Author: Chiraphol N Chiyachantana
Publisher: World Scientific
ISBN: 9811267928
Category : Business & Economics
Languages : en
Pages : 163
Book Description
The Lee Kuan Yew Global Business Plan Competition (LKYGBPC) is a biennial university startup challenge in Singapore which is organized by the Institute of Innovation and Entrepreneurship (IIE) at Singapore Management University. The LKYGBPC derives its name from Singapore's founding Prime Minister, who developed the country's defining business plan bringing Singapore onto the global stage. It is this spirit of entrepreneurship, innovation and ambition that the competition enshrines.This book is a practitioner's guide to the entrepreneurial journey of selected start-ups — from cradle to success. By reflecting on their personal stories, the book provides aspiring entrepreneurs with potential roadmaps on how they, too, can chase their dreams and experiment with various business models to achieve success. With real-life case studies from the finalists of the 10th Lee Kuan Yew Global Business Plan Competition, Pioneering a Smart, Sustainable, and Resilient Future: Founder Stories and Business Models seeks to provide readers with the framework to elicit their own blueprint for a successful venture.
Pioneering A Smart, Sustainable, And Resilient Future: Founder Stories And Business Models
Author: Chiraphol N Chiyachantana
Publisher: World Scientific
ISBN: 9811267928
Category : Business & Economics
Languages : en
Pages : 163
Book Description
The Lee Kuan Yew Global Business Plan Competition (LKYGBPC) is a biennial university startup challenge in Singapore which is organized by the Institute of Innovation and Entrepreneurship (IIE) at Singapore Management University. The LKYGBPC derives its name from Singapore's founding Prime Minister, who developed the country's defining business plan bringing Singapore onto the global stage. It is this spirit of entrepreneurship, innovation and ambition that the competition enshrines.This book is a practitioner's guide to the entrepreneurial journey of selected start-ups — from cradle to success. By reflecting on their personal stories, the book provides aspiring entrepreneurs with potential roadmaps on how they, too, can chase their dreams and experiment with various business models to achieve success. With real-life case studies from the finalists of the 10th Lee Kuan Yew Global Business Plan Competition, Pioneering a Smart, Sustainable, and Resilient Future: Founder Stories and Business Models seeks to provide readers with the framework to elicit their own blueprint for a successful venture.
Publisher: World Scientific
ISBN: 9811267928
Category : Business & Economics
Languages : en
Pages : 163
Book Description
The Lee Kuan Yew Global Business Plan Competition (LKYGBPC) is a biennial university startup challenge in Singapore which is organized by the Institute of Innovation and Entrepreneurship (IIE) at Singapore Management University. The LKYGBPC derives its name from Singapore's founding Prime Minister, who developed the country's defining business plan bringing Singapore onto the global stage. It is this spirit of entrepreneurship, innovation and ambition that the competition enshrines.This book is a practitioner's guide to the entrepreneurial journey of selected start-ups — from cradle to success. By reflecting on their personal stories, the book provides aspiring entrepreneurs with potential roadmaps on how they, too, can chase their dreams and experiment with various business models to achieve success. With real-life case studies from the finalists of the 10th Lee Kuan Yew Global Business Plan Competition, Pioneering a Smart, Sustainable, and Resilient Future: Founder Stories and Business Models seeks to provide readers with the framework to elicit their own blueprint for a successful venture.
Smart cities
Author: Netexplo
Publisher: UNESCO Publishing
ISBN: 9231003178
Category :
Languages : en
Pages : 344
Book Description
Publisher: UNESCO Publishing
ISBN: 9231003178
Category :
Languages : en
Pages : 344
Book Description
The Startup of You (Revised and Updated)
Author: Reid Hoffman
Publisher: Crown Currency
ISBN: 0307888924
Category : Business & Economics
Languages : en
Pages : 274
Book Description
The groundbreaking #1 New York Times bestseller that taught a generation how to transform their careers—now in a revised and updated edition “A profound book about self-determination and self-realization.”—Senator Cory Booker “The Startup of You is crammed with insights and strategies to help each of us create the work life we want.”—Gretchen Rubin, author of The Happiness Project In this invaluable book, LinkedIn co-founder Reid Hoffman and venture capitalist Ben Casnocha show how to accelerate your career in today’s competitive world. The key is to manage your career as if it were a startup business: a living, breathing, growing startup of you. Why? Startups—and the entrepreneurs who run them—are nimble. They invest in themselves. They build their professional networks. They take intelligent risks. They make uncertainty and volatility work to their advantage. These are the very same skills professionals need to get ahead today. This book isn’t about cover letters or résumés. Instead, you will learn the best practices of the most successful startups and how to apply these entrepreneurial strategies to your career. Whether you work for a giant multinational corporation, stitch together multiple gigs in a portfolio career, or are launching your own venture, you need to know how to • adapt your career plans as pandemics rage and technologies upend industries • develop a competitive advantage so that you stand out from others at work • strengthen your professional network by building powerful alliances and maintaining a diverse mix of relationships • engineer serendipity that produces life-changing career opportunities • take proactive risks to become more resilient to industry tsunamis • tap your network for information and intelligence that help you make smarter decisions The career landscape has changed dramatically in the decade since Hoffman and Casnocha first published this guide. In an urgent update to the frameworks that have helped hundreds of thousands of people transform their careers, this new edition of The Startup of You will teach you how to achieve your boldest professional ambitions.
