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Author: Selina Oppenheim
Publisher:
ISBN:
Category : Art portfolios
Languages : en
Pages : 148
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Book Description
It used to be that art directors, creative professionals, and producers hired talent based on reputation, networking, and personal relationships. Today’s ultracompetitive business climate is vastly different. Art buying is now more project-oriented. Art directors and creative professionals now must review portfolios with their clients before making any hiring decisions. Since most photographers are self-employed, hiring a photo rep is an expense that cuts dramatically into an already-tight bottom line. So now more than ever, showing a “killer” portfolio that communicates a clear vision can mean the difference between winning projects or just sitting on the sidelines. InPortfolios That Sell, veteran consultant and lecturer Selina Oppenheim reveals how to create an innovative, competitive, and effective portfolio that will get attention from any potential client. Based on her 20-plus years of consulting with scores of photographers, graphic designers, and illustrators, Oppenheim demonstrates how today’s commercial photographer can communicate expertise, experience, and creative vision clearly and intelligently through a well-executed portfolio. Packed with a wealth of no-fail tips and practical advice for effective marketing, self-promotion, and client relationships, Portfolios That Sell is an indispensable guide for the photographer who wants financial as well as artistic success. • Filled with scores of high-quality images taken for real-life clients • Presents important information about a timely, practical subject • A unique look at the business strategies as well as the artistic concerns of preparing a winning portfolio
Author: Selina Oppenheim
Publisher:
ISBN:
Category : Art portfolios
Languages : en
Pages : 148
Get Book Here
Book Description
It used to be that art directors, creative professionals, and producers hired talent based on reputation, networking, and personal relationships. Today’s ultracompetitive business climate is vastly different. Art buying is now more project-oriented. Art directors and creative professionals now must review portfolios with their clients before making any hiring decisions. Since most photographers are self-employed, hiring a photo rep is an expense that cuts dramatically into an already-tight bottom line. So now more than ever, showing a “killer” portfolio that communicates a clear vision can mean the difference between winning projects or just sitting on the sidelines. InPortfolios That Sell, veteran consultant and lecturer Selina Oppenheim reveals how to create an innovative, competitive, and effective portfolio that will get attention from any potential client. Based on her 20-plus years of consulting with scores of photographers, graphic designers, and illustrators, Oppenheim demonstrates how today’s commercial photographer can communicate expertise, experience, and creative vision clearly and intelligently through a well-executed portfolio. Packed with a wealth of no-fail tips and practical advice for effective marketing, self-promotion, and client relationships, Portfolios That Sell is an indispensable guide for the photographer who wants financial as well as artistic success. • Filled with scores of high-quality images taken for real-life clients • Presents important information about a timely, practical subject • A unique look at the business strategies as well as the artistic concerns of preparing a winning portfolio
Author: Sara Eisenman
Publisher: Rockport Publishers
ISBN: 1616735929
Category : Design
Languages : en
Pages : 192
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Book Description
Presenting one's portfolio is where every designer begins his or her career. Therefore, crafting a portfolio, whether online or for presentation in person, is an essential skill for survival. Because a portfolio can make or break a career, it is vital that designers go out armed with all the right moves and materials. This book talks both to the professionals who have both designed their own portfolios and those on the other side of the table who have looked at scores of portfolios, to uncover the tips and tricks that have won jobs, as well as the must-avoid moves that have lost opportunities. This book is not only a handbook for dos and don'ts; it also provides plenty of inspiration from a wide collection of portfolios, both virtual and real-life. This book asks leaders in the field about the real-world realities of presenting one's work for consideration and answers the question, "What sells and what doesn't."
Author: Cath Caldwell
Publisher: B.E.S. Publishing
ISBN: 9780764145056
Category : Art portfolios
Languages : en
Pages : 0
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Book Description
This comprehensive guidebook presents hundreds of demonstrative color illustrations, lists of do's and don'ts, and a wealth of sound advice on how to create a portfolio that will get beginners their all-important first job at a design agency or studio. Each page of this book illustrates examples of effective portfolio design with captions that explain the thinking behind each design element.
Author: Maura Keller
Publisher: Rockport Publishers
ISBN: 1616738766
Category : Design
Languages : en
Pages : 192
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Book Description
During the past few years, portfolio management and self-promotion have taken on a far greater role within a graphic designer’s business model. The degree to which they can increase their earned revenue through exceptionally defined, marketing-oriented promotions and portfolio management is paramount. These individuals and agencies now identify their product as cultural tourism and stress the role of their work as economic generators. This book defines the core elements of self-promotion and portfolio creation and provides the insights graphic designers need to showcase their work in unique and creative ways. Case studies demonstrate the different techniques designers use to create successful portfolios for different audiences and measure the results of those efforts. The book also details how often portfolios should be updated and distributed and determine workable budgets to produce a great portfolio.
Author: Franz Zeier
Publisher: McGraw Hill Professional
ISBN: 9780830634835
Category : Art
Languages : en
Pages : 316
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Book Description
In this introduction to the techniques of bookbinding, Franz Zeier guides readers step-by-step through projects for making a variety of boxes, portfolios, book covers, photograph albums, mats, and sewn and adhesive
Author: Harold Linton
Publisher: W W Norton & Company Incorporated
ISBN: 9780393730951
Category : Architecture
Languages : en
Pages : 200
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Book Description
The ?ible?of portfolio design and production is now in its third edition, revised and expanded to include essential information on the digital and multimedia direction of portfolios today. Whether you work in architecture, urban planning, landscape or interior design, a finely tailored portfolio is the most important element to include in your application for graduate school, a design grant or competition, or to bring to a job interview. In addition to showing you how to assemble a portfolio that will display your talents and qualifications to the best advantage, the third edition of Portfolio Design adds a chapter on digital strategies, discussing all the elements necessary to bring your work together in a digital format. Also new to this edition is commentary and analysis of selected student portfolios by three experienced professionals who offer unique insights to help you develop your own portfolio. From formats, bindings, and cases to reproduction techniques, content, style, sequencing, multimedia, and the latest in promoting yourself on the Internet, Portfolio Design addresses every aspect of portfolio planning and production. Three-hundred samples nearly half of them new to this edition drawn from a wide array of current student and professional portfolios, both print and electronic, illustrate many and varied graphic design alternatives to demonstrate what will capture the reviewer? attention?nd secure you an offer. Portfolio pointers from industry professionals and educators complement the practical advice given by Harold Linton, who has taught portfolio design to generations of students.
