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Author: Beth J. Asch
Publisher:
ISBN: 9781598752045
Category : College students
Languages : en
Pages : 123
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Book Description
The armed services prefer to recruit high-quality youth because of their better performance and lower attrition. However, high-quality youth are increasingly interested in attending college. Existing policies targeted toward the college market are likely to continue to be effective, but new policies must be developed to successfully penetrate this market further. This monograph reports on a research project that developed and implemented a national survey of college youth and analyzed the results. The survey offered respondents a series of hypothetical programs that would allow enlistees to attend college before accession into the military, and they were asked to rate their level of enlistment interest under each program. A $65,000 college loan repayment program as part of a "college-before-accession" program had the largest effect on college market youth's probability of expressing a positive propensity to enlist, producing an increase in probability of over 50 percent. The survey also provides corroborating evidence on the importance of college dropouts as a source of high-quality recruits. Allowing college dropouts to enlist directly without first returning to college was associated with a stronger stated enlistment interest. In addition to programs such as loan repayment as part of a "college-before-accession" program, the authors conclude that if the services are to be successful in the college market, they must have in place an appropriate management infrastructure-such as incentive mechanisms for recruiters and an advertising campaign that supports recruiters' efforts.
Author: Beth J. Asch
Publisher:
ISBN: 9781598752045
Category : College students
Languages : en
Pages : 123
Get Book Here
Book Description
The armed services prefer to recruit high-quality youth because of their better performance and lower attrition. However, high-quality youth are increasingly interested in attending college. Existing policies targeted toward the college market are likely to continue to be effective, but new policies must be developed to successfully penetrate this market further. This monograph reports on a research project that developed and implemented a national survey of college youth and analyzed the results. The survey offered respondents a series of hypothetical programs that would allow enlistees to attend college before accession into the military, and they were asked to rate their level of enlistment interest under each program. A $65,000 college loan repayment program as part of a "college-before-accession" program had the largest effect on college market youth's probability of expressing a positive propensity to enlist, producing an increase in probability of over 50 percent. The survey also provides corroborating evidence on the importance of college dropouts as a source of high-quality recruits. Allowing college dropouts to enlist directly without first returning to college was associated with a stronger stated enlistment interest. In addition to programs such as loan repayment as part of a "college-before-accession" program, the authors conclude that if the services are to be successful in the college market, they must have in place an appropriate management infrastructure-such as incentive mechanisms for recruiters and an advertising campaign that supports recruiters' efforts.
Author:
Publisher:
ISBN:
Category :
Languages : en
Pages : 138
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Book Description
The armed services prefer to recruit high-quality youth because of their better performance and lower attrition. However, high-quality youth are increasingly interested in attending college. While existing policies, such as the Montgomery GI Bill, that are targeted to the recruitment of the college market are likely to continue to have an effect, new policies must be developed to successfully penetrate this market and expand the supply of high-quality recruits. Indeed, the services have begun to develop programs, such as the Army's "College First" program, which allows youth to attend college prior to entry into the military and receive a college benefit provided by the military. To be fully engaged in the college market, the services may need to fine-tune these programs to enhance their effectiveness and will require a variety of programs tailored to reach different segments of the market such as college dropouts and college-bound high school youth.
Author: National Research Council
Publisher: National Academies Press
ISBN: 0309085314
Category : Social Science
Languages : en
Pages : 343
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Book Description
Recruiting an all-volunteer military is a formidable task. To successfully enlist one eligible recruit, the Army must contact approximately 120 young people. The National Research Council explores the various factors that will determine whether the military can realistically expect to recruit an adequate fighting force-one that will meet its upcoming needs. It also assesses the military's expected manpower needs and projects the numbers of youth who are likely to be available over the next 20 years to meet these needs. With clearly written text and useful graphics, Attitudes, Aptitudes, and Aspirations of American Youth offers an overview of important issues for military recruiters, touching on a number of important topics including: sex and race, education and aptitude, physical and moral attributes, and military life and working conditions. In addition, the book looks at how a potential recruit would approach the decision to enlist, considering personal, family, and social values, and the options for other employment or college. Building on the need to increase young Americans' "propensity to enlist," this book offers useful recommendations for increasing educational opportunities while in the service and for developing advertising strategies that include concepts of patriotism and duty to country. Of primary value to military policymakers, recruitment officers, and analysts, Attitudes, Aptitudes, and Aspirations of American Youth will also interest social scientists and policy makers interested in youth trends.
