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Campaign Communication and Political Marketing

Campaign Communication and Political Marketing PDF Author: Philippe J. Maarek
Publisher: John Wiley & Sons
ISBN: 1444340697
Category : Language Arts & Disciplines
Languages : en
Pages : 294

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Book Description
Campaign Communication and Political Marketing is a comprehensive, internationalist study of the modern political campaign. It indexes and explains their integral components, strategies, and tactics. Offers comparative analyses of campaigns from country to country Covers topics such as advertising strategy, demography, the effect of campaign finance regulation on funding, and more Draws on a variety of international case studies including the campaigns of Barack Obama and Nicolas Sarkozy Analyses the impact of digital media and 24/7 news cycle on campaign conduct