Author: John S. WrightPublisher:
ISBN:
Category :
Languages : en
Pages :
Book Description
Pioneers in Marketing: a Collection of Twenty-five Biographies of Men who Contributed to the Growth of Marketing Thought and Action
Author: John S. WrightPioneers in Marketing
Author: John Sherman WrightPublisher: Georgia State University Press
ISBN: 9780884060161
Category : Marketing
Languages : en
Pages : 162
Book Description
The Advertising Age Encyclopedia of Advertising
Author: John McDonoughPublisher: Routledge
ISBN: 1135949069
Category : Business & Economics
Languages : en
Pages : 2000
Book Description
For a full list of entries and contributors, a generous selection of sample entries, and more, visit the The "Advertising Age" Encyclopedia of Advertising website. Featuring nearly 600 extensively illustrated entries, The Advertising Age Encyclopedia of Advertising provides detailed historic surveys of the world's leading agencies and major advertisers, as well as brand and market histories; it also profiles the influential men and women in advertising, overviews advertising in the major countries of the world, covers important issues affecting the field, and discusses the key aspects of methodology, practice, strategy, and theory. Also includes a color insert.
Catalog of Copyright Entries. Third Series
Author: Library of Congress. Copyright OfficePublisher: Copyright Office, Library of Congress
ISBN:
Category : Copyright
Languages : en
Pages : 1450
Book Description
The Rise of Advertising in the United States
Author: Edd ApplegatePublisher: Scarecrow Press
ISBN: 0810884062
Category : Business & Economics
Languages : en
Pages : 212
Book Description
In this unique work of scholarship, Edd Applegate surveys the key figures and events that transformed the American business landscape from its colonial beginnings to that Mad Men moment when advertising “went professional.” In The Rise of Advertising in the United States: A History of Innovation to 1960, Applegate traces how the explosion of newspapers in the American colonies laid the groundwork for the first advertising agents, leading to America’s first class of professional marketers. This entrepreneurial class of new white-collar professionals thrived on innovation in the quest for more publicity, larger clients, and greater sales. Some of the thought-leaders in what remained a novel, ever-changing form of communication included P. T. Barnum, master of the advertising “gimmick” Lydia Pinkham, queen of the patent medicine cure John Wanamaker, progenitor of modern retail advertising Albert Lasker, the formulator of “reason why” advertising Stanley Resor, the consummate market researcher Elliott White Springs, the groundbreaking purveyor of the sexual innuendo Applegate records the achievements of these individuals and others up until 1960, when advertising underwent a remarkable change, becoming a post-war subject of study and scholarship in America’s colleges and universities. Written for those interested in learning about a select group of movers and shakers in this key area of American business, The Rise of Advertising in the United States should appeal to anyone interested in American business history.
History of the Mass Media in the United States
Author: Margaret A. BlanchardPublisher: Routledge
ISBN: 1135917426
Category : History
Languages : en
Pages : 785
Book Description
The influence of the mass media on American history has been overwhelming. History of the Mass Media in the United States examines the ways in which the media both affects, and is affected by, U.S. society. From 1690, when the first American newspaper was founded, to 1995, this encyclopedia covers more than 300 years of mass media history. History of Mass Media in the United States contains more than 475 alphabetically arranged entries covering subjects ranging from key areas of newspaper history to broader topics such as media coverage of wars, major conflicts over press freedom, court cases and legislation, and the concerns and representation of ethnic and special interest groups. The editor and the 200 scholarly contributors to this work have taken particular care to examine the technological, legal, legislative, economic, and political developments that have affected the American media.
Checklist of Official Publications of the State of Georgia
Author: Georgia State LibraryPublisher:
ISBN:
Category : Government publications
Languages : en
Pages : 196
Book Description
Catalog of Copyright Entries. Fourth Series
Author: Library of Congress. Copyright OfficePublisher:
ISBN:
Category : Copyright
Languages : en
Pages : 1452
Book Description
The British National Bibliography
Author: Arthur James WellsPublisher:
ISBN:
Category : Bibliography, National
Languages : en
Pages : 2142
Book Description
Library Journal
Author: Melvil DeweyPublisher:
ISBN:
Category : Libraries
Languages : en
Pages : 838
Book Description
Includes, beginning Sept. 15, 1954 (and on the 15th of each month, Sept.-May) a special section: School library journal, ISSN 0000-0035, (called Junior libraries, 1954-May 1961). Also issued separately.