Publisher: Crown Currency
ISBN: 0307888924
Category : Business & Economics
Languages : en
Pages : 274
Book Description
The groundbreaking #1 New York Times bestseller that taught a generation how to transform their careers—now in a revised and updated edition “A profound book about self-determination and self-realization.”—Senator Cory Booker “The Startup of You is crammed with insights and strategies to help each of us create the work life we want.”—Gretchen Rubin, author of The Happiness Project In this invaluable book, LinkedIn co-founder Reid Hoffman and venture capitalist Ben Casnocha show how to accelerate your career in today’s competitive world. The key is to manage your career as if it were a startup business: a living, breathing, growing startup of you. Why? Startups—and the entrepreneurs who run them—are nimble. They invest in themselves. They build their professional networks. They take intelligent risks. They make uncertainty and volatility work to their advantage. These are the very same skills professionals need to get ahead today. This book isn’t about cover letters or résumés. Instead, you will learn the best practices of the most successful startups and how to apply these entrepreneurial strategies to your career. Whether you work for a giant multinational corporation, stitch together multiple gigs in a portfolio career, or are launching your own venture, you need to know how to • adapt your career plans as pandemics rage and technologies upend industries • develop a competitive advantage so that you stand out from others at work • strengthen your professional network by building powerful alliances and maintaining a diverse mix of relationships • engineer serendipity that produces life-changing career opportunities • take proactive risks to become more resilient to industry tsunamis • tap your network for information and intelligence that help you make smarter decisions The career landscape has changed dramatically in the decade since Hoffman and Casnocha first published this guide. In an urgent update to the frameworks that have helped hundreds of thousands of people transform their careers, this new edition of The Startup of You will teach you how to achieve your boldest professional ambitions.
Regenerative Leadership
Author: Giles Hutchins
Publisher: eBook Partnership
ISBN: 1783241241
Category : Business & Economics
Languages : en
Pages : 282
Book Description
This book by leadership and sustainability experts Giles Hutchins and Laura Storm provides an exciting and comprehensive framework for building regenerative life-affirming businesses. It offers a multitude of business cases, fascinating examples from nature's living systems, insights from the front-line pioneers and tools and techniques for leaders to succeed and thrive in the 21st century. Regenerative Leadership draws inspiration from pioneering thinking within biomimicry, circular economy, adult developmental psychology, anthropology, biophilia, sociology, complexity theory and next-stage leadership development. It connects the dots between these fields through a powerful framework that enables leadership to become regenerative: in harmony with life, building thriving, prosperous organizations amid transformational times. The book is a combination of theoretical frameworks, case studies, tools & practices: Everything the leader needs to be successful in the 21st century. Regenerative Leadership - what's it all about? While the future is uncertain, we clearly see an upward trend towards sustainable conscious business. And this is more than just a trend - we're witnessing a new kind of organization emerging. An organization which is able to rapidly sense and respond to the ever-changing business climate by innovating how and why it creates and delivers value, and the way it engages internally and externally with its ecosystem of employees, customers, suppliers, resources, investors, society and environment. This new kind of organization is the organization-as-living-system that is designed on the Logic of Life: life-affirming businesses that thrive from the inside out, by cultivating conditions conducive for life, internally and externally. These organizations nurture flourishing cultures while focusing on products and services that enhance society and the environment. Regenerative organizations will be tomorrow's success stories.
