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Author: Ciara Torres-Spelliscy
Publisher: Edward Elgar Publishing
ISBN: 1789901820
Category : Advertising, Political
Languages : en
Pages : 342
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Book Description
From ‘I Like Ike’ to Trump’s MAGA hats, branding and politics have gone hand in hand, selling ideas, ideals and candidates. Political Brands explores the legal framework for the use of commercial branding and advertising techniques in presidential political campaigns, as well as the impact of politics on commercial brands. This thought provoking book examines how branding is used by citizens to change public policy, from Civil Rights activists in the 1960s to survivors of the 2018 Parkland massacre.
Author: Ciara Torres-Spelliscy
Publisher: Edward Elgar Publishing
ISBN: 1789901820
Category : Advertising, Political
Languages : en
Pages : 342
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Book Description
From ‘I Like Ike’ to Trump’s MAGA hats, branding and politics have gone hand in hand, selling ideas, ideals and candidates. Political Brands explores the legal framework for the use of commercial branding and advertising techniques in presidential political campaigns, as well as the impact of politics on commercial brands. This thought provoking book examines how branding is used by citizens to change public policy, from Civil Rights activists in the 1960s to survivors of the 2018 Parkland massacre.
Author: Noam Lupu
Publisher: Cambridge University Press
ISBN: 110707360X
Category : Political Science
Languages : en
Pages : 265
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Book Description
Party Brands in Crisis offers a new way of thinking about how the behavior of political parties affects voters' attachments.
Author: Christopher Pich
Publisher: Routledge
ISBN: 1000257940
Category : Business & Economics
Languages : en
Pages : 175
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Book Description
This book demonstrates the progress that has been made on political branding research across international contexts. It focuses on the critical application of new concepts and frameworks, generating a deeper understanding of unexplored settings and positioning research from multiple perspectives. It is important to consider different typologies of international political brands particularly as we have witnessed huge changes across political landscapes from Brexit, the rise of President Trump, the surge in populism and the development of sustainable-climate change movements. Given that there are many potential typologies and non-traditional political brands, this volume investigates different typologies and alternative political brands with the support of new and under-developed theoretical lens from multiple perspectives and contexts. These include Canada, Iceland, India, Indonesia and the United States of America. This book provides areas of reflection and explicit calls for further research, which in turn will advance insight into political brands and enhance our understanding of political marketing in action. This is a must-read guide for setting out the implications of theory and practice for multiple stakeholders including political marketers, political scientists, politicians, political party organizers, brand managers and scholars across a wide range of social science disciplines. The chapters in this book were originally published as a special issue of the Journal of Political Marketing.
Author: Sarah Banet-Weiser
Publisher: NYU Press
ISBN: 0814787150
Category : Social Science
Languages : en
Pages : 282
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Book Description
A stimulating, smart book on what it means to live in a brand culture Brands are everywhere. Branding is central to political campaigns and political protest movements; the alchemy of social media and self-branding creates overnight celebrities; the self-proclaimed “greening” of institutions and merchant goods is nearly universal. But while the practice of branding is typically understood as a tool of marketing, a method of attaching social meaning to a commodity as a way to make it more personally resonant with consumers, Sarah Banet-Weiser argues that in the contemporary era, brands are about culture as much as they are about economics. That, in fact, we live in a brand culture. AuthenticTM maintains that branding has extended beyond a business model to become both reliant on, and reflective of, our most basic social and cultural relations. Further, these types of brand relationships have become cultural contexts for everyday living, individual identity, and personal relationships—what Banet-Weiser refers to as “brand cultures.” Distinct brand cultures, that at times overlap and compete with each other, are taken up in each chapter: the normalization of a feminized “self-brand” in social media, the brand culture of street art in urban spaces, religious brand cultures such as “New Age Spirituality” and “Prosperity Christianity,”and the culture of green branding and “shopping for change.” In a culture where graffiti artists loan their visions to both subway walls and department stores, buying a cup of “fair-trade” coffee is a political statement, and religion is mass-marketed on t-shirts, Banet-Weiser questions the distinction between what we understand as the “authentic” and branding practices. But brand cultures are also contradictory and potentially rife with unexpected possibilities, leading AuthenticTM to articulate a politics of ambivalence, creating a lens through which we can see potential political possibilities within the new consumerism.
