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Author: Gayle A. Sulik
Publisher: Oxford University Press
ISBN: 0199933995
Category : Health & Fitness
Languages : en
Pages : 485
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Book Description
"Updated with images and a new introduction on recent controversies"--Cover.
Author: Gayle A. Sulik
Publisher: Oxford University Press
ISBN: 0199933995
Category : Health & Fitness
Languages : en
Pages : 485
Get Book
Book Description
"Updated with images and a new introduction on recent controversies"--Cover.
Author: Gayle A. Sulik
Publisher: Oxford University Press
ISBN: 0199749930
Category : Health & Fitness
Languages : en
Pages : 480
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Book Description
Medical sociologist Gayle A. Sulik reveals the hidden costs of the pink ribbon as an industry, one in which breast cancer functions as a brand name with a pink ribbon logo. Based on historical and ethnographic research, analysis of awareness campaigns and advertisements, and hundreds of interviews, Pink Ribbon Blues shows that while millions walk, run, and purchase products for a cure, cancer rates continue to rise, industry thrives, and breast cancer is stigmatized anew for those who reject the pink ribbon model. Even as Sulik points out the flaws of "pink ribbon culture," she outlines the positives and offers alternatives. The paperback includes a new Introduction investigating Susan G. Komen for the Cure and a color insert with images of, and reactions to, the pinking of breast cancer.
Author: Gayle A. Sulik
Publisher: Oxford University Press
ISBN: 9780199826575
Category : Health & Fitness
Languages : en
Pages : 480
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Book Description
Medical sociologist Gayle A. Sulik reveals the hidden costs of the pink ribbon as an industry, one in which breast cancer functions as a brand name with a pink ribbon logo. Based on historical and ethnographic research, analysis of awareness campaigns and advertisements, and hundreds of interviews, Pink Ribbon Blues shows that while millions walk, run, and purchase products for a cure, cancer rates continue to rise, industry thrives, and breast cancer is stigmatized anew for those who reject the pink ribbon model. Even as Sulik points out the flaws of "pink ribbon culture," she outlines the positives and offers alternatives. The paperback includes a new Introduction investigating Susan G. Komen for the Cure and a color insert with images of, and reactions to, the pinking of breast cancer.
Author: Gayle A. Sulik
Publisher: Oxford University Press, USA
ISBN: 0199826579
Category : Medical
Languages : en
Pages : 480
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Book Description
Medical sociologist Gayle A. Sulik reveals the hidden costs of the pink ribbon as an industry, one in which breast cancer functions as a brand name with a pink ribbon logo. Based on historical and ethnographic research, analysis of awareness campaigns and advertisements, and hundreds of interviews, Pink Ribbon Blues shows that while millions walk, run, and purchase products for a cure, cancer rates continue to rise, industry thrives, and breast cancer is stigmatized anew for those who reject the pink ribbon model. Even as Sulik points out the flaws of "pink ribbon culture," she outlines the positives and offers alternatives. The paperback includes a new Introduction investigating Susan G. Komen for the Cure and a color insert with images of, and reactions to, the pinking of breast cancer.
Author: Stephen J. Ceci
Publisher: Oxford University Press
ISBN: 0195389395
Category : Mathematics
Languages : en
Pages : 287
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Book Description
Compressing an enormous amount of information--over 400 studies--into a readable, engaging account suitable for parents, educators, and policymakers, this book advances the debate about women in science unlike any other book before it. Bringing together important research from such diverse fields as endocrinology, economics, sociology, education, genetics, and psychology, the authors show that two factors--the parenting choices women (but not men) have to make, and the tendency of women to choose people-oriented fields like medicine--largely account for the under-representation of women in the hard sciences.
Author: Wendy Simonds
Publisher: Routledge
ISBN: 1317751302
Category : Social Science
Languages : en
Pages : 262
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Book Description
In Hospital Land USA, Wendy Simonds analyzes the wide-reaching powers of medicalization: the dynamic processes by which medical authorities, institutions, and ideologies impact our everyday experiences, culture, and social life. Simonds documents her own Hospital Land adventures and draws on a wide range of U.S. cultural representations — from memoirs to medical mail, from hospital signs to disaster movies — in order to urge critical thinking about conventional notions of care, health, embodiment, identity, suffering, and mortality. This book is intended for general readers, medical practitioners, undergraduate and graduate students in courses on medical sociology, medicine, medical ethics, nursing, public health, carework, visual culture, cultural studies, and gerontology.