Publisher: eBook Partnership
ISBN: 1783241241
Category : Business & Economics
Languages : en
Pages : 282
Book Description
This book by leadership and sustainability experts Giles Hutchins and Laura Storm provides an exciting and comprehensive framework for building regenerative life-affirming businesses. It offers a multitude of business cases, fascinating examples from nature's living systems, insights from the front-line pioneers and tools and techniques for leaders to succeed and thrive in the 21st century. Regenerative Leadership draws inspiration from pioneering thinking within biomimicry, circular economy, adult developmental psychology, anthropology, biophilia, sociology, complexity theory and next-stage leadership development. It connects the dots between these fields through a powerful framework that enables leadership to become regenerative: in harmony with life, building thriving, prosperous organizations amid transformational times. The book is a combination of theoretical frameworks, case studies, tools & practices: Everything the leader needs to be successful in the 21st century. Regenerative Leadership - what's it all about? While the future is uncertain, we clearly see an upward trend towards sustainable conscious business. And this is more than just a trend - we're witnessing a new kind of organization emerging. An organization which is able to rapidly sense and respond to the ever-changing business climate by innovating how and why it creates and delivers value, and the way it engages internally and externally with its ecosystem of employees, customers, suppliers, resources, investors, society and environment. This new kind of organization is the organization-as-living-system that is designed on the Logic of Life: life-affirming businesses that thrive from the inside out, by cultivating conditions conducive for life, internally and externally. These organizations nurture flourishing cultures while focusing on products and services that enhance society and the environment. Regenerative organizations will be tomorrow's success stories.
Sustainable Business Models
Author: Annabeth Aagaard
Publisher: Springer
ISBN: 3319932756
Category : Business & Economics
Languages : en
Pages : 396
Book Description
This book provides a comprehensive exploration into the identification and development of sustainable business models as well as their implementation, management and evaluation. With ever-increasing pressure on organisations to respond to societal change and improve competition through sustainable business model innovation (SBMI), this book aims to contribute to the knowledge of their design and management. The chapters explore the role of partnerships, the Internet of Things and the circular economy, among other factors, in developing SBM and how SBMI is facilitated through ideation and in entrepreneurial settings. Providing new typologies, patterns and a framework to evaluate the level of sustainability of business models, this book critically reviews existing literature on the topic to examine the potential of SBMI in research and in practice. The contributing authors employ a number of case studies and case examples to illustrate the integration of sustainable business models throughout the value chain, and their influence on wider social, environmental and business activities.
Publisher: Springer
ISBN: 3319932756
Category : Business & Economics
Languages : en
Pages : 396
Book Description
This book provides a comprehensive exploration into the identification and development of sustainable business models as well as their implementation, management and evaluation. With ever-increasing pressure on organisations to respond to societal change and improve competition through sustainable business model innovation (SBMI), this book aims to contribute to the knowledge of their design and management. The chapters explore the role of partnerships, the Internet of Things and the circular economy, among other factors, in developing SBM and how SBMI is facilitated through ideation and in entrepreneurial settings. Providing new typologies, patterns and a framework to evaluate the level of sustainability of business models, this book critically reviews existing literature on the topic to examine the potential of SBMI in research and in practice. The contributing authors employ a number of case studies and case examples to illustrate the integration of sustainable business models throughout the value chain, and their influence on wider social, environmental and business activities.
