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Author: MAX EDITORIAL
Publisher: Max Editorial
ISBN: 1779718462
Category : Social Science
Languages : pt-BR
Pages : 159
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Book Description
En un mundo dominado por gigantes del calzado, un joven corredor con un sueño audaz se atrevió a desafiar el status quo. Phil Knight, nacido en Portland, Oregón, en 1938, era más que un atleta talentoso. Era un visionario, un líder nato y un hombre impulsado por una pasión inquebrantable por el deporte. Orígenes humildes y grandes ambiciones Criado en una familia de clase media, Knight demostró un talento innato para correr desde una edad temprana. En la Universidad de Oregón destacó como corredor de media distancia, entrenado por el legendario Bill Bowerman . Bowerman , no sólo un entrenador sino un mentor, inculcó en Knight la creencia en el poder transformador del deporte y la importancia de la innovación. El nacimiento de una leyenda: azul Cinta Los deportes y el auge de Nike En 1964, impulsado por un sueño compartido con Bowerman , Knight trajo Blue Cinta Deportes . Con una inversión inicial de 50 dólares, el dúo importó zapatillas de Japón y las vendió en Estados Unidos, plantando las semillas de lo que se convertiría en Nike. Innovación disruptiva y búsqueda de la perfección Knight y Bowerman estaban obsesionados con crear zapatos que no solo funcionaran bien, sino que también inspiraran a los atletas a alcanzar su máximo potencial. Experimentaron con materiales innovadores, diseños radicales y tecnologías de vanguardia, rompiendo barreras y redefiniendo lo que era posible en el mundo del calzado deportivo. Marketing deportivo revolucionario: creación de una cultura de aspiración Nike no se limitó sólo a vender zapatillas. Knight era un maestro del marketing que comprendía el poder de las historias y las emociones. Creó campañas publicitarias icónicas que presentaban a atletas legendarios como Michael Jordan y Tiger Woods, transformándolos en símbolos de inspiración y aspiración. Construyendo una marca global: victoria a través de la diversidad Bajo el liderazgo de Knight, Nike se expandió más allá del mercado estadounidense y conquistó el mundo con su mensaje de empoderamiento e innovación. La empresa ha abrazado la diversidad, patrocinando a atletas de diferentes orígenes y culturas y conectándose con una audiencia global de entusiastas del deporte. Legado duradero: un impacto más allá del deporte La influencia de Phil Knight trasciende el mundo del deporte. Es un ícono de la innovación, un visionario que desafió las convenciones e inspiró a generaciones de emprendedores. Su filantropía impactó muchas áreas, desde la educación hasta la investigación científica. Descubra mucho más...
Author: MAX EDITORIAL
Publisher: Max Editorial
ISBN: 1779718462
Category : Social Science
Languages : pt-BR
Pages : 159
Get Book Here
Book Description
En un mundo dominado por gigantes del calzado, un joven corredor con un sueño audaz se atrevió a desafiar el status quo. Phil Knight, nacido en Portland, Oregón, en 1938, era más que un atleta talentoso. Era un visionario, un líder nato y un hombre impulsado por una pasión inquebrantable por el deporte. Orígenes humildes y grandes ambiciones Criado en una familia de clase media, Knight demostró un talento innato para correr desde una edad temprana. En la Universidad de Oregón destacó como corredor de media distancia, entrenado por el legendario Bill Bowerman . Bowerman , no sólo un entrenador sino un mentor, inculcó en Knight la creencia en el poder transformador del deporte y la importancia de la innovación. El nacimiento de una leyenda: azul Cinta Los deportes y el auge de Nike En 1964, impulsado por un sueño compartido con Bowerman , Knight trajo Blue Cinta Deportes . Con una inversión inicial de 50 dólares, el dúo importó zapatillas de Japón y las vendió en Estados Unidos, plantando las semillas de lo que se convertiría en Nike. Innovación disruptiva y búsqueda de la perfección Knight y Bowerman estaban obsesionados con crear zapatos que no solo funcionaran bien, sino que también inspiraran a los atletas a alcanzar su máximo potencial. Experimentaron con materiales innovadores, diseños radicales y tecnologías de vanguardia, rompiendo barreras y redefiniendo lo que era posible en el mundo del calzado deportivo. Marketing deportivo revolucionario: creación de una cultura de aspiración Nike no se limitó sólo a vender zapatillas. Knight era un maestro del marketing que comprendía el poder de las historias y las emociones. Creó campañas publicitarias icónicas que presentaban a atletas legendarios como Michael Jordan y Tiger Woods, transformándolos en símbolos de inspiración y aspiración. Construyendo una marca global: victoria a través de la diversidad Bajo el liderazgo de Knight, Nike se expandió más allá del mercado estadounidense y conquistó el mundo con su mensaje de empoderamiento e innovación. La empresa ha abrazado la diversidad, patrocinando a atletas de diferentes orígenes y culturas y conectándose con una audiencia global de entusiastas del deporte. Legado duradero: un impacto más allá del deporte La influencia de Phil Knight trasciende el mundo del deporte. Es un ícono de la innovación, un visionario que desafió las convenciones e inspiró a generaciones de emprendedores. Su filantropía impactó muchas áreas, desde la educación hasta la investigación científica. Descubra mucho más...
