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Author: Carlos J. Campo
Publisher: Editorial UOC
ISBN: 8490649316
Category : Language Arts & Disciplines
Languages : en
Pages : 251
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Book Description
El periodismo de marcas es para unos pocos. Da lo mismo si se trata de enormes marcas multinacionales o de pequeñas denominaciones muy especializadas o muy locales. Es para una selectísima minoría y, además, es periodismo puro y duro.Hoy, con el descrédito de la publicidad, la desintermediación de la información, el desengaño tecnológico y la pérdida de la ingenuidad de las audiencias, se ha creado el escenario perfecto para desarrollar un periodismo que pretende una influenci todopoderosa.Este tratado actualiza los modos de este periodismo, abordando su sustrato teórico. Discrimina el contenido de marca de la acción periodística. Desmiente la antitética conceptual de periodismo y marca en una misma expresión. Y desvela, desde la experiencia, cómo fundar la redacción de marca, diseñar la línea editorial y ejercerlo cotidianamente.La marca que lo use se cotizará más. Y la corporación que evolucione con él logrará unos resultados económicos aún mejores.
Author: Carlos J. Campo
Publisher: Editorial UOC
ISBN: 8490649316
Category : Language Arts & Disciplines
Languages : en
Pages : 251
Get Book Here
Book Description
El periodismo de marcas es para unos pocos. Da lo mismo si se trata de enormes marcas multinacionales o de pequeñas denominaciones muy especializadas o muy locales. Es para una selectísima minoría y, además, es periodismo puro y duro.Hoy, con el descrédito de la publicidad, la desintermediación de la información, el desengaño tecnológico y la pérdida de la ingenuidad de las audiencias, se ha creado el escenario perfecto para desarrollar un periodismo que pretende una influenci todopoderosa.Este tratado actualiza los modos de este periodismo, abordando su sustrato teórico. Discrimina el contenido de marca de la acción periodística. Desmiente la antitética conceptual de periodismo y marca en una misma expresión. Y desvela, desde la experiencia, cómo fundar la redacción de marca, diseñar la línea editorial y ejercerlo cotidianamente.La marca que lo use se cotizará más. Y la corporación que evolucione con él logrará unos resultados económicos aún mejores.
Author: Cabrera, Marga
Publisher: IGI Global
ISBN: 1522509186
Category : Education
Languages : en
Pages : 272
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Book Description
Reputation can be a pivotal factor to potential success throughout one’s academic career. By utilizing available technological assets and tools, professionals can effectively manage their personal brands. Digital Tools for Academic Branding and Self-Promotion is an authoritative reference source for the latest research on the interrelationship between digital branding and academic reputation. Showcasing relevant digital platforms and techniques, this book is a compendium of vital material for academics, professionals, practitioners, and marketers interested in effective reputation management.
Author: Anja Wolkenhauer
Publisher: Walter de Gruyter GmbH & Co KG
ISBN: 3110430274
Category : Literary Criticism
Languages : en
Pages : 442
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Book Description
This collection of specially commissioned articles aims to shed light on the Early Modern printer's mark, a very productive Early Modern word-image so far only occasionally noted outside the domain of book history. This collection of 17 specially commissioned articles aims to shed light on the European printer’s mark, a very productive Early Modern word-image genre so far only occasionally noted outside the domain of book history. It does so from the perspectives of book history, literary history, especially emblem scholarship, and art history. The various contributions to the volume address issues such as those of the adoption of printer's devices in the place of the older heraldic printer's marks as a symptom of the changing self-image of the representatives of the Early Modern printing profession, of the mutual influence of emblems and printer's marks, of the place of Classical learning in the design of Humanist printer's marks, of the economic factors involved in the evolution of Early Modern printer's marks, the pictorial topics of the Early Modern printer's mark, and the printer's mark as a result of the 'Verbürgerlichung' of the device of Early Modern nobility. Special