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Author: Sichen Xia
Publisher: Taylor & Francis
ISBN: 1000898148
Category : Language Arts & Disciplines
Languages : en
Pages : 153
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Book Description
This book offers a comprehensive overview of TED talks as a digital-multimodal video genre, exploring the ways in which myriad rhetorical, structural, digital, and multimodal resources are used to communicate scientific knowledge to lay audiences. Drawing on insights from genre analysis, the systemic functional approach to multimodal discourse analysis, and the social semiotic approach to multimodality, the volume examines the communicative contexts in which TED talks are constructed, their rhetorical structure, the deployment of multimodal tools, and diachronic developments. The book reflects on the ways in which TED talks are uniquely positioned to offer new insights into how experts disseminate scientific knowledge for non-specialist audiences, constructed as they are within a community defined by a fluidity and diversity of audiences and speakers. The volume offers strategies for not only making the process of disseminating specialized knowledge more engaging and accessible but also expanding their own semiotic and communicative repertoires, increasingly crucial in our digitally driven era. This book will be of interest to students and scholars of English for Specific Purposes, multimodality, discourse analysis, and digital communication.
Author: Sichen Xia
Publisher: Taylor & Francis
ISBN: 1000898148
Category : Language Arts & Disciplines
Languages : en
Pages : 153
Get Book Here
Book Description
This book offers a comprehensive overview of TED talks as a digital-multimodal video genre, exploring the ways in which myriad rhetorical, structural, digital, and multimodal resources are used to communicate scientific knowledge to lay audiences. Drawing on insights from genre analysis, the systemic functional approach to multimodal discourse analysis, and the social semiotic approach to multimodality, the volume examines the communicative contexts in which TED talks are constructed, their rhetorical structure, the deployment of multimodal tools, and diachronic developments. The book reflects on the ways in which TED talks are uniquely positioned to offer new insights into how experts disseminate scientific knowledge for non-specialist audiences, constructed as they are within a community defined by a fluidity and diversity of audiences and speakers. The volume offers strategies for not only making the process of disseminating specialized knowledge more engaging and accessible but also expanding their own semiotic and communicative repertoires, increasingly crucial in our digitally driven era. This book will be of interest to students and scholars of English for Specific Purposes, multimodality, discourse analysis, and digital communication.
Author: Jens P. Flanding
Publisher: Emerald Group Publishing
ISBN: 1787694658
Category : Business & Economics
Languages : en
Pages : 224
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Book Description
Digital-era technologies lead organizations to become technology takers, the equivalent of economic 'price takers'.To be a technology taker is to assent to the behavior transforming benefits of modern technologies. This playbook offers technology takers tactics to manage change, create value, and exploit the digital era's strategic opportunities.
Author: Megan Perry
Publisher: Billboard Books
ISBN: 9780823098965
Category : Music
Languages : en
Pages : 0
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Book Description
This book is the authoritative, up-to-the-minute guide to learning how to become a success in today s exciting, hyper-competitive music business. For musicians interested in hands-on record production, for aspiring professionals, for anyone with an interest in the business aspects of producing, author Megan Perry has the full inside story. This essential guide includes information on developing skills, building a clientele, and managing a business, plus interviews from industry insiders and tips on negotiating with record labels, artists managers, and artists themselves.
Author: Sichen Xia
Publisher:
ISBN: 9781003287957
Category : LANGUAGE ARTS & DISCIPLINES
Languages : en
Pages : 0
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Book Description
This book offers a comprehensive overview of TED talks as a digital-multimodal video genre, exploring the ways in which myriad rhetorical, structural, digital, and multimodal resources are used to communicate scientific knowledge to lay audiences. Drawing on insights from genre analysis, the systemic functional approach to multimodal discourse analysis, and the social semiotic approach to multimodality, the volume examines the communicative contexts in which TED talks are constructed, their rhetorical structure, the deployment of multimodal tools, and diachronic developments. The book reflects on the ways in which TED talks are uniquely positioned to offer new insights into how experts disseminate scientific knowledge for non-specialist audiences, constructed as they are within a community defined by a fluidity and diversity of audiences and speakers. The volume offers strategies for not only making the process of disseminating specialized knowledge more engaging and accessible but also expanding their own semiotic and communicative repertoires, increasingly crucial in our digitally driven era. This book will be of interest to students and scholars of English for Specific Purposes, multimodality, discourse analysis, and digital communication.