The Resilient Organization: How Adaptive Cultures Thrive Even When Strategy Fails
Author: Liisa Välikangas
Publisher: McGraw Hill Professional
ISBN: 0071740562
Category : Business & Economics
Languages : en
Pages : 286
Book Description
WHAT DOES IT MEAN TO BE A "RESILIENT" ORGANIZATION? It means you are not a prisoner of past performance, good or bad; you don't rely on the right leader alone for success but build the capability to be resilient into the organization. You constantly rehearse the culture of anticipating and responding to change, and you innovate even when you don't yet need to. You don't just survive, you thrive--amidst challenge and opportunity. This essential guide, written by a renowned expert in global resilience strategy, shows you how to be smart about success and failure. With these field-tested forward-focused tools, you can: SURVIVE SHOCKS AND SETBACKS TURN THREATS INTO OPPORTUNITIES ANTICIPATE CHANGE BEFORE IT HAPPENS ENSURE YOUR SUCCESS IS SUSTAINABLE As a bonus, the book features Postcards from the Resilient Edge, a powerhouse selection of frontline lessons from leading corporations that demonstrate ways you can marshal skill and master luck to take control of your organization's destiny. THE DEFINITIVE GUIDE TO THE NEW RESILIENCE MOVEMENT One of the most powerful trends born of the New Recession, resilience has become the operative word for business leaders and entrepreneurs facing an unpredictable market. On the forefront of this movement, global innovator and strategy consultant professor Liisa Välikangas has created a step-by-step system of proven survival strategies you can put into action immediately. Whether you need to bounce back from a downturn, take the fight to new competitors, or change your game plan at a moment's notice, The Resilient Organization shows you how to rethink your current strategies--and rebuild your company’s foundation--using four basic tools . . . INNOVATION with high impact and low overhead DESIGN that is robust, sustainable, and evolvable ADAPTABILITY to changing circumstances STRENGTH in the face of adversity By creating a culture of resilience in your organization, you'll be prepared for any challenge the future might hold. The Resilient Organization's fascinating case studies provide real-world examples of resilience in action: how to recover faster from hardships, how to experiment on new opportunities in a timely manner, how to avoid repeating bad business decisions, and when to scrap old strategiesthat just don't work anymore. Using the timetested principles of resilience, you can find golden opportunities in any situation--whether it's tough competition, reduced resources, or a roller-coaster market. If you're strategically resilient, you not only survive crises, but you can turn these crises into opportunities. LIISA VÄLIKANGAS, PH.D., is professor of innovation management at the Aalto University School of Economics (formerly Helsinki School of Economics) in Finland. She is the cofounder and president of Innovation Democracy, a nonprofi t global organization dedicated to supporting local innovation and entrepreneurship. Her research on innovation, strategy, and organization has been published in Harvard Business Review, MIT/Sloan Management Review, and The Wall Street Journal. With Gary Hamel, she coauthored the Harvard Business Review article "The Quest for Resilience" and cofounded the Woodside Institute, a research organization dedicated to advancing management innovation. Professor Välikangas currently divides her time between Helsinki and California.
Publisher: McGraw Hill Professional
ISBN: 0071740562
Category : Business & Economics
Languages : en
Pages : 286
Book Description
WHAT DOES IT MEAN TO BE A "RESILIENT" ORGANIZATION? It means you are not a prisoner of past performance, good or bad; you don't rely on the right leader alone for success but build the capability to be resilient into the organization. You constantly rehearse the culture of anticipating and responding to change, and you innovate even when you don't yet need to. You don't just survive, you thrive--amidst challenge and opportunity. This essential guide, written by a renowned expert in global resilience strategy, shows you how to be smart about success and failure. With these field-tested forward-focused tools, you can: SURVIVE SHOCKS AND SETBACKS TURN THREATS INTO OPPORTUNITIES ANTICIPATE CHANGE BEFORE IT HAPPENS ENSURE YOUR SUCCESS IS SUSTAINABLE As a bonus, the book features Postcards from the Resilient Edge, a powerhouse selection of frontline lessons from leading corporations that demonstrate ways you can marshal skill and master luck to take control of your organization's destiny. THE DEFINITIVE GUIDE TO THE NEW RESILIENCE MOVEMENT One of the most powerful trends born of the New Recession, resilience has become the operative word for business leaders and entrepreneurs facing an unpredictable market. On the forefront of this movement, global innovator and strategy consultant professor Liisa Välikangas has created a step-by-step system of proven survival strategies you can put into action immediately. Whether you need to bounce back from a downturn, take the fight to new competitors, or change your game plan at a moment's notice, The Resilient Organization shows you how to rethink your current strategies--and rebuild your company’s foundation--using four basic tools . . . INNOVATION with high impact and low overhead DESIGN that is robust, sustainable, and evolvable ADAPTABILITY to changing circumstances STRENGTH in the face of adversity By creating a culture of resilience in your organization, you'll be prepared for any challenge the future might hold. The Resilient Organization's fascinating case studies provide real-world examples of resilience in action: how to recover faster from hardships, how to experiment on new opportunities in a timely manner, how to avoid repeating bad business decisions, and when to scrap old strategiesthat just don't work anymore. Using the timetested principles of resilience, you can find golden opportunities in any situation--whether it's tough competition, reduced resources, or a roller-coaster market. If you're strategically resilient, you not only survive crises, but you can turn these crises into opportunities. LIISA VÄLIKANGAS, PH.D., is professor of innovation management at the Aalto University School of Economics (formerly Helsinki School of Economics) in Finland. She is the cofounder and president of Innovation Democracy, a nonprofi t global organization dedicated to supporting local innovation and entrepreneurship. Her research on innovation, strategy, and organization has been published in Harvard Business Review, MIT/Sloan Management Review, and The Wall Street Journal. With Gary Hamel, she coauthored the Harvard Business Review article "The Quest for Resilience" and cofounded the Woodside Institute, a research organization dedicated to advancing management innovation. Professor Välikangas currently divides her time between Helsinki and California.