care was taken to account for the similarities and differences of the printer's marks produced and used in different regional and cultural contexts. The printer’s mark thus becomes visible as a European phenomenon that invites studying some of the most significant shared aspects of Early Modern culture. Preface/ Beginnings and Provenances: A. Wolkenhauer: Sisters, or Mother and Daughter? The Relationship between Printer’s Marks and Emblems during the First Hundred Years/ A. Bässler: Ekphrasis and Printer’s Signets/ L. Houwen: Beastly Devices: Early Printers’ Marks and Their Medieval Origins/ H. Meeus: From Nameplate to Emblem. The Evolution of the Printer’s Device in the Southern Low Countries up to 1600/ Regions and Places: K. Sp. Staikos: Heraldic and Symbolic Printer’s Devices of Greek Printers in Italy (15th-16th century)/ A. Jakimyszyn-Gadocha: Jewish Printers’ Marks from Poland (16th-17th centuries)/ J. A. Tomicka: Fama typographica. In Search of the Emblem Form of Printer’s Devices. The Iconography and Emblem Form of Printer’s Devices in 16th- and 17th-Century Poland/ P. Hoftijzer: Pallas Nostra Salus. Early-Modern Printer’s Marks in Leiden as Expressions of Professional and Personal Identity/ D. Peil: Early Modern Munich Printer’s Marks (and Related Issues)/ K. Lundblad: The Printer’s Mark in Early Modern Sweden/ S. Hufnagel: Iceland’s Lack of Printer’s Devices: Filling a Functional and Spatial Void in Printed Books during the Sixteenth Century/ Concepts, Historical and Systematic: B.F. Scholz: The Truth of Printer’s Marks: Andrea Alciato On ‘Aldo’s Anchor’, ‘Froben’s Dove’ and ‘Calvo’s Elephant’. A Closer Look at Alciato’s Concept of the Printer’s Mark./ V. Hayaert: The Legal Significance and Humanist Ethos of Printers’ Insignia/ J. Kiliańczyk-Zięba: The Transition of the Printer’s Device from a Sign of Identification to a Symbol of Aspirations and Beliefs/ Judit Vizkelety-Ecsedy: Mottos in Printers’ Devices – Thoughts about the Hungarian Usage/ M. Simon: European Printers’ and Publishers’ Marks in the 18th Century. The Three C’s: Conformity, Continuity and Change/ B.F. Scholz: In Place of an Afterword: Notes on Ordering the Corpus of the Early Modern Printer’s Mark/ Research Bibliography: The Early Modern Printer’s Mark in its Cultural Contexts/ Index (Names, Places, Motti).
Author: Andy Bull
Publisher: Routledge
ISBN: 1136185984
Category : Social Science
Languages : en
Pages : 252
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Book Description
Responding to the newly-emerging trend of organisations hiring journalists to create content on their behalf, Brand Journalism is the first comprehensive, practical guide to this hybrid form of traditional journalism, marketing and public relations. This textbook takes a direct and practical approach to the subject, showing journalists and journalism students how they can apply their skills to working for a brand, and showing those who work for non-media organisations how their organisation can acquire the skills necessary to become a multimedia publisher. Areas covered include: • Establishing the audience your brand wants to engage with • Identifying your organisation’s business goals • Developing a brand journalism strategy to help deliver those business goals • Measuring the results of your brand journalism strategy The book also features a wealth of case studies on the subject and offers an invaluable companion website - www.brand-journalism.co.uk.
Author: Management Association, Information Resources
Publisher: IGI Global
ISBN: 1522571175
Category : Business & Economics
Languages : en
Pages : 1590
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Book Description
The world of brands is undergoing a sea change in the domain of consumer culture, and it has become a challenge to cater to the taste and needs of audiences. The process of creating iconic brands varies from product to product and market to market. Effective branding strategies are imperative for success in a competitive marketplace. Brand Culture and Identity: Concepts, Methodologies, Tools, and Applications is a vital reference source for the latest research findings on the use of theoretical and applied frameworks of brand awareness and culture. Highlighting a range of topics such as consumer behavior, advertising, and emotional branding, this multi-volume book is ideally designed for business executives, marketing professionals, business managers, academicians, and researchers actively involved in the marketing industry.
