has been growing interest in positive psychology as evidenced by the swell in positive psychology graduate programs, undergraduate courses, journals related to the topic, popular book titles on the topic and scholarly publications. Within the positive psychology community there has been an increased emphasis on the socially beneficial side of positive psychological science. At the First World Congress of the International Positive Psychology Association there was a major push to look at positive psychology as a social change mechanism. This volume will bring together thoughts of leaders in positive psychology from 8 countries to capitalize on the push toward social change and flourishing. By releasing this title at a critical time Springer has the opportunity to help frame the agenda for positive psychology as a force for social change. This seminal work is meant for anyone interested in happiness, strengths, flourishing or positive institutions It introduces Positive Psychology as an unapplied science that can be used to create positive social transformation and enabling institutions. This is a must-have title for academics, especially psychologists, sociologists, economists, and professionals working in the field of Positive Psychology and Well-Being.
Positive Psychology as Social Change
Author: Robert Biswas-Diener
Publisher: Springer Science & Business Media
ISBN: 9048199387
Category : Psychology
Languages : en
Pages : 359
Book Description
In recent times there has been growing interest in positive psychology as evidenced by the swell in positive psychology graduate programs, undergraduate courses, journals related to the topic, popular book titles on the topic and scholarly publications. Within the positive psychology community there has been an increased emphasis on the socially beneficial side of positive psychological science. At the First World Congress of the International Positive Psychology Association there was a major push to look at positive psychology as a social change mechanism. This volume will bring together thoughts of leaders in positive psychology from 8 countries to capitalize on the push toward social change and flourishing. By releasing this title at a critical time Springer has the opportunity to help frame the agenda for positive psychology as a force for social change. This seminal work is meant for anyone interested in happiness, strengths, flourishing or positive institutions It introduces Positive Psychology as an unapplied science that can be used to create positive social transformation and enabling institutions. This is a must-have title for academics, especially psychologists, sociologists, economists, and professionals working in the field of Positive Psychology and Well-Being.
Publisher: Springer Science & Business Media
ISBN: 9048199387
Category : Psychology
Languages : en
Pages : 359
Book Description
In recent times there has been growing interest in positive psychology as evidenced by the swell in positive psychology graduate programs, undergraduate courses, journals related to the topic, popular book titles on the topic and scholarly publications. Within the positive psychology community there has been an increased emphasis on the socially beneficial side of positive psychological science. At the First World Congress of the International Positive Psychology Association there was a major push to look at positive psychology as a social change mechanism. This volume will bring together thoughts of leaders in positive psychology from 8 countries to capitalize on the push toward social change and flourishing. By releasing this title at a critical time Springer has the opportunity to help frame the agenda for positive psychology as a force for social change. This seminal work is meant for anyone interested in happiness, strengths, flourishing or positive institutions It introduces Positive Psychology as an unapplied science that can be used to create positive social transformation and enabling institutions. This is a must-have title for academics, especially psychologists, sociologists, economists, and professionals working in the field of Positive Psychology and Well-Being.
Millennial Movements
Author: Karen Stocker
Publisher: University of Toronto Press
ISBN: 1487588674
Category : History
Languages : en
Pages : 137
Book Description
In these brief and accessible case studies, Costa Rican millennial leaders draw from global solutions to address local problems, inviting students of these emerging social movements to apply similar strategies to their communities at home.
Publisher: University of Toronto Press
ISBN: 1487588674
Category : History
Languages : en
Pages : 137
Book Description
In these brief and accessible case studies, Costa Rican millennial leaders draw from global solutions to address local problems, inviting students of these emerging social movements to apply similar strategies to their communities at home.
Using a Positive Lens to Explore Social Change and Organizations
Author: Karen Golden-Biddle
Publisher: Routledge
ISBN: 0415878853
Category : Business & Economics
Languages : en
Pages : 525
Book Description
First Published in 2012. Routledge is an imprint of Taylor & Francis, an informa company.
Publisher: Routledge
ISBN: 0415878853
Category : Business & Economics
Languages : en
Pages : 525
Book Description
First Published in 2012. Routledge is an imprint of Taylor & Francis, an informa company.
POSITIVE SOCIAL CHANGE?
