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Author:
Publisher: Langenscheidt
ISBN: 3125660092
Category :
Languages : en
Pages : 145
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Book Description
Author:
Publisher: Langenscheidt
ISBN: 3125660092
Category :
Languages : en
Pages : 145
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Book Description
Author: Norbert Bachleitner
Publisher: Walter de Gruyter GmbH & Co KG
ISBN: 3110641976
Category : Literary Criticism
Languages : en
Pages : 499
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Book Description
The three concepts mentioned in the title of this volume imply the contact between two or more literary phenomena; they are based on similarities that are related to a form of ‘travelling’ and imitation or adaptation of entire texts, genres, forms or contents. Transfer comprises all sorts of ‘travelling’, with translation as a major instrument of transferring literature across linguistic and cultural barriers. Transfer aims at the process of communication, starting with the source product and its cultural context and then highlighting the mediation by certain agents and institutions to end up with inclusion in the target culture. Reception lays its focus on the receiving culture, especially on critcism, reading, and interpretation. Translation, therefore, forms a major factor in reception with the general aim of reception studies being to reveal the wide spectrum of interpretations each text offers. Moreover, translations are the prime instrument in the distribution of literature across linguistic and cultural borders; thus, they pave the way for gaining prestige in the world of literature. The thirty-eight papers included in this volume and dedicated to research in this area were previously read at the ICLA conference 2016 in Vienna. They are ample proof that the field remains at the center of interest in Comparative Literature.
Author: Nils Erik Enkvist
Publisher:
ISBN:
Category : English language
Languages : en
Pages : 109
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Book Description
Author: Lawrence Marsden Price
Publisher:
ISBN:
Category : Comparative literature
Languages : en
Pages : 528
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Book Description
Author: Teo Correia
Publisher: Redline Wirtschaft
ISBN: 3864148871
Category : Business & Economics
Languages : en
Pages : 193
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Book Description
The Fluid Consumer takes an in-depth look at how digital technologies are driving profound shifts in consumer expectations and in the consumer packaged goods industry, and it explores the implications of those shifts for business models, branding, and growth strategies. Branding in the digital world requires new practices and strategies. And, as Teo Correia explains, platform economics demonstrate how brands can leverage the power of network effects to grow. In this book, Correia builds upon the new model for digital branding: Brands as Platforms, a revolutionary way to approach and leverage digital technologies beyond e-commerce. He also provides a framework to help leaders and managers position their organizations for sustainable growth by leveraging digital technologies to engage consumers, and to optimize innovation efforts, marketing, and channel strategy development. In a nutshell, The Fluid Consumer: - Reveals how profoundly the consumer is changing in the digital era, and the ways in which consumer packaged goods companies are evolving and adapting as a result. - Develops the new model for digital branding – Brands as Platforms – a revolutionary way to approach and leverage digital technologies beyond e-commerce. - Describes the Four Pillars of Digital Growth needed to achieve digital consumer engagement and position an organization for success. - Uses case study examples to demonstrate how consumer packaged goods companies are finding new ways to position themselves and stay competitive in the face of industry transformation.
Author: Kerrie L. MacPherson
Publisher: Routledge
ISBN: 1136783083
Category : Social Science
Languages : en
Pages : 320
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Book Description
In this pioneering study of the development of the Asian department store, economists, anthropologists and historians examine various aspects of retailing, business organization, networking and consumerism in the expanding economies of Asia.
Author: FINEGAN
Publisher:
ISBN: 9781413030860
Category :
Languages : en
Pages :
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Book Description
Author: JONATHAN. SWIFT
Publisher: Gale Ecco, Print Editions
ISBN: 9781379629979
Category :
Languages : en
Pages : 30
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Book Description
The 18th century was a wealth of knowledge, exploration and rapidly growing technology and expanding record-keeping made possible by advances in the printing press. In its determination to preserve the century of revolution, Gale initiated a revolution of its own: digitization of epic proportions to preserve these invaluable works in the largest archive of its kind. Now for the first time these high-quality digital copies of original 18th century manuscripts are available in print, making them highly accessible to libraries, undergraduate students, and independent scholars. Western literary study flows out of eighteenth-century works by Alexander Pope, Daniel Defoe, Henry Fielding, Frances Burney, Denis Diderot, Johann Gottfried Herder, Johann Wolfgang von Goethe, and others. Experience the birth of the modern novel, or compare the development of language using dictionaries and grammar discourses. ++++ The below data was compiled from various identification fields in the bibliographic record of this title. This data is provided as an additional tool in helping to insure edition identification: ++++ British Library T097419 An unauthorised collection of pieces by Jonathan Swift. With a half-title. London: printed for E. Curll; and sold by J. Harding, 1710. 30p.; 8°
Author: Chizuko Ueno
Publisher: Trans Pacific Press
ISBN:
Category : History
Languages : en
Pages : 304
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Book Description
Ueno (humanities and sociology, U. of Tokyo, Japan) explores interrelated issues of gender, war, history, and public memory. She first looks at Japanese women's support for aggressive war and their acceptance of the gender strategy for nationalizing women through mobilization. She next turns to the discursive battle over the Japanese treatment of
Author: Jonathan Swift
Publisher: Createspace Independent Publishing Platform
ISBN: 9781721554379
Category :
Languages : en
Pages : 32
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Book Description
An Argument against Abolishing Christianity By Jonathan Swift Satirist, was born at Dublin of English parents. Dryden was his cousin, and he also claimed kin with Herrick. He was a posthumous child, and was brought up in circumstances of extreme poverty. He was sent to school at Kilkenny, and afterwards went to Trinity College, Dublin, where he gave no evidence of ability, but displayed a turbulent and unruly temper, and only obtained a degree by "special grace." After the Revolution he joined his mother, then resident at Leicester, by whose influence he was admitted to the household of Sir William Temple at Moor Park, Lady T. being her distant kinswoman. Here he acted as secretary, and having access to a well-stocked library, made good use of his opportunities, and became a close student. At Moor Park he met many distinguished men, including William III., who offered him a troop of horse; he also met Esther Johnson (Stella), a natural daughter of Sir William, who was afterwards to enter so largely into his life. We are delighted to publish this classic book as part of our extensive Classic Library collection. Many of the books in our collection have been out of print for decades, and therefore have not been accessible to the general public. The aim of our publishing program is to facilitate rapid access to this vast reservoir literature, and our view is that this is a significant literary work, which deserves to be brought back into print after many decades. The contents of the vast majority of titles in the Classic Library have been scanned from the original works. To ensure a high quality product, each title has been meticulously hand curated by our staff. Our philosophy has been guided by a desire to provide the reader with a book that is as close as possible to ownership of the original work. We hope that you will enjoy this wonderful classic work, and that for you it becomes an enriching experience.