Author: Charles S. Carver
Publisher:
ISBN: 9789353067854
Category : Personality
Languages : en
Pages : 0
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Book Description
"Perspectives on Personality describes a range of viewpoints that are used by personality psychologists today, and helps students understand how these viewpoints can be applied to their own lives. Authors Charles Carver and Michael Scheier dedicate a chapter to each major perspective, presenting an overview on the perspective's orienting assumptions and core themes and concluding with a discussion of problems within that theoretical viewpoint and predictions about its future prospects. The Eighth edition incorporates several important recent developments in the field, including genetics and genomics and the biological underpinnings of impulsiveness"--Back cover
Author: Fred R. David
Publisher: Prentice Hall
ISBN: 9780136015703
Category : Business planning
Languages : en
Pages : 0
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Book Description
KEY BENFIT:David's Strategic Managementoffers a skills-oriented, practitioner perspective that has been updated with modern cases to reflect current research and strategy. This text covers strategy formulation issues such as business ethics, global vs. domestic operations, vision/mission, matrix analysis, partnering, joint venturing, competitive analysis, and includes a brand new cohesion case on the Walt Disney Company. For management professionals, small business owners and others involved in business.
Author: Edward Foss
Publisher:
ISBN:
Category : Courts
Languages : en
Pages : 568
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Book Description
Author: David Scott
Publisher: Duke University Press
ISBN: 0822386186
Category : Political Science
Languages : en
Pages : 291
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Book Description
At this stalled and disillusioned juncture in postcolonial history—when many anticolonial utopias have withered into a morass of exhaustion, corruption, and authoritarianism—David Scott argues the need to reconceptualize the past in order to reimagine a more usable future. He describes how, prior to independence, anticolonialists narrated the transition from colonialism to postcolonialism as romance—as a story of overcoming and vindication, of salvation and redemption. Scott contends that postcolonial scholarship assumes the same trajectory, and that this imposes conceptual limitations. He suggests that tragedy may be a more useful narrative frame than romance. In tragedy, the future does not appear as an uninterrupted movement forward, but instead as a slow and sometimes reversible series of ups and downs. Scott explores the political and epistemological implications of how the past is conceived in relation to the present and future through a reconsideration of C. L. R. James’s masterpiece of anticolonial history, The Black Jacobins, first published in 1938. In that book, James told the story of Toussaint L’Ouverture and the making of the Haitian Revolution as one of romantic vindication. In the second edition, published in the United States in 1963, James inserted new material suggesting that that story might usefully be told as tragedy. Scott uses James’s recasting of The Black Jacobins to compare the relative yields of romance and tragedy. In an epilogue, he juxtaposes James’s thinking about tragedy, history, and revolution with Hannah Arendt’s in On Revolution. He contrasts their uses of tragedy as a means of situating the past in relation to the present in order to derive a politics for a possible future.