Author: Alejandro Buitrago, Eva Navarro y Agustín García Matilla
Publisher: Editorial GEDISA
ISBN: 8416572011
Category : Language Arts & Disciplines
Languages : en
Pages : 192
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Book Description
Este libro recoge los testimonios de los profesionales de la comunicación sobre un asunto de máxima actualidad y da algunas respuestas a preguntas tales sobre: ¿Cómo enfocar las múltiples alfabetizaciones necesarias para reforzar la formación de una ciudadanía más educada? ¿En qué competencias deberíamos formar a los ciudadanos? ¿Cuáles son los principales contenidos que los profesionales de la comunicación deberían conocer? ¿Cómo renovar unas metodologías docentes obsoletas que no se corresponden con las exigencias del actual universo transmedia?
Author: Figaro, Roseli
Publisher: Editorial UOC
ISBN: 8491160140
Category : Language Arts & Disciplines
Languages : en
Pages : 193
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Book Description
El quehacer del periodista se ha modificado sustancialmente. Los materiales periodísticos impresos, televisivos o radiofónicos se producen hoy de manera completamente distinta a la de hace años. Las tecnologías de la comunicación y de la información posibilitaron que se redujera el tiempo y el espacio, lo que ha reducido el tiempo de reflexión y de investigación. El periodismo en línea, en tiempo real, los blogs y las herramientas de las redes sociales digitales constituyen innovaciones en las rutinas profesionales. Pero ¿cómo observa el profesional de la información esos cambios? ¿Qué piensa el periodista sobre su propio trabajo y sobre el periodismo en general? ¿Cómo la actividad laboral le organiza su vida? ¿Qué tipo de consumidor mediático es el periodista?
Author: Gabriele Siegert
Publisher: Walter de Gruyter GmbH & Co KG
ISBN: 3110416832
Category : Social Science
Languages : en
Pages : 387
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Book Description
In today’s digital age, online and mobile advertising are of growing importance, with advertising no longer bound to the traditional media industry. Although the advertising industry still has broader access to the different measures and channels, users and consumers today have more possibilities to publish, get informed or communicate – to “co-create” –, and to reach a bigger audience. There is a good chance thus that users and consumers are better informed about the objectives and persuasive tricks of the advertising industry than ever before. At the same time, advertisers can inform about products and services without the limitations of time and place faced by traditional mass media. But will there really be a time when advertisers and consumers have equal power, or does tracking users online and offline lead to a situation where advertisers have more information about the consumers than ever before? The volume discusses these questions and related issues.
Author: Teresa Sádaba
Publisher: Springer Nature
ISBN: 3030813215
Category : Business & Economics
Languages : en
Pages : 336
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Book Description
These conference proceedings are the output of one of the first academic events of its nature happening globally, targeting fashion from a communication sciences perspective, including, in a broad sense, cultural heritage studies and marketing. The chapters present theoretical and empirical interdisciplinary work on how various communication practices impact the fashion industry and on societal fashion-related practices and values. The special focus of this volume is how digital transformation is changing the field and its utility to practitioners. Using these academic insights, practitioners can understand the core causes and reasons for trends and developments in the field of fashion communication and marketing.
Author: Eva Lavric
Publisher: Narr Francke Attempto Verlag
ISBN: 3823396242
Category : Literary Criticism
Languages : en
Pages : 384
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Book Description
Wie kommen Fußballklubs mit der Sprachenvielfalt in der Mannschaft zurecht? Welche Funktionär:innen und Politiker:innen beschimpfen französische Fans auf ihren Foren? Ticken "Live-Ticker" in verschiedenen Kulturen gleich oder unterschiedlich? Wenn bei einem Fußball-Videogame der digitale Schiedsrichter Abseits konstatiert, kann man dann auch dagegen sein? Wie kämpfen Fans für die Beibehaltung der traditionellen Stadiennamen? Um welche Mannschaften handelt es sich bei den Rivalen "Herne-West" und "Lüdenscheid Nord"? Inwiefern bestimmt die Kultur Ghanas die Bildhaftigkeit seiner Fußballkommentare? Dieses Buch beantwortet nicht nur alle Ihre Fragen über Sprache(n) und Fußball, sondern auch viele weitere, die Sie sich noch nicht gestellt haben. Eine Fülle an linguistischen Disziplinen, zahlreiche Länder und Sprachen auf mehreren Kontinenten: der Fußball bringt sie alle zusammen.
