Author: Dave Berkus
Publisher: Lulu.com
ISBN: 1105040674
Category : Business & Economics
Languages : en
Pages : 58
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Book Description
How do you find the perfect niche for your product or service? How do you market it? What are the best ways to ensure growth of your business? This is one of a series of eight short, easy to read books from the Small Business Success Collection, containing actionable insights from Dave Berkus, nationally recognized successful entrepreneur, angel investor and board member, serving over forty companies. Dave tells stories of successes and failures - of strategies that worked, and those that didn't. He offers his insights for your business success based upon his many experiences. Reading this book, and others in the series, will make you a better visionary, manager, and leader!
Author: Tim Williams
Publisher:
ISBN: 9781119199939
Category : Branding (Marketing)
Languages : en
Pages : 188
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Book Description
"It's not the best companies that prevail in the marketplace, but rather the best brands. The goal of business strategy is not just to be better, but different. Learn how to build a differentiating value proposition by clearly and carefully defining your brand boundaries: Calling, Competencies, Customers, and Culture. Positioning for Professionals shows how a well-defined value proposition can help professional service firms create their own success instead of copying the success of others, including such concepts as: How and why professional service brands become homogenized. Why standing for everything is the same as standing for nothing. Why there's no such thing as full service. Deep and narrow as a strategic imperative. Why it's better to be a profit leader than a market leader. Differentiation and price premiums. How to map your brand on the matrix of relevance and differentiation. How to define a value proposition that will make your firm intensely appealing to the customers who want you for what you do best. Based on the proven premise that the most profitable business strategy is not to aim at the center of the market, but rather at the edges, Positioning for Professionals is written for leaders, managers, and other senior executives of service companies in with a particular emphasis on professional service firms."--
Author: Bill Lisowski
Publisher: Tate Publishing
ISBN: 1602477736
Category :
Languages : en
Pages : 180
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Book Description
Authors John G. Mengelson and Bill Lisowski use their 60-plus years of combined business experience to give you the right questions to ask when managing the People, Processes and Technology that are the foundation of your organization. With these questions, and the Action Plan provided in this book, you are given the requisite tools for Positioning Success!
Author: Vicente Njoku
Publisher: Outskirts Press
ISBN: 1478759984
Category : Self-Help
Languages : en
Pages : 187
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Book Description
The Success Plan and Positioning Strategy 7.0 emphasizes research and strategizing to improve personal and business performance, personal and group development, and strategies to maximize potential by bridging the distance between a plan and a successful outcome. This book is a valuable resource for anyone striving to reach their goals! With an easy-to-follow blueprint for developing a success plan and positioning strategy, Njoku’s book offers fundamental elements that are essential to closing the gap between ideas and desired results, highlighting the following keys to success: - Acknowledge change and work on improving areas that will help the reader achieve their goals. Create chances for success by setting realistic goals. - Focus on primary objectives and avoid unwarranted distractions that may derail the reader from reaching the finish line. Think about every option and the possibilities of bringing a vision to reality. - Believe a goal is attainable if the necessary steps are taken to reach it. - Develop steps that will help the reader achieve primary objectives. Use the concept to develop a roadmap to take a plan from inception to completion. - Manage time efficiently by acting on plans and focusing on priorities. - Measure achievements, and keep or re-evaluate the plan as necessary to achieve or maintain desired results. - Explore the journey through life with passion, tenacity and a success strategy designed specifically for the reader.
Author: Brown, Carlton
Publisher: IGI Global
ISBN: 1522554106
Category : Business & Economics
Languages : en
Pages : 301
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Book Description
The decisions a corporation makes affect more than just its stakeholders, for they can have wide social, environmental, and economic consequences. The relationship between marketing and corporate social responsibility is important to facing these consequences and providing organizational success. Strategic marketing is a tool that can help to defuse tension between companies and their wider stakeholders as well as fend off criticism. Corporate Social Responsibility and Strategic Market Positioning for Organizational Success is a critical scholarly resource that explores different approaches to understanding the nexus between business, marketing, technology, education, engagement, and sustainability. Featuring research on topics such as business strategy, marketing strategies, and organizational culture, this book is ideally designed for business managers and practitioners, commercial and corporate organizations, researchers, and academicians seeking coverage on the strategic importance of corporate social responsibility and marketing for commercial success.