Author: Michael Walzer
Publisher: New York Review of Books
ISBN: 168137353X
Category : Political Science
Languages : en
Pages : 121
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Book Description
Political theorist Michael Walzer's classic guide is a perfect introduction to social activism, including what-to-do advice for deciding which issues to take on, organizing, fundraising, and providing effective leadership Political Action is a how-to book for activists that was written at one of the darkest moments of the Nixon administration and remains no less timely and intelligent and useful today. Michael Walzer draws on his extensive engagement in the civil rights and antiwar movements of the 1960s to lay out the practical steps necessary to keep movement politics alive both in victory and in defeat. What do people need to do when out of outrage or fear of looming disaster they come together to demand change? Should they focus on one or several issues? Should they form coalitions? What can and can’t be accomplished through electoral politics? How can movements operate democratically? What is effective leadership? Walzer addresses such questions with clarity, concision, wisdom, and wit in a book that everywhere insists not only on the centrality of movement politics to the health of democratic societies but on the deep satisfaction that is to be found there. Political Action is both an indispensable resource for activists and a lasting and inspiring summons to arms.
Author: Raymond J. La Raja
Publisher: University of Michigan Press
ISBN: 0472052993
Category : History
Languages : en
Pages : 209
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Book Description
An illuminating perspective on the polarizing effects of campaign finance reform
Author: Jason Johnson
Publisher: Westview Press
ISBN: 0813344883
Category : Political Science
Languages : en
Pages : 322
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Book Description
A unique empirical and theoretical analysis of political consultants and how they achieve electoral success for their candidates
Author: Lorann Downer
Publisher: Springer
ISBN: 1137580291
Category : Business & Economics
Languages : en
Pages : 157
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Book Description
Political Branding Strategies tells the story of branding by the Australian Labor Party across seven years and three brands – Kevin07, The Real Julia and that of the party. Employing a new framework to understand and evaluate branding, the book offers lessons for practitioners, researchers and citizens in democracies everywhere.
Author: Jeffrey P. Jones
Publisher: Rowman & Littlefield Publishers
ISBN: 0742565297
Category : Social Science
Languages : en
Pages : 329
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Book Description
In this completely revised and updated edition (including eight new chapters), Jeffrey Jones charts the evolution and maturation of political entertainment television by examining The Daily Show with Jon Stewart, The Colbert Report, Politically Incorrect/Real Time with Bill Maher, and Michael Moore's TV Nation and The Awful Truth. This volume investigates how and why these shows have been central locations for the critique of political and economic power and an important resource for citizens during numerous political crises. In an age of Truthiness, fake news and humorous political talk have proven themselves viable forms of alternative reporting and critical means for ascertaining truth, and in the process, questioning the legitimacy of news media's role as the primary mediator of political life. The book also addresses the persistent claims that these programs have cynical effects and create misinformed young citizens, demonstrating instead how such programming provides for an informed, active, and meaningful citizenship. The new edition takes account of the many changes that have occurred in television and political culture since Entertaining Politics' initial release.
Author: Catherine E. De Vries
Publisher: Princeton University Press
ISBN: 0691194750
Category : Political Science
Languages : en
Pages : 332
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Book Description
"The years since the financial crisis have been marked by a remarkable stability in national government which hides the impact of a new kind of issue based politics which has arisen with parties such as Podemos in Spain, Srizia in Greece, The National Front in France and UKiP in the UK, all of whom have had a significant influence in shaping the political agenda in their own countries even if they have not actually secured formal power. This is the first book to present a rigorous yet accessible analysis of this phenomenon, grounded in the theories and methods of quantitative political science but drawing on empirical insights and theory from political psychology and sociology as well to try to understand the similarities and differences in the circumstances that have lead to these parties springing up and shaping political discourse and even policy to an extent that has challenged the very existence of the traditional party system"--
