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Author: Jennifer A. Kokai
Publisher: Springer Nature
ISBN: 303029322X
Category : Performing Arts
Languages : en
Pages : 295
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Book Description
This book addresses Disney parks using performance theory. Few to no scholars have done this to date—an enormous oversight given the Disney parks’ similarities to immersive theatre, interpolation of guests, and dramaturgical construction of attractions. Most scholars and critics deny agency to the tourist in their engagement with the Disney theme park experience. The vast body of research and journalism on the Disney “Imagineers”—the designers and storytellers who construct the park experience—leads to the misconception that these exceptional artists puppeteer every aspect of the guest’s experience. Contrary to this assumption, Disney park guests find a range of possible reading strategies when they enter the space. Certainly Disney presents a primary reading, but generations of critical theory have established the variety of reading strategies that interpreters can employ to read against the text. This volume of twelve essays re-centers the park experience around its protagonist: the tourist.
Author: Jennifer A. Kokai
Publisher: Springer Nature
ISBN: 303029322X
Category : Performing Arts
Languages : en
Pages : 295
Get Book Here
Book Description
This book addresses Disney parks using performance theory. Few to no scholars have done this to date—an enormous oversight given the Disney parks’ similarities to immersive theatre, interpolation of guests, and dramaturgical construction of attractions. Most scholars and critics deny agency to the tourist in their engagement with the Disney theme park experience. The vast body of research and journalism on the Disney “Imagineers”—the designers and storytellers who construct the park experience—leads to the misconception that these exceptional artists puppeteer every aspect of the guest’s experience. Contrary to this assumption, Disney park guests find a range of possible reading strategies when they enter the space. Certainly Disney presents a primary reading, but generations of critical theory have established the variety of reading strategies that interpreters can employ to read against the text. This volume of twelve essays re-centers the park experience around its protagonist: the tourist.
Author: Perry Nodelman
Publisher: JHU Press
ISBN: 0801889804
Category : Literary Criticism
Languages : en
Pages : 403
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Book Description
What exactly is a children’s book? How is children’s literature defined as a genre? A leading scholar presents close readings of six classic stories to answer these questions and offer a clear definition of children’s writing as a distinct literary form. Perry Nodelman begins by considering the plots, themes, and structures of six works: "The Purple Jar," Alice in Wonderland, Dr. Doolittle, Henry Huggins, The Snowy Day, and Plain City—all written for young people of varying ages in different times and places—to identify shared characteristics. He points out markers in each work that allow the adult reader to understand it as a children’s story, shedding light on ingrained adult assumptions and revealing the ways in which adult knowledge and experience remain hidden in apparently simple and innocent texts. Nodelman then engages a wide range of views of children's literature from authors, literary critics, cultural theorists, and specialists in education and information sciences. Through this informed dialogue, Nodelman develops a comprehensive theory of children's literature, exploring its commonalities and shared themes. The Hidden Adult is a focused and sophisticated analysis of children’s literature and a major contribution to the theory and criticism of the genre.
Author: RH Disney
Publisher: Golden/Disney
ISBN: 0736436189
Category : Juvenile Fiction
Languages : en
Pages : 28
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Book Description
This imaginative Little Golden Book, originally published in 1955, tells the story of the creation of Disneyland and the little man who lives there. Boys and girls ages 2 to 5 will love joining Mickey Mouse and Donald Duck as they meet little Patrick Begorra. Great for Disney fans, theme park enthusiasts, and Little Golden Book collectors of all ages!
Author: Jennifer A. Kokai
Publisher: SIU Press
ISBN: 0809336006
Category : Nature
Languages : en
Pages : 257
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Book Description
In Swim Pretty, Jennifer A. Kokai reveals the influential role of aquatic spectacles in shaping cultural perceptions of aquatic ecosystems in the United States over the past century.
Author: Mario Natarelli
Publisher: Hatherleigh Press
ISBN: 1578266866
Category : Business & Economics
Languages : en
Pages : 357
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Book Description
From Patagonia to Apple, Whole Foods to New Balance, we love our favorite products--and, by extension, the companies that provide them. The emotional connections we form with our beloved brands and services are important relationships--relationships that are potentially worth billions. In the fast-paced, constantly-changing world of the modern marketplace, brands must adapt or perish—strategies, methods, and techniques must evolve to remain effective and relevant. Are you using yesterday’s thinking for tomorrow’s challenges? Brand Intimacy details ways to build better marketing through the cultivation of emotional connections between brand and consumer. The book provides lessons for marketers and business leaders alike who are seeking to understand these ultimate brand relationships and the opportunities they represent. Divided into three sections, Brand Intimacy starts with Context and Understanding. This explains today’s marketing landscape, the effects of technology, consumer behaviors and the advancements around decision making. Through research we discovered that people form relationships with brands the same way they develop relationships with other people. This section provides guidance on how to think about complimentary concepts such as loyalty, satisfaction and brand value. We then explore and compare established approaches and methodologies and showcase why intimacy is a compelling new and enhanced opportunity to build your brand or market your business. The second section, Theory and Model reveals and dimensions the brand intimacy model and dissects it into steps to help you better factor it into your marketing approaches or frameworks. Here you will learn the core concepts and components that are essential to build bonds and the role emotion can play to help you achieve greater customer engagement. You can also review the rankings of the best brands in terms of Brand Intimacy. A summary of our annual research reveals the characteristics of best performers, the most intimate industries, and differences based on geography, age, gender and income. By examining the top intimate brands, we reveal and decode the secrets of the bonds they form with their customers. The third section is Methods & Practice, this details the economic benefits and advantages of a strategy that factors Brand Intimacy. Intimate brands are proven to outperform the Fortune 500 and Standards and Poors’ index of brands. Intimate brands create more revenue and profit and last longer. Consumers are also willing to pay more for a brand they are more intimate with. Conversely, we also explore a series of brand failures and lessons learned to help you avoid common pitfalls in brand management. We articulate the steps to build a more intimate brand as well as share a glimpse on the future where software will play a more important role in brand building. The book outlines a proprietary digital platform that we use to help manage and enable intimacy through collaboration, simulators and real-time tracking of emotions. Business and marketing owners face an increasing difficult task to build brands that rise above the clutter, engage more and grow. Brand Intimacy explains how to better measure, build and manage enduring brands. Brands that are built to inspire as well as profit. Written by experienced marketers and backed by extensive research, Brand Intimacy rewrites the rulebook on how to establish and expand your marketing. The book is equal parts theory, research and practice, the result of 7 year journey and a new marketing paradigm for the modern marketer.
