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Author: Jennifer A. Kokai
Publisher: Springer Nature
ISBN: 303029322X
Category : Performing Arts
Languages : en
Pages : 295
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Book Description
This book addresses Disney parks using performance theory. Few to no scholars have done this to date—an enormous oversight given the Disney parks’ similarities to immersive theatre, interpolation of guests, and dramaturgical construction of attractions. Most scholars and critics deny agency to the tourist in their engagement with the Disney theme park experience. The vast body of research and journalism on the Disney “Imagineers”—the designers and storytellers who construct the park experience—leads to the misconception that these exceptional artists puppeteer every aspect of the guest’s experience. Contrary to this assumption, Disney park guests find a range of possible reading strategies when they enter the space. Certainly Disney presents a primary reading, but generations of critical theory have established the variety of reading strategies that interpreters can employ to read against the text. This volume of twelve essays re-centers the park experience around its protagonist: the tourist.
Author: Jennifer A. Kokai
Publisher: Springer Nature
ISBN: 303029322X
Category : Performing Arts
Languages : en
Pages : 295
Get Book
Book Description
This book addresses Disney parks using performance theory. Few to no scholars have done this to date—an enormous oversight given the Disney parks’ similarities to immersive theatre, interpolation of guests, and dramaturgical construction of attractions. Most scholars and critics deny agency to the tourist in their engagement with the Disney theme park experience. The vast body of research and journalism on the Disney “Imagineers”—the designers and storytellers who construct the park experience—leads to the misconception that these exceptional artists puppeteer every aspect of the guest’s experience. Contrary to this assumption, Disney park guests find a range of possible reading strategies when they enter the space. Certainly Disney presents a primary reading, but generations of critical theory have established the variety of reading strategies that interpreters can employ to read against the text. This volume of twelve essays re-centers the park experience around its protagonist: the tourist.
Author: Jennifer A. Kokai
Publisher: Rowman & Littlefield
ISBN: 166693240X
Category : Social Science
Languages : en
Pages : 0
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Book Description
Writing in a time of heightened political anxiety–and when accusations of nationalism, authoritarianism, and proto-fascism have increasingly divided Americans into factions– the authors use their influential performance studies-based ‘tourist as actor’ framework to unpack the ways that Disney parks and their guests co-create performance of implicit Americanness in the 21st century. This book argues that the roles that guests choose to perform-- accepting, declining, negotiating, or overwriting scripts offered to them by the Disney theme park experience-- ultimately reveals much about the nature of the contemporary United States. Focusing primarily on Walt Disney World in Florida, and using case studies on music, geography and ecology, sports, families, and politics, these chapters illuminate the always complicated and often contradictory presentations and performances of America within Disney parks in the deeply contested twenty-first century.
Author: Kathy Merlock Jackson
Publisher: McFarland
ISBN: 0786487453
Category : Social Science
Languages : en
Pages : 242
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Book Description
The success of Disneyland as the world's first permanent, commercially viable theme park sparked the creation of a number of other parks throughout the world, from Florida to Japan, France, and Hong Kong. But the impact of Disneyland is not confined to the theme park arena. These essays explore a far-reaching ideology. Among the topics are Disney's role in the creation of children's architecture; Frontierland as an allegorical map of the American West; the "cultural invasion of France" in Disneyland Paris; the politics of nostalgia; and "hyperurbanity" in the town of Celebration, Florida. Instructors considering this book for use in a course may request an examination copy here.
Author: Florian Freitag
Publisher: Springer Nature
ISBN: 303111132X
Category : Social Science
Languages : en
Pages : 369
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Book Description
This book offers a comprehensive, multidisciplinary introduction to theme parks and the field of theme park studies. It identifies and discusses relevant economic, social, and cultural as well as medial, historical, and geographical aspects of theme parks worldwide, from the big international theme park chains to smaller, regional, family-operated parks. The book also describes the theories and methods that have been used to study theme parks in various academic disciplines and reviews the major contexts in which theme parks have been studied. By providing the necessary backgrounds, theories, and methods to analyze and understand theme parks both as a business field and as a socio-cultural phenomenon, this book will be a great resource to students, academics from all disciplines interested in theme parks, and professionals and policy-makers in the leisure and entertainment as well as the urban planning sector.