Author:
Publisher: Woodside Business Press
ISBN: 9780979803307
Category :
Languages : en
Pages : 64
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Book Description
Author: Mirjana Prljević
Publisher:
ISBN: 9788690630523
Category :
Languages : en
Pages : 122
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Book Description
Author: Ruthven Roy
Publisher: eBookIt.com
ISBN: 1456622986
Category : Religion
Languages : en
Pages : 140
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Book Description
What is true success? How should one really measure it, and against what standard? "God knew and wrote our success story long before our arrival on this planet. True success depends on how we position ourselves in relation to God's purpose for our existence in this world. It is our purpose that determines our presence, our provision, our position, our power and our prosperity in this world." This thought-provoking book offers you the enviable opportunity to re-position yourself for "good" success. It would be very unfortunate for you to have lived and died and never to have realized the successful life that God planned for you. Your pre-ordained destiny awaits your presence. O child of God, rise up, move forward, and embrace your future NOW. God is eagerly waiting to perform great wonders in, and through, YOU!
Author: J. Scott Thompson
Publisher: Fire Engineering Books
ISBN: 1593704550
Category : Technology & Engineering
Languages : en
Pages : 193
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Book Description
Scott Thompson, author of The Functional Fire Company, says the functional fire company concept was not created but realized: “I realized, after many attempts at trying to view success in the organization from the top down, that it wasn’t possible. Real indicators of success in the fire service come from the bottom up. A fire department’s success is best judged at the company level.” “Many leaders and senior members have been taught the how but not the why, and they don’t understand the reasons for doing what they do,” Thompson says. “Because firefighting is such a technical activity, we must ensure that we are explaining why we do things while we demonstrate the how. It is essential that we develop critical thinking for solving fire suppression, rescue, and EMS problems.” WHAT OTHERS ARE SAYING: “Chief Scott Thompson combines his decades of experience and years of observation with today’s leadership skills and provides a path for the successful fire department to follow. The Functional Fire Company will take you step by step from being an ordinary fire department to one which defines excellence. --Rick Lasky, Fire Chief (ret.) Texas “I found both motivation and a guide to implementation in this book. Chief Thompson has provided a deep resource for all ranks from creating culture to setting up training structure. I highly recommend this book to anyone with aspirations of making an organizational impact.” --Brian Brush “Chief Thompson has spent his entire career focusing on training and organizational effectiveness. The Functional Fire Company is his life’s work wrapped up into a playbook which offers insight into how to make your organization perform at maximum proficiency. Experience, perspective and a never quit mentality are evident as Chief Thompson provides a unique view to solving problems in the modern-day fire service.” --Terry McGrath, Assistant Chief, Lewisville (TX) Fire Department “This book offers a living, breathing example that Chief Thompson’s principles truly work. I hope you get as much value from this book as we have received from Chief Thompson’s lessons, and that you take what you learn back to your organization.” --Garrett Rice, The Colony Fire Department (TX) Battalion Chief, A Shift
Author: Tim Williams
Publisher: John Wiley & Sons
ISBN: 0470877529
Category : Business & Economics
Languages : en
Pages : 212
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Book Description
It’s not the best companies that prevail in the marketplace, but rather the best brands. The goal of business strategy is not just to be better, but different. Learn how to build a differentiating value proposition by clearly and carefully defining your brand boundaries: Calling, Competencies, Customers, and Culture. Positioning for Professionals shows how a well-defined value proposition can help professional service firms create their own success instead of copying the success of others, including such concepts as: How and why professional service brands become homogenized Why standing for everything is the same as standing for nothing Why there’s no such thing as full service Deep and narrow as a strategic imperative Why it’s better to be a profit leader than a market leader Differentiation and price premiums How to map your brand on the matrix of relevance and differentiation How to define a value proposition that will make your firm intensely appealing to the customers who want you for what you do best Based on the proven premise that the most profitable business strategy is not to aim at the center of the market, but rather at the edges, Positioning for Professionals is written for leaders, managers, and other senior executives of service companies in with a particular emphasis on professional service firms.