The Fourth Industrial Revolution
Author: Klaus Schwab
Publisher: Crown Currency
ISBN: 1524758876
Category : Business & Economics
Languages : en
Pages : 194
Book Description
World-renowned economist Klaus Schwab, Founder and Executive Chairman of the World Economic Forum, explains that we have an opportunity to shape the fourth industrial revolution, which will fundamentally alter how we live and work. Schwab argues that this revolution is different in scale, scope and complexity from any that have come before. Characterized by a range of new technologies that are fusing the physical, digital and biological worlds, the developments are affecting all disciplines, economies, industries and governments, and even challenging ideas about what it means to be human. Artificial intelligence is already all around us, from supercomputers, drones and virtual assistants to 3D printing, DNA sequencing, smart thermostats, wearable sensors and microchips smaller than a grain of sand. But this is just the beginning: nanomaterials 200 times stronger than steel and a million times thinner than a strand of hair and the first transplant of a 3D printed liver are already in development. Imagine “smart factories” in which global systems of manufacturing are coordinated virtually, or implantable mobile phones made of biosynthetic materials. The fourth industrial revolution, says Schwab, is more significant, and its ramifications more profound, than in any prior period of human history. He outlines the key technologies driving this revolution and discusses the major impacts expected on government, business, civil society and individuals. Schwab also offers bold ideas on how to harness these changes and shape a better future—one in which technology empowers people rather than replaces them; progress serves society rather than disrupts it; and in which innovators respect moral and ethical boundaries rather than cross them. We all have the opportunity to contribute to developing new frameworks that advance progress.
Publisher: Crown Currency
ISBN: 1524758876
Category : Business & Economics
Languages : en
Pages : 194
Book Description
World-renowned economist Klaus Schwab, Founder and Executive Chairman of the World Economic Forum, explains that we have an opportunity to shape the fourth industrial revolution, which will fundamentally alter how we live and work. Schwab argues that this revolution is different in scale, scope and complexity from any that have come before. Characterized by a range of new technologies that are fusing the physical, digital and biological worlds, the developments are affecting all disciplines, economies, industries and governments, and even challenging ideas about what it means to be human. Artificial intelligence is already all around us, from supercomputers, drones and virtual assistants to 3D printing, DNA sequencing, smart thermostats, wearable sensors and microchips smaller than a grain of sand. But this is just the beginning: nanomaterials 200 times stronger than steel and a million times thinner than a strand of hair and the first transplant of a 3D printed liver are already in development. Imagine “smart factories” in which global systems of manufacturing are coordinated virtually, or implantable mobile phones made of biosynthetic materials. The fourth industrial revolution, says Schwab, is more significant, and its ramifications more profound, than in any prior period of human history. He outlines the key technologies driving this revolution and discusses the major impacts expected on government, business, civil society and individuals. Schwab also offers bold ideas on how to harness these changes and shape a better future—one in which technology empowers people rather than replaces them; progress serves society rather than disrupts it; and in which innovators respect moral and ethical boundaries rather than cross them. We all have the opportunity to contribute to developing new frameworks that advance progress.
In Plain Sight
Author: Tom Smart
Publisher: Chicago Review Press
ISBN: 161374210X
Category : True Crime
Languages : en
Pages : 405
Book Description
This riveting inside story of the intense search for the Salt Lake City teenager reveals never-before-told details of the largest investigation in Utah state history. The firsthand account of Tom Smart, Elizabeth's uncle and one-time suspect, reveals the details of the flawed police investigation, the media's manipulation of the family, and the eyewitness account of nine-year-old Mary Katherine Smart that went largely ignored by investigators. New research is presented on the family background of disturbed street preacher Brian David Mitchell, who kidnapped Elizabeth as part of a bizarre polygamous plot. Also examined is the critical role of the media, revealing the essential part played by John Walsh and others in facilitating Elizabeth's safe return, and the manipulative influence of Fox News and Bill O'Reilly. Going beyond a mere eyewitness account, the book includes information culled from interviews with more than 150 people involved in the search and investigation, notes from family meetings, and memos from law enforcement officials.
