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Author: Tim Williams
Publisher:
ISBN: 9781119199939
Category : Branding (Marketing)
Languages : en
Pages : 188
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Book Description
"It's not the best companies that prevail in the marketplace, but rather the best brands. The goal of business strategy is not just to be better, but different. Learn how to build a differentiating value proposition by clearly and carefully defining your brand boundaries: Calling, Competencies, Customers, and Culture. Positioning for Professionals shows how a well-defined value proposition can help professional service firms create their own success instead of copying the success of others, including such concepts as: How and why professional service brands become homogenized. Why standing for everything is the same as standing for nothing. Why there's no such thing as full service. Deep and narrow as a strategic imperative. Why it's better to be a profit leader than a market leader. Differentiation and price premiums. How to map your brand on the matrix of relevance and differentiation. How to define a value proposition that will make your firm intensely appealing to the customers who want you for what you do best. Based on the proven premise that the most profitable business strategy is not to aim at the center of the market, but rather at the edges, Positioning for Professionals is written for leaders, managers, and other senior executives of service companies in with a particular emphasis on professional service firms."--
Author: Tim Williams
Publisher:
ISBN: 9781119199939
Category : Branding (Marketing)
Languages : en
Pages : 188
Get Book Here
Book Description
"It's not the best companies that prevail in the marketplace, but rather the best brands. The goal of business strategy is not just to be better, but different. Learn how to build a differentiating value proposition by clearly and carefully defining your brand boundaries: Calling, Competencies, Customers, and Culture. Positioning for Professionals shows how a well-defined value proposition can help professional service firms create their own success instead of copying the success of others, including such concepts as: How and why professional service brands become homogenized. Why standing for everything is the same as standing for nothing. Why there's no such thing as full service. Deep and narrow as a strategic imperative. Why it's better to be a profit leader than a market leader. Differentiation and price premiums. How to map your brand on the matrix of relevance and differentiation. How to define a value proposition that will make your firm intensely appealing to the customers who want you for what you do best. Based on the proven premise that the most profitable business strategy is not to aim at the center of the market, but rather at the edges, Positioning for Professionals is written for leaders, managers, and other senior executives of service companies in with a particular emphasis on professional service firms."--
Author: Bill Lisowski
Publisher: Tate Publishing
ISBN: 1602477736
Category :
Languages : en
Pages : 180
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Book Description
Authors John G. Mengelson and Bill Lisowski use their 60-plus years of combined business experience to give you the right questions to ask when managing the People, Processes and Technology that are the foundation of your organization. With these questions, and the Action Plan provided in this book, you are given the requisite tools for Positioning Success!
Author: Vicente Njoku
Publisher: Outskirts Press
ISBN: 1478759984
Category : Self-Help
Languages : en
Pages : 187
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Book Description
The Success Plan and Positioning Strategy 7.0 emphasizes research and strategizing to improve personal and business performance, personal and group development, and strategies to maximize potential by bridging the distance between a plan and a successful outcome. This book is a valuable resource for anyone striving to reach their goals! With an easy-to-follow blueprint for developing a success plan and positioning strategy, Njoku’s book offers fundamental elements that are essential to closing the gap between ideas and desired results, highlighting the following keys to success: - Acknowledge change and work on improving areas that will help the reader achieve their goals. Create chances for success by setting realistic goals. - Focus on primary objectives and avoid unwarranted distractions that may derail the reader from reaching the finish line. Think about every option and the possibilities of bringing a vision to reality. - Believe a goal is attainable if the necessary steps are taken to reach it. - Develop steps that will help the reader achieve primary objectives. Use the concept to develop a roadmap to take a plan from inception to completion. - Manage time efficiently by acting on plans and focusing on priorities. - Measure achievements, and keep or re-evaluate the plan as necessary to achieve or maintain desired results. - Explore the journey through life with passion, tenacity and a success strategy designed specifically for the reader.
Author: J. Scott Thompson
Publisher: Fire Engineering Books
ISBN: 1593704550
Category : Technology & Engineering
Languages : en
Pages : 193
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Book Description
Scott Thompson, author of The Functional Fire Company, says the functional fire company concept was not created but realized: “I realized, after many attempts at trying to view success in the organization from the top down, that it wasn’t possible. Real indicators of success in the fire service come from the bottom up. A fire department’s success is best judged at the company level.” “Many leaders and senior members have been taught the how but not the why, and they don’t understand the reasons for doing what they do,” Thompson says. “Because firefighting is such a technical activity, we must ensure that we are explaining why we do things while we demonstrate the how. It is essential that we develop critical thinking for solving fire suppression, rescue, and EMS problems.” WHAT OTHERS ARE SAYING: “Chief Scott Thompson combines his decades of experience and years of observation with today’s leadership skills and provides a path for the successful fire department to follow. The Functional Fire Company will take you step by step from being an ordinary fire department to one which defines excellence. --Rick Lasky, Fire Chief (ret.) Texas “I found both motivation and a guide to implementation in this book. Chief Thompson has provided a deep resource for all ranks from creating culture to setting up training structure. I highly recommend this book to anyone with aspirations of making an organizational impact.” --Brian Brush “Chief Thompson has spent his entire career focusing on training and organizational effectiveness. The Functional Fire Company is his life’s work wrapped up into a playbook which offers insight into how to make your organization perform at maximum proficiency. Experience, perspective and a never quit mentality are evident as Chief Thompson provides a unique view to solving problems in the modern-day fire service.” --Terry McGrath, Assistant Chief, Lewisville (TX) Fire Department “This book offers a living, breathing example that Chief Thompson’s principles truly work. I hope you get as much value from this book as we have received from Chief Thompson’s lessons, and that you take what you learn back to your organization.” --Garrett Rice, The Colony Fire Department (TX) Battalion Chief, A Shift
Author: Kathryn B. Chval
Publisher: Corwin Press
ISBN: 1071810839
Category : Education
Languages : en
Pages : 317
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Book Description
Using strengths-based approaches to support development in mathematics It’s time to re-imagine what’s possible and celebrate the brilliance multilingual learners bring to today’s classrooms. Innovative teaching strategies can position these learners as leaders in mathematics. Yet, as the number of multilingual learners in North American schools grows, many teachers have not had opportunities to gain the competencies required to teach these learners effectively, especially in disciplines such as mathematics. Multilingual learners—historically called English Language Learners—are expected to interpret the meaning of problems, analyze, make conjectures, evaluate their progress, and discuss and understand their own approaches and the approaches of their peers in mathematics classrooms. Thus, language plays a vital role in mathematics learning, and demonstrating these competencies in a second (or third) language is a challenging endeavor. Based on best practices and the authors’ years of research, this guide offers practical approaches that equip grades K-8 teachers to draw on the strengths of multilingual learners, partner with their families, and position these learners for success. Readers will find: • A focus on multilingual students as leaders • A strength-based approach that draws on students’ life experiences and cultural backgrounds • An emphasis on maintaining high expectations for learners’ capacity for mastering rigorous content • Strategies for representing concepts in different formats • Stop and Think questions throughout and reflection questions at the end of each chapter • Try It! Implementation activities, student work examples, and classroom transcripts With case studies and activities that provide a solid foundation for teachers’ growth and exploration, this groundbreaking book will help teachers and teacher educators engage in meaningful, humanized mathematics instruction.