Author: Eng. Monique S. Sidaross
Publisher: Xlibris Corporation
ISBN: 1493100750
Category : Biography & Autobiography
Languages : en
Pages : 173
Book Description
Honestly, the American culture, education, and system need to be reformed for the best interest of the American public, nations, and the new generation after the “End of the World on December 21, 2012.” Most of the American public cannot understand different styles of life because they never lived or experienced other languages or cultures. Some Americans who have lived and worked abroad expressed satisfaction over living in America. We could not understand the unexpressed secret, but after Engineer Sidaross experienced the life, education, teaching, engineering practice, and the downbeat/damaging effect of the legal system s involvement in American society and culture, she noticed misuse of freedom, inequality, prejudices, and researched the cause of excessive lawsuits that Americans have experienced for decades. Fortunately, her background education, professional career, and engineering accomplishments prior to going to America was strong enough that she was able to help college and university students in America and reinstate deficient students in their college programs after they understood the concepts of math, algebra, and calculus that are topics fully learned in high school in Europe and Egypt. As a government-employed engineer in America, she saved the State of California millions of dollars by correcting the mathematical errors of other engineers in engineering design before going to construction. Unfortunately, women engineers are swindled, disparaged, ridiculed, used as sex objects, and their engineering efforts are plagiarized with no justice in the legal system. The Board of Engineers itself forged Engineer Sidaross’ record without her consent for years until she discovered it after ten years, but the court did nothing about it. The Department of Education attempted to coerce Engineer Sidaross to pay a bribing of $10,000 in addition to another $9,700 money-laundering fraudulent amount inserted in her credit bureau records to deny the approval of her student loan for 2012-2013. But we are thankful to ABI, IBC, and UCC ambassadors; California governor Jerry Brown’s office; and Walden University for their strong support to obtain justice and get her student loan back. However, this massive fraud has caused six months delay of her graduation and massive, unnecessary expenses and waste of tuition during the first shock when she discovered the fraud and tried to debate it for a few months. We have personally lived and witnessed this dilemma with her, and we wonder why America treats its citizens, especially an accomplished woman engineer with highest level of education internationally, and tried to mangle with her excellent records as explained further in the book.
Publisher: Xlibris Corporation
ISBN: 1493100750
Category : Biography & Autobiography
Languages : en
Pages : 173
Book Description
Honestly, the American culture, education, and system need to be reformed for the best interest of the American public, nations, and the new generation after the “End of the World on December 21, 2012.” Most of the American public cannot understand different styles of life because they never lived or experienced other languages or cultures. Some Americans who have lived and worked abroad expressed satisfaction over living in America. We could not understand the unexpressed secret, but after Engineer Sidaross experienced the life, education, teaching, engineering practice, and the downbeat/damaging effect of the legal system s involvement in American society and culture, she noticed misuse of freedom, inequality, prejudices, and researched the cause of excessive lawsuits that Americans have experienced for decades. Fortunately, her background education, professional career, and engineering accomplishments prior to going to America was strong enough that she was able to help college and university students in America and reinstate deficient students in their college programs after they understood the concepts of math, algebra, and calculus that are topics fully learned in high school in Europe and Egypt. As a government-employed engineer in America, she saved the State of California millions of dollars by correcting the mathematical errors of other engineers in engineering design before going to construction. Unfortunately, women engineers are swindled, disparaged, ridiculed, used as sex objects, and their engineering efforts are plagiarized with no justice in the legal system. The Board of Engineers itself forged Engineer Sidaross’ record without her consent for years until she discovered it after ten years, but the court did nothing about it. The Department of Education attempted to coerce Engineer Sidaross to pay a bribing of $10,000 in addition to another $9,700 money-laundering fraudulent amount inserted in her credit bureau records to deny the approval of her student loan for 2012-2013. But we are thankful to ABI, IBC, and UCC ambassadors; California governor Jerry Brown’s office; and Walden University for their strong support to obtain justice and get her student loan back. However, this massive fraud has caused six months delay of her graduation and massive, unnecessary expenses and waste of tuition during the first shock when she discovered the fraud and tried to debate it for a few months. We have personally lived and witnessed this dilemma with her, and we wonder why America treats its citizens, especially an accomplished woman engineer with highest level of education internationally, and tried to mangle with her excellent records as explained further in the book.