Author: C. Douglas Weaver
Publisher:
ISBN: 9781481321945
Category : Religion
Languages : en
Pages : 0
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Book Description
Author: Charles S. Carver
Publisher: Cambridge University Press
ISBN: 9780521000994
Category : Psychology
Languages : en
Pages : 464
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Book Description
This book presents a thorough overview of a model of human functioning based on the idea that behavior is goal-directed and regulated by feedback control processes. It describes feedback processes and their application to behavior, considers goals and the idea that goals are organized hierarchically, examines affect as deriving from a different kind of feedback process, and analyzes how success expectancies influence whether people keep trying to attain goals or disengage. Later sections consider a series of emerging themes, including dynamic systems as a model for shifting among goals, catastrophe theory as a model for persistence, and the question of whether behavior is controlled or instead 'emerges'. Three chapters consider the implications of these various ideas for understanding maladaptive behavior, and the closing chapter asks whether goals are a necessity of life. Throughout, theory is presented in the context of diverse issues that link the theory to other literatures.
Author: Maurizio Passerin d'Entrèves
Publisher: MIT Press
ISBN: 9780262540803
Category : History
Languages : en
Pages : 326
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Book Description
This collection of ten essays offers the first systematic assessment of JürgenHabermas's Philosophical Discourse of Modernity, a book that defended the rational potential of themodern age against the depiction of modernity as a spent epoch. The essays (of which four are newlycommissioned, five were published in the journal Praxis International, and one -- by Habermas --first appeared in translation in New Critique) are divided into two sections: Critical Rejoindersand Thematic Reformulations.An opening essay by d'Entrèves sets out the main issues and orients thedebate between Habermas and the postmodernists by identifying two different senses ofresponsibility: a responsibility to act versus a responsibility to otherness (an openness todifference, dissonance, and ambiguity). These are linked with two alternative understandings of theprimary function of language: action-orienting versus world-disclosing. This is a fruitful way oflooking at the issues that Habermas has raised in his attempt to resurrect and complete the projectof Enlightenment.Habermas's essay discusses the main themes of his book in the context of a criticalengagement with neoconservative cultural and political trends. The main body of essays offer aninteresting collection of points of view, for and against Habermas's position by philosophers,social scientists, intellectual historians, and literary critics.SECTIONS & CONTRIBUTORS :Introduction, Maurizio Passerin d'Entrèves. Modernity versus Postmodernity, Jürgen Habermas.Critical Rejoinders : Fred Dallmayr. Christopher Norris. David C. Hoy. James Schmidt. JoelWhitebook. Thematic Reformulations : James Bohman. Diana Coole. Jay M. Bernstein. DavidIngram.
Author: Eric Vanhaute
Publisher: Routledge
ISBN: 1136177523
Category : History
Languages : en
Pages : 193
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Book Description
World History: An Introduction provides readers with the knowledge and tools necessary to understand the global historical perspective and how it can be used to shed light on both our past and our present. A concise and original guide to the concepts, methods, debates and contents of world history, it combines a thematic approach with a clear and ambitious focus. Each chapter traces connections with the past and the present to explore major questions in world history: How did humans evolve from an endangered species to the most successful of them all? How has nature shaped human history? How did agricultural societies push human history in a new direction? How has humankind organized itself in ever more complex administrative systems? How have we developed new religious and cultural patterns? How have the paths of ‘The West’ and ‘The Rest’ diverged over the last five centuries? How, at the same time, has the world become more interconnected and "globalized"? How is this world characterized by growing gaps in wealth, poverty and inequality? Sharp and accessible, Eric Vanhaute’s introduction to this exciting field demonstrates that world history is more of a perspective than a single all-encompassing narrative: an instructive new way of seeing, thinking and doing. It is an essential resource for students of history in a global context.
Author: Richard North Patterson
Publisher: Ballantine Books
ISBN: 0345469798
Category : Fiction
Languages : en
Pages : 560
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Book Description
In the high-stakes, high-pressure world of presidential politics, where predators carry microphones and one misstep can savage a lifetime of achievement, Kerry Kilcannon is the rarest player of all. Kilcannon believes he can make the system work. And he just may die trying. Driven by the violent nightmare of his childhood, fueled by forces that few could understand, and burdened by secrets no one must know, Kilcannon is running for President—and entering the crucial battleground of California with seven days to go. But for Kilcannon, there are hurdles that his courage, charisma, and compassion may not overcome: the network correspondent he still loves; the reporter bent on their exposure; the rival who’ll do anything to win; and the fanatic who believes that he must murder Kilcannon to protect the right to life. . . .