Author: Bobi Martin
Publisher: The Rosen Publishing Group, Inc
ISBN: 1499437323
Category : Juvenile Nonfiction
Languages : en
Pages : 50
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Book Description
Costumed characters transform ordinary amusement parks into magical settings where princesses, superheroes, and more come to life. This lively guide helps creative teens looking to mix fun and work become a part of this essential theme park experience. Teens will learn how to land a role-playing job, performing in character with guests or onstage. Also covered are the many areas in which teens can exercise their interests away from the spotlight. Readers will learn how to leverage such skills as acting, dancing, and sewing to nail an interview, audition, or future career in or out of the theme park environment.
Author: Florian Mayer
Publisher: GRIN Verlag
ISBN: 3638158489
Category : Social Science
Languages : en
Pages : 11
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Book Description
Seminar paper from the year 2002 in the subject Sociology - Media, Art, Music, grade: 1 (A), University of Leeds (Culural Studies department), course: Media Theory, 30 entries in the bibliography, language: English, abstract: In many parts of our world today people dream a dream of magic and illusion, prosperity and happiness, which is essentially an American dream, exported by the wizards of branding, by companies like McDonald′s, Nike, Coca-Cola and especially The Walt Disney Company (WDC). Known for being `the inventor of modern branding′ and `modern synergy′, the Disney company `has managed to insinuate its characters, stories, and image as good, clean, fun enterprise into the consciousness of millions around the earth′. The WDC today boasts revenue of more than $25 billion from its operations in media networks, consumer products, studio entertainment, Internet, and parks and resorts, and employs 120,000 people worldwide. Furthermore, it can be seen as `the single most powerful and influential force in the globalization of Western culture'. Having themed parks in California (Disneyland, Anaheim), Florida (Walt Disney World, Orlando), France (Disneyland and Disney Studios Paris), Japan (Tokyo Disney Resort), China (Hong Kong Disneyland), and as rumours suggest having plans for parks in Shanghai and Delhi, Disney spreads its `value-laden environments′ across the world. Thereby, it is `extending and expanding Classic Disney - `the Disney universe′ or `Disney vision′ - into a material and physical existence, as well as ′providing a strong dose of All-American ideology′. Since the theme parks `contribute significantly to Disney′s overall corporate goals, providing ongoing revenues and promotion for other parts of the corporate empire′ it is worthwhile to closer examine the parks which are viewed by many observers as `showcases for postmodernism′ and `panegyrics to capitalism′.