Author:
Publisher:
ISBN:
Category :
Languages : en
Pages : 138
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Book Description
Popular Science gives our readers the information and tools to improve their technology and their world. The core belief that Popular Science and our readers share: The future is going to be better, and science and technology are the driving forces that will help make it better.
Author:
Publisher:
ISBN:
Category :
Languages : en
Pages : 96
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Book Description
Popular Science gives our readers the information and tools to improve their technology and their world. The core belief that Popular Science and our readers share: The future is going to be better, and science and technology are the driving forces that will help make it better.
Author:
Publisher:
ISBN:
Category :
Languages : en
Pages : 156
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Book Description
Popular Science gives our readers the information and tools to improve their technology and their world. The core belief that Popular Science and our readers share: The future is going to be better, and science and technology are the driving forces that will help make it better.
Author:
Publisher:
ISBN:
Category :
Languages : en
Pages : 130
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Book Description
Popular Science gives our readers the information and tools to improve their technology and their world. The core belief that Popular Science and our readers share: The future is going to be better, and science and technology are the driving forces that will help make it better.
Author: Christopher S. Keator
Publisher:
ISBN: 9781536187502
Category :
Languages : en
Pages : 326
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Book Description
Students of the 21st century, typically those of the Millennial (also referred to as 'Gen Y') or Gen Z generations, were born into a digitally advanced world. Unlike in the 1960's when the smallest computers occupied entire rooms at the National Aeronautics and Space Administration (NASA) complex, today's digital landscape is smitten with the abundant use of modern laptops, tablets and smart phones. Modern computing technology has evolved due to the marriage with extremely powerful computing software, which collectively has resulted in the commonplace use of modern technology on a regular basis throughout all aspects of everyday life. This relatively unrestricted access to computers is coupled with an unfettered access to the internet, providing 'users' unlimited freedoms to search for boundless amounts of information. This constant stream of electronically-accessible information, the 'digital highway', has subsequently led to the creation of novel strategies to teach today's students.Today's students, or more aptly referred to as 'modern learners', are quite unique compared with previous students of the Baby Boomer or Gen X generations. Students of the Gen X generation were the first students to experience wide-spread access to computers during high school and undergraduate studies, whereas the majority of students from both the Gen Y and Gen Z generations have been literally bombarded with computer technology since birth. This access has created an 'on-demand' lifestyle that relies on searchable databases, instant access to live-streaming events and the ability to communicate electronically (in various formats) from almost anywhere on the face of the planet. This on-demand lifestyle has permeated every facet of everyday life to the degree that many of these technologies are now incorporated routinely into all forms of business and science, and used throughout all levels (elementary, secondary and professional) of education. Thus, the constant use of modern technology - coupled with the on-demand lifestyle - has led to profound changes in learner expectations, resulting in the need for educators to develop new strategies and face unique challenges on a regular and often recurring basis.This book provides a detailed overview into those educational strategies and various challenges faced by today's educators. It is conveniently divided into two parts. The first part includes chapters examining different strategies for teaching a wide variety of students covering multiple age groups. The second part includes chapters providing unique insights into some of the varied challenges facing today's educators. The vast majority of strategies - and challenges - are focused on how the emerging technology of the early 21st century has resulted in profound influences for both learner and educator expectations and limitations, and how technology has opened up endless opportunities that will ultimately alter the modern educational landscape.
Author: Emilia Djonov
Publisher: Routledge
ISBN: 113624901X
Category : Language Arts & Disciplines
Languages : en
Pages : 390
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Book Description
Studies of multimodality have significantly advanced our understanding of the potential of different semiotic resources—verbal, visual, aural, and kinetic—to make meaning and allow people to achieve various social purposes such as persuading, entertaining, and explaining. Yet little is known about the role that individual nonverbal resources and their interaction with language and with each other play in concealing and supporting, or drawing attention to and subverting, social boundaries and inequality, political or commercial agendas. This volume brings together contributions by rominent and emerging scholars that address this gap through the critical analysis of multimodality in popular culture texts and semiotic practices. It connects multimodal analysis to critical discourse analysis, demonstrating the value of different approaches to multimodality for building a better understanding of critical issues of central interest to discourse analysis, semiotics, applied linguistics, education, cultural and media studies.