Leadership for a Better World
Author: NCLP (National Clearinghouse for Leadership Programs)
Publisher: John Wiley & Sons
ISBN: 1119207592
Category : Education
Languages : en
Pages : 336
Book Description
The essential guide to the theory and application of the Social Change Model Leadership for a Better World provides an approachable introduction to the Social Change Model of Leadership Development (SCM), giving students a real-world context through which to explore the seven C's of leadership for social change as well as a approaches to socially responsible leadership. From individual, group, and community values through the mechanisms of societal change itself, this book provides fundamental coverage of this increasingly vital topic. Action items, reflection, and discussion questions throughout encourage students to think about how these concepts apply in their own lives. The Facilitator's Guide includes a wealth of activities, assignments, discussions, and supplementary resources to enrich the learning experience whether in class or in the co-curriculum. This new second edition includes student self-assessment rubrics for each element of the model and new discussion on the critical roles of leadership self-efficacy, social perspective, and social justice perspectives. Content is enriched with research on how this approach to leadership is developed, and two new chapters situate the model in a broader understanding of leadership and in applications of the model. The Social Change Model is the most widely-used leadership model for college students, and has shaped college leadership curricula at schools throughout the U.S. and other countries including a translation in Chinese and Japanese. This book provides a comprehensive exploration of the model, with a practical, relevant approach to real-world issues. Explore the many facets of social change and leadership Navigate group dynamics surrounding controversy, collaboration, and purpose Discover the meaning of citizenship and your commitment to the greater good Become an agent of change through one of the many routes to a common goal The SCM is backed by 15 years of research, and continues to be informed by ongoing investigation into the interventions and environments that create positive leadership development outcomes. Leadership for a Better World provides a thorough, well-rounded tour of the Social Change Model, with guidance on application to real-world issues. Please note that The Social Change Model: Facilitating Leadership Development (978-1-119-24243-7) is intended to be used as a Facilitator's Guide to Leadership for a Better World, 2nd Edition in seminars, workshops, and college classrooms. You'll find that, while each book can be used on its own, the content in both is also designed for use together. A link to the home page of The Social Change Model can be found below under Related Titles.
Publisher: John Wiley & Sons
ISBN: 1119207592
Category : Education
Languages : en
Pages : 336
Book Description
The essential guide to the theory and application of the Social Change Model Leadership for a Better World provides an approachable introduction to the Social Change Model of Leadership Development (SCM), giving students a real-world context through which to explore the seven C's of leadership for social change as well as a approaches to socially responsible leadership. From individual, group, and community values through the mechanisms of societal change itself, this book provides fundamental coverage of this increasingly vital topic. Action items, reflection, and discussion questions throughout encourage students to think about how these concepts apply in their own lives. The Facilitator's Guide includes a wealth of activities, assignments, discussions, and supplementary resources to enrich the learning experience whether in class or in the co-curriculum. This new second edition includes student self-assessment rubrics for each element of the model and new discussion on the critical roles of leadership self-efficacy, social perspective, and social justice perspectives. Content is enriched with research on how this approach to leadership is developed, and two new chapters situate the model in a broader understanding of leadership and in applications of the model. The Social Change Model is the most widely-used leadership model for college students, and has shaped college leadership curricula at schools throughout the U.S. and other countries including a translation in Chinese and Japanese. This book provides a comprehensive exploration of the model, with a practical, relevant approach to real-world issues. Explore the many facets of social change and leadership Navigate group dynamics surrounding controversy, collaboration, and purpose Discover the meaning of citizenship and your commitment to the greater good Become an agent of change through one of the many routes to a common goal The SCM is backed by 15 years of research, and continues to be informed by ongoing investigation into the interventions and environments that create positive leadership development outcomes. Leadership for a Better World provides a thorough, well-rounded tour of the Social Change Model, with guidance on application to real-world issues. Please note that The Social Change Model: Facilitating Leadership Development (978-1-119-24243-7) is intended to be used as a Facilitator's Guide to Leadership for a Better World, 2nd Edition in seminars, workshops, and college classrooms. You'll find that, while each book can be used on its own, the content in both is also designed for use together. A link to the home page of The Social Change Model can be found below under Related Titles.
Change for Good
Author: Paul Klein
Publisher:
ISBN: 9781770416314
Category :
Languages : en
Pages : 256
Book Description
Written by a leader with 35 years experience, Change for Good explores businesses' new bottom line: helping to solve social problems. Featuring personal experiences and practical tools that will help businesses, their employees, and the public to take action and make change.
Publisher:
ISBN: 9781770416314
Category :
Languages : en
Pages : 256
Book Description
Written by a leader with 35 years experience, Change for Good explores businesses' new bottom line: helping to solve social problems. Featuring personal experiences and practical tools that will help businesses, their employees, and the public to take action and make change.