Author: Florian Freitag
Publisher: Springer Nature
ISBN: 303111132X
Category : Social Science
Languages : en
Pages : 369
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Book Description
This book offers a comprehensive, multidisciplinary introduction to theme parks and the field of theme park studies. It identifies and discusses relevant economic, social, and cultural as well as medial, historical, and geographical aspects of theme parks worldwide, from the big international theme park chains to smaller, regional, family-operated parks. The book also describes the theories and methods that have been used to study theme parks in various academic disciplines and reviews the major contexts in which theme parks have been studied. By providing the necessary backgrounds, theories, and methods to analyze and understand theme parks both as a business field and as a socio-cultural phenomenon, this book will be a great resource to students, academics from all disciplines interested in theme parks, and professionals and policy-makers in the leisure and entertainment as well as the urban planning sector.
Author: Stephen M Fjellman
Publisher: Routledge
ISBN: 1000010872
Category : Social Science
Languages : en
Pages : 428
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Book Description
Walt Disney World is a pilgrimage site filled with utopian elements, craft, and whimsy. It’s a pedestrian’s world, where the streets are clean, the employees are friendly, and the trains run on time. All of its elements are themed, presented in a consistent architectural, decorative, horticultural, musical, even olfactory tone, with rides, shows, r
Author: Kathy Merlock Jackson
Publisher: McFarland
ISBN: 147664585X
Category : Literary Criticism
Languages : en
Pages : 293
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Book Description
Memorable children's narratives immerse readers in imaginary worlds that bring them into the story. Some of these places have been constructed in the real world--like Pinocchio's Tuscany or Anne of Green Gables' Prince Edward Island--where visitors relive their favorite childhood tales. Theme parks like Walt Disney World and Harry Potter World use technology to engineer enchanting environments that reconnect visitors with beloved fictional settings and characters in new ways. This collection of new essays explores the imagined places we loved as kids, with a focus on the meaning of setting and its power to shape the way we view the world.
Author: Jeffrey A Barnes
Publisher:
ISBN: 9781947937246
Category : Business & Economics
Languages : en
Pages : 256
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Book Description
PUT WALT TO WORK FOR YOU! How do you go from dreaming of a theme park to building one? Walt Disney laid the blueprint. Learn how he did it, and how his wisdom can guide you toward achieving the things that you dream of. The experts told Walt it'd never work. A giant theme park, where parents and children could play together? Crazy! So Walt put all of his money into this crazy dream of his. He put his reputation on the line. Anyone else would have quit, discouraged and disillusioned, but Walt built Disneyland. How did he go from dreaming to doing? And how can you do the same, no matter what your goal? In The Wisdom of Walt, Professor Jeffrey Barnes distills Walt Disney's vision, his knowledge, and his methods into a series of actionable lessons. Through historical vignettes about Disneyland, as well as plentiful examples and exercises, Barnes creates a framework through which you can apply Walt's wisdom to improve your career, your company, and your life. Learn to: -Listen to your "Walter ego" and start trusting yourself -Go "beyond the berm" with the secrets of Disneyland's success -Make a "Main Street impression" on everyone you meet -Create "E-ticket experiences" that keep them coming back for more WITH THE WISDOM OF WALT, YOUR SUCCESS IS JUST A DREAM AWAY!
Author: Jim Korkis
Publisher: Theme Park Press
ISBN: 9781683902041
Category :
Languages : en
Pages : 200
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Book Description
Excavating the Magic In over eighty individual chapters, each filled with facts, quotes, and anecdotes, Disney historian Jim Korkis chronicles the very best of a Disneyland that no longer exists, taking us back in time to "Walt's park" and revealing how it has changed between then and now. Live mermaids swimming in the Submarine Lagoon. ... Pack mules nipping at the shoes of children. ... Flying saucers hovering inches in the air over a circular floor. For many people this was the Disneyland of their youth, but over the years dozens of shows, attractions, and experiences have disappeared forever from the Happiest Place on Earth. In this latest volume of his best-selling Secret Stories series, Korkis shares behind-the-scenes information--much of it never before in print--about what used to delight guests at Disneyland. From Main Street's Intimate Apparel Shop and Frontierland's Mineral Hall, to Fantasyland's Pirate Ship restaurant and Adventureland's Barker Bird, Korkis excavates, unearths, and discovers a Disneyland past that will be sweetly nostalgic to some, and a unique glimpse into a forgotten past for others. Who knows what we'll find!