Publisher: Chicago Review Press
ISBN: 161374210X
Category : True Crime
Languages : en
Pages : 405
Book Description
This riveting inside story of the intense search for the Salt Lake City teenager reveals never-before-told details of the largest investigation in Utah state history. The firsthand account of Tom Smart, Elizabeth's uncle and one-time suspect, reveals the details of the flawed police investigation, the media's manipulation of the family, and the eyewitness account of nine-year-old Mary Katherine Smart that went largely ignored by investigators. New research is presented on the family background of disturbed street preacher Brian David Mitchell, who kidnapped Elizabeth as part of a bizarre polygamous plot. Also examined is the critical role of the media, revealing the essential part played by John Walsh and others in facilitating Elizabeth's safe return, and the manipulative influence of Fox News and Bill O'Reilly. Going beyond a mere eyewitness account, the book includes information culled from interviews with more than 150 people involved in the search and investigation, notes from family meetings, and memos from law enforcement officials.
Standing up for a Sustainable World
Author: Claude Henry
Publisher: Edward Elgar Publishing
ISBN: 1800371780
Category : Business & Economics
Languages : en
Pages : 496
Book Description
The world has witnessed extraordinary economic growth, poverty reduction and increased life expectancy and population since the end of WWII, but it has occurred at the expense of undermining life support systems on Earth and subjecting future generations to the real risk of destabilising the planet. This timely book exposes and explores this colossal environmental cost and the dangerous position the world is now in. Standing up for a Sustainable World is written by and about key individuals who have not only understood the threats to our planet, but also become witness to them and confronted them.
Publisher: Edward Elgar Publishing
ISBN: 1800371780
Category : Business & Economics
Languages : en
Pages : 496
Book Description
The world has witnessed extraordinary economic growth, poverty reduction and increased life expectancy and population since the end of WWII, but it has occurred at the expense of undermining life support systems on Earth and subjecting future generations to the real risk of destabilising the planet. This timely book exposes and explores this colossal environmental cost and the dangerous position the world is now in. Standing up for a Sustainable World is written by and about key individuals who have not only understood the threats to our planet, but also become witness to them and confronted them.
The Lean Startup
Author: Eric Ries
Publisher: Crown Currency
ISBN: 0307887898
Category : Business & Economics
Languages : en
Pages : 337
Book Description
Most startups fail. But many of those failures are preventable. The Lean Startup is a new approach being adopted across the globe, changing the way companies are built and new products are launched. Eric Ries defines a startup as an organization dedicated to creating something new under conditions of extreme uncertainty. This is just as true for one person in a garage or a group of seasoned professionals in a Fortune 500 boardroom. What they have in common is a mission to penetrate that fog of uncertainty to discover a successful path to a sustainable business. The Lean Startup approach fosters companies that are both more capital efficient and that leverage human creativity more effectively. Inspired by lessons from lean manufacturing, it relies on “validated learning,” rapid scientific experimentation, as well as a number of counter-intuitive practices that shorten product development cycles, measure actual progress without resorting to vanity metrics, and learn what customers really want. It enables a company to shift directions with agility, altering plans inch by inch, minute by minute. Rather than wasting time creating elaborate business plans, The Lean Startup offers entrepreneurs—in companies of all sizes—a way to test their vision continuously, to adapt and adjust before it’s too late. Ries provides a scientific approach to creating and managing successful startups in a age when companies need to innovate more than ever.
Publisher: Crown Currency
ISBN: 0307887898
Category : Business & Economics
Languages : en
Pages : 337
Book Description
Most startups fail. But many of those failures are preventable. The Lean Startup is a new approach being adopted across the globe, changing the way companies are built and new products are launched. Eric Ries defines a startup as an organization dedicated to creating something new under conditions of extreme uncertainty. This is just as true for one person in a garage or a group of seasoned professionals in a Fortune 500 boardroom. What they have in common is a mission to penetrate that fog of uncertainty to discover a successful path to a sustainable business. The Lean Startup approach fosters companies that are both more capital efficient and that leverage human creativity more effectively. Inspired by lessons from lean manufacturing, it relies on “validated learning,” rapid scientific experimentation, as well as a number of counter-intuitive practices that shorten product development cycles, measure actual progress without resorting to vanity metrics, and learn what customers really want. It enables a company to shift directions with agility, altering plans inch by inch, minute by minute. Rather than wasting time creating elaborate business plans, The Lean Startup offers entrepreneurs—in companies of all sizes—a way to test their vision continuously, to adapt and adjust before it’s too late. Ries provides a scientific approach to creating and managing successful startups in a age when companies need to innovate more than ever.