The Future of Change
Author: Ray Brescia
Publisher: Cornell University Press
ISBN: 1501748130
Category : Technology & Engineering
Languages : en
Pages : 241
Book Description
In The Future of Change, Ray Brescia identifies a series of "social innovation moments" in American history. Through these moments—during which social movements have embraced advances in communications technologies—he illuminates the complicated, dangerous, innovative, and exciting relationship between these technologies, social movements, and social change. Brescia shows that, almost without fail, developments in how we communicate shape social movements, just as those movements change the very technologies themselves. From the printing press to the television, social movements have leveraged communications technologies to advance change. In this moment of rapidly evolving communications, it's imperative to assess the role that the Internet, mobile devices, and social media can play in promoting social justice. But first we must look to the past, to examples of movements throughout American history that successfully harnessed communications technology, thus facilitating positive social change. Such movements embraced new communications technologies to help organize their communities; to form grassroots networks in order to facilitate face-to-face interactions; and to promote positive, inclusive messaging that stressed their participants' shared dignity and humanity. Using the past as prologue, The Future of Change provides effective lessons in the use of communications technology so that we can have the best communicative tools at our disposal—both now and in the future.
Publisher: Cornell University Press
ISBN: 1501748130
Category : Technology & Engineering
Languages : en
Pages : 241
Book Description
In The Future of Change, Ray Brescia identifies a series of "social innovation moments" in American history. Through these moments—during which social movements have embraced advances in communications technologies—he illuminates the complicated, dangerous, innovative, and exciting relationship between these technologies, social movements, and social change. Brescia shows that, almost without fail, developments in how we communicate shape social movements, just as those movements change the very technologies themselves. From the printing press to the television, social movements have leveraged communications technologies to advance change. In this moment of rapidly evolving communications, it's imperative to assess the role that the Internet, mobile devices, and social media can play in promoting social justice. But first we must look to the past, to examples of movements throughout American history that successfully harnessed communications technology, thus facilitating positive social change. Such movements embraced new communications technologies to help organize their communities; to form grassroots networks in order to facilitate face-to-face interactions; and to promote positive, inclusive messaging that stressed their participants' shared dignity and humanity. Using the past as prologue, The Future of Change provides effective lessons in the use of communications technology so that we can have the best communicative tools at our disposal—both now and in the future.
Using a Positive Lens to Explore Social Change and Organizations
Author: Karen Golden-Biddle
Publisher: Routledge
ISBN: 1136486550
Category : Psychology
Languages : en
Pages : 525
Book Description
How can application of a positive lens to understanding social change and organizations enrich and elaborate theory and practice? This is the core question that inspired this book. It is a question that brought together a diverse and talented group of researchers interested in change and organizations in different problem domains (sustainability, healthcare, and poverty alleviation). The contributors to this book bring different theoretical lenses to the question of social change and organizations. Some are anchored in more macro accounts of how and why social change processes occur, while others approach the question from a more psychological or social psychological perspective. Many of the chapters in the book travel across levels of analyses, making their accounts of social change good examples of multi-level theorizing. Some scholars are practiced and immersed in thinking about organizational phenomena through a positive lens; for others it was a total adventure in trying on a new set of glasses. However, connecting all contributing authors was an excitement and willingness to explore new insights and new angles on how to explain and cultivate social change within or across organizations. This edited volume will be of interest to an international community who seek to understand how organizations and people can generate positive outcomes for society. Students and researchers in organizational behavior, management, positive psychology, leadership and corporate responsibility will find this book of interest.
Publisher: Routledge
ISBN: 1136486550
Category : Psychology
Languages : en
Pages : 525
Book Description
How can application of a positive lens to understanding social change and organizations enrich and elaborate theory and practice? This is the core question that inspired this book. It is a question that brought together a diverse and talented group of researchers interested in change and organizations in different problem domains (sustainability, healthcare, and poverty alleviation). The contributors to this book bring different theoretical lenses to the question of social change and organizations. Some are anchored in more macro accounts of how and why social change processes occur, while others approach the question from a more psychological or social psychological perspective. Many of the chapters in the book travel across levels of analyses, making their accounts of social change good examples of multi-level theorizing. Some scholars are practiced and immersed in thinking about organizational phenomena through a positive lens; for others it was a total adventure in trying on a new set of glasses. However, connecting all contributing authors was an excitement and willingness to explore new insights and new angles on how to explain and cultivate social change within or across organizations. This edited volume will be of interest to an international community who seek to understand how organizations and people can generate positive outcomes for society. Students and researchers in organizational behavior, management, positive psychology, leadership and corporate responsibility will find this book of interest.