Author:
Publisher:
ISBN:
Category : Military service, Voluntary
Languages : en
Pages : 2
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Book Description
Author: Beth J. Asch
Publisher: Minnesota Historical Society
ISBN: 9780833027023
Category : Business & Economics
Languages : en
Pages : 72
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Book Description
One popular program, the Montgomery GI Bill, enrolls large numbers of individuals, but the vast majority of service members use their benefits after separating from service. Thus, the military does not receive the benefits of a more educated and productive workforce, unless the individuals subsequently join a reserve component. The authors suggest the Department of Defense should consider nontraditional policy options to enhance recruitment of college-bound youth. Recruiters could target more thoroughly students on two-year college campuses, or dropouts from two- or four-year colleges. Options for obtaining some college before military service could be expanded by allowing high school seniors to first attend college, paid for by the military, and then enlist. Or the student might serve in a reserve component while in college and then enter an active component after college.
Author: National Research Council
Publisher: National Academies Press
ISBN: 9780309091275
Category : Technology & Engineering
Languages : en
Pages : 212
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Book Description
It is anticipated that in the coming decade the Department of Defense (DoD) will field and test new advertising and recruiting initiatives designed to improve the recruiting outlook. The DoD needs a comprehensive research and evaluation strategy based on sound research principles that will ensure valid, reliable, and relevant results to discover the most promising policies. The primary objective of this book is to help the DoD improve its research on advertising and recruiting policies. Evaluating Military Advertising and Recruiting: Theory and Methodology presents a framework for evaluation that links different types of research questions to various research methodologies. The framework identifies four major categories of research questions and four broad methodological approaches. The first category of research question asks "What does a target audience see as attractive or unattractive features of a program?" It is well suited to examination via qualitative methods, such as focus groups, unstructured or open-ended surveys, and interviews. The second category of research question asks "What is the effect of a program on specified attitudes or behavioral intentions?" It is well suited to examination via surveys, experiments, and quasi experiments. The third category of research question asks "What is the effect of a proposed new program on enlistment?" It is well suited to examination via experiments and quasi experiments. The final category of research question asks "What is the effect of an existing program on enlistment?" It is well suited to examination via econometric modeling.
Author:
Publisher:
ISBN:
Category :
Languages : en
Pages : 0
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Book Description
The armed services prefer to recruit high quality youth because they perform better and have lower attrition rates. Yet competition for this group is increasing because of fundamental changes in the civilian opportunities that these youth face. One of the most dramatic of these changes is the enormous increase in the relative returns from attending college that have occurred over the last 20 years. This report summarizes the findings of the first year of a two-year project that seeks to provide input necessary for the development and expansion of programs intended to improve the services' ability to compete against post-secondary institutions and subsequent civilian skilled employment. Specifically, the report examines trends in college attendance and the economic returns from attending college, describes the options that the military currently offers to combine service and college, and enumerates the types of issues that would need to be considered in developing and expanding recruiting programs that target college-bound youth.
Author: Vickey R. Robinson
Publisher:
ISBN:
Category : Soldiers
Languages : en
Pages : 214
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Book Description
Author:
Publisher:
ISBN:
Category :
Languages : en
Pages : 195
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Book Description
The major objective of this survey research project was to estimate the Navy recruitment potential of male, junior college students. The results of a national survey of 807 students suggest that a promising recruitment market exists for officer and enlisted recruiting, including both the active force and the Reserve. A second objective was to determine if the enlistment potential of male, junior college students varies in terms of common demographic characteristics such as age, education, race, family income, mental ability, etc. There were very few instances of demographic variables being related to enlisted potential or officer potential. A final objective was to determine the relative preference of male, junior college students with respect to alternative recruitment strategies. This involved the evaluation of preferred alternative modes of contact, e.g., the recruiter or the various advertising media. Survey findings document the importance of the recruiter, and suggest promising media and appeals which could be employed in recruitment advertising directed to this target market segment.
Author:
Publisher: Government Printing Office
ISBN: 9780160869457
Category : History
Languages : en
Pages : 196
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Book Description
The capacity and means by which the American Armed Forces defend their nation are entering a paradigm-breaking transition period. Previous transitions have been driven by the technologies of weapons and their platforms. This is not so in the 21st century. Taking the information revolution as a starting point, Battle-Wise argues that only by strengthening the relationship between information technology and brain matter will the U.S. military enhance its ability to outsmart and outfight future adversaries. Our aim is to understand whether and how advantages in thinking and decisionmaking under operational conditions can affect outcomes victories or defeats especially in networked warfare. It is important to identify as precisely as possible the mental abilities, such as anticipation and rapid adaptation, that are of greatest utility in networked operations and thus in strategic competition so that these abilities can be emphasized in the ways that military personnel are recruited, taught, developed, and organized. The role of the mind in networked warfare is still unknown. This book is meant to raise ideas, issues, and possibilities, as well as at the risk of seeming presumptuous a potential framework.