Author: Troy Korsgaden
Publisher: eBookIt.com
ISBN: 1456608169
Category : Business & Economics
Languages : en
Pages : 109
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Book Description
New York Times Bestseller! Are you working too many hours for too few clients? Does it seem that you do more paperwork than peoplework? Will you spend more hours on the road than in front of people this year? Whether your agency is big or small, if you answered yes to any of those questions, you need more than an adrenaline boost! You need a shot of strategies to wake things up and put you on the path to success fast! - How to get appointments with 10 clients every day - How to find qualified clients and get them to come to you - How to get clients in and out of your office in 30 minutes-or less! You'll also discover how to ramp up for success with something you already have, but probably overlook, why some clients don't make sense for your agency, and what you need for an effective sales pitch. Get the help you need by putting Troy Korsgaden on your side. His strategies have made a difference for the thousands of agents who have attended his seminars across the country. They can make a difference for you too!
Author: Al Ries
Publisher: McGraw Hill Professional
ISBN: 0071705872
Category : Business & Economics
Languages : en
Pages : 224
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Book Description
The first book to deal with the problems of communicating to a skeptical, media-blitzed public, Positioning describes a revolutionary approach to creating a "position" in a prospective customer's mind-one that reflects a company's own strengths and weaknesses as well as those of its competitors. Writing in their trademark witty, fast-paced style, advertising gurus Ries and Trout explain how to: • Make and position an industry leader so that its name and message wheedles its way into the collective subconscious of your market-and stays there • Position a follower so that it can occupy a niche not claimed by the leader • Avoid letting a second product ride on the coattails of an established one. Positioning also shows you how to: • Use leading ad agency techniques to capture the biggest market share and become a household name • Build your strategy around your competition's weaknesses • Reposition a strong competitor and create a weak spot • Use your present position to its best advantage • Choose the best name for your product • Determine when-and why-less is more • Analyze recent trends that affect your positioning. Ries and Trout provide many valuable case histories and penetrating analyses of some of the most phenomenal successes and failures in advertising history. Revised to reflect significant developments in the five years since its original publication, Positioning is required reading for anyone in business today.
Author: Katie A. Bernstein
Publisher: Multilingual Matters
ISBN: 1788929012
Category : Language Arts & Disciplines
Languages : en
Pages : 288
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Book Description
This book follows four emergent bilingual students in an English-medium pre-kindergarten in the US as they navigate the social and linguistic demands of school. It illustrates how students’ differing classroom social positions shaped their participation in interaction and, in turn, their English language learning across a school year. With a unique focus on both processes and outcomes, the book highlights language strategies that are overlooked if the focus is solely on one language or on group participation, and it emphasizes the importance of assessment choice in shaping which learners appear to be successful. It is a powerful argument for recognising the translingual and multimodal abilities of learners, even in education which is officially English-medium and monolingual.
Author: Joseph Sugarman
Publisher: McGraw-Hill/Contemporary
ISBN: 9780809270613
Category : Business & Economics
Languages : en
Pages : 226
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Book Description
Author: Nido R. Qubein
Publisher: John Wiley & Sons
ISBN: 0471154946
Category : Business & Economics
Languages : en
Pages : 262
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Book Description
Success is not a matter of good fortune or an accident of birth. Itis a matter of decision, commitment, planning, preparation,execution, and recommitment. Nido Qubein's six-step program forpersonal and professional achievement will help you make the mostof your potential. With Qubein's blueprint, you'll be able toidentify your unique traits and talents, develop realistic goals,and create powerful action plans to make your dreams areality. "This is the best step-by-step, definitive work on authenticachievement in this decade. It's a life-building guide that is bothtimeless and timely." --Denis Waitley "This is a very special book that will guide you into a futurefilled with pride, joy, and satisfaction. It's terrific!" --OgMandino. "In this book, Nido gives you valuable and empowering steps to findyour path to happiness, success, and the fulfillment of yourdreams." --Les Brown. "My friend and colleague, Nido Qubein, has discovered that lifereally does work best when it's lived from the inside out, and nowhe tells us how to do it. You'll enjoy this book, again and again."--Norman Vincent Peale