Social Change 2.0
Author: David Gershon
Publisher:
ISBN:
Category : History
Languages : en
Pages : 424
Book Description
If "change" is the mantra of our moment in history, Social Change 2.0 may be poised to become its bible. Drawing on his three decades in the trenches of large-scale societal transformation, David Gershon--founder and president of Empowerment Institute, and described by the United Nations as a "graceful revolutionary"--offers an original and comprehensive roadmap to bring about fundamental change in our world. His goal is to empower change agents to tackle pressing social problems or unmet social needs by providing them with strategies and tools to effect transformative change at any level of scale.From his initiation as architect of the United Nations-sponsored First Earth Run--a mythic passing of fire around the world symbolizing humanity's quest for peace on earth that drew tens of millions of participants, the planet's political leaders and, through the media, over a billion people at the height of the cold war--to his recent climate-change work helping citizens, cities, and entire states measurably reduce their carbon footprint (using his book Low Carbon Diet), Gershon offers readers strategies to evolve an effective new model for social change. These include: The first comprehensive social-change model with proven, practical strategies and tools to either launch a social change initiative or improve the efficacy of any existing change program. A "Practitioner's Guide" accompanying each chapter, to help readers apply this social change framework to their initiative. The result is a riveting, enlightening, and inspiring book that will quickly find its way onto the desks--and into the hearts--of the tens of thousands of change agents engaged in the work of building a better world. Social Change 2.0 speaks to a wide range of practitioners across the spectrum of social change including social and environmental activists, social entrepreneurs, community organizers, and civic, government, and business leaders, as well as the vast number of baby boomers looking for a way to give back and the millennials just raring to go.
Publisher:
ISBN:
Category : History
Languages : en
Pages : 424
Book Description
If "change" is the mantra of our moment in history, Social Change 2.0 may be poised to become its bible. Drawing on his three decades in the trenches of large-scale societal transformation, David Gershon--founder and president of Empowerment Institute, and described by the United Nations as a "graceful revolutionary"--offers an original and comprehensive roadmap to bring about fundamental change in our world. His goal is to empower change agents to tackle pressing social problems or unmet social needs by providing them with strategies and tools to effect transformative change at any level of scale.From his initiation as architect of the United Nations-sponsored First Earth Run--a mythic passing of fire around the world symbolizing humanity's quest for peace on earth that drew tens of millions of participants, the planet's political leaders and, through the media, over a billion people at the height of the cold war--to his recent climate-change work helping citizens, cities, and entire states measurably reduce their carbon footprint (using his book Low Carbon Diet), Gershon offers readers strategies to evolve an effective new model for social change. These include: The first comprehensive social-change model with proven, practical strategies and tools to either launch a social change initiative or improve the efficacy of any existing change program. A "Practitioner's Guide" accompanying each chapter, to help readers apply this social change framework to their initiative. The result is a riveting, enlightening, and inspiring book that will quickly find its way onto the desks--and into the hearts--of the tens of thousands of change agents engaged in the work of building a better world. Social Change 2.0 speaks to a wide range of practitioners across the spectrum of social change including social and environmental activists, social entrepreneurs, community organizers, and civic, government, and business leaders, as well as the vast number of baby boomers looking for a way to give back and the millennials just raring to go.