Author: Michael A. Ervolini
Publisher: MIT Press
ISBN: 0262547902
Category : Business & Economics
Languages : en
Pages : 301
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Book Description
A groundbreaking framework for improving portfolio performance that goes beyond traditional analytics, offering new ways to understand investment skills, process, and behaviors. Portfolio management is a tough business. Each day, managers face the challenges of an ever-changing and unforgiving market, where strategies and processes that worked yesterday may not work today, or tomorrow. The usual advice for improving portfolio performance—refining your strategy, staying within your style, doing better research, trading more efficiently—is important, but doesn't seem to affect outcomes sufficiently. This book, by an experienced advisor to institutional money managers, goes beyond conventional thinking to offer a new analytic framework that enables investors to improve their performance confidently, deliberately, and simply, by applying the principles of behavioral finance. W. Edwards Deming observed that you can't improve what you don't measure. Active portfolio management lacks methods for measuring key inputs to management success like skills, process, and behavioral tendencies. Michael Ervolini offers a conceptually straightforward and well-tested framework that does just that, with evidence of how it helps managers enhance self-awareness and become better investors. In a series of short, accessible chapters, Ervolini investigates a range of topics from psychology and neuroscience, describing their relevance to the challenges of portfolio management. Finally, Ervolini offers seven ideas for improving. These range from maintaining an investment diary to performing rudimentary calculations that quantify basic skills; each idea, or “project,” helps managers gain a deeper understanding of their strengths and shortcomings and how to use this knowledge to improve investment performance.
Author: Kathryn Hagen
Publisher: Prentice Hall
ISBN: 9780132992886
Category : Employment portfolios
Languages : en
Pages : 0
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Book Description
ALERT: Before you purchase, check with your instructor or review your course syllabus to ensure that you select the correct ISBN. Several versions of Pearson's MyLab & Mastering products exist for each title, including customized versions for individual schools, and registrations are not transferable. In addition, you may need a CourseID, provided by your instructor, to register for and use Pearson's MyLab & Mastering products. Packages Access codes for Pearson's MyLab & Mastering products may not be included when purchasing or renting from companies other than Pearson; check with the seller before completing your purchase. Used or rental books If you rent or purchase a used book with an access code, the access code may have been redeemed previously and you may have to purchase a new access code. Access codes Access codes that are purchased from sellers other than Pearson carry a higher risk of being either the wrong ISBN or a previously redeemed code. Check with the seller prior to purchase. -- PORTFOLIO FOR FASHION DESIGNERS brings together detailed information and step-by-step guidance for fashion design students seeking to prepare portfolios that represent their personality and creative vision, and showcase their strongest skills. Replete with examples of student work, it covers every topic related to fashion portfolio design and development. Coverage includes: time management, four groups planning, mood boards, fabric, rendering and figures, designing groups, flat templates, flats as a presentation layout, digital, resumes, and more. All of this text's key concepts and techniques are integrated through a complete portfolio example. 0132992884 / 9780132992886 Portfolio for Fashion Designers Plus MyFashionKit with Pearson eText -- Access Card Package Package consists of: 0132952998 / 9780132952996 MyFashionKit with Pearson eText -- Access Code -- for Portfolio for Fashion 0135020476 / 9780135020470 Portfolio for Fashion Designers
Author: Ellen Heck
Publisher:
ISBN: 9781320023337
Category :
Languages : en
Pages :
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Book Description
A complete catalog of the Forty Fridas portfolio by artist Ellen Heck, this full-color, 136-page book includes an essay by the artist, the complete series of prints, and a section of trial and process proofs. Forty Fridas is a series of woodcut and drypoint prints depicting women and girls dressed up and posing as painter and icon, Frida Kahlo. This project, while in some respects an intimate collection of personal portraits, touches more broadly on themes of identity, multiplicity, individuality and variation—themes apparent both in subject matter and medium.
Author: Robert Rowe
Publisher: Pearson
ISBN: 9780136140313
Category : Art portfolios
Languages : en
Pages : 0
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Book Description
This book presents the task of creating that all-important portfolio for today's print and interactive design fields in a manageable series of steps. "The beauty of Graphic design portfolio strategies lies in its numerous colorful graphics and examples of former students' outstanding work. While the authors stress repeatedly the importance of not copying ideas from these examples, it was the figures and images that really grab my attention..." - Tracey Norden Wofford, Mercer University Graphic Design Portfolio Strategies for Print and Digital Media serves as a sourcebook for graphic design students who are planning the design of their portfolio for applications to graduate schools, grants, scholarships, employment opportunities, and fellowships. Strategies in design principles are illustrated with examples of successful portfolios from design students along with tips and insights from top professionals in the field. Addressing the concerns of students transitioning into their design profession, Portfolio Laboratory for Graphic Design takes a thoughtful approach to the choices at every step of the portfolio design process, including selecting appropriate work, deciding among various printing and binding methods, establishing a web presence, and giving the entire presentation a unique and personal quality. This book would be appropriate for any senior level class in portfolio development, while also being useful for new professionals considering the next stage in their career.