Author: Patricia Strach
Publisher: Oxford University Press
ISBN: 0190606851
Category : Business & Economics
Languages : en
Pages : 257
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Book Description
As late as the 1980s, breast cancer was a stigmatized disease, so much so that local reporters avoided using the word "breast" in their stories and early breast cancer organizations steered clear of it in their names. But activists with business backgrounds began to partner with corporations for sponsored runs and cause-marketing products, from which a portion of the proceeds would benefit breast cancer research. Branding breast cancer as "pink"--hopeful, positive, uncontroversial--on the products Americans see every day, these activists and corporations generated a pervasive understanding of breast cancer that is widely shared by the public and embraced by policymakers. Clearly, they have been successful: today, more Americans know that the pink ribbon is the symbol of breast cancer than know the name of the vice president. Hiding Politics in Plain Sight examines the costs of employing market mechanisms--especially cause marketing--as a strategy for change. Patricia Strach suggests that market mechanisms do more than raise awareness of issues or money to support charities: they also affect politics. She shows that market mechanisms, like corporate-sponsored walks or cause-marketing, shift issue definition away from the contentious processes in the political sphere to the market, where advertising campaigns portray complex issues along a single dimension with a simple solution: breast cancer research will find a cure and Americans can participate easily by purchasing specially-marked products. This market competition privileges even more specialized actors with connections to business. As well, cooperative market activism fundamentally alters the public sphere by importing processes, values, and biases of market-based action into politics. Market activism does not just bring social concerns into market transactions, it also brings market biases into public policymaking, which is inherently undemocratic. As a result, industry and key activists work cooperatively rather than contentiously, and they define issues as consensual rather than controversial, essentially hiding politics in plain sight.
Author: Samantha King
Publisher: U of Minnesota Press
ISBN: 9780816648986
Category : Political Science
Languages : en
Pages : 206
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Book Description
The commercialization of the breast cancer movement is challenged in this analysis of how breast cancer has been transformed from a stigmatized disease and individual tragedy to a market-driven industry of survivorship.
Author: Jacqueline Gahagan
Publisher: Springer Nature
ISBN: 3030719294
Category : Medical
Languages : en
Pages : 170
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Book Description
This book is the first to focus on sex- and gender-based analysis (SGBA) in public health, addressing the dearth of thinking, practice, and publication on SGBA and public health. The Canadian government is a global leader in seeking gender equity and mandating SGBA in federal initiatives, programs, and policies, continuing to advocate for the uptake of SGBA. However, there is differential uptake of SGBA in many fields, and public health is lagging behind. This book analyses the movement toward SGBA in Canada and internationally, highlighting some key examples of public health concern such as HIV/AIDS and tobacco use. An international group of experts in the fields of SGBA, public health, program evaluation, policy development, and research comprise the authorship of the book. Collectively, the team of authors and editors have deep expertise in SGBA and public health nationally and internationally and have published widely in the SGBA literature. Topics explored among the chapters – organized under three thematic content areas: the SGBA terrain in public health, illustrative examples from the field, and the implications of SGBA in public health – include: Sex- and Gender-Based Analyses and Advancing Population Health Beyond “Women’s Cancers”: Sex and Gender in Cancer Health and Care Women, Alcohol and the Public Health Response – Moving Forward from Avoidance, Inattention and Inaction to Gender-Based Design Understanding Pandemics Through a Sex- and Gender-Based Analysis Plus (SGBA+) Lens Sex- and Gender-Based Analysis and the Social Determinants of Health: Public Health, Human Rights and Incarcerated Youth Gender-Transformative Public Health Approaches Sex- and Gender-Based Analysis in Public Health is an important text for graduate-level students and trainees as well as public health practitioners in a variety of disciplines such as health promotion, nursing, health administration, public administration, sociology, political science, gender and women’s studies. The book also is an essential resource for specialists in public health policy, programming, research, and evaluation.
Author: E. Martin
Publisher: Springer
ISBN: 0230511902
Category : Business & Economics
Languages : en
Pages : 286
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Book Description
Elizabeth Martin explores the impact of globalization on the language of French advertising, showing that English and global imagery play an important role in tailoring global campaigns to the French market, with media companies undeterred by the attempts through legislation to curb language mixing in the media.