Uprising: How to Build a Brand--and Change the World--By Sparking Cultural Movements
Author: Scott Goodson
Publisher: McGraw Hill Professional
ISBN: 0071782818
Category : Business & Economics
Languages : en
Pages : 272
Book Description
The secret to movement marketing? Your customers want to make a difference “Scott Goodson and his StrawberryFrog colleagues have found the secret to plugging into Purpose with a capital P: find out what moves people to action, then create a way to support and enhance that movement with your product, service, or craft. I call that a winning strategy.” —Daniel H. Pink, author of Drive and A Whole New Mind “Want to change your customers’ buying habits? Want to change the world? Stop marketing, read this book, roll up your sleeves, and start a movement.” —Sally Hogshead, author of Fascinate and creator of HowToFascinate.com “Essential stuff. One of the smartest thinkers on branding on one of the most important developments in that critical intersection between culture and marketing.” —Adam Morgan, author of Eating the Big Fish and The Pirate Inside “A well-researched and insightful book that will hopefully spark a movement against traditional, stodgy marketing. A must-read for the new generation of marketers who will be defining tomorrow’s marketing landscape.” —Boutros Boutros, Senior Vice President, Emirates Airline About the Book: Movement marketing is changing the world. It’s the new way forward for anyone trying to win customers’ loyalty, influence public opinion, and even change the world. In Uprising, Scott Goodson, founder and CEO of StrawberryFrog, the world’s first cultural movement agency, shows how your idea or organization can successfully ride this wave of cultural movements to authentically connect to the lives and passions of people everywhere. We are in the midst of a profound cultural transformation in which technology is making it easier than ever for anyone to share ideas, goals, and interests. Working with companies and brands ranging from SmartCar to Pampers to Jim Beam to India’s Mahindra Group, StrawberryFrog and Goodson have led a paradigm focal shift away from one-on-one selling to sharing. Using client case studies and contributions from a global team of movement marketing forerunners—among them, political guru Mark McKinnon; Lee Clow, creative chief at TBWA/Chiat/Day; Apple evangelist Guy Kawasaki; and Marty Cooke, who helped make yellow LIVESTRONG bracelets synonymous with the fight against cancer—Goodson details why and how individuals and companies are embracing the movement phenomenon. He then applies these insights to practical steps that you can take right now to reach people through what matters most to them, including: Stop talking about yourself—let the movement control your message Home in on the core objectives of your concept or brand—and align these values with what people are for (or against) “Light the spark”—create a culture within your organization that can embrace and drive a movement Leverage your assets—content, events, expertise, connecting platforms—to give people tools to spread your gospel Adjust concepts to travel across borders and link people across cultural boundaries The examples and guidance in this book will prepare you to find, connect to, and even lead the next big movement. What happens next is up to you. Get up. Go out. And create a brand Uprising of your own.
Publisher: McGraw Hill Professional
ISBN: 0071782818
Category : Business & Economics
Languages : en
Pages : 272
Book Description
The secret to movement marketing? Your customers want to make a difference “Scott Goodson and his StrawberryFrog colleagues have found the secret to plugging into Purpose with a capital P: find out what moves people to action, then create a way to support and enhance that movement with your product, service, or craft. I call that a winning strategy.” —Daniel H. Pink, author of Drive and A Whole New Mind “Want to change your customers’ buying habits? Want to change the world? Stop marketing, read this book, roll up your sleeves, and start a movement.” —Sally Hogshead, author of Fascinate and creator of HowToFascinate.com “Essential stuff. One of the smartest thinkers on branding on one of the most important developments in that critical intersection between culture and marketing.” —Adam Morgan, author of Eating the Big Fish and The Pirate Inside “A well-researched and insightful book that will hopefully spark a movement against traditional, stodgy marketing. A must-read for the new generation of marketers who will be defining tomorrow’s marketing landscape.” —Boutros Boutros, Senior Vice President, Emirates Airline About the Book: Movement marketing is changing the world. It’s the new way forward for anyone trying to win customers’ loyalty, influence public opinion, and even change the world. In Uprising, Scott Goodson, founder and CEO of StrawberryFrog, the world’s first cultural movement agency, shows how your idea or organization can successfully ride this wave of cultural movements to authentically connect to the lives and passions of people everywhere. We are in the midst of a profound cultural transformation in which technology is making it easier than ever for anyone to share ideas, goals, and interests. Working with companies and brands ranging from SmartCar to Pampers to Jim Beam to India’s Mahindra Group, StrawberryFrog and Goodson have led a paradigm focal shift away from one-on-one selling to sharing. Using client case studies and contributions from a global team of movement marketing forerunners—among them, political guru Mark McKinnon; Lee Clow, creative chief at TBWA/Chiat/Day; Apple evangelist Guy Kawasaki; and Marty Cooke, who helped make yellow LIVESTRONG bracelets synonymous with the fight against cancer—Goodson details why and how individuals and companies are embracing the movement phenomenon. He then applies these insights to practical steps that you can take right now to reach people through what matters most to them, including: Stop talking about yourself—let the movement control your message Home in on the core objectives of your concept or brand—and align these values with what people are for (or against) “Light the spark”—create a culture within your organization that can embrace and drive a movement Leverage your assets—content, events, expertise, connecting platforms—to give people tools to spread your gospel Adjust concepts to travel across borders and link people across cultural boundaries The examples and guidance in this book will prepare you to find, connect to, and even lead the next big movement. What happens next is up to you. Get up. Go out. And create a brand Uprising of your own.