Author: I. Yeoman
Publisher: Springer
ISBN: 0230294774
Category : Business & Economics
Languages : en
Pages : 290
Get Book Here
Book Description
Pricing is about deciding your market position whereas revenue management is the strategic and tactical decisions firms take in order to optimize revenues and profits. This book offers insights into research, theories, applications and innovations and how to makes these work in different industries.
Author:
Publisher: Elsevier
ISBN: 0444637656
Category : Business & Economics
Languages : en
Pages : 634
Get Book Here
Book Description
Handbook of the Economics of Marketing, Volume One: Marketing and Economics mixes empirical work in industrial organization with quantitative marketing tools, presenting tactics that help researchers tackle problems with a balance of intuition and skepticism. It offers critical perspectives on theoretical work within economics, delivering a comprehensive, critical, up-to-date, and accessible review of the field that has always been missing. This literature summary of research at the intersection of economics and marketing is written by, and for, economists, and the book's authors share a belief in analytical and integrated approaches to marketing, emphasizing data-driven, result-oriented, pragmatic strategies. - Helps academic and non-academic economists understand recent, rapid changes in the economics of marketing - Designed for economists already convinced of the benefits of applying economics tools to marketing - Written for those who wish to become quickly acquainted with the integration of marketing and economics
Author: Bernabé Dorronsoro
Publisher: Springer Nature
ISBN: 3030856720
Category : Computers
Languages : en
Pages : 377
Get Book Here
Book Description
This volume constitutes the refereed proceedings of the 4th International Conference on Optimization and Learning, OLA 2021, held in Catania, Italy, in June 2021. Due to the COVID-19 pandemic the conference was held online. The 27 full papers were carefully reviewed and selected from 62 submissions. The papers presented in the volume are organized in topical sections on synergies between optimization and learning; learning for optimization; machine learning and deep learning; transportation and logistics; optimization; applications of learning and optimization methods.
Author: Steffen Christ
Publisher: Springer Science & Business Media
ISBN: 3834961841
Category : Business & Economics
Languages : en
Pages : 363
Get Book Here
Book Description
Steffen Christ shows how theoretic optimization models can be operationalized by employing self-learning strategies to construct relevant input variables, such as latent demand and customer price sensitivity.
Author: Greg H. Parlier
Publisher: Springer
ISBN: 3030160351
Category : Computers
Languages : en
Pages : 254
Get Book Here
Book Description
This book constitutes revised selected papers from the 7th International Conference on Operations Research and Enterprise Systems, ICORES 2018, held in Funchal, Madeira, Portugal, in January 2018. The 12 papers presented in this volume were carefully reviewed and selected from a total of 59 submissions. They are organized in topical sections named: methodologies and technologies; and applications.
Author: Bernd Frick
Publisher: Springer
ISBN: 3319679228
Category : Business & Economics
Languages : en
Pages : 203
Get Book Here
Book Description
This book provides a survey of the academic research and knowledge on the economics and management of professional hockey. While professional football, baseball, and basketball have been the focus of sports economists for decades, professional hockey has been left out of most economic analyses of the sports industry. This book fills that gap by presenting a selection of research focusing specifically on hockey, such as labor relations and player behavior in the NHL, salary determination and player careers, ticket demand and ticket pricing, and emerging topics such as diversity and discrimination. Expanding the available literature dramatically, this book will be an important tool for researchers as well as sports managers, and students at the advanced undergraduate and graduate level.
Author: Kalyan T. Talluri
Publisher: Springer Science & Business Media
ISBN: 0387273913
Category : Business & Economics
Languages : en
Pages : 731
Get Book Here
Book Description
Revenue management (RM) has emerged as one of the most important new business practices in recent times. This book is the first comprehensive reference book to be published in the field of RM. It unifies the field, drawing from industry sources as well as relevant research from disparate disciplines, as well as documenting industry practices and implementation details. Successful hardcover version published in April 2004.
Author: Daniel Marburger
Publisher: Business Expert Press
ISBN: 1631573705
Category : Business & Economics
Languages : en
Pages : 108
Get Book Here
Book Description
Perhaps the most confounding characteristic of the competitive marketplace is that everyone wants a piece of the action. If a firm successfully enters a new market, creates a new product, or designs new innovations for an existing product, it's just a matter of time before competitors follow suit. And the influx of competition inevitably places downward pressure on both price and profitability. Whether you're an economics student or a manager with absolutely no background in economics, this book will help you make better decisions and learn more about the Five Forces Model, (first published in 1979 by Harvard economist Michael Porter) which identifies the characteristics that can help insulate a firm from competitive forces. This book brings microeconomic theory into the world of the business manager rather than the other way around. The author expounds on microeconomic theory, enabling economists to take the knowledge back to the office and apply it.
Author: Michael Müller-Bungart
Publisher: Springer Science & Business Media
ISBN: 3540723161
Category : Business & Economics
Languages : en
Pages : 307
Get Book Here
Book Description
This book analyzes revenue management (RM) problems with flexible products and RM in broadcasting companies. It presents models and methods that explicitly take the implications of flexibility into account. In addition, it contains descriptions of algorithms to generate stochastic demand data streams for general RM problems. To help readers with their own simulation studies, it provides an implementation as a Microsoft Windows executable file.
Author: Samuel Cameron
Publisher: Edward Elgar Publishing
ISBN: 1788112318
Category : Culture
Languages : en
Pages : 193
Get Book Here
Book Description
A Research Agenda for Cultural Economics explores the degree of progress and future directions for the field. An international range of contributors examine thoroughly matters of data quality, statistical methodology and the challenge of new developments in technology. This book is ideal for both emerging researchers in cultural economics and experienced practitioners. It is also relevant to workers in other fields such as cultural policy, public policy, media studies and digital economics.