Author: Mario Natarelli
Publisher: Hatherleigh Press
ISBN: 1578266866
Category : Business & Economics
Languages : en
Pages : 240
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Book Description
From Patagonia to Apple, Whole Foods to New Balance, we love our favorite products--and, by extension, the companies that provide them. The emotional connections we form with our beloved brands and services are important relationships--relationships that are potentially worth billions. In the fast-paced, constantly-changing world of the modern marketplace, brands must adapt or perish—strategies, methods, and techniques must evolve to remain effective and relevant. Are you using yesterday’s thinking for tomorrow’s challenges? Brand Intimacy details ways to build better marketing through the cultivation of emotional connections between brand and consumer. The book provides lessons for marketers and business leaders alike who are seeking to understand these ultimate brand relationships and the opportunities they represent. Divided into three sections, Brand Intimacy starts with Context and Understanding. This explains today’s marketing landscape, the effects of technology, consumer behaviors and the advancements around decision making. Through research we discovered that people form relationships with brands the same way they develop relationships with other people. This section provides guidance on how to think about complimentary concepts such as loyalty, satisfaction and brand value. We then explore and compare established approaches and methodologies and showcase why intimacy is a compelling new and enhanced opportunity to build your brand or market your business. The second section, Theory and Model reveals and dimensions the brand intimacy model and dissects it into steps to help you better factor it into your marketing approaches or frameworks. Here you will learn the core concepts and components that are essential to build bonds and the role emotion can play to help you achieve greater customer engagement. You can also review the rankings of the best brands in terms of Brand Intimacy. A summary of our annual research reveals the characteristics of best performers, the most intimate industries, and differences based on geography, age, gender and income. By examining the top intimate brands, we reveal and decode the secrets of the bonds they form with their customers. The third section is Methods & Practice, this details the economic benefits and advantages of a strategy that factors Brand Intimacy. Intimate brands are proven to outperform the Fortune 500 and Standards and Poors’ index of brands. Intimate brands create more revenue and profit and last longer. Consumers are also willing to pay more for a brand they are more intimate with. Conversely, we also explore a series of brand failures and lessons learned to help you avoid common pitfalls in brand management. We articulate the steps to build a more intimate brand as well as share a glimpse on the future where software will play a more important role in brand building. The book outlines a proprietary digital platform that we use to help manage and enable intimacy through collaboration, simulators and real-time tracking of emotions. Business and marketing owners face an increasing difficult task to build brands that rise above the clutter, engage more and grow. Brand Intimacy explains how to better measure, build and manage enduring brands. Brands that are built to inspire as well as profit. Written by experienced marketers and backed by extensive research, Brand Intimacy rewrites the rulebook on how to establish and expand your marketing. The book is equal parts theory, research and practice, the result of 7 year journey and a new marketing paradigm for the modern marketer.
Author: Brian McDaniel
Publisher: iUniverse
ISBN: 1440103291
Category : Travel
Languages : en
Pages : 330
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Book Description
Walt Disney World: The Full Report is a compilation of tips, tricks and information gathered over years of visiting "The Most Magical Place on Earth". The book breaks down every ride, show and attraction for each of the Walt Disney World Resort's theme parks. Unlike other theme park guide books, Walt Disney World: The Full Report is written with a sense of humor, in hopes of "lightening up" the typical travel book. The Full Report informs you without bogging you down with complicated, structured strategies that make you feel as though you are studying for a college entrance exam. In this edition, we welcome a new addition to the WDW: Full Report, Greg McNaughton. Greg is a former Disneyland Cast Member, and he adds his insights and experience on what the Disney parks should have been or could still be. Greg is a co-host for the popular MiceCast podcast as well as the host for Imagineering My Way and At The Main Street Cinema. Greg feels that being part of three podcasts is not enough, he is also part of the Travelears podcast.
Author: Jennifer A. Kokai
Publisher: SIU Press
ISBN: 0809336006
Category : Performing Arts
Languages : en
Pages : 257
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Book Description
In Swim Pretty, Jennifer A. Kokai reveals the influential role of aquatic spectacles in shaping cultural perceptions of aquatic ecosystems in the United States over the past century.
Author: Rebecca Williams
Publisher: Amsterdam University Press
ISBN: 9048532612
Category : Social Science
Languages : en
Pages : 262
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Book Description
Theme Park Fandom argues that serious study of theme parks and their adult fans has much to tell us about contemporary transmediality and convergence, themed and immersive spaces, and audience relationships with places of meaning. Considering the duopoly of Disney and Universal in Orlando, the book explores a range of theme park experiences including planning trips, meeting characters, eating and drinking, engaging in practices such as cosplay and re-enactment, and memorializing lost attractions. Highlighting key themes such as immersion, materiality, cultural distinctions, and self-identity, the book argues that theme parks are a crucial site for the exploration of transmediality and the development of paratexts. Proposing the key concepts of spatial transmedia and haptic fandom, the book offers analysis of the intersections between fandom, media texts, and merchandise, as well as fans' own affective and physical responses to visiting the parks.
